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Journal : Sebelas Maret Business Review

Antecedents of Online Repurchase Intention in Indonesia Ignatius Hari Santoso
Sebelas Maret Business Review Vol 2, No 2 (2017): December 2017
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v2i2.17216

Abstract

Online buying activity is increased along with the increased of internet-based information technology. This gives benefit to online businessman and businesswoman. However, the efforts which should be given are harder than before because of the increasing of online criminality which happened in Indonesia. The objective of this study generally is to reveal the antecedents of online repurchase intention in Indonesia. This study is using 170 respondents who have experience in online purchasing at least one times before. Visual Partial Least Square is used to examine the relationship between constructs. This study concludes that the developed model which used in this study can be used to predict online repurchase intention even several relationships is found not significant. Another conclusion from this study is perceived information quality, perceived service quality, subjective norms, online shopper’s trust, and online shoppers’ satisfaction are the antecedents of online repurchase intention.
The adoption of the Islamic banking service: non-Muslim communities perception and intention Erawati Kartika; Ignatius Hari Santoso
Sebelas Maret Business Review Vol 7, No 2 (2022): December 2022
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v7i2.60833

Abstract

this study aims to reconfirm the theory regarding the intention to adopt the services of Islamic banking institutions. Respondents used in this study were obtained through the snowball technique as many as 89 non-Muslim communities. the sample was taken using the snowball technique with the main criteria, the respondent had never used the services or products of an Islamic banking institution. This research proves that only the perceived quality of information can have a significant effect by using the constructs of perceived quality of information, perceived benefits, and subjective norms. Previously, the data was analyzed using the bootstrapping technique on the Smart PLS application. One of the interesting findings from this research is that even though the respondents did not understand in depth about the operational mechanisms of Islamic banking institutions, they were informed that the features and explanations of each product offered through the media could be well understood. The main limitation in this study is, of course, the number of samples used. In addition, further research is also needed using more specific questionnaire items on one of the Islamic banking products or services.
Gojek -Tokopedia: the desire of Micro, Small and Medium Enterprises to become merchant members Dyah Ayu Rachmawati Dewi; Ignatius Hari Santoso
Sebelas Maret Business Review Vol 7, No 1 (2022): June 2022
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v7i1.58278

Abstract

This research aims to identify factors that significantly impact the interest in adopting Tokopedia as the marketplace of choice for micro, small and medium enterprises. By using 100 samples with criteria not yet registered as a merchant member at Tokopedia, this research proves that of the three variables tested, only one variable has been shown to have a significant impact, namely brand awareness. While the other two variables, namely brand ambassador and electronic WoM, had no significant effect. Before running the path analysis using the Smart PLS program, the researcher tested the validity and reliability with the outer loading, average variance extracted, and composite reliability parameters sequentially. Thus, based on the results of this research, Tokopedia can create other activities that encourage increased brand awareness of the brand.