Garuda - Garba Rujukan Digital

Penggunaan Google Trends Dalam Perencanaan Strategi Content Marketing Untuk Meningkatkan Daya Saing Pelaku Bisnis di Dunia Internet Femmy Effendy; Ratih Huriyati; Disman Disman; Mokh Adib Sultan
Prosiding Seminar Nasional Inovasi dan Adopsi Teknologi (INOTEK) Vol. 1 No. 1 (2021): Prosiding Seminar Nasional Inovasi dan Adopsi Teknologi (INOTEK)
Publisher : LPPM STMIK Rosma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (745.532 KB)

Internet dalam dunia bisnis telah berubah dari fungsi sebagai alat untuk pertukaran informasi secara elektronik menjadi alat penentu strategi dalam bisnis di dunia internet seperti pemasaran dan penjualan. Sehingga pelaku bisnis pada internet harus dapat memanfaatkan peluang yang ada. Salah satu cara yang dapat ditempuh dalam memasarkan produk yaitu penentuan strategi dalam pemilihan content marketing. Content memiliki peranan penting dalam memanfaatkan digital marketing sebagai media pemasaran. Hal itu dikarenakan, pemain digital marketing harus mendistribusikan content secara rutin kepada pelanggan.Strategi konten adalah sebuah perencanaan yang berisi pembuatan hingga pendistribusian content kepada pelanggan. Bisnis dengan strategi content yang terencana baik memiliki hasil yang lebih efektif dan maksimal. Pemilihan content dapat dilakukan menggunakan mesin pencari Google trends sebagai pencatat pencarian untuk menentukan content yang sering digunakan oleh pencari produk atau pengguna internet. Google trends merupakan salah satu instrumen big data yang paling sederhana untuk mencari data yang berbasis web sehingga tidak memerlukan survey. Dalam penelitian ini data diambil menggunakan google trends dengan kategori pada topik pada pencarian wilayah di Indonesia, data selama 12 bulan terakhir, semua kategori dan pencarian web serta youtube. Hasil penelitian diketahui bahwa Totenham adalah kata yang menjadi trending topic harian, dan UEFA menjadi trending topik tertinggi di tahun 2021 sedangkan Tiktok menjadi queries yang paling terkait. Diharapkan hasil penelitian ini dapat memberikan gambaran secara deskriptif tentang cara mencari content marketing dengan memanfaatkan Google Trends dan dapat menjadi rujukan pada penelitian selanjutnya.

THE INFLUENCE OF PRICE AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE DECISIONS ON TIKTOKSHOP Emi Amelia; Ratih Hurriyati; Mokh. Adib Sultan; Heny Hendrayanti; Christianingrum Christianingrum
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

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E-commerce is a successful business model today. Tiktok Shop, a new platform launched by the social media platform TikTok, quickly became a popular trading platform, making Tiktokshop a social trading platform. The purpose of this study was conducted to find out the description of consumer purchasing decisions, prices, electronic word of mouth (E-WOM) on Tiktokshop. The type of research used was descriptive verification, and the method used was an explanatory survey with a purposive sampling technique with a sample size of 100 respondents. The data analysis method used is the validity and reliability test, multiple regression analysis, multiple correlation analysis and analysis of the coefficient of determination. Testing this hypothesis through the F test for simultaneous and T test for partial by using the SPSS 22.0 for windows program. The results showed that simultaneously price, electronic word of mouth (E-WOM) had a significant effect on purchasing decisions by 72.8%.

A Bussiness Development of a Coffee Plantation Business Model Using the Tripple Layer Business Model Canvas Widya Weullas; Mokh. Adib Sultan; Chairul Furqon
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 1 (2023): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i1.641

This study aims to (1) find out the general description of the Java Frinsa Estate company, (2) formulate a strategy using SWOT analysis, and (3) make business model development proposals using the triple-layer business model canvas. This type of research is qualitative research. This study's primary data source came from observations and informants with stakeholders at Java Frinsa Estate. Secondary data was obtained from various literature and related research results. The data collection techniques used observation, interviews, and documentation carried out. The study results show that the company is in a progressive quadrant I position for business development.

