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All Journal Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Iqtishoduna: Jurnal Ekonomi Islam Jurnal Bisnis dan Akuntansi Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Muara Ilmu Ekonomi dan Bisnis MEDIA BISNIS Journal Of Human And Education (JAHE) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi E-Amal: Jurnal Pengabdian Kepada Masyarakat
Briliana, Vita
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Exploring Gen Z's Sharia-Compliant Purchasing Behaviour: Structural Impacts of Islamic Marketing, Halal Quality, and Online Shopping Lifestyle Prabantarikso, Mahelan; Wikantari, Maria Assumpta; Kamar, Karnawi; Nugraha, Aat Ruchiat; Briliana, Vita
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 2 (2025): October (On Progress)
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i2.3207

Abstract

The growing halal industry and digital marketplace have reshaped Gen Z consumer behaviour, leading their purchase patterns to blend Islamic values with digital lifestyles. Although existing studies have examined Islamic marketing, product quality, and online consumer behaviour separately, limited research has modelled their combined effects on purchase decisions within a sharia-compliant framework. This study addresses this gap by developing a quantitative model that predicts Generation Z's purchase decisions, with customer satisfaction as the mediating variable. Using a survey-based design, data were collected from 53 Gen Z respondents and analysed using Structural Equation Modelling–Partial Least Squares (SEM–PLS). The study results show that consumer shopping habits significantly influence their level of satisfaction. Product quality has a significant impact on customer satisfaction. Sharia marketing has a substantial impact on customer satisfaction. Shopping lifestyle has a significant impact on purchasing choices. Product quality has a considerable impact on purchasing choices. Sharia marketing has a substantial effect on consumer purchasing decisions. Customer satisfaction significantly affects purchasing decisions. Globally, the study provides empirical evidence supporting the growing relevance of the halal economy and offers insights for policymakers and industries seeking to strengthen consumer trust and competitiveness.
MENINGKATKAN KOMPETENSI GURU SD DI TANGERANG SELATAN MELALUI PELATIHAN PENULISAN KARYA TULIS ILMIAH Ruswidiono, R. Wasisto; Briliana, Vita
Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Vol. 1 No. 3 (2017): Jurnal Sakai Sambayan
Publisher : Lembaga Penelitian dan Pengabdian Universitas Lampung

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Abstract

Abstrak Kegiatan ini mengupayakan penyelesaian permasalahan yang ada pada mitra, dalam rangka memotivasi dan memberikan pengetahuan serta keterampilan bagi guru-guru Sekolah Dasar Negeri (SDN) di Kecamatan Pamulang pada umumnya, dan khususnya Guru SDN Ciledug Timur dan Guru SDN Pamulang Barat. Para Guru SDN belum dapat mengembangkan diri secara optimal karena keterbatasan dalam memahami bagaimana cara menuangkan ide ke dalam Karya Tulis Ilmiah (KTI) dan aspek apa saja yang harus ada dalam KTI. Oleh karena itu melakukan kerjasama dengan pihak perguruan tinggi dalam hal ini dengan STIE Trisakti yang memiliki informasi dan pengetahuan terkait sehingga problem KTI dapat diatasi. Sebagai mitra maka guru-guru SDN ini telah diberikan seperangkat pengetahuan dan pemahaman dalam menulis KTI dalam Pelatihan I dan II. Penyampaian diberikan dalam bentuk pelatihan dengan menerapkan berbagai metode agar guru dapat menulis KTI secara baik dan benar. Hasil dari pelatihan berupa produk yang diwujudkan dalam bentuk proposal penelitian dan karya ilmiah yang siap dipublikasikan. Seluruh kegiatan ini dibiayai melalui Hibah Kompetisi DRPM Kemenristekdikti. Kata kunci : Abstrak, Guru SDN, Hibah, Karya Tulis Ilmiah, KTI
Co-Authors Aat Ruchiat Nugraha Ana Sriekaningsih Ananda, Denta Felli Damayanti Masduki DANIBRATA, AULIA Gulo, Yupiter Ian Nurpatria Suryawan Ian Nurpatria Suryawan INDRIYANTI, IRMA SATYA Judijanto, Loso Karnawi Kamar, Karnawi Lesmana, Vania Maria Assumpta Wikantari Matulatuwa, Marsha Anthina Meilisa, Meilisa Nopendi, Us Us Surya NURWANTI NURWANTI Onggo, Fillanta Ferent Prabantarikso, Mahelan PRASASTYO, KLEMENS WEDANAJI Putri, Tasya Mega Regi Muzio Ponziani Restu Widyo Sasongko Rokhimah, Rokhimah Rudyanto, Astrid Ruswidiono, R. Wasisto Setia Tjahyanti Swadia Gandhi Mahardika Tita Deitiana, Tita Utami, Cahyaning Rini Utomo , Bekti Yusuf Ibrahim, Yusniar