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AN INTRODUCTORY OF PRODUCT INNOVATION AND MARKETING STRATEGY INTO SHELL WASTE-BASED SOUVENIR CRAFTS INDUSTRY IN THE CITY OF TANJUNG BALAI Nurhayani, Ulfa; Azis, Adek Cerah Kurnia; Nasution, Akmal Huda; Herliani, Rini; Purba, Erni Luxy
Journal of Community Research and Service Vol. 2 No. 2: July 2018
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v2i2.13154

Abstract

AbstractThe condition of the many shellfish wastes in Tanjung Balai City in North Sumatra Province makes a concern to the "Karya Working Group" as a part of Prosperous Family Income Improvement Business Group (an initiative from Indonesia™s National Family Planning board to improve family welfares; abbreviated as UPPKS) led by Mrs. Khalijah. The productivity of the Karya working group can be optimized considering that there are quite a lot of orders that have not been able to be fulfilled by them. Some of the obstacles in the management of this seashell handicraft business include the manual rinsing of seashells resulting in a long waiting time for further processing of production with the use of the same workforce; order-based marketing and relatively limited product innovation. In some aspects, similar shell craft products produced by competitors, especially in Java, have relatively better quality considering the products in question have been produced to scale exports to foreign countries. This mentoring activity in the management of product business managed by UPPKS Karya consisted of the use of technology for clamshell cleaning, assistance in utilizing e-marketing through social media and a more varied range of products that have contributed to increased effectiveness and efficiency in the production and marketing of handicraft products from clamshell waste produced by the Work UPPKS. In the future, UPPKS Karya's technological literacy is expected to continue to be able to increase its creativity through the exploration of product designs inspired by cyberspace for improving the competitiveness of products produced.Keywords: Shell Waste, Souvenir Crafts, E-Marketing, Tanjung Balai.
ESTABLISHING A TEACHING PRACTICE PROCESS THROUGH TRAIN THE TRAINER PROGRAM IN THE SINABUNG VOLCANO™s EXCLUSION ZONE: A QUALITATIVE CASE STUDY IN MARDINGDING VILLAGE AT THE DISTRICT OF KARO Sibarani, Choms Gary Ganda Tua; Zainal, Andri; Herliani, Rini
Journal of Community Research and Service Vol. 2 No. 2: July 2018
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v2i2.13158

Abstract

AbstractThis paper discusses the outcomes resulted from efforts in optimizing the implementation of a teaching practice process in a current/post-disaster area. The purpose of this study is to implement the Train-the-Trainer program for local youth as educational agents to pupils in Mardingding Village and in other villages around those affected by the disaster so that the learning spirit of students is maintained. Based on the data analysis using the rapid mapping method with the Rapid Spiral Boehm model, it can be concluded that the implementation and existence of the Train the Trainer program has a positive influence on students' interest in learning activities that are not only focused on activities within the school but also outside the school. The relatively good achievement of learning outcomes after the implementation of the train the trainer program underscores interesting findings in which regions experiencing disasters can still meet learning outcomes with all the inherent limitations of the condition of the affected area. This applied research has limitations, namely focusing on qualitative data analysis so that the interpretation of the findings obtained also has relatively specific implications for the coverage of the Mardingding Village area in the Tiganderket District in Karo District.Keywords: Train the Trainer Program, Teaching Practice Process, Disaster Area, Mardingding Village, Rapid Spiral Boehm.
TOWARD ESTABLISHING A SUSTAINABLE TOURISM ON THE TALIMBARU VILLAGE IN THE KARO REGENCY Herliani, Rini; Zainal, Andri
Journal of Community Research and Service Vol. 3 No. 2: July 2019
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v3i2.15951

Abstract

This article aims to present a descriptive analysis related to the Embung Talimbaru Ecotourism Area (ETEA). The development of this ETEA refers to the actualization of the Talimbaru Village Mid-Term Development Plan (RPJMD) for 2016-2021 which has the potential for the realization of an ecotourism area that is not only suitable to support the Lake Toba Geopark Area, but also as the next New Bali program. Previous studies have highlighted the importance of strengthening the capacity of local communities in the development of community-based tourism that was characteristic of the previous era of tourism in Karo District. The priority issues that underline the importance of implementing business management and good governance in Village Owned Enterprise (known as BUMDES) activities, especially with the acceleration of the management of the ETEA as a leading local nature tourism object. In addition, the success of the sustainable management of the ETEA will be largely determined by the competence and professionalism of the human resources and infrastructure of the associated tourism village management ecosystem. Strategic actualization of the embodiment of a descriptive approach to the development of ETEA is presented in detail in the discussion segment toward preparing for Community Service program in both mono and multi-year schemes. Keywords: community-based tourism; descriptive approach; Embung Talimbaru Ecotourism Area; Community Service Program; Karo.
THE EFFECT OF PARTICIPATION INTENSITY, LECTURER CHARACTERS, AND LEARNING ENVIRONMENT ON STUDENT ACHIEVEMENTS OF ACCOUNTING EDUCATION STUDENTS AT MEDAN STATE UNIVERSITY Herliani, Rini; Sinaga, Sesdian Dwi; Simanjuntak, Novi Catarina; Nasir, Muhammad
Journal of Community Research and Service Vol. 4 No. 1: January 2020
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v4i1.18528

