Article Per Year (5 Year)
p-Index From 2021 - 2026
2.926
P-Index
This Author published in this journals
All Journal E-Journal of Tourism Jurnal Pariwisata Pesona Jurnal Pariwisata Syntax Literate: Jurnal Ilmiah Indonesia Tourism Scientific Journal Journal of Tourism Destination and Attraction Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Industri Pariwisata Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Ilmu Terapan Universitas Jambi International Journal of Sustainable Competitiveness on Tourism Bogor Hospitality Journal Jurnal Ilmiah Pariwisata
Fetty Nurmala Rossi
Universitas Pancasila
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
PENERAPAN KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PENGUNJUNG PADA EVENT SOLO MENARI Saputro, Madarena Afrah; Rossi, Fetty Nurmala; Efendi, Tiara Aprilia; Amelia, Dwi; Syafiqah, Intan Nur
Jurnal Industri Parawisata Vol 7, No 2 (2025): JANUARY
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v7i2.2367

Abstract

Penelitian ini memiliki tujuan untuk mengevaluasi penerapan kualitas pelayanan dalam meningkatkan kepuasan pengunjung pada event "Solo Menari 2024”. Metode penelitian yang dipergunakan adalah kualitatif dengan teknik pengumpulan data dengan wawancara mendalam, observasi partisipatif, serta analisis dokumentasi. Indikator kualitas pelayanan yang dianalisis seperti tangible, reliability, responsiveness, assurance, serta empathy. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan teknik non probability sampling dengan jumlah sampel yang digunakan adalah sebanyak 30 sampel dengan kriteria yang telah ditetapkan. Dari hasil penelitian diketahui bahwa penerapan kualitas pelayanan yang dilakukan oleh penyelenggara event Solo Menari 2024 dinilai baik oleh para pengunjung yang hadir berdasarkan dengan wawancara yang telah dilakukan. Namun, terdapat beberapa hal yang perlu ditingkatkan seperti  penertiban kebersihan di area event, memperbanyak papan petunjuk arah, dan memperbanyak fasilitas tempat sampah di area event tersebut. Rekomendasi dari penelitian ini adalah untuk terus mempertahankan dan meningkatkan kualitas pelayanan, terutama pada aspek tangible dan empathy, guna memastikan pengalaman yang lebih baik bagi pengunjung di masa mendatang.
PENERAPAN KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PENGUNJUNG PADA EVENT SOLO MENARI Saputro, Madarena Afrah; Rossi, Fetty Nurmala; Efendi, Tiara Aprilia; Amelia, Dwi; Syafiqah, Intan Nur
Jurnal Industri Parawisata Vol 7 No 2 (2025): Jurnal Industri Pariwisata JANUARY 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v7i2.2367

Abstract

Penelitian ini memiliki tujuan untuk mengevaluasi penerapan kualitas pelayanan dalam meningkatkan kepuasan pengunjung pada event "Solo Menari 2024”. Metode penelitian yang dipergunakan adalah kualitatif dengan teknik pengumpulan data dengan wawancara mendalam, observasi partisipatif, serta analisis dokumentasi. Indikator kualitas pelayanan yang dianalisis seperti tangible, reliability, responsiveness, assurance, serta empathy. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan teknik non probability sampling dengan jumlah sampel yang digunakan adalah sebanyak 30 sampel dengan kriteria yang telah ditetapkan. Dari hasil penelitian diketahui bahwa penerapan kualitas pelayanan yang dilakukan oleh penyelenggara event Solo Menari 2024 dinilai baik oleh para pengunjung yang hadir berdasarkan dengan wawancara yang telah dilakukan. Namun, terdapat beberapa hal yang perlu ditingkatkan seperti  penertiban kebersihan di area event, memperbanyak papan petunjuk arah, dan memperbanyak fasilitas tempat sampah di area event tersebut. Rekomendasi dari penelitian ini adalah untuk terus mempertahankan dan meningkatkan kualitas pelayanan, terutama pada aspek tangible dan empathy, guna memastikan pengalaman yang lebih baik bagi pengunjung di masa mendatang.
Jejak Tiktok @Aderahmatkuliner:: Pengaruh Konten Pada Keputusan Berkunjung di Kawasan Kuliner Pakansari Kristianto, Daniel; Nurmala Rossi, Fetty; Alfianto, M. Amboro
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 1 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i1.92776

