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All Journal Daya Saing : Jurnal Ilmu Manajemen International Journal of Artificial Intelligence Research JURNAL PENDIDIKAN TAMBUSAI GEMA EKONOMI Jurnal Komunikasi Profesional JURNAL PUNDI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi El-Barka: Journal of Islamic Economics and Business Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Digital Business Management Jurnal Inovasi Penelitian Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Revenue : Jurnal Ilmiah Akuntansi International Journal of Economy, Education and Entrepreneurship (IJE3) Studi Ilmu Manajemen dan Organisasi Jurnal Abdimas Bina Bangsa Jurnal Ekonomi International Journal of Multidisciplinary Research and Literature (IJOMRAL) Journal of Social And Economics Research Journal of Community Service Journal of Accounting and Finance Management (JAFM) Journal of International Conference Proceedings Jurnal Ilmu Multidisplin Jurnal Akuntansi Trisakti Jurnal Mutiara Ilmu Akuntansi JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian Sosial Jurnal Media Akademik (JMA) Bina Bangsa International Journal of Business and Management journal of social and economic research IPSSJ
Septiano, Renil
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Efektivitas Manajemen Pengalaman Pelanggan (CEM) dalam Meningkatkan Loyalitas Pelanggan di Era Digital Renil Septiano; Romualdus Antonius Geli Koten; Mu'ah; Febzi Fiona; Helmita
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 6 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober-November 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i6.6587

Abstract

Penelitian ini menganalisis efektivitas Customer Experience Management (CEM) dalam meningkatkan loyalitas pelanggan di era digital, di mana perubahan perilaku konsumen yang cepat menuntut pengelolaan pengalaman yang lebih strategis dan personal. CEM diposisikan bukan hanya sebagai upaya mencapai kepuasan, melainkan strategi jangka panjang untuk membangun kepercayaan, memperkuat loyalitas merek, dan menciptakan keunggulan kompetitif yang berkelanjutan di pasar yang dinamis. Pendekatan kuantitatif digunakan dengan metode survei yang melibatkan 100 responden pengguna aktif layanan digital, khususnya pada sektor e-commerce dan layanan on-demand. Data dianalisis menggunakan regresi linear sederhana, dan hasil penelitian menunjukkan bahwa CEM berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Dimensi CEM seperti personalisasi, kecepatan layanan, dan kemudahan akses ditemukan sebagai faktor dominan dalam membentuk loyalitas, sejalan dengan teori pengalaman dan loyalitas pelanggan serta memperkuat hasil studi sebelumnya dalam konteks digital. Penelitian ini memberikan kontribusi teoritis melalui penyempurnaan model loyalitas digital serta implikasi praktis berupa rekomendasi bagi pelaku bisnis untuk secara konsisten meningkatkan kualitas interaksi dengan pelanggan secara relevan dan berkesinambungan. Keaslian penelitian ini terletak pada penerapan CEM di layanan digital dengan penekanan pada personalisasi, kecepatan, dan kemudahan akses sebagai faktor utama pembentuk loyalitas.
Determinants of Organizational Commitment: The Roles of Employee Empowerment, Self Efficacy, and Perceived Organizational Support in Public Institutions Prianti, Rita; Sari, Laynita; Septiano, Renil; Afriyeni, Afriyeni; Susanti, Elvi; Rusita, Indah; Oktavora, Oga Gandradika
Journal of International Conference Proceedings Vol 8, No 7 (2025): 2025 Bali ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i7.4438

Abstract

Organizational commitment is crucial to enhancing the performance of employees and the efficiency of the institutions of the public sector. Nevertheless, the issues of low engagement, lack of participation, and motivation remain problematic to many government organizations. These concerns underscore the need to explore psychological and structural aspects that determine the development of attachment by employees towards their place of work. This paper explores how employee empowerment, self  efficacy and perceived organizational support affect organizational commitment in a local government organization. The quantitative method was employed to collect data on 78 employees via a structured questionnaire and to analyze it with the help of the multiple linear regression. The findings indicate that organizational commitment is significantly enhanced with the empowerment of employees and self  efficacy, whereas organizational support positively though not very strong. The three variables combined can account 66.7% of organizational commitment variance. The results highlight the necessity to tighten the participatory working conditions, build trust in the employees to use their skills, and develop better support systems within organizations. Such implication give recommendations to leaders in the public sector who want to ensure that they have a more committed, motivated, and resilient workforce
Co-Authors Adam Eprianto Adam Eprianto Adam Eprianto Afdhal Chatra Perdana Afriyeni, Afriyeni Ananda, Febryandhie Aryadi, Didi Ayu Suriayu Budi Pramadian Cut Dwi Gita Subakti Desfita Anggriana Dewi, Mike Kusuma Edhie Budi Setiawan, Edhie Budi Elva Dona Elvi Susanti Febzi Fiona Firmansyah, Indra Hasto Joko Nur Utomo Helmi Prilla Aldino Helmita Herlina, Zelvi Fitria Heryanto Heryanto Hidayat, Teguh Ismawati Ismawati Julianti, Rina khusnul khotimah Koten, Romualdus Antonius Geli Liwaul Liwaul Lusiana Lusiana M, Marwan Marbun, Innocencia Marisca, Prita Martha, Lidya Marwan Marwan Maulidza Nur Fauzi Maulina, Evaf Meirina, Elsa Midania, Zakia Mu'ah Nandan Limakrisna Nila Sari Nila Sari Nugraha Arifin, Febri Nurfazira, Nurfazira Oktarina, Desi Oktavora, Oga Gandradika Pramadian, Budi Prianti, Rita Rahmadani, Aprila Rahmat Syahrul Rahwayu, Dola Ratna Widayati Rivandi, Muhammad Rospita Saurei Rusita, Indah Rysha Mulyadi Sari, Laynita Sarjon Defit Shadam, Fadel Vageno Sikocil, Algina Feriza Simanungkalit, Syahriati Siti Aminah Sri Madona Saleh Sucihati, Roos Nana Suratman Suratman suryawan, ryan firdiansyah Sutiyana Fachruddin Syahdeni Pratama Tri Susilowati Trismiyanti, Dessy Umar, Detani Verafirma, Verafirma Willy Oscar Maheltra Wini Esparesya WP, Dwi Atmodjo Yulasmi, Yulasmi Yuliana Yuliana Zakia Midania Zakia Midania Zulvia, Dewi