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Journal : Indonesian Journal of Advocacy and Legal Services

Geographical Indications and Trademarks Protection: Empowering MSMEs Through Advocacy, Legal Services in Indonesia, Oman, Philippines Kurniawan, I Gede Agus; Gorda, Anak Agung Ayu Ngurah Sri Rahayu; Ezzerouali, Souad Ahmed; Tee-anastacio, Princess Alyssa; Sutrisni, Ketut Elly
Indonesian Journal of Advocacy and Legal Services Vol. 7 No. 2 (2025): Contemporary Issues on Advocacy and Legal Services
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijals.v7i2.29961

Abstract

The protection of geographical indications (GIs) and trademarks represents a crucial instrument within intellectual property law, serving not only as a mechanism of legal protection but also as a means of economic empowerment, particularly for micro, small, and medium enterprises (MSMEs). Nevertheless, the effectiveness of such protection is often constrained by limited access to legal services and advocacy. This study aims to analyze the ideal legal framework for the protection of GIs and trademarks in Indonesia, the Philippines, and Oman, emphasizing the importance of integrating legal services and advocacy to strengthen MSME empowerment. The research employs a normative juridical approach combined with comparative analysis, examining statutory provisions, institutional practices, and the legal cultures of each country. The findings reveal that the Philippines has developed a relatively ideal framework through the active role of the Intellectual Property Office of the Philippines (IPOPHL), which implements the IP Academy, Innovation and Technology Support Offices (ITSO), and the affirmative Juana Make a Mark initiative. By contrast, Indonesia and Oman continue to face challenges, as their regulatory structures remain heavily focused on administrative procedures without explicit provisions on legal advocacy. This study contributes by highlighting the necessity of embedding legal advocacy within substantive regulations and institutionalizing MSME support programs as a state obligation. It concludes that the protection of GIs and trademarks will be more effective if supported by structured and sustainable legal advocacy mechanisms. The key recommendation is for Indonesia and Oman to adopt the Philippines’ best practices, particularly the integration of advocacy and legal services into formal regulations, thereby strengthening MSME empowerment through the protection of geographical indications and trademarks.
Co-Authors AA Sagung Mas Thasyatha Anggitha Putra Agus Ryan Pravanta Amalia Rizky Anak Agung Ayu Ngurah Tini Rusmini Gorda Anggitha Putra, A.A. Sagung Mas Thasyatha Antari, Putu Eva Ditayani Artami, Ida Ayu Ketut Charles Triyono Mula Dea Widya Karisma Ekaresty Haes, Putri Ezzerouali, Souad Ahmed Gorda , A.A.A Ngurah Tini Rusmini Gunawan, Andri Gusi Putu Lestara Permana I Gede Agus Kurniawan I Gede Agus Kurniawan I Gede Putu Agus Wistama Putra I Gusti Agung Ayu Mas Triwulandari I Gusti Ayu Diah Pramesti Dewi I Gusti Bagus Yudas Swastika I Made Chandra Mandira I Made Sudarsana I Made Wirya Darma I Nyoman Gede Murdiana I Nyoman Subanda I Wayan Risky Widnyana I Wayan Sutama I.G.A.AG. Dewi Sucitawathi Pinatih Ida Ayu Oka Martini Ida Ayu Oka Martni Ida Ayu Sadnyini Ida Bagus Teddy Prianthara Kadek Januarsa Adi Sudharma Ketut Partha Cahyadi Ketut Sudiarsa Kurniawan , I Gede Agus Latupeirissa, Jonathan Jacob Paul Luh Mas Putri Pricillia Mahadewi Mantra Mahyuni, Luh Putu Margaretta, Adira Martini, I. A. Oka Ngurah Tini Rusmini Gorda, Anak Agung Ayu Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Made Indah Corry Andani Ni Putu Dian Puspana Dewi Ni Putu Nina Eka Lestari Nina Eka Lestari, Ni Putu Nurhadi, Wayan Sandhi Putra Pipin Carolina BR Barus Putri, Ni Ketut Lisa Alfina Putri Putri, Ni Luh Putu Mahasuri Harnelia Putu Sri Arta Jaya Kusuma Rai Widiatmika Resti Anggreni Risky Widnyana, I Wayan Sahri Aflah Ramadiansyah Supriyadinatha Gorda, A.A.N. Eddy Suputra, I Dewa Gde Ery Suryadinata Gorda, A.A.N. Oka Tee-anastacio, Princess Alyssa Tu Adi, I Wayan Vaisile Moisa, Robert Widya Hadi Saputra, I Gusti Ngurah Wijaya, Gede Crisna Wulandari, Anggi Yudistia