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Empowerment Of Msmes In Hakatutobu Village Through Artificial Intelligence-Based Digital Marketing Training Khartha, Aqzhariady; Alfian, Heri; A. Bohang, Muthmainnah Bahri; Dakka, Litha Nesidekawati; Wirawati, Nur; Nasir, Syarif Hidayat; Marhamah, Marhamah; Putra, Eko
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 6, No 1 (2026): April
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v6i1.39265

Abstract

This community service aimed to empower seafood processing Micro, Small, and Medium Enterprises (MSMEs) in Hakatutobu Village through digital marketing training and the utilization of Artificial Intelligence (AI). The lack of digital marketing skills and technological limitations were the main obstacles faced by partners in expanding market reach. The method employed was Participatory Action Research (PAR) combined with hands-on training for 25 participants. The core material focused on AI prompting literacy to generate effective copywriting and promotional designs. Success was measured by comparing pre-test and post-test scores and paired sample t-test. Quantitative results showed an average increase in participants' understanding of 55% (from 50.0 to 77.5), which was proven statistically significant (p < 0.001). Qualitatively, participants were able to produce their first digital promotional content. The evaluation instrument comprised 20 items assessing five digital marketing competency indicators, with face validity confirmed by expert review. The PAR approach engaged partners iteratively through planning–action–reflection cycles rather than one-way training. These findings indicate that the AI-based hands-on intervention produced a statistically significant and practically meaningful improvement in MSMEs’ digital marketing competence, enabling local processed seafood products to reach a broader market.
CREATING IMMERSIVE LEARNING SPACES: VIRTUAL REALITY TO IMPROVE ENGLISH VOCABULARY ACQUISITION OF THE BAJO TRIBE Heri Alfian; Muthmainnah Bahri A. Bohang; Rifka Hafidza Hajar; Achmad Afandy; Nur Husnil Khatimah
EXPOSURE : JURNAL PENDIDIKAN BAHASA INGGRIS Vol. 15 No. 1 (2026): EXPOSURE:JURNAL PENDIDIKAN BAHASA INGGRIS
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/tbsyp351

Abstract

For indigenous learners, especially those from the Bajo tribe in Southeast Sulawesi, Indonesia, limited access to real English learning environments continues to be a major obstacle. Virtual reality (VR) and other emerging immersive technologies present intriguing prospects for developing contextualized and captivating language learning experiences that close this gap. The purpose of this study was to create and assess a virtual reality (VR)-based application for learning English vocabulary that was intended for Bajo students in Southeast Sulawesi, Indonesia. The product was developed through phases of needs analysis, design, expert validation, limited trial, and large-scale deployment using a Research and Development (R&D) methodology. Vocabulary mastery tests, observations, teacher and student questionnaires, and expert validation sheets were used to gather data. According to expert validation, the application's pedagogical and technological quality ratings were very eligible. Teachers saw more active classroom participation during VR-based learning, while students reported better enthusiasm and engagement, according to limited experiments. With average scores rising from 40.35 (pretest) to 70.35 (posttest), a 30-point rise, extensive trials involving 20 kids showed notable gains in vocabulary mastery. Additionally, by incorporating Bajo cultural components into the virtual reality setting, the learning experience becomes more relevant and contextual, which improves motivation and retention. These results demonstrate that virtual reality (VR) apps are not only useful for enhancing vocabulary acquisition but also offer inclusive, culturally sensitive solutions to indigenous people who have little access to real-world English-speaking settings. To further develop immersive language learning, further research is advised to increase the sample size, look at long-term impacts, and combine VR with other technologies such as Augmented Reality (AR) and Learning Management Systems (LMS).
The Efficacy of DreamBuilder-Mediated TBLT in Enhancing English Proficiency: An Experimental Study on Women Entrepreneurs Aqzhariady Khartha; Muthmainnah Bahri A. Bohang; Marhamah Marhamah; Heri Alfian
Seltics Journal: Scope of English Language Teaching Literature and Linguistics Vol. 9 No. 1 (2026): Seltics Journal: Scope of English Language Teaching, Literature and Linguistics
Publisher : Program Studi Pendidikan Bahasa Inggris FKIP Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/seltics.v9i1.3434

