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Rosari, Dina
Politeknik Pariwisata Medan
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Peningkatan Kepuasan Pelanggan Melalui Keunggulan Layanan Di Industri Perhotelan Berbasis Analisis Swot (Studi Kasus: Hotel Saka Medan) Rosari, Dina
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 5 No 1 (2025): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v5i1.784

Abstract

This study aims to determine how service excellence can improve customer satisfaction at Hotel Saka Medan using a SWOT analysis tool. In the hospitality industry, service quality is a major determinant of business success in attracting and retaining customers. This study uses a qualitative approach with a case study method and data collection techniques through interviews, observation, and documentation. The results show that Hotel Saka Medan has several key strengths in the service aspect, but also faces several external challenges and internal weaknesses that need to be addressed. Recommended strategies based on SWOT are directed at maintaining strengths, overcoming weaknesses, capitalizing on opportunities, and anticipating threats.
DIVERSIFIKASI ATRAKSI DI DESA WISATA LUMBAN SUHI-SUHI TORUAN, SAMOSIR Liyushiana, Liyushiana; Yanti, Dewi; Rosari, Dina; Rizkiyah, Putri; Denny, Agustinus
Jurnal Pariwisata Vol 12, No 2 (2025): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v12i2.26530

Abstract

ABSTRAK Penelitian ini bertujuan untuk merumuskan strategi pengembangan diversifikasi atraksi wisata berbasis budaya dan alam di Desa Wisata Lumban Suhi-Suhi Toruan (Dewi Lusi). Penelitian ini menggunakan pendekatan kualitatif studi kasus, dimana data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Wawancara dilakukan kepada 5 informan dari perwakilan desa, pengrajin ulos, wisatawan dan pegiat wisata lokal. Analisis menggunakan pendekatan tematik dengan analisis  Business Model Canvas (BMC). Hasil penelitian menunjukkan bahwa pengembangan Pantai Lumban Manik sebagai atraksi wisata baru dapat memperluas portofolio atraksi Dewi Lusi, memperpanjang lama tinggal wisatawan, dan memperkuat positioning Dewi Lusi sebagai desa wisata budaya. Strategi pengembangan atraksi baru yang inklusif, berbasis kearifan lokal, serta integratif dengan atraksi budaya yang ada berkontribusi positif terhadap keberlanjutan pariwisata dan pemberdayaan masyarakat. Kata kunci : diversifikasi atraksi, desa wisata, desa wisata budaya, BMC, Danau Toba ABSTRACT This study aims to formulate a strategy for developing diversified cultural and natural attractions in the Lumban Suhi-Suhi Toruan Tourism Village (Dewi Lusi). Using a qualitative case study approach, data were collected through in-depth interviews, observation, and documentation. Thematic analysis and business model mapping using the Business Model Canvas (BMC) framework were applied. The findings indicate that the development of Pantai Lumban Manik as a new tourism attraction can expand Dewi Lusi's attraction portfolio, extend tourist length of stay, and strengthen Dewi Lusi’s positioning as a cultural tourism village. The strategy for developing new attractions emphasizes inclusiveness, integration with existing cultural assets, and a foundation in local wisdom, all of which contribute positively to tourism sustainability and community empowerment. Keywords: attraction diversification, tourism village, cultural tourism village, BMC, Lake Toba.
Budget Hotel Strategy In Increasing Occupancy (Hotel Pantai Paris Tigaras District. Simalungun) Mulyadi, Bejo; Riady, Iwan; Rosari, Dina; Gunawan, Bakti
International Journal of Educational Research & Social Sciences Vol. 4 No. 5 (2023): October 2023 ( Indonesia - Nigeria )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v4i5.711