Abstract

This research aims to analyze the content of TikTok account @aderahmatkuliner and assess its influence on visitation decisions in the culinary area of Pakansari, Bogor. The TikTok content in this study is evaluated using three indicators: Quality, Quantity, and Sender’s Expertise. The research adopts a quantitative method with data collected through a questionnaire. Data analysis involves multiple linear regression. The findings indicate that Quality is the most dominant aspect of the content, followed by Quantity and Sender’s Expertise. Simultaneously, all three indicators collectively influence visitation decisions. Partially, among these indicators, Quality has the most significant impact. Given the study's focus on visitation decisions, it can be concluded that the Quality aspect of @aderahmatkuliner's TikTok content serves as a primary reference for tourists when deciding to visit the culinary area of Pakansari, Bogor.
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN WISATAWAN DI TAMAN LITERASI MARTHA CHRISTINA TIAHAHU Damayanti, Cindy; Rossi, Fetty Nurmala; Alfianto, Mochamad Amboro
Jurnal Pariwisata Vol 11, No 1 (2024): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v11i1.19196

Abstract

ABSTRAK Kepuasan wisatawan merupakan hal yang penting bagi sebuah usaha bisnis wisata, dan kepuasan bisa didapatkan jika pengunjung mendapatkan pengalaman yang berkesan ketika berkunjung ke atraksi wisata. Oleh karena itu perlu adanya upaya strategi marketing melalui experiential marketing agar pengunjung mendapatkan kepuasan. Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh experiential marketing terhadap kepuasan wisatawan di Taman Literasi Martha Christina Tiahahu. Jenis penelitian ini adalah deskriptif kuantitatif dengan menggunakan analisis regresi linier berganda. Populasi pada penelitian ini adalah seluruh pengunjung yang datang ke Taman Literasi Martha Christina Tiahahu dengan sampel berjumlah 100 responden. Metode pengumpulan data dengan melakukan observasi dan menyebarkan kuesioner berdasarkan skala likert 1 sampai 4. Teknik pengambilan sampel menggunakan purposive sampling. Hasil dalam penelitian ini menunjukkan experiential marketing berpengaruh signifikan terhadap kepuasan wisatawan. Taman Literasi Martha Christina Tiahahu memiliki pengalaman yang diperoleh wisatawan dengan panca Indera, kualitas pelayanan yang diberikan oleh pengelola, serta kegiatan edukasi menarik, sehingga dapat menciptakan kepuasan karena memberikan pengalaman yang bermakana dan berkesan. Hal tersebut menunjukkan bahwa Taman Literasi Martha Christina Tiahahu telah berhasil menciptakan lingkungan yang menarik dan interaktif bagi masyarakat. Kata Kunci : Experiential marketing, Kepuasan Wisatawan, Wisata Literasi   ABSTRACT Tourist satisfaction is essential for business tourism, and it can happen if tourists have a memorable experience when visiting a tourist attraction. Therefore, there is a need for marketing strategy efforts through experiential marketing so that visitors get satisfaction. This study analyzes how experiential marketing influences tourist satisfaction at Martha Christina Tiahahu Literacy Park. This type of research is quantitative descriptive using multiple linear regression analysis. The population in this study were all visitors who came to Martha Christina Tiahahu Literacy Park, with a sample of 100 respondents. The data collection method is observing and distributing questionnaires based on a Likert scale of 1 to 4. The sampling technique uses purposive sampling. The results of this study show that experiential marketing has a significant effect on tourist satisfaction. The Martha Christina Tiahahu Literacy Park has the experience that tourists gain with the five senses, the quality of service provided by the management, and engaging educational activities, which can create satisfaction because it allows for a meaningful and memorable experience. It shows that Martha Christina Tiahahu Literacy Park has successfully created an exciting and interactive environment for the community. Keywords : Experiential Marketing, Tourist Satisfaction, Urban Tourism 
Planning and Implementation of Hybrid Event Case Study: Muslim Fashion Festival (MUFFEST), March 18-28, 2021 in Jakarta Fetty Nurmala Rossi; I Made Adhi Gunadi; Hasnah Amirah Kirana
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 4, No 2 August (2022)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v4i2.155

