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Chauhan, Rahul

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Author-ID : 1514519

Aerospace Engineering Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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Impact of Artificial Intelligence and Digital Technologies on Consumer Behavior and Brand Perception: A Study of Young Consumers in Ahmedabad Samsukha, Akshita; Trivedi, Pratham; Baldi, Vansh; Store, Shreyas; Naik, Pratham; Chauhan, Rahul; Maseleno, Andino; Raisa, Kharchenko
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.339

This study investigates the impact of artificial intelligence (AI) and digital technologies on consumer behavior and brand perceptions among young consumers in Ahmedabad. Using a quantitative approach, data was collected from 116 respondents through a structured questionnaire to examine AI-driven personalized experiences such as product recommendations, virtual assistants, and their influence on consumer attitudes and purchase intentions. Statistical analysis revealed that AI integration significantly enhances consumer satisfaction and influences purchase decisions, while demographic factors such as gender and education showed minimal influence on AI preferences. The findings highlight the potential of AI to shape future consumer engagement and purchasing behavior. This research contributes to the understanding of AI's role in modern retail and its implications for businesses aiming to leverage AI for personalized marketing.

Research Study on the Satisfaction Level of Uber Users with Respect to Ahmedabad City Deep P, Baraiya; Rajapara, Monil; Sinh Zala, Harshvadhan; Patel, Kavya; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R
Greenation International Journal of Tourism and Management Vol. 1 No. 4 (2023): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i4.254

This study investigates user satisfaction among Uber users in Ahmedabad, India, focusing on key factors such as digital media consumption, the impact of the COVID-19 pandemic on household income, spending priorities, binge-watching habits, and perceptions of work-life balance. Using ANOVA analysis, significant differences were found in users' feelings of being overwhelmed by work and personal responsibilities, while other factors showed uniformity across demographic groups. These findings highlight the influence of socioeconomic factors on digital life balance, emphasizing the need for tailored strategies to enhance user satisfaction. By contributing to the understanding of the sharing economy's impact on urban mobility, this research provides valuable insights for improving user experiences in similar contexts. Future studies should consider longitudinal trends and cross-cultural comparisons to further enrich this evolving field.

Comparing Customer Satisfaction: The Role of User Experience in Online vs Offline Shopping Sompura, Jayesh; Ramchandani, Paras; Shriyal, Harsh; Raithatha, Bhavya; Chauhan, Rahul; Maseleno, Andino; Isnanto, R. Rizal
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.285

This research explores the influence of demographic factors, specifically age and income, on consumer preferences and behavior regarding online and offline shopping. Using a sample of 114 respondents from Ahmedabad, the study assesses the satisfaction, convenience, and trust associated with both shopping modes. ANOVA analysis reveals that while age and income significantly affect online enhancements and offline convenience, other factors like trust and barriers remain relatively consistent across demographics. The results emphasize the importance of omnichannel strategies, blending the convenience of online shopping with the tactile and trust-based advantages of physical stores. Future research should explore additional demographic and psychological variables, as well as the adoption of advanced technologies like augmented reality (AR) in shopping, to better understand the evolving consumer landscape. The findings offer global insights relevant to both emerging and developed markets.

Consumer Preferences and Demographic Influences on Watch Ownership: A Study on Wearable Technology Trends Makhija, Hitesh; Bohra, Hussain; Seth, Dhruv; Mehta, Meet; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Tourism and Management Vol. 1 No. 4 (2023): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i4.309

This study examines the watch ownership patterns, preferences, and usage habits among individuals in Ahmedabad, with a focus on demographic factors such as age and gender. Using a sample of 106 respondents, data were analyzed to explore correlations between demographic characteristics and preferences for various watch types, including traditional, digital, and smartwatches. Results indicate that younger respondents, particularly those aged 18-25, show a strong preference for digital and smartwatches due to their multifunctional capabilities. Gender did not significantly impact watch ownership or type preference, suggesting a broadly inclusive appeal across demographics. This research highlights the shift toward multifunctional wearable technology and offers insights into the future scope of the wearables market, which is poised for further growth and adaptation. The findings contribute to a better understanding of consumer trends in wearable devices, particularly in the context of changing technological and lifestyle demands.

Understanding Youth Attraction to Designer Clothing Nagdevani, Dev; Petel, Bhavya; Jaju, Pooja; Sah, Aditya; Sapra, Ruchi; Kacchara, Gul; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.310

This research paper investigates the impact of designer clothing on youngsters, focusing on their perceptions, motivations, and the associated social dynamics. Through an analysis of variance (ANOVA), the study explores key questions surrounding the appeal of designer brands, common criticisms, and potential negative consequences of such consumption. The results indicate that while many youths are attracted to designer apparel for its status and quality, they also express concerns regarding its exclusivity and the pressure to conform to social expectations. Notably, the analysis reveals significant differences in perceptions about the negative consequences of wearing designer clothes, highlighting a recognition among youngsters of the potential for social isolation or financial strain associated with high-fashion choices. Additionally, the study examines how designer brands market their products to appeal to a younger audience, identifying strategies that leverage social media and influencer marketing. Overall, the findings illustrate a complex interplay between fashion choices, identity formation, and peer relationships in the lives of young consumers. This paper contributes to a broader understanding of how designer clothing influences youth culture and consumer behavior in contemporary society, providing valuable insights for marketers, educators, and parents.