Abstract

This study concern to examine how to implement strategies to increase the occupancy of Budget Hotels around Pantai Paris, Simalungun Regency. The method used in this study was purposive sampling taken intentionally. The analysis tool used is SWOT Analysis which consists of IE Matrices, IFAS/EFAS, and SWOT/TOWS Matrices. From this research, it is known that the Pantai Paris Budget Hotel Simalungun Regency is currently in quadrant I IFAS 1,665 EFAS 1,020, the strategy that needs to be done is the S – O (Strength – Opportunity) strategy, which is a strategy that takes advantage of the opportunities / strengths owned by the Budget Hotel. Alternative strategies are: Maintaining good relations with the local community, Brand positioning as a good hotel, Increasing cooperation with cuttings holders, Providing excellent service to guests, Analyzing room quality and prices for similar hotels, Utilizing technological advances, Rearrangement of every hotel facility from rooms to public facilities, Making training to employees (appearance, service), Rearranging every hotel facility from rooms to public facilities in the hotel needs to be done to maintain the quality of the hotel, Making training that refers to technological developments.
Ethical Branding and Consumer Trust in Emerging Markets: A Comparative Systematic Review of Local and Global Brands in Indonesia Rosari, Dina
TechTalent & Business Review Vol. 1 No. 2 (2025): TTBR-July 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i2.15

Abstract

This study aims to systematically examine how ethical branding measured through Corporate Social Responsibility (CSR), green marketing, brand transparency, and digital engagement affects consumer trust in the Indonesian market, using a Systematic Literature Review (SLR) approach, 51 peer-reviewed journal articles published between 2020 - 2025 were analyzed, the review reveals that all four variables positively influence consumer trust, albeit to varying degrees, CSR rooted in local values significantly fosters emotional connection and social legitimacy, green marketing is effective only when coupled with transparency and verifiable action, helping to avoid greenwashing skepticism, brand transparency emerges as a foundational element for brand credibility, particularly among critical digital consumers, digital engagement enhances trust by facilitating two-way ethical communication and community interaction. The study also finds that local brands leverage culture-based trust and community narratives, while global brands emphasize international certifications and reputational consistency. From a theoretical perspective, the findings contribute to the contextualization of attachment theory in branding by showing how emotional bonds to ethically aligned brands drive long-term trust and loyalty. This research proposes a contextual ethical branding model for emerging markets, integrating localized CSR, transparent green communication, and trust-based digital interaction. The model highlights the importance of aligning universal ethics with cultural relevance and digital strategies in building sustainable consumer trust.
PENGARUH PENGEMBANGAN PARIWISATA DAN UMKM TERHADAP PENGEMBANGAN WILAYAH KABUPATEN KARO Rosari, Dina
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4390

Abstract

Pemgembangan wilayah Kabupaten Karo dapat dilakukan dengan xara pengembangan pariwisata dan UMKM. Pengembangan wilayah memiliki peranan penting dalam pembangunan daerah, hal ini dapat lebih dengan adanya potensi alam dan budaya yang yang dapat dijadikan modal dalam pengembangan pariwisatanya. Tujuan pengembangan pariwisata secara khusus adalah untuk meningkatkan pendapatan daerah dan pendapatan masyarakat pada umumnya, seperti adanya perluasan kesempatan/lapangan kerja dan terbukanya kesempatan berusaha melalui kegiatan-kegiatan industri-industri penunjang seperti penginapan, rumah makan/restoran, souvenir, dan industri-industri sampingan lainnya. Penelitan ini menggunakan metode penelitian regresi linier berganda. Dari penelitian ini diperoleh pengaruh pengembangan pariwisata dan UMKM berpengaruh positif dan signifikan terhadap pengembangan wilayah Kabupaten Karo.
Analisis Mekanisme Purchasing Terhadap Proses Pengadaanbarang Housekeeping Department Pada Hotel Four Point Bysheraton Medan Siregar, Muhammad Ichiro Al Kindy; Rosari, Dina; Taviani, Tina
Tourism, Hospitality And Culture Insights Journal Vol 3 No 2 (2023): Tourism, Hospitality And Culture Insights Journal
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v3i2.504

