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DETERMINATION OF CONSUMER VALUE AND PURCHASE DECISIONS: ANALYSIS OF PRODUCT QUALITY, LOCATION, AND PROMOTION Septiano, Renil; Sari, Laynita
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.834

Abstract

Literature review is useful as a first step to initiating a study. Before determining the title, it's a good idea to prepare supporting articles for research, including previous research or as relevant research. Relevant and theory-reinforced articles are needed to look at the relationship between variables and build hypotheses. This article discusses variables that affect consumer value and consumer decisions to make decisions. The variables of product quality, location and promotion became the variables with the 3 highest values ??at the time of the pre-research survey. Of course not all factors that influence purchasing decisions and consumer value are discussed in this article, only a small part will be reviewed and reviewed. The results of the review show that all exogenous variables have a direct or indirect effect on endogenous variables.
ANALYSIS OF CUSTOMER BEHAVIOR USING THE APRIORI METHOD Septiano, Renil; Defit, Sarjon; Sari, Laynita
Dinasti International Journal of Digital Business Management Vol. 2 No. 4 (2021): Dinasti International Journal of Digital Business Management (June - July 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i4.883

Abstract

Data is a very valuable asset because it is able to provide accurate, easy and fast information. This study processes coffee shop business data in the city of Padang to determine how customers behave in choosing menus. From the results of data processing. Researchers processed the data using the a priori method. From the results of data processing at a support value of 15%, it is found that the majority of customers still buy menus in units.
MODAL MENINGKATKAN HARGA SAHAM PERBANKAN DI INDONESIA Sari, Laynita; Septiano, Renil
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 4 No. 1 (2023): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v4i1.230

Abstract

This study aims to determine the effect of capital on the sham price of banking companies in Indonesia. Capital is obtained from the company's financial statements and the company's share price is obtained from the  Indonesia Stock Exchange website. The research sample amounted to forty-five banking companies in Indonesia from 2020-2022, which were determined by the purposive sampling method. The type of data used is secondary data in the form of annual reports of banking companies for the 2020-2022 period and stock prices on the Indonesia Stock Exchange. The data analysis technique uses multiple linear regression analysis with the help of SPSS program version 27.0.  This research found that the amount of capital provides empirical evidence of positively influencing the share prices of banking companies listed on the Indonesia Stock Exchange in 2020-2022
The Role of Professional Ethics, Independence, and Work Experience in Auditor Performance Marisca, Prita; Septiano, Renil; Aryadi, Didi; Dona, Elva; Heryanto, Heryanto
Journal of International Conference Proceedings Vol 7, No 1 (2024): 2024 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i1.3094

Abstract

This study aims to analyze the influence of professional ethics, independence, and work experience on auditor performance at Regional Office 2 of PT Bank Negara Indonesia (Persero) Tbk in West Sumatra, Riau, and Riau Islands. This research is quantitative research with the intention to test models that reveal the relationship between research constructs, namely professional ethics, independence, work experience and auditor performance. Interviews and questionnaires distributed to bank auditors using complete sampling approaches were utilized to gather data for this study. The analysis method used is multiple linear regression. The results showed that (1) Professional ethics have a positive and significant influence on auditor performance, (2) Independence has a positive and significant influence on auditor performance, (3) Work experience has a positive and significant influence on auditor performance, (4) Professional ethics, independence, and work experience together have a significant influence on auditor performance. The implication of this study is the importance of maintaining professional ethics, independence, and improving auditors' work experience to improve the quality of performance in conducting audits.
OPTIMALISASI STRATEGI BISNIS KOPERASI X DI BUKITTINGGI MELALUI DIGITAL MARKETING DAN PENGELOLAAN KEUANGAN YANG EFEKTIF Pramadian, Budi; Sari, Laynita; Septiano, Renil
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2025): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v5i2.797

