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This Author published in this journals
All Journal Jurnal Riset Pendidikan Ekonomi SEIKO : Journal of Management & Business Inovasi: Jurnal Ilmiah Ilmu Manajemen Dinasti International Journal of Education Management and Social Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Peduli Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat Patikala Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat International Journal of Economics (IJEC) Business and Investment Review Jurnal Pengabdian Masyarakat Berkarya IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah As-Syirkah: Islamic Economic & Financial Journal Balance: Jurnal Ekonomi
Dermawan, Rizky
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences Transportation Other

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Effect Of Brand Awareness, Promotion And Ease Of Use Perceptions On Decisions To Use Linkaja E-Wallet Aditiansa, Jovan Fitrianto; Dermawan, Rizky
Jurnal Ekonomi Balance Vol. 18 No. 1 (2022): June 2022
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v18i2.7886

Abstract

The purpose of this study is to test and know the effect of brand awareness, promotion, and perceived ease of use on the usage decisions of e-wallet LinkAja. The research method used in this study is the quantitative method. Respondents in this study were management collestudentsent of UPN “Veteran” Jawa Timur that used LinkAja. In this study, the number of samples taken as many as 94 respondents. The sampling method used non-probability sampling with the pusposive sampling technique. The data collection technics used in this study is the primary data in the form of a questionnaire which was analyzed using the Likert scale and secondary data in the form of literature. The data analysis technique used SEM-PLS. The results of this study showed that brand awareness, promotion, and perceived ease of use have a significant (positive) impact on usage decisions e-wallet LinkAja
The Influence of Service Quality, Customer Experience, and Brand Image on Customer Satisfaction at Baita Car Wash in Gresik City Syahputra, Denny; Dermawan, Rizky
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1649

Abstract

This study aims to analyze the influence of service quality, customer experience, and brand image on customer satisfaction at Baita Car Wash in Gresik City using a quantitative approach. A total of 150 respondents were selected using the accidental sampling technique, namely customers who were encountered by chance during the research and met the study criteria. Data were analyzed using Structural Equation Modeling (SEM) Partial Least Squares (PLS) with SmartPLS 3 software. The results indicate that service quality, customer experience, and brand image have a positive and significant effect on customer satisfaction, demonstrating their crucial role in enhancing customer satisfaction.
Co-Authors Aditiansa, Jovan Fitrianto Ardhana, Satria Ardiansyah, Feri Arifinda, Della Aulia Riskha Asyhari, Muhammad Daffa Banis , Achniatuzzahra Cordelia Izaak, Wilma Dahlan, Ahsan Dlonni Darmawan, Adhicandra Dieva, Diknastiya Putri Handoko, Jetendra Adli Hermawan, Tomy Huzaema, Maharani Izaak, Wilma Cordelia Kusmawati, Deasy Fitria Leony Puspitasari, Cindy Maghfiratul Layli, Rani Mamlu'ah, Nailatul Mansur, Muhammad Yogi Zifari Mutiara Asa, Anastasya Puspa Nabila Nurkholish Majid Nurul Hasanah Oktavian, Rizal Boy Prasetyo Pambudhi, Kukuh Puteri Haiza Nurisnadiah Putri, Dinda Audelia Sabina Rahmawati, Eka Putri Rahmawati, Fauziah Putri Indi Ratih Mukti Azhar Rohmah, Nila Fatihatur Samudro, Firmansyah Putra Sari, Adinda Nila Puspita Setianti, Ikko Ukumi Puteri Siska Amelia, Siska Siwi, Aurizka Fadia Soleha, Rizky Bayu Susanti, Hany Syahputra, Denny Syakban, Medi Hendika Varian Timothy, Yerrica Betrin Wahyuaqil, Dias Widargo, Sherlina Aliefianti Zawawi Zawawi, Zawawi Zulfansyah, Mohammad Kahfi