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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Bisnis dan Manajemen Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal EMT KITA SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam International Journal of Economics, Business and Accounting Research (IJEBAR) Tasharruf: Journal Economics and Business of Islam Al-Kharaj: Journal of Islamic Economic and Business Jurnal Sains dan Teknologi LAN TABUR: Jurnal Ekonomi Syari’ah BASKARA: Journal of Business and Entrepreneurship EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Ilomata International Journal of Management JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Media Informatika International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Journal of Student Development Informatics Management (JoSDIM) Jurnal Ekonomika Dan Bisnis Balance : Jurnal Akuntansi dan Manajemen Bursa : Jurnal Ekonomi dan Bisnis Journal of Social Commerce Moneter : Jurnal Keuangan dan Perbankan Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Amkop Management Accounting Review (AMAR) IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER ManBiz: Journal of Management and Business Mesada: Journal of Innovative Research Journal of Ekonomics, Finance, and Management Studies As-Syirkah: Islamic Economic & Financial Journal
Harahap, Rahmat Daim
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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
Development Strategy of MSMEs Convection Based on Islamic Economic Perspective : Case Study of Kembar Seragam Sekolah Convection Business Mufti, Muhammad Ikhsan; Daulay, Aqwa Naser; Harahap, Rahmat Daim
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9195

Abstract

This study aims to analyze the development strategy of Micro, Small, and Medium Enterprises (MSMEs) in convection based on the perspective of Islamic economics. This perspective emphasizes public welfare as a strategic foundation for creating sustainable growth. This research method uses a qualitative method with a case study approach. Data were obtained through in-depth interviews with MSME actors and related parties, direct observation, and document analysis. Data analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework to evaluate internal and external factors that affect MSMEs in convection. The results of the study indicate that although MSMEs face various challenges, such as limited capital and marketing, there are great opportunities to grow through the use of digital technology and innovative marketing strategies. Based on the SWOT analysis, the recommended strategies include strengthening product competitiveness, improving managerial skills, and expanding the market through digital platforms. By integrating the principles of Islamic economics, this strategy is not only oriented towards economic growth but also towards the welfare of the wider community. Based on the results of the IFAS and EFAS analysis, the position of the convection MSMEs is in Quadrant I (Strengths-Opportunities) in the SWOT matrix. This quadrant shows that the convection MSMEs has internal strengths that can be utilized to take external opportunities. This position provides direction for implementing the SO Strategy (Maxi-Maxi Strategy). The results of the analysis show that convection MSMEs have great potential to develop, especially through digital technology-based strategies and collaboration with local communities.
Muslim fashion business development strategy through digitalization in Medan City Muharsya, Dimas Rafli; Harahap, Isnaini; Harahap, Rahmat Daim
Journal of Applied Business Administration Vol 10 No 1 (2026): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.11164

Abstract

This study aims to analyze strategies for developing Muslim fashion businesses through digitalization in Medan City. The research background is based on the rapid growth of digitalization, the rising awareness of modest fashion, and the increasing use of social media and online marketplaces by entrepreneurs. This research employed a qualitative method with a SWOT analysis approach, involving interviews with 10 Muslim fashion business owners. The findings reveal that digitalization significantly contributes to expanding market reach, improving consumer interaction, and facilitating transactions through social media and e-commerce. The main strengths are creative digital content and the adoption of modern payment systems, while weaknesses include limited digital literacy, low promotional budgets, and basic business management practices. Major opportunities come from the rise of online shopping, government support, and the growing demand for halal products. On the other hand, the main threats include intense competition, changing social media algorithms, and the rapid shift of fashion trends. This study concludes that the development of Muslim fashion businesses in Medan holds great potential if entrepreneurs can adapt to digitalization, strengthen branding, and enhance digital literacy through collaboration and training.
Co-Authors ,., yusrizal ADITYA NUGRAHA Agung Nugraha ahmad rasyid, ahmad Albani Nst , M. Syukri Ananti, Aurensia Andri Soemitra Andriani, Atika Anggraini, Tessa Anggriani, Erni Apriliani, Nurhalimah Aqwa Naser Daulay Arifin Fauzi Lubis Atmaja, Ardi Azhari, Dhea Maura Batubara, Indah Purnama Batubara, Soraya Alyya Syam Berutu, Irsyadiah Dermaini Bi Rahmani, Nur Ahmadi Br Tarigan, Emi Yani Teta Dalimunthe, Fitriyani Daulay, Aisy Salwa Dhalimunthe, Ahmad Amin Dharma, Budi Endang Kurniawati, Endang H, Masliannur. Hafiza, Dara Hafnifa, Chairin Hakim, Ahkamil Harahap, Agung Setiawan Harahap, Hasyim Thahara Harahap, Muhammad Ikhsan Hasibuan, Fauzan Fahmi Hasibuan, Hamidah Rohimah Hasibuan, Patimah Hendra Harmain Imsar Imsar, Imsar Indahsari, Lily Nur Indradewa, Rhian Isna Fauziah, Isna Isnaini Harahap Julita Julita Laylan Syafina Lazura, Sofia Lubis, Nadratul Hasanah M. Ridwan Mahvi, Muhammad Rizky Makarim, Naylatussalwa Marhamah, Adelia Marliana Marliana, Marliana Marliyah Marliyah, Marliyah Mawadda, Shinta Metuah, Marpirah Mufti, Muhammad Ikhsan Muhammad Arif Muhammad Lathief Ilhamy Nasution muhammad Syahbudi, muhammad Muhammad Syukri Albani Nasution Muhammad Yafiz, Muhammad Muharsya, Dimas Rafli Mulyani, Seri Munthe, Yuli Noviah Nasution, Anisah Salsabila Nasution, Dini Andriani Nasution, Ferdi Dermawan Nasution, Juliana Nasution, Rahmad Mulia Tama Nurhudiani, Bella Nuri Aslami Nurul Jannah Padlan, Rizky Panjaitan, Latifah Hanum Br Purba, Ice Rahwani Putri, Andini Eka Rahma, Tri Inda Fadhila Rahmani, Nur Ahmadi Bi Rahmi Syahriza, Rahmi Ramadani, Feni Ramadhani, Hafiz Aryo Ramadhani, Nabila Ramadhani, Sri Ripaldo Hasibuan, Muhammad Rezki Rokan, Mustafa Kamal Sabrinasyah, Ajengesti Latifah Sani, Sri Aderafika Sardini, Syafira Sari, Riski Ardila Siregar, Khairunnisa Siregar, Rizky Ananda Dafitra Siregar, Wardah Hinayah sri sudiarti Sugianto Sugianto Suwarni Suwarni Syari, Meilya Evita Tinambunan, Siti May Sarah Tuti Anggraini Wahyu Syarvina Wardani, Aisyatul Windari, Fitri Ya, Nursantri YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yuditia, Oppi Yolanda Yunni, Yunni Zainarti Zainarti Zuhrinal M. Nawawi Zulfarahmi, Zulfarahmi