Abstract

This study examines the business optimization strategy of Koperasi X in Bukittinggi through the utilization of digital marketing and effective financial management. Based on the Internal-External (IE) Matrix analysis, the cooperative is positioned in the "Maintain and Sustain" quadrant, with IFE and EFE scores of 2.72 and 2.70, indicating stable internal and external conditions, although efforts are still needed to improve its competitiveness and growth. The recommended strategies include market penetration and product development, which can be enhanced by implementing digital marketing to expand market reach and increase member engagement. Additionally, efficient financial management will ensure transparency, proper fund allocation, and the sustainability of cooperative operations. The combination of digital marketing and effective financial management will strengthen the cooperative's position, foster innovation, and support sustainable growth, enabling Koperasi X to maintain competitiveness and provide greater benefits to its members in the digital era
SINERGI MANAJEMEN KEUANGAN DAN DIGITAL MARKETING DALAM PENGEMBANGAN UMKM KULINER: STUDI KASUS ZET & CHICI laynita sari; Renil Septiano; Mike Kusuma Dewi; Dewi Zulvia; Lusiana, Lusiana
Journal of Community Service Vol 6 No 2 (2024): JCS, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v6i2.314

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki kontribusi besar dalam perekonomian Indonesia, khususnya di sektor kuliner. Namun, banyak UMKM menghadapi kendala dalam mengelola keuangan dan menerapkan strategi pemasaran digital. Penelitian ini bertujuan untuk menganalisis dampak sinergi antara manajemen keuangan dan digital marketing dalam pengembangan UMKM “Zet & Chici,” sebuah bisnis makanan ringan yang didirikan pada tahun 1991 oleh Ibu Zet dan kini dikelola bersama dengan anaknya, Chici, sebagai generasi penerus. Pemanfaatan pendekatan pelatihan manajemen keuangan dan pemasaran digital, penelitian ini menemukan adanya peningkatan efisiensi keuangan dan peningkatan jangkauan pasar. Hasil penelitian ini diharapkan menjadi rujukan bagi UMKM dalam mengintegrasikan keuangan dan pemasaran digital untuk memajukan usaha mereka di era digital.
Pengaruh leverage dan profitabilitas terhadap earning response coefficient Septiano, Renil; Nugraha Arifin, Febri; Sari, Laynita
Jurnal Ilmu Multidisiplin Vol. 1 No. 1 (2022): Jurnal Ilmu Multidisplin (April-Juni 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.678 KB) | DOI: 10.38035/jim.v1i1.28

Abstract

Penelitian ini menganalisis pengaruh profitabilitas, leverage terhadap Earnings Response Coefficient. Koefisien respon laba merupakan indikator kualitas laporan keuangan yang dihitung berdasarkan reaksi investor terhadap perubahan harga saham atas informasi laba akuntansi. Penelitian ini dilakukan pada perusahaan yang terdaftar di Bursa Efek Indonesia periode 2018-2020 dengan jumlah sampel sebanyak 12 perusahaan. Teknik analisis data dilakukan dengan Regresi Data Panel dan pengujian hipotesis menggunakan eviews versi 9. Berdasarkan hasil analisis regresi Data Panel dengan taraf signifikansi 5%, hasil penelitian ini menunjukkan bahwa: (1) Leverage memiliki berpengaruh positif terhadap koefisien respon laba. (2) Profitabilitas berpengaruh positif terhadap Earnings Response Coefficient.
DAMPAK INFLASI TERHADAP FLUKTUASI HARGA SAHAM PERBANKAN DI INDONESIA: ANALISIS DATA TAHUN 2017–2023 Laynita Sari; Renil Septiano; Budi Pramadian
Journal of Social and Economics Research Vol 6 No 2 (2024): JSER, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i2.739

