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All Journal JURNAL BISNIS STRATEGI IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS International Journal of Artificial Intelligence Research Jurnal Manajemen Indonesia AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Samudra Ekonomi dan Bisnis Business Innovation and Entrepreneurship Journal The International Journal of Business Review (The Jobs Review) Jurnal Riset Bisnis dan Manajemen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Educenter: Jurnal Ilmiah Pendidikan INOTEK Equilibrium: Jurnal Ekonomi Syariah EDUCENTER JURNAL PENDIDIKAN INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Khazanah Sosial
Adib Sultan, Adib
Universitas Pendidikan Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Mediasi Entrepreneurial Self-Efficacy dalam Hubungan antara Entrepreneurial Traits dan Nascent Entrepreneurial Behavior pada Mahasiswa Maisa Asmara; Hari Mulyadi; Heny Hendrayati; Mokh Adib Sultan; Rivaldi Arissaputra
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8348

Abstract

Penelitian ini mengeksplorasi keterkaitan antara entrepreneurial traits dan nascent entrepreneurial behavior dengan mempertimbangkan peran entrepreneurial self-efficacy sebagai variabel mediasi pada mahasiswa di Kota Bandung. Pendekatan yang digunakan adalah kuantitatif dengan desain explanatory research. Data dikumpulkan melalui kuesioner daring terhadap 200 responden yang dipilih secara purposive, kemudian dianalisis menggunakan Partial Least Squares Structural Equation Modelling (PLS-SEM). Hasil analisis menunjukkan bahwa entrepreneurial traits berpengaruh signifikan terhadap entrepreneurial self-efficacy (? = 0.818; p < 0.001) serta nascent entrepreneurial behavior (? = 0.245; p < 0.05). Selain itu, entrepreneurial self-efficacy juga terbukti berpengaruh signifikan terhadap nascent entrepreneurial behavior (? = 0.540; p < 0.001). Hasil pengujian mediasi mengindikasikan bahwa entrepreneurial self-efficacy berperan sebagai mediator parsial (? = 0.442; p < 0.001) dalam hubungan tersebut. Temuan ini menunjukkan bahwa pengaruh karakteristik individu terhadap perilaku kewirausahaan lebih kuat terjadi melalui mekanisme kognitif dibandingkan secara langsung. Secara teoretis, hasil penelitian ini memperkuat Social Cognitive Theory, khususnya dalam menempatkan self-efficacy sebagai penghubung antara faktor disposisional dan perilaku kewirausahaan tahap awal. Secara praktis, pengembangan kewirausahaan pada mahasiswa perlu diarahkan tidak hanya pada pembentukan karakter, tetapi juga pada penguatan keyakinan diri sebagai pendorong utama tindakan kewirausahaan.kewirausahaan.
EXPLORING THE IMPACT OF CUSTOMER EXPERIENCE AND PERCEIVED ENJOYMENT ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF TRUST IN TIKTOKSHOP Emi Amelia; Ratih Hurriyati; Mokh. Adib Sultan; Ahmad Kamaludin; Muhammad Januar
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.22406

Abstract

Customer loyalty is crucial for a company's long-term success, particularly in competitive e-commerce. This study examines the impact of customer experience and perceived enjoyment on customer loyalty, with trust as a mediator, in the TikTok Shop context. Using a quantitative approach, data were collected from 150 TikTok Shop users who completed at least three transactions. SEM-PLS analysis shows that perceived enjoyment has a stronger direct effect on trust and loyalty than customer experience. The model explains 71.4% of trust variance and 62.1% of customer loyalty variance. The findings highlight the need for e-commerce businesses to enhance retention by ensuring seamless, enjoyable interactions and fostering trust through transparency, reliability, and engaging features. This study underscores the importance of integrating customer experience with trust-building strategies in social commerce.
Co-Authors Ahmad Kamaludin Andriana, Denny Awalludin, Dudi Ayan, Syaiful Chairul Furqon, Chairul Christianingrum Disman Disman Emi Amelia Fanji Wijaya Fatricia, Wanda Femmy Effendy Gamayudha, Rangga Gilbert Korku Akubia Hari Mulyadi Hari Mulyadi, Hari Hastuti, Suci Wiherni Dyah Heny Hendrayanti Heny Hendrayati Kusnendi, Kusnendi Kuswandi, Alek Lili Adi Wibowo Maisa Asmara Megantara, Khandinar Shidik Muhammad Januar Murweni, Ira Nanang Fattah Perdana, Yoga Ratih Huriyati Ratih Huriyati Ratih Hurriyati Rivaldi Arissaputra Suhono Suhono Sukma Nugraha Sumartini Sumartini Sunu Puguh Hayu Triono Surachman, Eka Tiar Lina Situngkir Vanessa Gaffar Widya Weullas