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All Journal DERIVATIF Akuisisi : Jurnal Akuntansi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Ekonomi Bisnis Dan Industri (EBI) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal Of Human And Education (JAHE) International Journal of Economics (IJEC) Journal of Artificial Intelligence and Digital Business Jurnal Enterpreneur dan Bisnis (JEBI) Journal of Economics and Management Scienties Jurnal Cendekia Ilmiah Journal of Multidisciplinary Academic and Practice Studies
Bakti, Umar
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PENGARUH DESAIN PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT BELI KONSUMEN BATIK SIGER Oktavianti, Prima Rini Metri; Ansory, Willi David; Bakti, Umar
Derivatif : Jurnal Manajemen Vol 20, No 1 (2026): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v20i1.2947

Abstract

Penelitian ini bertujuan menganalisis pengaruh desain produk, harga, dan promosi terhadap minat beli batik Lampung pada UMKM Batik Siger. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 48 responden. Analisis data dilakukan melalui uji validitas, reliabilitas, asumsi klasik, dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa harga dan promosi berpengaruh positif dan signifikan terhadap minat beli, sedangkan desain produk tidak memiliki pengaruh yang signifikan. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap minat beli. Temuan ini mengindikasikan bahwa dalam konteks UMKM batik lokal, faktor eksternal seperti strategi harga dan promosi lebih dominan dibandingkan aspek desain produk dalam mendorong keputusan konsumen. Kebaruan penelitian ini terletak pada temuan bahwa desain produk, yang umumnya dianggap sebagai faktor utama dalam industri kreatif, tidak selalu menjadi determinan utama minat beli pada pasar batik daerah. Penelitian ini memberikan implikasi praktis bagi pelaku UMKM untuk lebih memprioritaskan strategi pemasaran berbasis harga dan promosi guna meningkatkan daya saing produk batik lokal.Kata kunci: Desain Produk, Harga, Promosi, Minat Beli
Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Café Unsilent Bandar Lampung Pratiwi, Tyas Cindi; M, Evi Meidasari; Bakti, Umar
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5680

Abstract

Cafe Unsilent Bandar Lampung offers a cafe concept to visitors. Apart from providing food and drinks, Cafe Unsilent Bandar Lampung also offers a unique natural atmosphere so that visitors are really pampered by the atmosphere at Cafe Unsilent Bandar Lampung. The aim of this research is to find the influence of digital marketing and service quality on purchasing decision making at Cafe Unsilent Bandar Lampung . the type of research used in this research is quantitative research. The research sample was determined using Non-Probability Sampling with a sample of 30 respondents, namely visitors to Cafe Unsilent Bandar Lampung. From the results of the research that has been carried out, it is clear that Digital Marketing and Service Quality have a partial influence on purchasing decision making at cafe unsilent bandar lampung. Together Digital Maarketing (X1) and Service Quality (X2) have an influence of 86,1 % on purchasing decision making. Cafe Unsilent Bandar Lampung. Meanwhile, the remaining was influenced by other factors not examined in this study.
Co-Authors Abda Abda Adelita, Ira Alie, Maria Septijantini Ananda, Shinta Merinda W Andi Surya, Andi Anisa, Nadia Anjeli, Triana Ansory, Willi David Anwar, Amelia Armalia Reny W.A., Armalia Reny W.A. Astrid Aprica Isabella CN, Yudhinanto Desmon , Desmon Desmon, Desmon Febrianti, Lilya Hairudin, Hairudin Hasbullah , Hasbullah Hasbullah Hasbullah Heriyanto, Tifani Heriyanto, Tyfani Isabella, Astrid Aprica Kesuma, Rangga Patti Loliyana, Rina Loliyani, Rini M, Evi Meidasari Megasari , Megasari Megasari, Megasari Meidasari, Evi Novalita, Novalita Nurbaidah, Rika Oktaria, Eka Travilta Oktavianti, Prima Rini Metri Pipit Novila Sari Pratiwi, Tyas Cindi Safitri, Febri Dwi Sari, Rini Winda Silvia, Dewi Sita, Dipsti Susi Indriyani Wardana, Made Ali Yudhinanto, Yudhinanto Yusda, Desi Derina Zulkarnain, Muhammad Maheswarafi