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Chauhan, Rahul

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Author-ID : 1514519

Aerospace Engineering Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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Exploring Customer Satisfaction and Engagement in Café Culture: The Role of Intergenerational Interactions and Digital Engagement Agrawal, Heit; Shah, Supan; Shah, Tanish; Bachani, Jenith; Chauhan, Rahul; Maseleno, Andino
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 4 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i4.308

This study investigates the experiences and satisfaction levels of café-goers in Ahmedabad, focusing on the impact of intergenerational interactions, digital engagement, and cultural inclusivity on customer preferences and revisit intentions among younger consumers aged 18 to 35. Data were collected from 100 respondents using a structured questionnaire that addressed key factors such as service quality, ambiance, and overall social reinforcement. Regression analysis revealed no significant relationships between the independent variables and the purpose of visiting cafés, indicating the complexity of factors influencing customer behavior. The findings suggest the need for further exploration of additional variables to capture the intricacies of customer satisfaction. This research contributes to understanding the evolving café culture and its implications for enhancing customer experiences in public spaces.

The Impact of Social Media on Investment Decision-Making: An Analytical Study Shah, Meet; Patel, Raj; Sharma, Ansh; Chauhan, Rahul; Maseleno, Andino; Isnanto, R. Rizal
Greenation International Journal of Economics and Accounting Vol. 2 No. 4 (2024): Greenation International Journal of Economics and Accounting (December 2024 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i4.294

This study investigates the influence of social media on investment decision-making, focusing on various factors such as frequency of use, preferred platforms, and perceptions of reliability. Using ANOVA analysis, the research reveals that the frequency of social media use and the belief in its reliability significantly affect investors' behaviours. Participants who use social media more frequently and trust the information sourced from it are more likely to let it guide their investment choices. However, the specific platforms and the overall belief in social media’s positive influence do not significantly affect decision-making. These findings underscore the complex role of social media in shaping investment behaviours, highlighting both its potential benefits and risks, such as the spread of misinformation. Future research could explore the credibility of different content types and the evolving landscape of social media's impact on global investment practices.

The Influence of Cinema on Consumer Purchasing Behaviour: An Analysis of Age and Gender Differences Patel, Vasu; Rajkotiya, Abhi; Mendpara, Lucky; Viramgama, Netra; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Economics and Accounting Vol. 2 No. 4 (2024): Greenation International Journal of Economics and Accounting (December 2024 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i4.306

This study explores the relationship between cinema and consumer Behaviour, focusing on how age and gender influence purchasing decisions after viewing movies. A total of 105 respondents from Ahmedabad, India, were surveyed using a structured questionnaire that assessed movie-watching habits, preferred platforms, and the impact of films on purchasing Behaviour. The data was analyzed using **SPSS** with **ANOVA (Analysis of Variance)** to examine the differences in Behaviours across different age groups and genders. The results revealed that while age significantly influenced whether respondents made purchases after seeing products in films, gender did not have a substantial effect on viewing habits or purchase decisions. The findings highlight the increasing influence of cinema, particularly among younger audiences, in shaping consumer preferences for products and services. The study suggests that the entertainment industry and marketers can benefit from a deeper understanding of these trends to better target consumer segments. Future research could explore the impact of cultural factors and digital media on these Behaviours.

Performance Challenges for Female Teachers: Dissecting Workload and Dual Role Conflict Chauhan, Rahul; Nurhamidah, Umi; Pariyanti, Eka; Sulastri, Susi; desastra, Yolla zelika
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 6 No. 2 (2024): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v6i2.10912

The purpose of this research is to understand how workload and dual role conflict affect the performance of married female teachers in junior high schools in East Lampung. Data were collected through questionnaires and interviews. The research was conducted in junior high schools in East Lampung, with 138 respondents as samples from the same population. Samples were taken using a non-probability method with saturated census sampling. Data analysis used multiple linear regression run through SPSS v23 software for Windows. The research results indicate that: (1) Workload has a negative and significant effect on the performance of female teachers. (2) Dual Role Conflict also has a negative and significant effect on the performance of female teachers. (3) Together, workload and dual role conflict have a significant effect on the performance of female teachers.

