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Chauhan, Rahul

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Author-ID : 1514519

Aerospace Engineering Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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The Role of Artificial Intelligence in Enhancing User Experience on OTT Platforms Chahwala, Keshav; Shubham, Chavda; Zalariya, Nihal; Dhruv, Aryan; Rakesh Shah, Arya; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Engineering Science Vol. 2 No. 4 (2025): (GIJES) Greenation International Journal of Engineering Science (December - Feb
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i4.311

This study investigates the impact of Artificial Intelligence (AI) on user experience and engagement with Over-the-Top (OTT) platforms, focusing on Ahmedabad, India. The research examines how AI-driven content personalization and predictive analytics influence user satisfaction and retention. Using a quantitative approach, data was collected from 101 respondents via a structured questionnaire and analyzed using SPSS software. Key findings reveal that AI-based content recommendations significantly enhance user satisfaction, with noticeable differences in engagement across age groups. Gender-based analysis shows a variance in time spent on platforms, though content preferences and response to recommendations remain consistent across genders. The study highlights the growing importance of AI in optimizing user experiences and driving engagement on OTT platforms. Future research can explore regional variations, ethical challenges, and evolving AI technologies in streaming services to further refine personalization strategies.

Evaluating the Impact of Digital Technologies on Business Operations and Consumer Behaviour: A Sectoral Analysis Kamya, Bhatt; Patel, Diya; Kachhadiya, Diya; Sharma, Yajurv; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R.
Dinasti Accounting Review Vol. 1 No. 4 (2024): Dinasti Accounting Review (April - June 2024)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dar.v1i4.1031

This research investigates the impact of digital technologies on consumer behavior, organizational operations, and ethical considerations within various industries. Utilizing ANOVA tests, the study reveals significant gender differences in perceptions of technology's influence, particularly regarding ethical concerns and customer satisfaction. Findings indicate that while digital technologies have improved business operations, they also raise critical ethical issues such as data privacy and security. The research highlights the necessity for organizations to implement robust policies addressing these challenges to foster consumer trust and engagement. Future studies should explore the intersectionality of demographic factors and the long-term implications of emerging technologies. Overall, this study emphasizes the global impact of digital transformation and the importance of ethical practices in navigating the evolving digital landscape.

The Multifaceted Impact of Dietary Habits on Mental and Physical Health: Insights into Socio-Economic, Cultural, and Technological Influences on Young Populations Gurjar, Krishna; Dwivedi, Shaurya; Samtani, Heena; Padaliya, Om; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R.
Dinasti Health and Pharmacy Science Vol. 1 No. 4 (2024): Dinasti Health and Pharmacy Science (April 2024)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dhps.v1i4.1029

This study examines the multifaceted impact of dietary habits on the mental and physical health of young populations, highlighting the influence of socio-economic, cultural, and technological factors. Recent research indicates that poor dietary choices are linked to various health issues, including obesity, anxiety, and depression. The analysis reveals a lack of significant differences in health metrics among participants, emphasizing the need for targeted interventions and educational programs. Future research should focus on longitudinal studies and the role of technology in promoting healthy eating. The findings underscore the global importance of improving dietary habits among youth to combat rising rates of non-communicable diseases and enhance overall well-being.

Influencer Marketing Impact on Consumer Behavior: Trust, Authenticity, and Brand Engagement in Social Media Chavda, Kishan; Chauhan, Rahul
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 3 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i3.180

This abstract summarizes recent research on the influence of social media influencers on consumer behavior. Three key studies are highlighted: one exploring the impact of different categories of female social media influencers on consumer credibility and purchase intention, another investigating the psychological mechanisms underlying influencer marketing, and a third examining the moderating role of cultural factors on influencer-consumer relationships. The studies emphasize the multifaceted nature of influencer marketing and underscore the importance of considering influencer types, psychological processes, and cultural differences in designing effective marketing strategies. Themes such as influencer credibility, psychological mechanisms, and cultural moderation emerge as significant factors shaping consumer behavior in the digital age.