Abstract

The purpose of this study is to describe and explain the role of Purchasing in procuring goods at Four Point by Sheraton Medan Hotel. The results of the research are expected to be a reference and consideration for the Finance Department and more precisely for the Purchasing Department regarding the role of Purchasing in the procurement of Housekeeping Department goods. Purchasing is an important part of an organization where Purchasing's job is to provide all thegoods needed by the company starting from physical goods, services and services This type of research uses case studies of data collected by observation, interviews, documentation,and literature study techniques. The variables are the Purchasing Mechanism and Procurement of Goods (Y). this research itself uses a qualitative approach with descriptive analysis. The results of the analysis of observations and interviews conducted with Mr. Agus as Purchasing Officer stated that the role of Purchasing in the process of ordering goods, procuring goods, and distributing Housekeeping Department goods must be in accordance with the Standard Operational Procedure (SOP). In the Supplier selection process must be carried out in a transparent manner and must have at least 3 suppliers in order to avoid the unavailability of goods requested by the user. Behind that in order to minimize sudden requests made by users, of course this will help the work / activities of a Purchasing without having to make direct purchases.
FINANCIAL GOVERNANCE TRAINING FOR SMEs BINJAI TOFU VILLAGE: BUILDING A FOUNDATION TOWARDS EDUCATIONAL TOURISM VILLAGE IN NORTH SUMATRA Ngatemin, Ngatemin; Emrizal, Emrizal; Darmawan, Rahmat; Rosari, Dina
MSJ : Majority Science Journal Vol. 3 No. 4 (2025): MSJ-November
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v3i4.490

Abstract

This study aims to analyze the effectiveness of financial governance training in improving the capacity of MSMEs in Kampung Tahu, Binjai, as a foundation for developing educational tourism villages in North Sumatra. The training focused on improving financial literacy, structured record-keeping practices, separating business and personal finances, and adopting simple financial technology. The methods used were pre-test and post-test surveys, observations, and focus group discussions with a purposively selected sample of 20 MSMEs. Furthermore, data analysis was conducted using the Structural Equation Modeling Partial Least Square (SEM PLS) approach to test the effect of training, financial literacy, technology adoption, and mentoring on financial governance implementation. The results showed a significant increase in financial literacy scores, record-keeping practices, and financial separation after the training. However, adoption of digital financial applications remains limited due to digital literacy and infrastructure constraints. GAP analysis demonstrates the need for ongoing mentoring, infrastructure strengthening, and multi-stakeholder collaboration to bridge the gap between actual and ideal conditions. This training is recommended as a model for developing the capacity of MSMEs based in educational tourism villages, particularly in rural areas facing similar challenges.
Pemanfaatan UMKM Kuliner Lokal dan Kearifan Lokal dalam Pengembangan Desa Wisata Berkelanjutan: Studi Kasus di Desa Buluh Duri, Serdang Bedagai, Sumatera Utara Dina Rosari
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.3929

Abstract

Studi ini mengeksplorasi pemanfaatan UMKM kuliner lokal dan kearifan lokal dalam mempromosikan pengembangan desa wisata berkelanjutan, dengan fokus pada Desa Buluh Duri di Serdang Bedagai, Sumatera Utara. Dikenal karena daya tarik alamnya, termasuk arung jeram di Sungai Bah Bolon dan situs unik seperti Green Canyon dan Air Terjun Bahgula, Buluh Duri menawarkan pengalaman kaya bagi wisatawan yang berakar pada alam dan budaya lokal. Penelitian ini menganalisis bagaimana UMKM kuliner lokal meningkatkan pemberdayaan ekonomi desa dengan menawarkan pengalaman gastronomi tradisional yang mendukung mata pencaharian lokal, sementara kearifan lokal, yang mencakup adat istiadat, tradisi, dan praktik lingkungan, berkontribusi pada pelestarian budaya dan pengembangan pariwisata berkelanjutan. Dengan menggunakan pendekatan kualitatif melalui wawancara, observasi, dan diskusi kelompok fokus, studi ini menganalisis peran, tantangan, dan peluang yang terkait dengan integrasi bisnis kuliner lokal dan kearifan lokal ke dalam kerangka desa wisata. Temuan menunjukkan bahwa UMKM kuliner dan kearifan lokal mendorong pertumbuhan ekonomi, pelestarian budaya, dan partisipasi masyarakat, meskipun menghadapi tantangan dalam infrastruktur, pemasaran, dan pengembangan kapasitas. Penelitian ini memberikan wawasan berharga bagi pemerintah daerah, penduduk desa, dan akademisi, menawarkan strategi untuk meningkatkan potensi pariwisata desa dan mempertahankan identitas budaya uniknya. Rekomendasi untuk perbaikan infrastruktur, pemasaran digital, pelatihan bagi operator UMKM, dan manajemen lingkungan bertujuan untuk lebih memperkuat Buluh Duri sebagai desa wisata berkelanjutan.
Analysis Of The Effect Of Tourism Development On The Development Of The Karo Regency Area Rosari, Dina; Negara Lubis, Satia; Rujiman, Rujiman; Purworko, Agus
International Journal of Educational Research & Social Sciences Vol. 3 No. 6 (2022): December 2022
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i6.573