Abstract

English proficiency has become a critical determinant of business competitiveness for women entrepreneurs in Indonesia, yet existing programs rarely address their professional communication needs. This study investigated the effects of Task-Based Language Teaching (TBLT) through the DreamBuilder platform on the English proficiency of Indonesian women entrepreneurs in the Academy for Women Entrepreneurs (AWE) program, Makassar. A quasi-experimental mixed-methods design involved 40 participants in a TBLT group (n = 20) or Traditional instruction group (n = 20), with pre- and post-test scores, questionnaire, and interview data collected concurrently. The TBLT group demonstrated significantly greater proficiency gains (mean gain: 25.8 vs. 9.8 points; t(38) = 18.43, p < .001, Cohen’s d = 5.27). Participants rated task-profession relevance highly (M = 4.6) and reported increased daily professional English use post-intervention. Thematic analysis identified four facilitating factors such as task-profession alignment, platform flexibility, resource variety, and peer interaction, and four inhibiting factors such as technological barriers, delayed feedback, limited cultural relevance, and self-regulation challenges. Extending TBLT evidence to adult women entrepreneur learners through a purpose-built digital entrepreneurship platform constitutes the study’s primary novelty. Platform developers and policymakers are recommended to prioritize task localization, integrated feedback, and digital infrastructure investment to maximize TBLT effectiveness in comparable emerging economy contexts.
BERT-Based Grammatical Error Analysis in Indonesia Senior High School Essays Syarifuddin Tundreng; Heri Alfian; Parsya Kartika; Azka Airin Nisa
JOLLT Journal of Languages and Language Teaching Vol. 14 No. 2 (2026): April
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jollt.v14i2.18551

Abstract

In high-resource languages, automated grammatical error detection has rapidly evolved; however, there are still few technologies that are comparable for Bahasa Indonesia, especially in secondary school settings. Although spelling, morphology, syntax, and diction are common problems for Indonesian senior high school students, AI-assisted feedback systems specifically designed for Indonesian writing are still in their infancy. The use of IndoBERT-base for grammatical error analysis in 82 senior high school student essays totaling 10,911 words is examined in this work. Following two expert raters' hand annotation, 1,872 grammatical mistakes were found in four different categories. Prior to analysis utilizing a refined IndoBERT-base model, the essays underwent pre-processing procedures including as tokenization, normalization, and alignment with gold-standard annotations. F1-score, which is calculated by comparing predicted labels with teacher-validated error tags, accuracy, precision, and recall were used to assess the model's performance. The model demonstrated good agreement (80%) with human raters and correctly identified 1,594 mistakes, yielding a detection rate of 85.1%. Due to their contextual and semantic complexity, syntax and diction showed reduced accuracy, whereas spelling and morphology identification showed especially good performance. These results suggest that automated grammatical analysis of Indonesian student writing can be successfully supported by transformer-based models. Nonetheless, shortcomings in managing discourse-level interdependence underscore the ongoing significance of human assessment. The study supports the incorporation of hybrid human–AI feedback systems to improve writing teaching in the classroom and advances the development of AI-assisted grammar tools for Indonesian education.
What Do Mining Students Really Need? An ESP Needs Analysis for English for Mining Courses Heri Alfian; Nasmah Riyani; Litha Nesidekawati Dakka; Assyarifullah Ramli; Dzakiah; Alifiah Pratiwi
The Journal Of English Teaching For Young And Adult Learners Vol. 5 No. 01 (2026): Journal of English Teaching for Young and Adult learners
Publisher : English Education Study Program STKIP PGRI Pacitan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21137/jeeyal.2026.5.1.5

Abstract

English for Specific Purposes (ESP) has been widely recognized as an effective approach to address learners' specific academic and professional needs. In mining education, English is necessary not only for academic purposes but also for safety procedures, technical documentation, and communication in the workplace. However, English for Mining courses in higher education often rely on general English materials that do not fully reflect students' real needs. This makes it hard to understand what students really need. Using a descriptive quantitative design, data from 45 undergraduate mining students were collected via an ESP needs analysis questionnaire. Students' target needs and learning needs, including necessary language proficiency, preferred learning activities, and types of learning materials, were examined in the questionnaire. The results showed that speaking and reading abilities are thought to be the most important for future work environments, especially when it comes to comprehending technical reports, safety guidelines, and oral communication in mining operations. Students also indicated a high preference for hands-on, task-based learning experiences that were connected to actual mining environments. The study comes to the conclusion that authentic materials and workplace-oriented communication challenges should be prioritized in English for Mining courses. The results have useful ramifications for the creation of ESP curricula in mining education.
Adaptive Readiness of Pre-Service Teachers: A Study of PLP Students’ Responses to Real-World School Dynamics Heri Alfian; Muhammad Irfan Rahim
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 14 No. 1 (2026): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v14i1.12001