Abstract

This study aims to determine the driving factors of class participation in the achievement of Accounting Education students in the 2015 and 2017 Faculty of Economics, the State University of Medan in Accounting learning. This study uses the Ex-post Facto method, with a total population of 203 people and a sample of 135 students. In this study, data collection techniques are using a questionnaire. Data analysis techniques used were descriptive statistics, the classic assumption test, and multiple regression. The results of hypotheses tests indicate that class participation, lecturer character, learning environment, and peer interaction simultaneously do not affect academic achievement. The R Square value of 0.093, which indicates that academic achievement is influenced by the variable class participation and parenting parents by 9.3%, the remaining 90.7% is influenced by other variables not examined in this study. Keywords: Class Participation; Lecturer Character; Learning Environment; Peer; Academic Achievement.
PENGARUH KEMANDIRIAN BELAJAR DAN MINAT BELAJAR TERHADAP EFEKTIVITAS BELAJAR SISWA JURUSAN AKUNTANSI SMK NEGERI 6 MEDAN Tarigan, Srimonika Wulandari; Darma, Jufri; Nurhayani, Ulfa; Herliani, Rini; Sitompul, Haryani Pratiwi
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Special Issue Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.36244

Abstract

Penelitian ini bertujuan menjelaskan pengaruh kemandirian belajar dan minat belajar terhadap efektivitas belajar siswa jurusan Akuntansi SMK Negeri 6 Medan. Pengumpulan data dilakukan dengan menyebarkan kusioner kepada sampel penelitian. Populasi dalam penelitian ini adalah siswa kelas XI dan XII Jurusan Akuntansi SMK Negeri 6 Medan yang berjumlah 206 orang. Teknik pengambilan sampel yaitu dengan simple random sampling. Jumlah sampel yang digunakan yaitu sebanyak 156 responden. Uji hipotesis dilakukan dengan analisis menggunakan uji PLS Algoritma, PLS Bootstrapping dan pengujian hipotesis dengan menggunakan pvalue dengan uji signifikansi lebih kecil dari 0,05 melalui software SmartPLS. Hasil penelitian sebagai berikut. Pertama kemandirian belajar berpengaruh terhadap efektifitas belajar siswa diperoleh p-value lebih kecil dari taraf signifikansi 0,05 (0,022 < 0,05) yang berarti hipotesis diterima. Kedua minat belajar berpengaruh terhadap efektifitas belajar siswa diperoleh p-value lebih kecil dari taraf signifikansi 0,05 (0,000< 0,05) yang berarti hipotesis diterima.
Peningkatan Daya Saing Gula Semut Desa Teluk Bakung Melalui Integrasi Promosi Digital Sibarani, Choms Gary Ganda Tua; Nurhayani, Ulfa; Mubarok, Al Munawir; Herliani, Rini; Batunanggar, Susi Bayu; Sialoho, Christian Rivaldo; Nurnaziah, Nurnaziah
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Januari 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i1.806

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Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing produk gula aren “Arentapure” di Desa Teluk Bakung, Kabupaten Langkat, melalui strategi promosi digital. Meskipun berkualitas tinggi, produk tersebut kesulitan bersaing di pasar yang lebih luas karena keterbatasan pemasaran. Kegiatan ini melibatkan tiga tahap: penjangkauan, pendampingan, dan evaluasi. Penjangkauan dilakukan untuk membangun kesadaran mitra akan pentingnya promosi digital. Pada tahap pendampingan, mitra mendapatkan pengetahuan dan keterampilan dalam pemasaran digital, pembuatan konten, dan pengelolaan media sosial melalui Facebook dan Instagram. Evaluasi menilai efektivitas strategi yang diterapkan. Hasilnya menunjukkan peningkatan yang signifikan dalam pemahaman dan kemampuan mitra untuk menerapkan promosi digital secara mandiri. Melalui akun media sosial yang aktif dan konten yang menarik, daya saing produk meningkat dan jangkauan pasar meluas. Kegiatan ini menyoroti peran penting promosi digital dalam meningkatkan posisi pasar UMKM di era digital.
Examining the Effects of Resilience, Psychological Well-Being, and Self-Efficacy on Students’ Understanding of Accounting Nurwendari, Weny; Handayani, Silvia Mariah; Hidayat, Taufik; Herliani, Rini
Jurnal Paedagogy Vol. 13 No. 1 (2026): January
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jp.v13i1.18839