Consumer Buying Behavior on Myntra: Analyzing Influencing Factors and Their Impact on Satisfaction Jadhwani, Om; Mohnia, Tiya; Suda, Pranjal; Chauhan, Rahul; Maseleno, Andino
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3887

This research explores consumer buying behavior on Myntra, a leading online fashion platform in India, focusing on factors influencing purchasing decisions and their impact on customer satisfaction. A survey of 100 Myntra users in Ahmedabad was conducted, utilizing a quantitative approach and stratified random sampling. The study identified key factors such as pricing, product variety, promotions, and user experience, and evaluated their role in shaping consumer behavior. The findings suggest that demographic variables (age, gender, and occupation) have minimal influence on shopping behavior, while satisfaction and purchase decision-making were influenced by factors like pricing strategies and personalized recommendations. The study provides insights into Myntra's market positioning and offers recommendations for improving customer engagement.

ETHNOMATHEMATICS WAT HUA LAMPHONG TEMPLE Maseleno, Andino; Susilowati, Tri; Chauhan, Rahul
Hipotenusa Journal of Research Mathematics Education (HJRME) Vol 7, No 2 (2024): Hipotenusa Journal of Research Mathematics Education (HJRME)
Publisher : Universitas Muhammadiyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36269/hjrme.v7i2.2636

In Thailand alone there are more than 35,000 temples, ranging in size from magnificent to simple. One of them is the prominent temple in Bangkok, Wat Hua Lamphong. Wat hua Lamphong is a Royal Buddhist temple, classified as third-class, located in Bangkok's Bang Rak District, Thailand. Located on Jalan Rama IV, it functions centers for spiritual guidance, education, and community activities.The purpose of this study is to describe the results of mathematical exploration as a cultural product through the ethnomathematical bridge to Wat hua Lamphong Temple. The results of this research are presented in a qualitative form with an ethnographic approach that describes the history, as well as the philosophy and structure of the building and ornament of Wat hua Lamphong Temple. Data sources were obtained through literature studies, interviews, observations, and documentation. The results of the study show that (1) Wat Hua Lamphong Temple has several aspects of mathematics in geometry material. Build such as triangles, trapezoids, prisms, circles and build spaces such as bowed cones and geometry of reflection transformation, translation and dilation. Not only geometric shapes, other aspects are also seen in the triangle of the building, two lines that are parallel to each other and the integral volume of the rotating object, (2) Overall, the exploration of mathematics and culture through ethnomathematics not only enriches the learning experience but also fosters a deeper appreciation of the cultural dimension of mathematical knowledge.

Impact of Artificial Intelligence and Digital Technologies on Consumer Behavior and Brand Perception: A Study of Young Consumers in Ahmedabad Samsukha, Akshita; Trivedi, Pratham; Baldi, Vansh; Store, Shreyas; Naik, Pratham; Chauhan, Rahul; Maseleno, Andino; Raisa, Kharchenko
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.339

This study investigates the impact of artificial intelligence (AI) and digital technologies on consumer behavior and brand perceptions among young consumers in Ahmedabad. Using a quantitative approach, data was collected from 116 respondents through a structured questionnaire to examine AI-driven personalized experiences such as product recommendations, virtual assistants, and their influence on consumer attitudes and purchase intentions. Statistical analysis revealed that AI integration significantly enhances consumer satisfaction and influences purchase decisions, while demographic factors such as gender and education showed minimal influence on AI preferences. The findings highlight the potential of AI to shape future consumer engagement and purchasing behavior. This research contributes to the understanding of AI's role in modern retail and its implications for businesses aiming to leverage AI for personalized marketing.

Impacts of Online Payment Systems on Consumers and Merchants Naik, Pratham; Kotak, Yash; Dhanak, Jaydev; Shah, Dhwanit; Chauhan, Rahul; Maseleno, Andino; Raisa, Kharchenko
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.4226

This study investigates the effects of digital payment systems on consumer behaviours and merchant operations in Ahmedabad. The research is guided by two objectives: analysing the impact of consumer trust on the adoption of digital payment systems, and evaluating the role of these systems in enhancing merchant efficiency and financial performance. Data was collected from 110 respondents using a structured questionnaire, with statistical analysis conducted using SPSS. The results highlight a significant positive relationship between consumer trust and digital payment adoption. Additionally, the implementation of digital payment systems improves operational efficiency for merchants. The study underscores the importance of trust, reliability, and security in fostering adoption and the growing role of digital payment technologies in transforming business operations. Future research should explore long-term impacts and the role of emerging technologies in digital payments.