Review Paper on Affective and Cognitive factors that affect banking Relationship with respect to Millennial Chauhan, Rahul; Patel, Neerav
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i4.293

The aim of this paper is to explore the affective and cognitive factors that condition banking relationships for economically vulnerable consumers and how these factors contribute to increasing financial difficulties and exclusion. This research, performed on a set of focus groups, bases its findings on a combination of experimental and discourse analysis methods. Financial decisions are not rational and can be biased by affective and cognitive factors. Behavioural finance has focused very little on analysing how consumer biases influence relationships with banking institutions. Additionally, these relationships are affected by the digitalization and transformation of banking business. Thus, in the case of economically vulnerable consumers, who are not profitable for the increasingly competitive banking industry and lack financial abilities, their risk of financial exclusion is increasing. The results show that distrust and shame lead to financial difficulties in economically vulnerable consumers. Distrust generates problems of access and self-exclusion, while shame generates difficulties of use. This lack of trust makes them more rational when dealing with machines than with people, showing greater banking difficulties for consumers with a “person-suspicious” profile. This finding can help regulators establish limits on banking behaviour, require banks to incorporate affective and cognitive factors in their convenience tests and detect new variables that can help them improve their insolvency ratios and reputations. Discourse Analysis, Behavioural Finance, Financial Exclusion, Vulnerable Consumers, Affectivecognitive Factors

Demographic Influences on Consumer Perceptions of Celebrity Endorsements in the Soft Drink Industry Patel, Himalay; Chauhan, Rahul; Kalariya, Kush; Soni, Parth; Patel, Mohit
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i4.297

The study investigates the influence of demographic factors on consumer perceptions of celebrity endorsements in the soft drink industry. Utilizing ANOVA analyses, the research examines the impact of age, gender, and occupation on consumption patterns, brand preferences, and attitudes towards celebrity endorsements. Findings indicate a significant association between age and soft drink consumption frequency, with younger demographics showing higher consumption rates. However, gender and occupation do not significantly affect brand selection or endorsement perceptions. Notably, consumers across diverse demographics exhibit similar levels of susceptibility to celebrity endorsements, suggesting a universal appeal transcending gender and occupation. Despite demographic variations in consumption habits, celebrity endorsements wield comparable influence across consumer segments. The abstract underscores the importance of celebrity endorsements in shaping consumer behaviour within the soft drink industry and highlights the need for tailored marketing strategies targeting specific age groups.

Unveiling Consumer Preferences: Exploring Factors Influencing Purchase Decisions in the Jewellery Market Soni, Parth; Chauhan, Rahul; Patel, Mohit; Patel, Himalay; Kalariya, Kush
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v1i4.298

This study investigates consumer-buying behavior in the traditional and branded jewellery market, focusing on factors influencing purchase decisions and overall satisfaction. Data from 240 respondents in Gujarat, India, were analyzed using factor analysis and Smart PLS. Results indicate a preference for traditional jewellery, with brand image and personal style significantly affecting overall satisfaction. Conversely, factors related to price and traditional values may not have a significant relationship with satisfaction. Future research could explore cultural influences on consumer preferences and conduct comparative studies across different regions. Understanding consumer behavior in the jewellery market has implications for businesses globally, enabling them to tailor marketing strategies and product offerings to meet customer needs effectively.

Packaging Perception: Unveiling Consumer Insights for Brand Success Patel, Mohit; Chauhan, Rahul; Patel, Himalay; Kalariya, Kush; Soni, Parth
Journal of Business Economics and Agribusiness Vol. 1 No. 3 (2024): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v1i3.296

Abstract: This study aims to explore the factors influencing consumer perception of product packaging, with a focus on understanding their impact on brand loyalty and differentiation in the competitive marketplace. Through comprehensive analysis, it seeks to identify key elements that drive consumer preferences and purchase decisions. Employing correlation analysis and statistical testing, this research evaluates the significance of various packaging elements such as colour, imagery, shape, and branding position. Data collected from consumer surveys and market research enables a thorough examination of the relationships between these factors and consumer behaviour. The findings indicate that packaging plays a crucial role in shaping brand loyalty and differentiation. Factors like colour, imagery, and brand positioning significantly influence consumer perception and purchasing decisions, highlighting the importance of strategic packaging design in driving brand success. This research offers actionable insights for businesses seeking to optimize their packaging strategies to enhance brand perception, foster consumer loyalty, and gain a competitive edge in the market. By understanding the nuanced preferences of consumers and leveraging effective packaging elements, companies can create compelling brand experiences that resonate with their target audience.

