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All Journal ADI Journal on Recent Innovation (AJRI) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Penamas: Journal of Community Service JASL - Journal of Applied Studies in Language Jurnal Ilmiah Hospitality Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Language, Literature, Social and Cultural Studies Jurnal Penelitian Pendidikan Indonesia Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Journal of Management
Sumartana, I Made
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Masyarakat Di Kelurahan Panjer Kecamatan Denpasar Selatan Kota Denpasar Sariani, Ni Putu; Sumartana, I Made
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 3 No 1 (2017): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v3i1.360

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Kualitas Pelayanan Terhadap Kepuasan masyarakat di Kelurahan Panjer, Kecamatan Denpasar Selatan, Kota Denpasar. Sumber data yang digunakan merupakan data primer dan data sekunder yang diperoleh di Kelurahan Panjer, Kecamatan Denpasar Selatan, Kota Denpasar. Pengumpulan data yang digunakan adalah observasi, wawancara, studi dokumentasi dan kuisioner. Teknik analisis data yang digunakan adalah teknik analisis kuantitatif menggunakan analisis regresi linier sederhana, analisis determinasi, analisis uji-t (t-tes) dan analisis kualitatif yang digunakan untuk melengkapi analisis kuantitatif. Hasil penelitian menunjukkan ada pengaruh positif dan signifikan antara kualitas pelayanan terhadap kepuasan masyarakat. Hal ini bisa dilihat dari besarnya koefisien regresi 0,505 dan t hitung lebih besar dari t tabel.Kualitas pelayanan memberikan sumbangan sebesar 78,1% sedangkan sisanya disumbangkan oleh variabel lain.
Pengaruh Komunikasi Dan Promosi Jabatan Terhadap Motivasi Kerja Karyawan Pada PT. Bank Mandiri Taspen Pos Kantor Koordinator Area Bangli Sudiarta, I Komang; Sumartana, I Made
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 3 No 2 (2017): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v3i2.378

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kedua variabel bebas terhadap motivasi kerja karyawan pada PT Bank Mandiri Taspen Pos Kantor Koordinator Area Bangli. Penelitian ini dilakukan di PT Bank Mandiri Taspen Pos Kantor Koordinator Area Bangli. Jumlah sampel yang diambil sebanyak 33 responden. Pengumpulan data dilakukan dengan observasi, wawancara, kuisioner dan studi dokumentasi. Regresi linear berganda merupakan teknik analisis yang dipergunakan. Dari hasil analisis yang sudah dilakukan, didapat hasil bahwa kedua variabel bebas berpengaruh secara simultan terhadap motivasi kerja karyawan pada PT Bank Mandiri Taspen Pos Kantor Koordinator Area Bangli sebesar 54,3 persen, sisanya 45,7 persen dipengaruhi faktor lain yang tidak dimasukan dalam model. Pengujian secara parsial menunjukkan bahwa variabel komunikasi dan variabel promosi jabatan sama-sama mempengaruhi variabel motivasi kerja pada PT Bank Mandiri Taspen Pos Kantor Koordinator Area Bangli. Untuk meningkatkan motivasi kerja sebaiknya komunikasi harus ditingkatkan, proses promosi jabatan harus diperjelas agar karyawan termotivasi dalam bekerja sehingga tujuan perusahaan bisa tercapai.
DESTINATION SUCCESSES FACTORS FOR MILLENNIAL TRAVELERS CASE STUDY OF TANAH LOT TEMPLE, TABANAN, BALI Pramono, Jaya; Sumartana, I Made; Santosa, I Made; Denny Herlambang, Putu Gede; Purwantoro, Bambang
ADI Journal on Recent Innovation Vol. 1 No. 2 (2020): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v1i2.44

Abstract

Millennials are a popular term to replace the term Generation Y (Gen Y). There are 2.5 billion millennials worldwide. They have contributed to business travel, and tend to spend most of their expenses on travel and vacation, driven by future travel trends. This research conducted to shape the success factor of the destination for millennial tourists, where the destination of Tanah Lot Temple is used as a case study, which is quantitative research, using survey design and purposive sampling. There are 160 millennial tourists as respondents (who are visited Tanah Lot Temple). The instrument used was a questionnaire with a Likert scale, and the data were analysed using descriptive statistics and factor analysis. This research has indicated that there are nine (9) main factors that shape the success factor of the destination for millennial tourists. The nine main factors are: Millennials interested in traditional costume guides and officers, believe in social media reviews, Millennial will add several/more days to enjoying the destination, The layout of the souvenir shop, buildings, temples, parks, and the others building should support sustainable practices. A millennial will invite parents and closest friends for visiting destination. The experience in destination worth it with or even more than spending, and meet the expectations. The facility of destination affected millennials during visiting. Millennials are interested in the culture at the destination. Traveling is a necessity for Millennial. This research model has an accuracy of 71% on the error rate of 5%.
The Role Of Green Marketing On Millennial Purchase Intentions Ruspendi Junaedi, I Wayan; Sumartana, I Made; Nyoman Wiratanaya, Gede
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The selling of sustainable and eco-friendly goods and services is becoming more and more important in the realm of green marketing and advertising. Such marketing tactics assist them in fulfilling both their financial and environmental obligations. On the other hand, little is known about how green marketing and advertising affect consumer preferences, both directly and indirectly. The extent to which consumer views regarding green marketing and advertising affect their decision to purchase food goods has not been extensively studied. The study used cross-sectional surveys of consumers who use ecologically friendly cosmetics to get around these disparities. When gathering data, a sample strategy is employed. Preliminary results indicate that environmentally friendly marketing has a significant impact on consumers' intentions to make purchases. Conversely, research appears that customers' inclination to purchase is unaffected by ecologically responsible advertising. Three-seven percent of the purchase variable is made up of marketing and green advertising
Co-Authors Adam, Ibrahim Aditya, Viky Ahmad adrie, adrie Hudiananingsih, Putu Dyah I Gusti Bagus Rai Utama I Ketut Sirna I Ketut Surata I Komang Sudiarta I Nyoman Suka Sanjaya, I Nyoman Suka I Nyoman Tingkes I Wayan Ruspendi Junaedi Ida Ayu Putu Sri Widnyani Jaya Pramono Lumanauw, Nelsye Majid Wajdi Mertayasa, I Gede Agus Moh Agus Sutiarso Nyoman Wiratanaya, Gede Purwantoro, Bambang Putu Gede Denny Herlambang Rouf, Md. Abdur Santosa, I Made Sariani, Ni Putu Siswahyudianto Wijaya, Putu Agus Dharma Wiratanaya, Gede Nyoman Wisman Hadi