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All Journal Media Mahardhika International Journal of Education, Social Studies, And Management (IJESSM) Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Artificial Intelligence and Digital Business International Research of Multidisciplinary Analysis AMMA : Jurnal Pengabdian Masyarakat Journal of Islamic economics Perspectives (JIEP)
Lazuardi, Sofyan
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Strategi Pemasaran Digital Dalam Mendorong Keputusan Pembelian Bahan Baku Kimia PT WMM Pratama, Riza Krisdian; Sari, Anita Kartika; Nugroho, Dodit Cahyo; Lazuardi, Sofyan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2980

Abstract

Artikel ini mengkaji strategi pemasaran digital yang diterapkan oleh PT WMM, distributor bahan baku kimia, dalam meningkatkan daya saing dan kepercayaan pelanggan di era digital. Pendekatan yang digunakan meliputi pemanfaatan platform marketplace, media sosial, dan analisis data untuk memahami perilaku konsumen serta mempercepat pengambilan keputusan pembelian. Hasil penelitian menunjukkan bahwa komponen utama strategi meliputi website, SEO, konten digital, iklan online, dan komunikasi langsung melalui WhatsApp Business. Faktor keberhasilan meliputi infrastruktur teknologi, kompetensi SDM, serta perilaku dan preferensi pasar. Metodologi kualitatif dengan observasi dan wawancara mendalam digunakan untuk menganalisis pengaruh strategi terhadap keputusan konsumen. Temuan menunjukkan bahwa integrasi media digital secara efektif meningkatkan jangkauan, brand awareness, dan loyalitas pelanggan, meskipun dihadapkan tantangan persaingan dan perubahan algoritma platform. Strategi yang adaptif dan kolaboratif menjadi kunci utama keberhasilan pemasaran digital PT WMM.
Pengaruh Tipe Kepemimpinan dan Religiusitas Orang Tua terhadap Preferensi Pemilihan Sekolah Dasar Anak Pasca-TK pada MI atau SD: Studi TK/RA Tarbiyatul Athfal PSM Tanjunganom Nganjuk Setiawan, Eka Aprianto Nur; Wahjoedi, Tri; Lazuardi, Sofyan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5147

Abstract

This study is motivated by the increasing parental indecision in determining children’s primary school placement after kindergarten, particularly between Madrasah Ibtidaiyah (MI) and public elementary schools (SD). Such decisions are influenced not only by academic considerations but also by parents’ religiosity and leadership types reflected in their educational decision-making styles. This study aims to analyze the effects of parental leadership types based on the DISC and Personality Plus frameworks, as well as parental religiosity, on parents’ preferences in selecting primary schools for their children after kindergarten at TK/RA Tarbiyatul Athfal PSM Tanjunganom. This research employed a quantitative approach with an explanatory research design using multiple linear regression analysis. Data were collected through questionnaires distributed to 57 parents of students at TK/RA Tarbiyatul Athfal PSM Tanjunganom. The results indicate that, partially, parental leadership based on the DISC model (X₁) has a positive and significant effect on school preference (Sig. 0.013 < 0.05), while leadership based on Personality Plus (X₂) does not show a significant effect (Sig. 0.856 > 0.05). Parental religiosity (X₃) demonstrates a positive and highly significant influence on primary school selection preference (Sig. 0.000 < 0.05). Simultaneously, the three independent variables contribute significantly to the model, with a coefficient of determination (R²) of 0.822, indicating that 82.2% of the variance in parents’ primary school selection decisions can be explained by the research model. These findings confirm that parental leadership and religiosity are dominant factors in educational decision-making at the primary school level.
UNCOVERING THE POWER OF WEBSITE DESIGN AND PRODUCT PHOTOS: HOW FLASH SALES PROGRAMS SHAPE PURCHASING DECISIONS Lazuardi, Sofyan; Wahjoedi, Tri
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 2 (2024): March 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i2.617

Abstract

A study was conducted to investigate how website design and product photos impact purchasing decisions, with a focus on the role of flash sale programs. The research targeted students in Surabaya who have made purchases on the Shopee e-commerce platform, with a sample size of 96 individuals. The data collected from the respondents' questionnaires were analyzed using SEM SmartPLS-3. The findings of the study revealed that flash sale programs, product photos, and website design play a crucial role in influencing consumer decisions. While flash sale programs can generate consumer interest, it is important to manage them wisely to avoid any negative impact on consumer perception. On the other hand, high-quality product photos and a well-designed website can enhance consumer engagement in the purchasing process. The practical implication of this research is that companies should prioritize flash sale programs, product photo quality, website design, and other marketing factors to influence positive purchasing decisions, develop effective marketing strategies, meet consumer needs, and strengthen their brand image. The main contribution of this study lies in the inclusion of the moderating role of flash sale programs in the integrated model of e-commerce marketing. Therefore, this research provides a deeper understanding of the factors that influence consumer purchasing decisions in the e-commerce context, while also serving as a foundation for companies to design more effective and responsive marketing strategies.
Co-Authors Abdillah, Hasan Adi Rahardjo, Kusuma Agung Dwi Nugroho, Agung Dwi Ahmad, Muhammad Ali Ardi Setyawan, Mohammad Azizah, Eka Nurul Bambang Sri Wibowo Diah Ayu Sanggarwati Dwi Nugroho, Agung Emmywati M Azizul Khakim Miya Dewi Suprihandari Nugroho, Dodit Cahyo Pratama, Riza Krisdian Rahardjo, Kusuma Adi Sari, Anita Kartika Setiawan, Eka Aprianto Nur Setyawan, Mochamad Ardi Surya, Leonardus Utomo, Muhammad Agung Satriyo Wahjoedi, Tri