IMPLEMENTATION OF ERGONOMICS IN THE WORK ENVIRONMENT FOR EMPLOYEE HEALTH AND SAFETY Gamayudha, Rangga; Mokh Adib Sultan
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 2 (2020): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i2.269

This reserach based on health issues because of the employee that Appear ergonomical failure. This condition can be a burden for the company peroductivity and performance. Many industries look this issue as a minor issue and they concern not to take this into serious discussions to solve the issue, but this minor issue can effect spesifically Become a major issue for the health and safety of the employees in the company. This research objectives is to describe the implication of ergonomical failure to health and safety of emplyee that can effect the company productivity and performance. By comparing some of Articles that already discuss about this issue, the author want to give insight about how important this issue and give solution from ergonomical view.

Meningkatkan daya saing ukm fesyen: analisis orientasi pasar dan orientasi kewirausahaan Perdana, Yoga; Mulyadi, Hari; Gaffar, Vanessa; Sultan, Mokhamad Adib
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 4 (2023): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i4.2639

Tujuan dari penelitian ini adalah untuk mengetahui apakah ada pengaruh orientasi pasar dan orientasi kewirausahaan pada kinerja usaha skala kecil dan menengah subsekor fesyen di Kota Bandung. Populasi penelitian ini adalah pemilik usaha skala kecil dan menengah subsekor fesyen di Kota Bandung. Sampel dalam penelitian ini ditentukan dengan metode non probability sampling. Peneliti menyebarkan kuesioner kepada 100 responden. Hasil penelitian menunjukkan bahwa ada pengaruh orientasi pasar dan orientasi kewirausahaan pada kinerja usaha skala kecil dan menengah subsektor fesyen di Kota Bandung. Orientasi pasar menggambarkan kemampuan untuk memahami dan memenuhi kebutuhan pelanggan hari ini dan masa depan sekaligus juga menggunakan kemampuan mereka untuk menyediakan solusi unggul bagi pelanggan dari pesaing mereka. Orientasi kewirausahaan membantu mengidentifikasi dan menanggapi pasar lebih cepat dari pesaing dalam rangka menciptakan keunggulan kompetitif dan mencapai kinerja yang lebih baik. Implikasi dari penelitian ini untuk produsen garmen adalah untuk meningkatkan pengetahuan tentang faktor-faktor yang mempengaruhi kinerja seperti orientasi pasar dan orientasi kewirausahaan yang bisa mengembangkan wawasan mereka dan mengubah pandangan dalam berwirausaha

Marketing R&D Cooperation as a Mediator Between Customer Relationship Orientation, Digital Banking Orientation, and Marketing Performance at bank BJB Megantara, Khandinar Shidik; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokh. Adib
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1584

This study investigates how Customer Relationship Orientation (CRO) and Digital Banking Orientation (DBO) affect Marketing Performance (MP) through the mediating role of Marketing Research and Development Cooperation (MRDC) at Bank BJB. The population consisted of 1,762 marketing and R&D employees in Indonesia, with 316 respondents selected using proportional random sampling. Data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that both CRO and DBO significantly influence MRDC, which in turn mediates their effect on MP. Among the dimensions, Strategic Digital Commitment had the strongest contribution within DBO, while the technology aspect was dominant in CRO. These findings highlight the critical role of marketing–R&D collaboration and digital integration to increase marketing performance. The study offers practical implications for managers to strengthen digital-based strategies, improve product/service innovation, and enhance customer engagement. It also provides theoretical contributions by linking relationship orientation, digital orientation, and R&D cooperation in the banking sector, and also giving suggestion on directions for future research.

Educational empowerment for marketing staff: Linking customer relationship orientation, digital banking, and R&D cooperation in Bank BJB Megantara, Khandinar Shidik; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokhamad Adib
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 2 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i2.1870

This study investigates how Customer Relationship Orientation (CRO) and Digital Banking Orientation (DBO) influence Marketing Performance (MP) in Bank BJB, with Marketing Research and Development Cooperation (MRDC) as a moderating variable. Distinct from prior studies, this research introduces an educational perspective emphasizing how marketing staff empowerment through education, digital literacy, and continuous learning strengthens organizational adaptability and competence. Using a quantitative explanatory method, data were collected from 316 marketing personnel proportionally selected from 1,762 employees across Bank BJB’s regional branches. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that both CRO and DBO significantly enhance marketing performance, demonstrating that customer-focused and digitally adaptive strategies are essential for sustaining competitiveness in the banking sector. Moreover, MRDC strengthens these relationships by facilitating the translation of customer insights and technological innovation into more effective marketing strategies. The findings suggest that education-based empowerment, including training in digital banking systems, customer analytics, and R&D collaboration, is vital to develop marketing competence. Therefore, organizational learning and educational interventions should be institutionalized to foster innovation, responsiveness, and long-term performance in the banking sector.

