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All Journal Jurnal Manajemen Bisnis Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) Competitive Jurnal Akuntansi dan Keuangan International Journal of Economics, Business and Accounting Research (IJEBAR) Mattawang: Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis dan Keuangan JUKESHUM: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Asian Journal of Management Analytics International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Haryanto, Totok
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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Journal : Asian Journal of Management Analytics

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The Role of Product Quality, Customer Reviews, Ratings, and E-WOM in Shaping Purchase Decisions for Skintific Products on Shopee Putri, Dea Yosiana; Astuti, Herni Justiana; Handayani, Erna; Haryanto, Totok
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.12573

Abstract

This study analyzes the impact of product quality, online customer reviews, customer ratings, and e-WOM on purchasing decisions for Skintific products on Shopee. Using a quantitative approach, this study involved 100 students from three of the largest universities in Purwokerto who had purchased Skintific products. The sample was selected through purposive sampling. The results showed that product quality and online customer reviews significantly influenced purchasing decisions, surpassing the impact of customer ratings and e-WOM. E-WOM was found to have no significant impact, providing a new perspective on digital marketing strategies on Shopee. This study contributes to a deeper understanding of consumer behavior in e-commerce, by emphasizing the important role of product quality and reviews in shaping purchasing decisions.
The Influence of Work-Life Balance and Compensation on Performance Using Job Satisfaction in Nurses at Cilacap Regional Hospital Azizah, Lisda Fathul; Purnadi, Purnadi; Bagis, Fatmah; Haryanto, Totok
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14969

Abstract

Nurse performance is still a factor that needs to be considered and improved, especially in the health service sector in Cilacap, Indonesia. This study has the aim to determine the effects of work-life balance and compensation on performance, with a mediating variable, which is job satisfaction. The questionnaire was given directly using a quantitative approach with a sampling technique using purposive sampling. The population in this study was 215 and the sample used was 140 respondents from nurses at Cilacap Regional Hospital. This study used SEM-PLS to analyze the data. The findings showed that, even though compensation did not have a direct effect on performance and work-life balance did not have a direct effect on job satisfaction, both had significant effects on job satisfaction, which means there is a positive relationship between work-life balance with compensation on performance through job satisfaction.
Co-Authors Abdul Haris Mulyadi Akhmad Darmawan Akhmad Fauzi Alwani Hamad Anastasia, Nita Arini Hidayah Arini Hidayah, Arini Ariyanti, Ayu Rizki Arya Chandra, Latief Aziz, Geovanni Al Azizah, Lisda Fathul Bagis, Fatmah Erny Rachmawati Fauziridwan, Meydy Firliansa, Alek Handayani, Erna Hasanah, Yeti Rusmiati Hengky Widhiandono Hermin Endratno Herni Justiana Astuti Hidayat Baihaqi, Daisak Ikhsani, Mastur Mujib Islami, Adelia Wahyu Khaerunisabillah, Sevani Kharismasyah, Alfato Yusnar Lahan Adi Purwanto Magribi, Imam Maulana Mugi Harsono Muji R., Tri Septin Naelati Tubastuvi Nurhanifah, Salma Nurmasari, Eldisa Zenita Pariyanti, Gangsar Pramesti, Shasa Prasetyo, Rizki Galih Pratama, Bintang Rizki Purnadi, Purnadi Putra, Nafis Mahesa Putri, Dea Yosiana Rahmawati, Ika Yustina Restu Frida Utami Retnaningrum, Maharani Retno Widowati Rizqullah, Naufal Arkan Rizqullah, Naufal Khosyi sandra dewi Suprihatin Sururiyah, Mar’atun Suwaji, Florida Mandiriani Suyoto Suyoto Suyoto Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti Widyaningtyas, Dian Widzayanto, Luthfi Arie Wiranti, Elza Devi Zain Zakaria, Yoga