Abstract

Empirical research on pre-service teachers' adaptive readiness during practicum is still fragmented and dominated by qualitative accounts that are rarely operationalized into a measurable, multidimensional construct, especially in the Indonesian context, despite increased scholarly attention to teacher competence. Because it determines how well aspiring teachers convert university-based theory into successful, context-responsive practice under actual classroom uncertainty, adaptive readiness has emerged as a crucial concept in modern teacher education. A crucial transitional stage that often highlights a disconnect between academic theory and erratic classroom dynamics is the Classroom-Based Teaching Practicum (PLP). In order to successfully negotiate classroom management, learner variety, and institutional cultures, pre-service teachers must possess adaptive preparedness. The objectives of this study are to assess PLP students' levels of adaptive preparedness, pinpoint the key variables influencing their ability to adjust, and examine how they react to real-world academic difficulties. 87 pre-service teachers who finished their practicum assignments participated in a descriptive-quantitative study using an explanatory methodology. A validated five-dimensional questionnaire was used to gather the data, which were then examined using multiple linear regression and descriptive statistics. Overall, the results show a high degree of adaptive readiness. The best indicators were found to be behavioral and social interaction adaptability, which together accounted for 53% of the variation in overall readiness (M = 3.82, SD = 0.47). The best predictors were behavioral adaptability (β = .39, p < .001) and social interaction adaptability (β = .31, p = .002), with the full five-predictor regression model accounting for 53% of the variance in overall readiness, R² = .53, F (5, 81) = 19.24, p < .001. On the other hand, the most vulnerable dimension was found to be emotional readiness, which had the most variability and the lowest mean score, especially when it came to controlling student discipline and frustration. The findings show that the development of adaptive preparedness varies by dimension. This study provides a fresh empirical approach that has not yet been created in national teacher education research by operationalizing adaptive readiness into a validated, multidimensional instrument within the Indonesian PLP environment. To create resilient teachers ready for today's pedagogical challenges, teacher education programs must methodically incorporate autonomous scaffolding and emotional resilience training into practicum curricula. In addition to providing a theoretical contribution, a multidimensional model of adaptive preparedness that has been validated, these findings also provide practical goals for practicum curriculum improvement.
The Effectiveness of the Among Us Game in Enhancing EFL Students' Speaking Skills kevin Hendrawan; Alifiah Pratiwi; Heri Alfian; Kadaruddin; Susi Astiantih; Muhammad Irfan Rahim
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 14 No. 1 (2026): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v14i1.12013

Abstract

This study aimed to investigate the effectiveness of the Among Us game in enhancing EFL students' speaking skills and to explore their perceptions of its implementation in speaking classes. The study employed a mixed-methods approach with a one-group pre-test–post-test pre-experimental design. Although 25 students initially participated, only 12 students completed all stages of the study and were included in the quantitative analysis. Quantitative data were collected through speaking performance tests administered before and after the intervention, while qualitative data were obtained through semi-structured interviews with five participants. The quantitative data were analyzed using descriptive statistics, intraclass correlation coefficient (ICC), the Shapiro–Wilk normality test, a paired-sample t-test, and normalized gain (N-Gain) analysis, while the qualitative data were analyzed using narrative analysis. The results indicated a medium level of improvement in students' speaking performance based on the mean N-Gain score of 0.4715. The qualitative findings represented students' perceptions and indicated that they became more willing to communicate, perceived improvements in their speaking performance, and developed greater self-confidence when using English in classroom activities. The novelty of this study lies in combining empirical evidence from pre- and post-intervention speaking performance with students' reported learning experiences to provide a more comprehensive understanding of the implementation of Among Us in EFL speaking instruction. These findings suggest that the Among Us game has potential as a game-based learning medium for creating an engaging, interactive, and communicative environment that supports EFL speaking instruction.
Peningkatan Kompetensi Dasar Analisis Data melalui Webinar SPSS bagi Peneliti Pemula di Indonesia Timur Sri Ananda Pertiwi; Heri Alfian; Wahyu Wahyu; Rawuh Yuda Yuwana; Nihla Afdaliah
AKSELERASI: Jurnal Pengabdian Masyarakat Vol 4 No 2 (2026): AKSELERASI: Jurnal Pengabdian Masyarakat
Publisher : PT. Akselerasi Karya Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70210/ajpm.v4i2.236

Abstract

Kemampuan analisis data merupakan kompetensi esensial dalam penyusunan karya ilmiah, namun masih banyak mahasiswa, guru, dan peneliti pemula mengalami kesulitan menggunakan perangkat lunak IBM SPSS. Pengabdian kepada masyarakat ini bertujuan meningkatkan kompetensi dasar peserta dalam melakukan pengolahan dan interpretasi data menggunakan SPSS melalui webinar berbasis praktik. Kegiatan dilaksanakan secara daring melalui Zoom pada 29 Agustus 2026 diikuti oleh 18 peserta yang terdiri atas mahasiswa tingkat akhir dan dosen di wilayah Indonesia Timur. Metode yang digunakan meliputi tahap persiapan, implementasi, dan evaluasi melalui pre-test dan post-test. Hasil menunjukkan peningkatan nilai rata-rata dari 55,56 pada pre-test menjadi 69,00 pada post-test dengan kenaikan sebesar 13,44 poin. Selain itu, standar deviasi menurun dari 19,62 menjadi 12,87 yang menunjukkan kemampuan peserta menjadi lebih merata setelah pelatihan. Webinar SPSS Starter terbukti efektif sebagai sarana untuk meningkatkan literasi analisis datadan dapat menjadi model pelatihan daring yang mudah diakses bagi masyarakat akademik.