Unraveling Investor Behavior: Exploring the Influence of Behavioral Finance on Investment Decision-Making Chauhan, Rahul; Patel, Neerav
Journal of Economics, Assets, and Evaluation Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v2i2.292

The primary objective of this study is to gain a comprehensive understanding of how behavioral biases and psychological factors impact investment choices in a real-world context, with a specific focus on Baroda City. By analyzing awareness, innovation, purchasing power, online purchasing, and internet usage, the research aims to offer insights into the motivations and challenges faced by investors. A sample of 98 respondents is selected, and data is collected through surveys and interviews. The survey questionnaire assesses various behavioral finance factors, including the awareness of investment opportunities, innovative financial instruments, purchasing power, online investment behavior, and internet usage. Smart PLS is utilized for structural equation modeling and path analysis, while SPSS is employed for descriptive and inferential statistical analysis. The collected data undergoes thorough analysis to uncover the relationships between awareness, innovation, purchasing power, online investment behavior, and internet usage, and their impact on investment decisions. Smart PLS aids in examining structural relationships, and SPSS is instrumental in conducting statistical tests to validate the research hypotheses. The study reveals valuable insights into how behavioral biases and psychological factors shape investment decisions. It provides an understanding of the significance of awareness, innovation, purchasing power, online investment behavior, and internet usage in influencing investment choices and risk-taking behavior. The research findings indicate that awareness of investment opportunities and innovative financial instruments significantly affect investment decisions. Purchasing power emerges as a crucial determinant, and online investment behavior and internet usage exhibit positive relationships with investment choices in Baroda City. The study acknowledges certain limitations, including the sample size and geographical scope, which may restrict the generalizability of the findings. Additionally, behavioral finance is a complex field, and the study may not encompass all possible behavioral biases and psychological factors affecting investment decisions.

Exploring the Digital Landscape: Understanding and Adapting to Evolving Consumer Behavior in the Digital Age Patel, Neerav; Chauhan, Rahul
Journal of Business and Halal Industry Vol. 1 No. 3 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i3.186

This systematic review synthesizes findings from 24 scholarly papers sourced from Scopus and Emerald publications to provide insights into contemporary consumer behavior in the digital age. Key themes explored include the transformative impact of digitalization on consumer decision-making processes, the significance of privacy considerations, the importance of personalized marketing strategies, and the influence of external events such as the COVID-19 pandemic. Through an analysis of the literature, this review highlights the need for businesses to adapt their marketing strategies to meet the evolving expectations of empowered consumers in the digital landscape.

Co-Authors Agrawal, Heit Andino Maseleno Bachani, Jenith Baghadiya, Jenik Baldi, Vansh Barvaliya, Ram Bhatt, Aum Bhutra, Yuvraj Bohra, Hussain Chahwala, Keshav Chavda, Kishan Darshan, Darshan Deep P, Baraiya desastra, Yolla zelika Dhaakad, Deepak Dhanak, Jaydev Dhruv, Aryan Dhupper, Milan Dwivedi, Shaurya Eka Pariyanti Gafurjiwala, Moh. Kaif Godara, Aditya Goyal , Vikas Guha, Tannay Gurjar, Krishna Jadhwani, Om Jaju, Pooja Kacchara, Gul Kachhadiya, Diya Kalariya, Kush Kamya, Bhatt Kataria, Yachi Khakhar, Bhavik Khubchandani, Sania Kotak, Yash Machhvara, Jenil Makhija, Hitesh Meet Shah, Meet Meghwal, Mayank Mehta, Hitarth Mehta, Meet Mendpara, Lucky Mohnia, Tiya Monpara, Yesha Nagani, Purva Nagdevani, Dev Naik, Pratham Nurhamidah, Umi Padaliya, Om Parchani, Nilesh Patel, Diya Patel, Hetvi Patel, Himalay Patel, Kavya Patel, Mohit Patel, Neerav Patel, Raj Patel, Suhani Patel, Tarang Patel, Vasu Petel, Bhavya Prajapati, Hetal R Rizal Isnanto R. Rizal Isnanto Raisa, Kharchenko Raithatha, Bhavya Rajapara, Monil Rajkotiya, Abhi Rakesh Shah, Arya Ramchandani, Paras Ramrakhya, Divesh Rangani, Yash Rathod, Lakshita Rizal Isnanto, R Rizal Isnanto, R. Sah, Aditya Sakaria, Anuchi Samsukha, Akshita Samtani, Heena Sapra, Ruchi Seth, Dhruv Shah, Dhwanit Shah, Fenil Shah, Hitarth Shah, Nirmit Shah, Stuti Shah, Supan Shah, Tanish Sharma, Ansh Sharma, Yajurv Shriyal, Harsh Shubham, Chavda Singh, Pushpendra Sinh Zala, Harshvadhan Sompura, Jayesh Soni, Akshat Soni, Parth Store, Shreyas Suda, Pranjal Sulastri, Susi Thacker, Nevil Thakkar, Krish Thakur, Aryan Trivedi, Pratham Unaliya, Maitri Vaghela, Sidhraj Vaja, Hitarthsinh Viramgama, Netra Yash, Panchal Zalariya, Nihal Zaveri, Krish

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