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Harahap, Rahmat Daim
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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
Development Strategy of MSMEs Convection Based on Islamic Economic Perspective : Case Study of Kembar Seragam Sekolah Convection Business Mufti, Muhammad Ikhsan; Daulay, Aqwa Naser; Harahap, Rahmat Daim
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9195

Abstract

This study aims to analyze the development strategy of Micro, Small, and Medium Enterprises (MSMEs) in convection based on the perspective of Islamic economics. This perspective emphasizes public welfare as a strategic foundation for creating sustainable growth. This research method uses a qualitative method with a case study approach. Data were obtained through in-depth interviews with MSME actors and related parties, direct observation, and document analysis. Data analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework to evaluate internal and external factors that affect MSMEs in convection. The results of the study indicate that although MSMEs face various challenges, such as limited capital and marketing, there are great opportunities to grow through the use of digital technology and innovative marketing strategies. Based on the SWOT analysis, the recommended strategies include strengthening product competitiveness, improving managerial skills, and expanding the market through digital platforms. By integrating the principles of Islamic economics, this strategy is not only oriented towards economic growth but also towards the welfare of the wider community. Based on the results of the IFAS and EFAS analysis, the position of the convection MSMEs is in Quadrant I (Strengths-Opportunities) in the SWOT matrix. This quadrant shows that the convection MSMEs has internal strengths that can be utilized to take external opportunities. This position provides direction for implementing the SO Strategy (Maxi-Maxi Strategy). The results of the analysis show that convection MSMEs have great potential to develop, especially through digital technology-based strategies and collaboration with local communities.
Co-Authors ,., yusrizal ADITYA NUGRAHA Agung Nugraha Albani Nst , M. Syukri Ananti, Aurensia Andri Soemitra Andriani, Atika Anggraini, Tessa Anggriani, Erni Apriliani, Nurhalimah Aqwa Naser Daulay Arifin Fauzi Lubis Atmaja, Ardi Azhari, Dhea Maura Batubara, Soraya Alyya Syam Berutu, Irsyadiah Dermaini Bi Rahmani, Nur Ahmadi Br Tarigan, Emi Yani Teta Dalimunthe, Fitriyani Daulay, Aisy Salwa Dhalimunthe, Ahmad Amin Dharma, Budi Endang Kurniawati, Endang H, Masliannur. Hafiza, Dara Hafnifa, Chairin Hakim, Ahkamil Harahap, Agung Setiawan Harahap, Hasyim Thahara Harahap, Muhammad Ikhsan Hasibuan, Fauzan Fahmi Hasibuan, Hamidah Rohimah Hasibuan, Patimah Hendra Harmain Imsar Imsar, Imsar Indahsari, Lily Nur Isna Fauziah, Isna Julita Julita Laylan Syafina Lazura, Sofia Lubis, Nadratul Hasanah M. Ridwan Mahvi, Muhammad Rizky Makarim, Naylatussalwa Marhamah, Adelia Marliana Marliana, Marliana Marliyah Marliyah, Marliyah Mawadda, Shinta Metuah, Marpirah Mufti, Muhammad Ikhsan Muhammad Arif Muhammad Lathief Ilhamy Nasution muhammad Syahbudi, muhammad Muhammad Syukri Albani Nasution Muhammad Yafiz, Muhammad Mulyani, Seri Munthe, Yuli Noviah Nasution, Anisah Salsabila Nasution, Dini Andriani Nasution, Ferdi Dermawan Nasution, Juliana Nasution, Rahmad Mulia Tama Nurbaiti Nurbaiti Nurhudiani, Bella Nuri Aslami Nurul Jannah Padlan, Rizky Panjaitan, Latifah Hanum Br Purba, Ice Rahwani Putri, Andini Eka Rahma, Tri Inda Fadhila Rahmani, Nur Ahmadi Bi Rahmi Syahriza, Rahmi Ramadani, Feni Ramadhani, Hafiz Aryo Ramadhani, Nabila Ramadhani, Sri Ripaldo Hasibuan, Muhammad Rezki Rokan, Mustafa Kamal Sabrinasyah, Ajengesti Latifah Sani, Sri Aderafika Sardini, Syafira Sari, Riski Ardila Siregar, Khairunnisa Siregar, Rizky Ananda Dafitra Siregar, Wardah Hinayah sri sudiarti Sugianto Sugianto Suwarni Suwarni Syari, Meilya Evita Tinambunan, Siti May Sarah Tuti Anggraini Wahyu Syarvina Wardani, Aisyatul Windari, Fitri YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yuditia, Oppi Yolanda Yunni, Yunni Zainarti Zainarti Zuhrinal M. Nawawi Zulfarahmi, Zulfarahmi