Abstract

This study aims to examine the effects of resilience, psychological well-being, and self-efficacy on students’ accounting understanding. A quantitative explanatory research method was employed. Data were collected from 118 undergraduate students enrolled in the Accounting Education Program, Faculty of Economics, Medan State University. The participants were selected using purposive sampling and had completed core accounting courses. Data were gathered through a structured questionnaire measured on a five-point Likert scale. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The results demonstrate that resilience, psychological well-being, and self-efficacy have positive and statistically significant effects on accounting understanding. Among these variables, self-efficacy exhibits the strongest influence on accounting understanding (β = 0.41; p < .001), followed by resilience and psychological well-being. The structural model explains 65% of the variance in accounting understanding (R² = 0.65), indicating strong explanatory power. These findings suggest that students’ accounting understanding is influenced not only by cognitive learning processes but also by psychological resources that support academic engagement and persistence.
PERSONAL ACADEMIC AND ENVIRONMENTAL FACTORS AS DETERMINANTS OF PERCEIVED COMPLEXITY IN ACCOUNTING COURSES Nurhayani, Ulfa; Sitompul, Haryani Pratiwi; Nurwendary, Weny; Herliani, Rini; Silalahi, Sondang Aida; Tharifah, Nabila Tijani
JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL Vol. 17 No. 2 (2025): JUPIIS (JURNAL PENDIDIKAN ILMU-ILMU SOSIAL) DECEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jupiis.v17i2.68651

Abstract

This study aims to examine the influence of personal, academic, and environmental factors on students’ perceived complexity of accounting courses. Accounting is frequently regarded as a difficult subject due to its abstract concepts, procedural rigor, and analytical demands, which often affect students’ motivation, engagement, and learning outcomes. Understanding the determinants of perceived complexity is essential for improving the effectiveness of accounting education. This research employed a mixed-method explanatory approach, in which quantitative data served as the primary source of analysis and qualitative data supported the interpretation of results. Quantitative data were collected through a survey of 260 Accounting Education students at Universitas Negeri Medan using a structured questionnaire measured on a five-point Likert scale. The sample was selected using proportionate stratified random sampling based on semester level. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. To strengthen the empirical findings, qualitative data were obtained through classroom observations and semi-structured interviews with selected students and lecturers. The results indicate that personal factors—including learning motivation, academic ability, prior learning experience, and attitudes toward accounting—significantly reduce students’ perceived complexity of accounting courses. Academic factors, such as curriculum structure, teaching methods, and instructional material quality, also play a significant role in facilitating understanding and reducing cognitive load. Furthermore, environmental factors, encompassing academic, social, and physical learning environments, positively influence students’ engagement and perceptions of accounting learning. Qualitative findings confirm that interactive teaching methods and supportive learning environments enhance students’ confidence in dealing with complex accounting material. This study contributes to accounting education literature by demonstrating that perceived course complexity is multidimensional and shaped by the interaction of internal and external factors. Practically, the findings suggest that educators and institutions should adopt student-centered teaching strategies, adaptive curricula, and supportive learning environments to mitigate perceived complexity and improve learning outcomes.  Key words: Personal factors, Academic factors, Environmental factors, Accounting complexity, Students’  perception
Penguatan Daya Saing UMKM Gula Aren melalui Inovasi Teknologi Tepat Guna Penepung Gula Semut Nurhayani, Ulfa; Herliani, Rini; Mursid, Mursid; Nurwendari, Weny; Sitompul, Haryani Pratiwi; Sibarani, Choms Choms Gary Ganda Tua; Purba, Erny Luxy; Silalahi, Sondang Aida
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18613

Abstract

This community service program aims to enhance the capacity of palm sugar artisan groups in Teluk Bakung Village in terms of production, quality, marketing, and business management as an effort to strengthen the competitiveness of palm sugar–based MSMEs. The program was implemented using a participatory approach that included stages of socialization, training, mentoring, and evaluation. Evaluation instruments consisted of observation sheets to assess technical skills and comprehension questionnaires to measure managerial understanding, which were analyzed using descriptive comparative methods. The results indicate a significant increase in daily production capacity through the adoption of appropriate technology in the form of a grinding machine. Product quality also improved, as evidenced by finer and more hygienic physical characteristics, along with the establishment of the “Arentapure” brand identity. In addition, partners successfully expanded their market reach through social media and began implementing simple financial record-keeping systems separate from household finances. These findings demonstrate that the program is effective in transforming traditional enterprises into more professional business units with strong potential for long-term economic sustainability.