Abstract

Regional development is an integral part of regional planning which not only concerns the spatial planning of an area but prioritizes planning how the potential of the area can be optimally utilized for the improvement of the economic and social development of the community. One of the factors that affect the development of the region is the development of tourism. This study uses smart pls to analyze the data measurably. 1274 households made up the study population, and 304 research samples were acquired using the sample determination procedure, which employed the solving formula. Smart PLS data analysis. The study's findings demonstrated that the growth of the tourism industry simultaneously has a substantial impact on the development of the area. Three of the six independent variables—X1 (attractions), X3 (amenities), and X6 (creative economy MSMEs)—do not significantly affect the moderating variable Z (creative economy MSMEs) (comfort). The values of Tcount X1=0.819 1.96, T-count X3=0.3 79 1.96, and T-count X6=0.767 1.96 are indicative of this. Where all three variables have a T-count value smaller than the T-table (1.96). To the Karo Regency Tourism Office, it is recommended to further improve aspects related to regional development so that the development of the Karo Regency area can be maximized, especially through the tourism sector and the existence of MSMEs based on the creative economy.
Enhancing the Market Value of MSMEs Products through Packaging Improvement in Buluh Duri Tourism Village, Serdang Bedagai, North Sumatra, Indonesia Dina Rosari; Abdul Kadir Ritonga; Daniel Sihombing
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3927

Abstract

Buluh Duri Tourism Village in Serdang Bedagai, North Sumatra, is a destination known for its unique MSME (Micro, Small, and Medium Enterprises) products, including traditional food and handicrafts. However, a major challenge for local MSMEs is enhancing the value of their products through attractive and functional packaging. This study analyzes the role of packaging in increasing the value and appeal of MSME products, particularly in the tourism market. Using a qualitative approach, data was collected through observations, interviews with MSME operators, and document reviews. A SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats faced by MSMEs in improving their packaging. The findings indicate that attractive and informative packaging has a significant impact on consumers' purchasing decisions, especially among tourists. MSME products with modern, aesthetically pleasing packaging that reflects local culture and includes clear product information tend to attract more buyers and increase sales. However, limited knowledge and financial resources pose barriers for many local businesses in improving their packaging. The study suggests that continuous collaboration between local government, Pokdarwis (tourism awareness groups), and MSME operators is necessary to provide training and financial support for packaging development. Utilizing digital technology and social media as promotional tools is also recommended to enhance visibility and appeal. Additionally, eco-friendly packaging aligns with modern consumer trends.
Co-Authors Abdul Kadir Ritonga Abdul Kadir Ritonga Anita Latuheru Anwari Masatip Bakti Gunawan Bejo Mulyadi Bejo Mulyadi Bejo Mulyadi Dalimunthe, Femmy Indriany Daniel Sihombing Daniel Sihombing Denny, Agustinus Dewi Yanti Emrizal Fatchur Rohman Fatchur Rohman Gunawan, Bakti Indradewa, Rhian Jonathan Efraim Sembiring JULIANTO Julianto Julianto Julianto Julianto Latuheru, Anita Liyushiana, Liyushiana Mulyadi, Bejo Negara Lubis, Satia Ngatemin Ngatemin Ngatemin Ngatemin, Ngatemin Onni Kusriani Pasalbessy, Victor F. Prayogi, Budi Purworko, Agus Rahmat Darmawan, Rahmat Riady, Iwan Rizkiyah, Putri Rujiman, Rujiman Siregar, Muhammad Ichiro Al Kindy Sitorus, Nova Suci Tiara Amirah Taviani, Tina Victor F. Pasalbessy Yanti, Dewi