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All Journal Heuristic Syntax Literate: Jurnal Ilmiah Indonesia RJABM (Research Journal of Accounting and Business Management) Journal of Maternal and Child Health Global Health Management Journal Jurnal Ners JURNAL SeMaRaK Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Tunas Medika Jurnal Kedokteran & Kesehatan JURNAL ABDIMAS TRIDHARMA MANAJEMEN Abdi Jurnal Publikasi Ibnu Sina: Jurnal Kedokteran dan Kesehatan - Fakultas Kedokteran Universitas Islam Sumatera Utara Indonesian Journal of Advanced Research (IJAR) Jurnal Ilmiah Ekonomi dan Manajemen International Journal Multidisciplinary Science Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Nusantara Journal Of Management Business (NUMABI) Amanah Mengabdi
Yusuf, Ade
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : International Journal Multidisciplinary Science

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THE INFLUENCE OF PRICE, PROMOTION, AND SERVICE QUALITY ON THE DECISION TO STAY AT KARTIKA CHANDRA HOTEL JAKARTA Yusuf, Ade; Hasanudin, Hasanudin
International Journal Multidisciplinary Science Vol. 3 No. 3 (2024): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i3.1721

Abstract

This study examines the influence of price, promotion, and service quality on the decision to stay at the Kartika Chandra Hotel in Jakarta. In a competitive hospitality industry, pricing strategy, effective promotions, and superior service quality are critical in influencing consumer choice. Utilizing a quantitative approach with data collected from 100 respondents, the research analyzes the impact of these variables on guests' decision-making processes. Results reveal that price, promotion, and service quality each have a significant positive influence on the decision to stay, with combined factors accounting for 47% of decision variance. These findings suggest that hotels can increase guest retention by enhancing these three elements, focusing on flexible pricing, impactful promotions, and consistent service quality. The study offers insights for hotel management to improve customer satisfaction and maintain a competitive edge in the hospitality sector.
Co-Authors Aan Purnama Amirudin Amirudin Ariyanto, Aris Basyir, Pahmi Budiman Saputra Daniel Happy Putra Eni Suhaeni Farida, Syarifah Ida Fatma, Nur Fadilah Febriawan, Naufal Rafi' Hamdani, Alex Busro Hasanudin Hasanudin Ivantan Ivantan, Ivantan Jaffar Sidik, Adjuardi Kadarusman, Yuyus Liawati ., Liawati Liawati, Liawati Munandar, Yoga Adam Nasywa, Naela Hidayatun Nelsi, Mitri Noviani, Isti Nurhendriyana, Herry Nurmawan, Yanuar Ari Ponda, Henri Purnama, Aan Putri, Aldila Rahma Rahmanagara, Azra Dwi Putri Rizki Maulana, Rizki Sembiring, Rinawati Surjono, Deni Wirhana Udin, Amir Wahidin, M. Duddy Satrianugraha widowati widowati Wijayanti, Kiki Dwi Yayat Rahmat Hidayat, Yayat Rahmat