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All Journal Altasia : Jurnal Pariwisata Indonesia Jurnal Manajemen Pelayanan Hotel Jurnal Kepariwisataan dan Hospitalitas Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Pemberdayaan Pariwisata Joong-Ki : Jurnal Pengabdian Masyarakat Toba: Journal of Tourism, Hospitality, and Destination Jurnal Pariwisata Nusantara BINA CIPTA JGEN : Jurnal Pengabdian Kepada Masyarakat BJHTCR Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Ni Kadek Sri Mirayani
Universitas Udayana
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Manajemen Pelayanan Hotel

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The Impact of Tourism Products and Services on Satisfaction and Loyalty of Tourists Visiting Mertasari Beach Sanur Bali Satia Negara, I Made Weda; Marina, Marina; Selamet, I Wayan Agus; Sri Mirayani, Ni Kadek; Paristha, Ni Putu Tiya
Jurnal Manajemen Pelayanan Hotel Vol 7 No 2 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070205

Abstract

Industrial activities require hard work to succeed, which will provide a number of products that will provide satisfaction and welfare to humans. That is why the word industry always implies a business that produces products. The product is a series of services that have economic, social, and psychological aspects. In research that has been carried out on Mertasari Beach Sanur Bali with the aim of research to determine the effect of tourism products and services on satisfaction and to analyze the effect of service and satisfaction on the loyalty of tourists visiting Mertasari Beach. The research method used in this research is quantitative method using smartPLS 4.0 as a medium for analyzing data, data sources in this study from primary and secondary data and data collection methods in this study with observation, questionnaires and documentation along with interviews, the location of this research was carried out at mertasari beach sanur bali with a period from March 2023 to October 2023. The results in this study indicate that Based on the abstract of this study, it can be concluded that tourism products and satisfaction have a significant influence on the loyalty of tourists visiting Mertasari Beach Sanur Bali. In addition, service variables and satisfaction have a significant influence on the loyalty of tourists visiting Mertasari Beach Sanur Bali. Tourism products offered to tourists also have a significant influence on the loyalty of tourists visiting Mertasari Beach, Sanur Bali. When tourists are well served and receive services that meet their needs, they tend to feel satisfied. Keyword: Tourism Products_Tourist Satisfaction_Visiting Mertasari Beach
Co-Authors Ganur, Yusta I Gede Aditya Warman I Gede Anom Sastrawan, I Gede Anom I Gusti Ngurah Oka Widjaya I Gusti Ngurah Widyatmaja I Made Adi Purwantara I Made Adi Purwantara I Made Weda Satia Negara Ida Bagus Udayana Pidada Isvari Ayu Pitanatri Kesumadewi, Anak Agung Ayu Ratih Komang Satya Permadi Komang Satya Permadi Marina Marina Ni Kadek Ratih Octaviana Ni Ketut Arismayanti, Ni Ketut Ni Putu Lilik Widyayanthi Ni Putu Tiya Paristha Ni Putu Tiya Paristha Ni Putu Tiya Paristha Ni Putu Tiya Paristha Ni Wayan Dian Irmayani Ni Wayan Purnami Rusadi Paristha, Ni Putu Tiya Putu Ade Wijana Putu Agus Prayogi Putu Wira Parama Suta Satia Negara, I Made Weda Selamet, I Wayan Agus Suta, Putu Wira Parama Wea, Ernesta Widjaya, I Gusti Ngurah Oka Widyayanthi, Ni Putu Lilik Yusta Ganur