Educational empowerment for marketing staff: Linking customer relationship orientation, digital banking, and R&D cooperation in Bank BJB Megantara, Khandinar Shidik; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokhamad Adib
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 2 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i2.1870

This study investigates how Customer Relationship Orientation (CRO) and Digital Banking Orientation (DBO) influence Marketing Performance (MP) in Bank BJB, with Marketing Research and Development Cooperation (MRDC) as a moderating variable. Distinct from prior studies, this research introduces an educational perspective emphasizing how marketing staff empowerment through education, digital literacy, and continuous learning strengthens organizational adaptability and competence. Using a quantitative explanatory method, data were collected from 316 marketing personnel proportionally selected from 1,762 employees across Bank BJB’s regional branches. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that both CRO and DBO significantly enhance marketing performance, demonstrating that customer-focused and digitally adaptive strategies are essential for sustaining competitiveness in the banking sector. Moreover, MRDC strengthens these relationships by facilitating the translation of customer insights and technological innovation into more effective marketing strategies. The findings suggest that education-based empowerment, including training in digital banking systems, customer analytics, and R&D collaboration, is vital to develop marketing competence. Therefore, organizational learning and educational interventions should be institutionalized to foster innovation, responsiveness, and long-term performance in the banking sector.

The Effects of IoT on Sustainable Logistics Management Practices and Sustainability Performance in the Manufacturing Sector: A Comparative Study of Ghana and Indonesi Gilbert Korku Akubia; Vanessa Gaffar; Mokh Adib Sultan; Denny Andriana
Khazanah Sosial Vol. 6 No. 3 (2024): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v6i3.38197

This study examines the impact of sustainable logistics practicesâ€”green transportation, waste management, energy efficiency, and sustainable packagingâ€”on sustainability performance in the manufacturing sectors of Ghana and Indonesia, with a focus on the moderating role of Internet of Things (IoT) development. The research highlights the importance of both internal resources and external factors in achieving sustainability goals. Using a quantitative approach and a descriptive survey design, data were collected from 374 manufacturing firms in Ghana and 379 in Indonesia. The study employed a structured questionnaire and applied Ordinary Least Squares (OLS) regression to analyze the relationship between sustainable logistics practices, IoT growth, and sustainability performance. Sustainable logistics practices positively influence sustainability performance, with IoT moderating this relationship. Firms in Indonesia demonstrated higher performance due to advanced IoT infrastructure, while Ghana showed limitations due to less developed technological infrastructure. The findings emphasize the need for investment in IoT infrastructure to enhance the effectiveness of sustainable logistics practices, particularly in developing countries. The study contributes new insights into the moderating role of IoT in sustainability and offers practical guidance for policymakers and businesses. This study provides a novel cross-country perspective on how IoT development influences the effectiveness of sustainable logistics practices in emerging economies, bridging gaps in the existing literature on technology-driven sustainability strategies.

Muzakki's Commitment Improvement Model in Distributing ZIS Funds Through Prosocial Values Behavioral Approach Murwenie, Ira; Fattah, Nanang; Kusnendi, Kusnendi; Sultan, Mokhamad Adib; Wibowo, Lili Adi
EQUILIBRIUM Vol 9, No 2 (2021): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v9i2.10750

The presence of Islamic insurance is an alternative, in order to avoid conventional insurance which is considered to have elements of usury, maytsir, gharar and zholim. In the era of economic disruption, Islamic insurance players and customers are waiting for the direction of strategic policies from the government as regulator and facilitator. The formulation of a sharia insurance development strategy policy begins with analyzing the obstacles to developing sharia insurance in Indonesia. These constraints mean that the number of sharia insurance customers in Indonesia is not maximal. These obstacles include the lack of socialization and promotion, inadequate use of technology, lack of product and service development, lack of knowledge, and the existence of conventional insurance. Based on these constraints, strategies for developing sharia insurance in Indonesia that can be carried out include maximizing socialization and promotion, maximizing the use of technology, developing products and services, increasing literacy, and market penetration. This research is aimed at analyzing the constraints and development strategies of Islamic insurance using a mathematical method, namely the Analytic Network Process (ANP) method, so that policy recommendations are supported by scientific studies. Furthermore, in this study the ANP method was adopted in a survey design involving a number of respondents. The heterogeneity of the assessments of a number of respondents is expected to provide a more rational alternative. The results of the analysis using the ANP method are priority constraints in order to get more attention and priority strategies that can be used to formulate policies to make them more focused.

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