Abstract

This study aims to analyze the planning and implementation of Hybrid Event in Jakarta "Muslim Fashion Festival (MUFFEST) 2021" in Kota Kasablanka Mall and to identify the hybrid elements used during the event. This research method uses qualitative descriptive with a case study approach. Sources of data are obtained through observations with field notes, interviews, and documentation. Data collection techniques used in this study are: interviews with key informants such as Organizer, Supplier, and Venue. Also, literature study was used for qualitative data. This study indicates that the planning and implementation of the event has met all the required aspects. In the hybrid element, this event is also broadcast via live streaming on YouTube, Zoom, Instagram, and the V-Mix application. This study recommends incorporating hybrid elements, such as applications that support virtual exhibition activities and examine the experience of visitors attending the Hybrid Event..
Perancangan Paket Wisata di Desa Hambalang Kabupaten Bogor Berbasis Wisata Sport Tourism, Alam, dan Religi Mbulu, Yustisia Pasfatima; Rossi, Fetty Nurmala; Salsabila, Aqilla Devia; Bhilhaq, Mutiara Sani
Jurnal Ilmiah Pariwisata Vol 29 No 1 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i1.1646

Abstract

This research aims to design a tourism package based on sport tourism, nature, and religion in Hambalang Village, Bogor Regency. The research method was descriptive qualitative, collecting field survey data or direct observation in Hambalang Village, Bogor Regency. As well as conducting interviews with the Head of Hambalang Village, the Head of the tourist village, Karang Taruna, the Chair of the MUI of Hambalang Village, MSME actors, the people of Hambalang Village, and the manager of the Environmentally Friendly Village. The results obtained from designing tour packages in Hambalang Village, Bogor Regency, are in the form of sport tourism, nature, and religious tourism-based tour packages called "Hambalang AdventTour" for tourists who visit without staying overnight and the "Live In Hambalang" package for tourists who stay overnight. Hambalang Village. The "Hambalang AdventTour" package consists of 3 (three) types of options, which are differentiated based on the travel route, including Hambalang AdventTour 1, Hambalang AdventTour 2, and Hambalang AdventTour 3. Meanwhile, the "Live in Hambalang" package only consists of 2 types of packages for tourism, which are differentiated based on place of residence and tourist activities. Keywords: design of tour packages, tourism villages, sport tourism, nature tourism, religious tourism
EXPLORING THE SITE SELECTION OF INCENTIVE TRAVEL DESTINATION IN INDONESIA: A DUAL-MARKET PERSPECTIVE Rossi, Fetty Nurmala; Octavanny, Vitha; Mbulu, Yustisia Pasfatima; Mashita, Azra
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 1 (2026): Volume 10, Nomor 1, February 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i1.53090

Abstract

This study aims to explore the site selection of incentive travel destination as a key decision for Incentive travel housess and corporations in Indonesia, for both domestic and international markets. Site selection is a crucial aspect of planning because the destination serves not only as an event venue but also as a symbol of recognition, exclusivity, and corporate image for incentive participants. This study used a qualitative approach, combining field observations, semi structured interviews, and documentation study to identify location attributes for incentive destination. The findings indicate that Bali, Jakarta, and Yogyakarta have advantages in creating experiences and operational readiness, while Labuan Bajo, with its diverse natural resources, can create memorable experiences but requires significant operational improvement. Incentive travel housess and corporate buyers assessed that the domestic market's perspective favors destination selection based on accommodation, destination image, novelty, extra conference opportunities, and risk. However, for international market, there is more emphasis on accessibility, accommodation, destination image, uniqueness, extra conference opportunities, and risk. Only the Accessibility factor is the differentiator between the domestic and international markets, other attributes are not the main factors in either market but are supporting factors that complement the smoothness of incentive travel. The implication of this research is that it will make it easier for Incentive travel housess and corporations to make the right destination decisions for the domestic and international markets in Indonesia. In addition, this can serve as a recommendation to the Indonesian government for developing strategic policies and promoting other destinations as incentives.
Co-Authors Alfianto, M. Amboro Alfianto, Mochamad Amboro Amelia, Dwi Aqilla Devia Salsabila Bhilhaq, Mutiara Sani Damayanti, Cindy Dziefa Ndaru Yuntafa Efendi, Tiara Aprilia Elga Hening Arinil Haq Erfinda, Yosi Giffari Maulana Putra Hasnah Amirah Kirana Hasnah Amirah Kirana I Made Adhi Gunadi I Made Adhi Gunadi Joy gladness Kristianto, Daniel Mashita, Azra Mbulu, Yustisia Pasfatima Mochamad Amboro Alfianto Nungki Hanif Aulia Octavanny, Vitha Pipit Widya Lestari Putri, Ratu Riandini, ayyd namira Ryan Richie Farandy Salsabila, Aqilla Devia Saputro, Madarena Afrah Sarojini Imran Syafiqah, Intan Nur Yosi Erfinda Yosi Erfinda Yustisia Pasfatima Mbulu Yustisia Pasfatima Mbulu Yustisia Pasfatima Mbulu Zahra, rifa tiara