Abstract

Penelitian ini menganalisis dampak inflasi terhadap fluktuasi harga saham perbankan yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2017–2023. Inflasi tinggi memengaruhi sektor perbankan melalui peningkatan suku bunga, penurunan daya beli masyarakat, dan peningkatan risiko gagal bayar kredit, yang menekan kinerja bank. Hasil analisis data menunjukkan bahwa inflasi memiliki pengaruh negatif terhadap harga saham perbankan, menyebabkan investor mengurangi eksposur mereka terhadap saham tersebut. Temuan ini menekankan pentingnya pengelolaan risiko dan strategi investasi yang hati-hati di tengah inflasi tinggi serta perlunya kebijakan moneter yang stabil untuk menjaga kestabilan pasar saham perbankan.
The Impact Of Return On Assets And Earnings Per Share On Energy Sector Stock Prices Septiano, Renil; Shadam, Fadel Vageno; Zulvia, Dewi; Laynita Sari; M, Marwan
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Stock price fluctuations in energy sector companies are often influenced by various factors, including the company's financial performance. One indicator that can affect stock price fluctuations is the profitability ratio, which includes the Return on Assets (ROA) and Earning Per Share (EPS) ratios. This study aims to analyze the effect of profitability ratios on stock prices of energy sector companies in Indonesia. The method used in this study is panel data regression, which allows analyzing the relationship between independent and dependent variables by taking into account variations between companies and over time. The results show that the Return on Assets (ROA) ratio has a positive effect on stock prices of energy sector companies, meaning that the higher the ROA, the higher the company's stock price. On the other hand, the Earning Per Share (EPS) ratio does not show a significant effect on stock prices in the energy sector. These findings contribute to the understanding of the factors that influence stock prices in the energy sector, as well as their implications for investors and company managers in making investment decisions and financial policies.
The Green Marketing Model in Umrah Bureaus: A Satisfaction-Based Approach Suryawan, Ryan Firdiansyah; Maulina, Evaf; Setiawan, Edhie Budi; Septiano, Renil; Susilowati, Tri
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6775

Abstract

Intense competition among umrah service providers in Jakarta and Bogor emphasizes the importance of effective digital marketing as well as a focus on consumer trust, service quality, and green marketing initiatives to increase e-loyalty. This study aims to analyze the effect of green marketing, consumer trust, and service quality on e-loyalty with customer satisfaction as an intervening variable. Data were collected from 150 umrah service users at five umrah bureaus in Jakarta and Bogor using purposive sampling method. Partial Least Square Structural Equation Model (SEM-PLS) 3.0 was used for data processing and testing. The results showed that green marketing, consumer trust, and service quality have a positive and significant effect on e-loyalty, both directly and through customer satisfaction as a mediator. Interestingly, although green marketing and consumer trust have a positive influence on customer satisfaction, service quality does not have a significant impact on satisfaction. This research highlights the importance of targeted digital marketing strategies and efforts to build consumer trust to increase loyalty in the umrah service sector.
Co-Authors Adam Eprianto Adam Eprianto Adam Eprianto Afdhal Chatra Afriyeni, Afriyeni Ananda, Febryandhie Angga Putra Aryadi, Didi Asphari Wahyu Siregar Ayu Suriayu Budi Pramadian Cut Dwi Gita Subakti Deni Erianto Desfita Anggriana Desi Oktarina Dewi, Mike Kusuma Edhie Budi Setiawan, Edhie Budi Elva Dona Elvi Susanti Fakhrurrozi Tamala Putra Noerman Febzi Fiona Firmansyah, Indra Fitria Susanto Hasto Joko Nur Utomo Helmi Prilla Aldino Helmita Herlina, Zelvi Fitria Heryanto Heryanto Hidayat, Teguh Indah Rusita Indra Firmansyah Ismawati Ismawati Julianti, Rina khusnul khotimah Koten, Romualdus Antonius Geli Liwaul Liwaul Lusiana Lusiana Lusiana M, Marwan Marbun, Innocencia Marisca, Prita Martha, Lidya Marwan Marwan Marwan Marwan Maulidza Nur Fauzi Maulina, Evaf Meirina, Elsa Midania, Zakia Mu'ah Nandan Limakrisna Nila Sari Nila Sari Nugraha Arifin, Febri Nurfazira, Nurfazira Oga Gandradika Oktavora Oktarina, Desi Pramadian, Budi Rahmadani, Aprila Rahmat Syahrul Rahwayu, Dola Ratna Widayati Rita Prianti Rivandi, Muhammad Rospita Saurei Rusmardi Rusmardi Rysha Mulyadi Sari, Laynita Sarjon Defit Shadam, Fadel Vageno Sikocil, Algina Feriza Simanungkalit, Syahriati Siti Aminah Sri Madona Saleh Sucihati, Roos Nana Suratman Suratman suryawan, ryan firdiansyah Sutiyana Fachruddin Syahdeni Pratama Tri Susilowati Trismiyanti, Dessy Umar, Detani Verafirma Verafirma Verafirma, Verafirma Willy Oscar Maheltra Wini Esparesya WP, Dwi Atmodjo Yulasmi Yuliana Yuliana Zakia Midania Zakia Midania Zulvia, Dewi