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Pengaruh Promosi Dan Persepsi Harga Terhadap Keputusan Pembelian Toko Sajodo Snack Rahman, Resilva Amalia; Lestari, Suci Putri; Asyiah, Ai Kusmiati
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 1 No. 1 (2024): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v1i1.15

Abstract

This research aims to determine the influence of promotion and price perception simultaneously on purchasing decisions Sajodo Snack Shop. The partial of promotion and price perception on purchasing decisions at Sajodo Snack Shop. The method used in this research is causal descriptive with a quantitative approach. With a research sample of 100 people as respondents from Sajodo Snack Shop consumers. The data used is primary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 application. The results of simultaneous testing of promotion and price perception have a significant effect on purchasing decisions. Partially, the promotion variable has a significant effect on purchasing decisions, as well as the price perception variable partially has a significant effect on purchasing decisions.
The Effect Of Workload And Work Discipline On The Performance Of Employees Of Bungursari Tasikmalaya Health Center Surya, Tirta Haidar; Rahwana, Kusuma Agdhi; Lestari, Suci Putri
Jurnal Fokus Manajemen Vol 4 No 2 (2024): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i2.6735

Abstract

This study aims to determine the Effect of Workload and Work Discipline on the Performance of Bungursari Tasikmalaya Health Center Employees. The method used was a quantitative approach with a research sample of 33 respondents of Bungursari Tasikmalaya Health Center employees. The data used are primary and secondary data. The analysis tool used in this study is multiple linear regression analysis using SPSS version 23. The results showed that simultaneously Workload and Work Discipline had a significant effect on Employee Performance. Partially Workload has no effect on performance. Partially, Work Discipline has a significant effect on Employee Performance.
The Influence Of Word Of Mouth And Service Quality On Customer Satisfaction At Cv. Sukahati Pratama Muslim, Fauzan Fuadi; Lestari, Suci Putri; Risana, Dudu
Journal of Law, Social Science, and Management Review Vol. 1 No. 2 (2025): February
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i2.98

Abstract

This study aims to determine the influence of Word of Mouth and Service Quality both simultaneously and partially on Customer Satisfaction at CV. Sukahati Pratama. The research method used is quantitative, with a sample of 100 respondents. The sampling method employed is simple random sampling. The analysis method used is multiple linear regression, with the regression equation results being Y = 7.692 + 0.383X1 + 0.212X2 + e. The research results show that Word of Mouth is classified as very good, Service Quality is classified as very good, and Customer Satisfaction is classified as very good. The test results indicate that Word of Mouth and Service Quality together have a significant effect on Customer Satisfaction. Partially, Word of Mouth significantly affects Customer Satisfaction, and Service Quality significantly affects Customer Satisfaction.
ANALISIS PENGENDALIAN PERSEDIAN BAHAN BAKU DENGAN METODE EOQ (ECONOMIC ORDER QUANTITY) (STUDI KASUS PADA PERUSAHAAN KOVEKSI SATRIA27 TASIKMALAYA DATA TAHUN 2019-2021) Pertiwi, Restu; Lestari, Suci Putri; Sutrisna, Arga
ATTA`DIB Vol. 6 No. 2 (2022): DESEMBER
Publisher : Program Studi PGMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/at-tadib.v6i2.19558

Abstract

Penelitian ini bertujuan untuk mengetahui pengendalian persediaan bahan baku di perus-ahaan Konveksi Satria27 Tasikmalaya dan bagaimana jika ada penerapan metode EOQ di perusahaan tersebut yang berfungsi untuk meminimumkan total biaya persediaan ba-han baku dengan optimal dan ekonomis pada data perusahaan tahun 2019-2021. Penelitian ini dilaksanakan di suatu perusahaan Konveksi tepatnya di Konveksi Satria27 Tasikmalaya. Teknik pengumpulan data dilakukan secara primer, yaitu penelitian lang-sung ke lapangan dengan mewawancara pemilik perusahaan, metode yang digunakan oleh penulis yaitu deskriptif kuantitatif dan metode analisis yang digunakan adalah metode EOQ (Economic Order Quantity). Hasil penelitian menggunakan metode EOQ (Economic Order Quantity) menjelaskan bahwa total biaya persediaan bahan baku kain pada tahun 2019 yaitu Rp.2.109.593,474 dan dapat menghemat sampai Rp.7.622.750,775 dengan Frekuensi Pemesanan menjadi 6 kali, Safety Stock 17 roll. Se-dangkan pada tahun 2020 yaitu Rp.2.122.755,831 dapat menghemat sampai Rp.7.709.802,006 dengan Frekuensi Pemesanan menjadi 6 kali, Safety Stock 25 roll. Dan pada tahun 2021 total persediaan bahan baku kainnya yaitu Rp.2.132.733,892 dan dapat menghemat sampai Rp.7.800.432,303 dengan Frekuensi Pemesanan menjadi 6 kali dan Safety Stock 23 roll kain.
The Influence Of Social Media And Brand Reputation On The Purchase Interest Of Nike Shoe Products On Generation Z Consumers In Tasikmalaya Alfaraz, Thoriq Dzikra; Lestari, Suci Putri; Asyiah, Ai Kusmiati
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.208

