Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Creative Research Management Journal

NIAT MEMBELI PRODUK SCARLETT: PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA Alimin, Erina; Ferliyanti , Herlina; Sabri, Sabri; Nouvel, Ahmad; Gurhanawan, Gurhanawan; Susanti, Melly
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/qc29ek82

Abstract

Scarlett is one business in the beauty industry that is expanding right now. The purpose of this study is to determine the ways in which product quality, price, and brand image affect customers' inclinations to purchase Scarlett items. This kind of study is informal and quantitative. Random sampling was utilized in the sampling process, and 105 respondents made up the sample. Students utilizing Scarlett goods were the target audience for the traditional survey. Limitations in the research on how interest in buying Scarlett products is influenced by price, product quality, and brand image. Decisions about how many products to buy at once in a Scarlett store may be influenced by the results of this research.
PERAN STRATEGIS KEMITRAAN BUMDES DALAM PEMBANGUNAN DESA BERKELANJUTAN DI INDONESIA Kreshna Reza, Heru; Judijanto, Loso; Susanti, Melly; Vanny Varera, Restyan
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/s2dtc594

Abstract

This research aims to evaluate the role of Village-Owned Enterprises (BUMDes) in supporting village economic independence, improving community welfare, and achieving Sustainable Development Goals (SDGs). Descriptive qualitative method, using instruments of in-depth interviews, observation, and document analysis. The sampling technique used was purposive sampling, focusing on BUMDes in Bengkulu Province. The research shows that BUMDes has succeeded in increasing village income by around 20% in the last two years. In addition, the BUMDes programme also encourages sustainable natural resource management, creates new jobs, and improves the capacity of village communities in managing businesses. 70% of villages involved in the strategic partnership have implemented new technologies that focus on agricultural and natural resource efficiency. This research is limited to BUMDes in Bengkulu Province, so it cannot describe the overall dynamics of BUMDes in Indonesia. This research can significantly contribute to the development of village development policies, community empowerment, as well as the implementation of SDGs at the village level, with a focus on sustainable natural resource management and local economic improvement through BUMDes.