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All Journal Jurnal Pariwisata Dinasti International Journal of Education Management and Social Science Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Majority Science Journal Tourism, Hospitality and Culture Insights Journal Nomico Maneggio Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Tourism Economics, Hospitality, and Business Management Journal TechTalent & Business Review
Rosari, Dina
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Ethical Branding and Consumer Trust in Emerging Markets: A Comparative Systematic Review of Local and Global Brands in Indonesia Rosari, Dina
TechTalent & Business Review Vol. 1 No. 2 (2025): TTBR-July 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i2.15

Abstract

This study aims to systematically examine how ethical branding measured through Corporate Social Responsibility (CSR), green marketing, brand transparency, and digital engagement affects consumer trust in the Indonesian market, using a Systematic Literature Review (SLR) approach, 51 peer-reviewed journal articles published between 2020 - 2025 were analyzed, the review reveals that all four variables positively influence consumer trust, albeit to varying degrees, CSR rooted in local values significantly fosters emotional connection and social legitimacy, green marketing is effective only when coupled with transparency and verifiable action, helping to avoid greenwashing skepticism, brand transparency emerges as a foundational element for brand credibility, particularly among critical digital consumers, digital engagement enhances trust by facilitating two-way ethical communication and community interaction. The study also finds that local brands leverage culture-based trust and community narratives, while global brands emphasize international certifications and reputational consistency. From a theoretical perspective, the findings contribute to the contextualization of attachment theory in branding by showing how emotional bonds to ethically aligned brands drive long-term trust and loyalty. This research proposes a contextual ethical branding model for emerging markets, integrating localized CSR, transparent green communication, and trust-based digital interaction. The model highlights the importance of aligning universal ethics with cultural relevance and digital strategies in building sustainable consumer trust.
PENGARUH PENGEMBANGAN PARIWISATA DAN UMKM TERHADAP PENGEMBANGAN WILAYAH KABUPATEN KARO Rosari, Dina
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4390

Abstract

Pemgembangan wilayah Kabupaten Karo dapat dilakukan dengan xara pengembangan pariwisata dan UMKM. Pengembangan wilayah memiliki peranan penting dalam pembangunan daerah, hal ini dapat lebih dengan adanya potensi alam dan budaya yang yang dapat dijadikan modal dalam pengembangan pariwisatanya. Tujuan pengembangan pariwisata secara khusus adalah untuk meningkatkan pendapatan daerah dan pendapatan masyarakat pada umumnya, seperti adanya perluasan kesempatan/lapangan kerja dan terbukanya kesempatan berusaha melalui kegiatan-kegiatan industri-industri penunjang seperti penginapan, rumah makan/restoran, souvenir, dan industri-industri sampingan lainnya. Penelitan ini menggunakan metode penelitian regresi linier berganda. Dari penelitian ini diperoleh pengaruh pengembangan pariwisata dan UMKM berpengaruh positif dan signifikan terhadap pengembangan wilayah Kabupaten Karo.
Analisis Mekanisme Purchasing Terhadap Proses Pengadaanbarang Housekeeping Department Pada Hotel Four Point Bysheraton Medan Siregar, Muhammad Ichiro Al Kindy; Rosari, Dina; Taviani, Tina
Tourism, Hospitality And Culture Insights Journal Vol 3 No 2 (2023): Tourism, Hospitality And Culture Insights Journal
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v3i2.504

Abstract

The purpose of this study is to describe and explain the role of Purchasing in procuring goods at Four Point by Sheraton Medan Hotel. The results of the research are expected to be a reference and consideration for the Finance Department and more precisely for the Purchasing Department regarding the role of Purchasing in the procurement of Housekeeping Department goods. Purchasing is an important part of an organization where Purchasing's job is to provide all thegoods needed by the company starting from physical goods, services and services This type of research uses case studies of data collected by observation, interviews, documentation,and literature study techniques. The variables are the Purchasing Mechanism and Procurement of Goods (Y). this research itself uses a qualitative approach with descriptive analysis. The results of the analysis of observations and interviews conducted with Mr. Agus as Purchasing Officer stated that the role of Purchasing in the process of ordering goods, procuring goods, and distributing Housekeeping Department goods must be in accordance with the Standard Operational Procedure (SOP). In the Supplier selection process must be carried out in a transparent manner and must have at least 3 suppliers in order to avoid the unavailability of goods requested by the user. Behind that in order to minimize sudden requests made by users, of course this will help the work / activities of a Purchasing without having to make direct purchases.
FINANCIAL GOVERNANCE TRAINING FOR SMEs BINJAI TOFU VILLAGE: BUILDING A FOUNDATION TOWARDS EDUCATIONAL TOURISM VILLAGE IN NORTH SUMATRA Ngatemin, Ngatemin; Emrizal, Emrizal; Darmawan, Rahmat; Rosari, Dina
MSJ : Majority Science Journal Vol. 3 No. 4 (2025): MSJ-November
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v3i4.490

Abstract

This study aims to analyze the effectiveness of financial governance training in improving the capacity of MSMEs in Kampung Tahu, Binjai, as a foundation for developing educational tourism villages in North Sumatra. The training focused on improving financial literacy, structured record-keeping practices, separating business and personal finances, and adopting simple financial technology. The methods used were pre-test and post-test surveys, observations, and focus group discussions with a purposively selected sample of 20 MSMEs. Furthermore, data analysis was conducted using the Structural Equation Modeling Partial Least Square (SEM PLS) approach to test the effect of training, financial literacy, technology adoption, and mentoring on financial governance implementation. The results showed a significant increase in financial literacy scores, record-keeping practices, and financial separation after the training. However, adoption of digital financial applications remains limited due to digital literacy and infrastructure constraints. GAP analysis demonstrates the need for ongoing mentoring, infrastructure strengthening, and multi-stakeholder collaboration to bridge the gap between actual and ideal conditions. This training is recommended as a model for developing the capacity of MSMEs based in educational tourism villages, particularly in rural areas facing similar challenges.
Co-Authors Abdul Kadir Ritonga Dalimunthe, Femmy Indriany Daniel Sihombing Denny, Agustinus Emrizal Fatchur Rohman Gunawan, Bakti JULIANTO Latuheru, Anita Liyushiana, Liyushiana Mulyadi, Bejo Ngatemin Ngatemin, Ngatemin Pasalbessy, Victor F. Prayogi, Budi Rahmat Darmawan, Rahmat Riady, Iwan Rizkiyah, Putri Siregar, Muhammad Ichiro Al Kindy Sitorus, Nova Taviani, Tina Yanti, Dewi