Abstract

This study aims to determine the influence of social media and brand reputation simultaneously and partially on the purchase interest of Nike shoe products on Gen Z consumers in Tasikmalaya. The method used in this study is a survey method with a quantitative approach. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple linear regression analysis using SPSS software. The results of this study indicate that social media and brand reputation have a significant effect on purchase interest. Social media has a significant partial effect on purchase interest. And brand reputation has a significant partial effect on purchase interest.
The Influence Of Job Satisfaction And Job Stress Work On Turnover Intention In CV. Zharry Home Creative Putri, Deva Nadia; Lestari, Suci Putri; Rahwana, Kusuma Agdhi
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.271

Abstract

The purpose of this study is to determine the effect of Job Satisfaction and Job Stress on Turnover Intention in Employees of CV. Zharry Home Creative. The method used in this study is a quantitative approach with a sample of 60 respondents from employees of CV. Zharry Home Creative. The data used in this study are primary data and secondary data. The analytical tool used in this study was multiple regression analysis using SPSS version 25. The results showed that simultaneously job satisfaction and work stress have a significant effect on turnover intention. Partially, job satisfaction has a significant effect on turnover intention. Partially, work stress has a significant effect on turnover intention.
Influence Of Product Quality, Location And Price Perception On Customer Satisfaction (Study At Lemona Cake Shop On Perintis Kemerdekaan Street) Patimah, Euis; Yusnita, Rita Tri; Lestari, Suci Putri
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.281

Abstract

This study aims to determine the simultaneous and partial effect of Product Quality, Location and Price on Lemona Bakery's Customer Satisfaction. The research method used in this study is a quantitative research method with a survey approach. The sampling technique used was incidental sampling and 100 respondents were taken as a sample. The analytical tool used is the multiple regression equation. The results showed that product quality, location and price perceptions simultaneously had a significant effect on customer satisfaction at Lemona Bakery. Product quality partially has a significant effect on customer satisfaction at Lemona Bakery. Location partially has a significant effect on customer satisfaction at Lemona Bakery. Perceived price partially has a significant effect on customer satisfaction at Lemona Bakery.
The Influence Of Word Of Mouth And Distribution Channels On Consumer Purchasing Decisions For Seblak Crackers Products In PD. Kujang Jaya, Ciamis District Nisa, Annida Bai'atun; Lestari, Suci Putri; Patimah, Titin
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.594

Abstract

This research aims to determine the influence of word of mouth and distribution channels on purchasing decisions for seblak cracker products in PD Kujang Jaya, Ciamis district. The method used in this research is causality through a survey approach, with the sample selected in this research being consumers of seblak crackers who are generally in Ciamis with a total of 100 respondents. The analytical tool used in this research is multiple linear regression using SPSS version 25. The research results show that simultaneously Word of Mouth and Distribution Channels have a significant effect on Purchasing Decisions. Partially, Word of Mouth has a negative and insignificant effect on purchasing decisions for seblak cracker products in PD Kujang Jaya, Ciamis district and the hypothesis is rejected. Meanwhile, partially the Distribution Channel has a positive and significant effect on purchasing decisions for seblak cracker products in PD Kujang Jaya, Ciamis district so that the hypothesis is accepted.
The Influence Of Location And Word Of Mouth On Purchasing Decisions (Survey on Ayam Petelur Armina Consumers) Pratama, Muhammad Agung Noor; Askolani; Lestari, Suci Putri
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.382

Abstract

The purpose of this study was to determine the effect of location and word of mouth on purchasing decisions at Ayam Petelur Armina. The research used is quantitative research with a survey method to 100 respondents of Ayam Petelur Armina consumers who live in Tasikmalaya City. The types of data used are primary data and secondary data. The data analysis technique uses multiple linear regression analysis. The results of this test prove that location and word of mouth have a significant effect simultaneously and partially on purchasing decisions at Ayam Petelur Armina.  
The Influence Of Raw Material Supply On Production Results At Adinda Embroidery Convection Tasikmalaya District Kamal, Rapli Mustopa; Lestari, Suci Putri; Arif
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.417

Abstract

The research carried out by the author aims to find out and analyze the description of the supply of raw materials and production results at the Adinda Embroidery Convection, Tasikmalaya Regency. The influence of raw material supplies on production results at the Adinda Embroidery Convection, Tasikmalaya Regency. This research is quantitative research using the causality method with a survey approach. The sampling technique used was full sampling, namely using 48 months of data for 4 years from 2020 - 2023 at the Adinda Embroidery Convection. The analytical tool used in this research was simple regression using SPSS 26.0. The research results show that the supply of raw materials and production results at the Adinda Embroidery Convection in Tasikmalaya Regency fluctuates every month according to market conditions and consumer demand. The supply of raw materials has a significant effect on production results at the Adinda Embroidery Convection, Tasikmalaya Regency.