Optimization Techniques in Real Estate Investment Portfolios: A Quantitative Approach Patel, Tarang; Singh, Pushpendra; Dhaakad, Deepak; Vaghela, Sidhraj; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.263

This study explores optimization techniques in real estate investment portfolios, focusing on balancing risk and return through diversification, sustainability, and technology integration. By analyzing responses from 104 participants across different demographic groups, the research examines how factors such as age, gender, education, and occupation influence the adoption of strategies like AI-driven decision-making, ESG considerations, and corporate governance. The findings reveal that while traditional optimization techniques remain essential, there is growing acceptance of advanced tools and sustainable practices. The study emphasizes the importance of a holistic approach to portfolio management, combining financial performance with ethical and environmental considerations. Future research can further investigate emerging technologies and global regulatory impacts on real estate investments.

Perceptions of Electric Vehicle Adoption among Young Adults in Ahmedabad: Exploring Influences and Implications Mehta, Hitarth; Rathod, Lakshita; Shah, Fenil; Bhatt, Aum; Machhvara, Jenil; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.307

This study explores the perceptions of young adults aged 18-30 in Ahmedabad, India, toward electric vehicle (EV) adoption. A quantitative approach was employed, gathering data from 104 respondents via a structured questionnaire. Key factors examined include vehicle preference, peer influence, and promotion of EVs. One-way ANOVA results indicated that age did not significantly impact these factors, suggesting that other variables, such as environmental concerns and technological advancements, may have a stronger influence on purchase intentions. The study highlights the growing awareness of sustainability and technology among youth, with implications for targeted marketing strategies. The research provides a foundation for future studies on EV adoption across different regions and age groups. Additionally, the findings contribute to the global conversation on reducing carbon emissions and increasing EV adoption for a sustainable future.

Co-Authors Agrawal, Heit Andino Maseleno Bachani, Jenith Baghadiya, Jenik Baldi, Vansh Barvaliya, Ram Bhatt, Aum Bhutra, Yuvraj Bohra, Hussain Chahwala, Keshav Chavda, Kishan Deep P, Baraiya desastra, Yolla zelika Dhaakad, Deepak Dhanak, Jaydev Dhruv, Aryan Dwivedi, Shaurya Eka Pariyanti Gafurjiwala, Moh. Kaif Goyal , Vikas Guha, Tannay Gurjar, Krishna Jadhwani, Om Jaju, Pooja Kacchara, Gul Kachhadiya, Diya Kalariya, Kush Kamya, Bhatt Kataria, Yachi Khakhar, Bhavik Khubchandani, Sania Kotak, Yash Machhvara, Jenil Makhija, Hitesh Meet Shah, Meet Meghwal, Mayank Mehta, Hitarth Mehta, Meet Mendpara, Lucky Mohnia, Tiya Monpara, Yesha Nagani, Purva Nagdevani, Dev Naik, Pratham Nurhamidah, Umi Padaliya, Om Parchani, Nilesh Patel, Diya Patel, Hetvi Patel, Himalay Patel, Kavya Patel, Mohit Patel, Neerav Patel, Raj Patel, Suhani Patel, Tarang Patel, Vasu Petel, Bhavya Prajapati, Hetal R Rizal Isnanto R. Rizal Isnanto Raisa, Kharchenko Raithatha, Bhavya Rajapara, Monil Rajkotiya, Abhi Rakesh Shah, Arya Ramchandani, Paras Ramrakhya, Divesh Rathod, Lakshita Rizal Isnanto, R Rizal Isnanto, R. Sah, Aditya Sakaria, Anuchi Samsukha, Akshita Samtani, Heena Sapra, Ruchi Seth, Dhruv Shah, Dhwanit Shah, Fenil Shah, Hitarth Shah, Nirmit Shah, Stuti Shah, Supan Shah, Tanish Sharma, Ansh Sharma, Yajurv Shriyal, Harsh Shubham, Chavda Singh, Pushpendra Sinh Zala, Harshvadhan Sompura, Jayesh Soni, Parth Store, Shreyas Suda, Pranjal Sulastri, Susi Thacker, Nevil Thakkar, Krish Thakur, Aryan Tri Susilowati Trivedi, Pratham Unaliya, Maitri Vaghela, Sidhraj Vaja, Hitarthsinh Viramgama, Netra Yash, Panchal Zalariya, Nihal Zaveri, Krish

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