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All Journal Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) Indonesian Journal of Artificial Intelligence and Data Mining Jurnal Media Elektro : Journal of Electrical Power, Informatics, Telecommunication, Electronics, Computer and Control System QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Building of Informatics, Technology and Science Journal of Applied Engineering and Technological Science (JAETS) JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Tematik : Jurnal Teknologi Informasi Komunikasi Journal of Soft Computing Exploration Advance Sustainable Science, Engineering and Technology (ASSET) KLIK: Kajian Ilmiah Informatika dan Komputer Brilliance: Research of Artificial Intelligence Journal International of Lingua and Technology Jurnal Pengabdian Masyarakat Inovasi Digital Transformation Technology (Digitech) International Journal of Multidisciplinary Sciences and Arts Bulletin of Informatics and Data Science Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat Journal of Decision Support System Research
Sussolaikah, Kelik
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Journal : Advance Sustainable Science, Engineering and Technology (ASSET)

 1 
Market Basket Analysis for Determination of Consumer Behavior at XYZ Stores Using R Programming Sussolaikah, Kelik
Advance Sustainable Science, Engineering and Technology Vol 3, No 2 (2021): May-October
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v3i2.8547

Abstract

Data mining is one of the fields of science in the world of informatics which has an important role, especially with regard to data. There are many algorithms and methods that can be used to process data. The paper this time the author tries to conduct research on consumer behavior by using one of the data mining techniques, namely market basket analysis. This research uses the R Programming tool, where it is hoped that the research can be carried out effectively and efficiently. Based on the research conducted, it is known that there has been a significant purchase of several items that have been described as a plot. The tendency of consumers to buy several items followed by other items can be a consideration for arranging the layout of goods on the sales shelf or arranging product stock in a supermarket.
Co-Authors Agung Triayudi Agus Perdana Windarto Agustina, Nova Aldida, Jovansa Denis Andria, Andria Arini, Zaza Mutiara Asmaramany, Dimas Astin, Siti Namira Rizqi Astuti, Indra Puji Cobantoro, Adi Fajaryanto Dawam, Siti Rafidah Muhamat Dito Putro Utomo Erny Untari Erny Untari, Erny Fatkhur R, M.Arif Hetty Rohayani Himawan Himawan Ihsan, Candra Nur Imam Saputra Isharijadi Jayadi, Puguh Jeperson Hutahaean Juanda Hakim Lubis Kasim, Fadly Laksono, Ridam Dwi Liana Vivin Wihartanti, Liana Vivin Mansor, Shaifizat Mat Din, Mazura Binti Mesran, Mesran Mohammad Bhanu Setyawan Muhamat Dawam, Siti Rafidah Nastiti, Sindy Nita, Sekreningsih Nugrahaningtyas, Andien Nugrahanti, Fatim Nugroho, Wida Ghaib Pasyawati, Putri Ramadhani Permana Putra, Angga Dian Pitrasacha Adytia Putra, David Andrianto Renny Sari Dewi Rifai, M. Hafidz Risky, Satrio Muhammad Fathur Rizki Ramadhan Sallaby, Achmad Fikri Sari, Eka Resty Novieta Setiawan, Rikky Dwi Setiawansyah Setiawansyah Sulistyowati, Nur Wahyuning Susanti P, Andita Syam, Syahrull Hi Fi WAHYUNI wahyuni wahyuni Wulandari, Faras Tira Wulandari, Meilinda Ike Yuliani, Ega Zulkarnain, Ismail Abdurrozaq