The Role of Artificial Intelligence in Enhancing User Experience on OTT Platforms Chahwala, Keshav; Shubham, Chavda; Zalariya, Nihal; Dhruv, Aryan; Rakesh Shah, Arya; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Engineering Science Vol. 2 No. 4 (2025): (GIJES) Greenation International Journal of Engineering Science (December - Feb
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i4.311

This study investigates the impact of Artificial Intelligence (AI) on user experience and engagement with Over-the-Top (OTT) platforms, focusing on Ahmedabad, India. The research examines how AI-driven content personalization and predictive analytics influence user satisfaction and retention. Using a quantitative approach, data was collected from 101 respondents via a structured questionnaire and analyzed using SPSS software. Key findings reveal that AI-based content recommendations significantly enhance user satisfaction, with noticeable differences in engagement across age groups. Gender-based analysis shows a variance in time spent on platforms, though content preferences and response to recommendations remain consistent across genders. The study highlights the growing importance of AI in optimizing user experiences and driving engagement on OTT platforms. Future research can explore regional variations, ethical challenges, and evolving AI technologies in streaming services to further refine personalization strategies.

Evaluating the Impact of Digital Technologies on Business Operations and Consumer Behaviour: A Sectoral Analysis Kamya, Bhatt; Patel, Diya; Kachhadiya, Diya; Sharma, Yajurv; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R.
Dinasti Accounting Review Vol. 1 No. 4 (2024): Dinasti Accounting Review (April - June 2024)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dar.v1i4.1031

This research investigates the impact of digital technologies on consumer behavior, organizational operations, and ethical considerations within various industries. Utilizing ANOVA tests, the study reveals significant gender differences in perceptions of technology's influence, particularly regarding ethical concerns and customer satisfaction. Findings indicate that while digital technologies have improved business operations, they also raise critical ethical issues such as data privacy and security. The research highlights the necessity for organizations to implement robust policies addressing these challenges to foster consumer trust and engagement. Future studies should explore the intersectionality of demographic factors and the long-term implications of emerging technologies. Overall, this study emphasizes the global impact of digital transformation and the importance of ethical practices in navigating the evolving digital landscape.

The Multifaceted Impact of Dietary Habits on Mental and Physical Health: Insights into Socio-Economic, Cultural, and Technological Influences on Young Populations Gurjar, Krishna; Dwivedi, Shaurya; Samtani, Heena; Padaliya, Om; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R.
Dinasti Health and Pharmacy Science Vol. 1 No. 4 (2024): Dinasti Health and Pharmacy Science (April 2024)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dhps.v1i4.1029

This study examines the multifaceted impact of dietary habits on the mental and physical health of young populations, highlighting the influence of socio-economic, cultural, and technological factors. Recent research indicates that poor dietary choices are linked to various health issues, including obesity, anxiety, and depression. The analysis reveals a lack of significant differences in health metrics among participants, emphasizing the need for targeted interventions and educational programs. Future research should focus on longitudinal studies and the role of technology in promoting healthy eating. The findings underscore the global importance of improving dietary habits among youth to combat rising rates of non-communicable diseases and enhance overall well-being.

Influencer Marketing Impact on Consumer Behavior: Trust, Authenticity, and Brand Engagement in Social Media Chavda, Kishan; Chauhan, Rahul
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 3 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i3.180

This abstract summarizes recent research on the influence of social media influencers on consumer behavior. Three key studies are highlighted: one exploring the impact of different categories of female social media influencers on consumer credibility and purchase intention, another investigating the psychological mechanisms underlying influencer marketing, and a third examining the moderating role of cultural factors on influencer-consumer relationships. The studies emphasize the multifaceted nature of influencer marketing and underscore the importance of considering influencer types, psychological processes, and cultural differences in designing effective marketing strategies. Themes such as influencer credibility, psychological mechanisms, and cultural moderation emerge as significant factors shaping consumer behavior in the digital age.

Review Paper on Affective and Cognitive factors that affect banking Relationship with respect to Millennial Chauhan, Rahul; Patel, Neerav
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i4.293

The aim of this paper is to explore the affective and cognitive factors that condition banking relationships for economically vulnerable consumers and how these factors contribute to increasing financial difficulties and exclusion. This research, performed on a set of focus groups, bases its findings on a combination of experimental and discourse analysis methods. Financial decisions are not rational and can be biased by affective and cognitive factors. Behavioural finance has focused very little on analysing how consumer biases influence relationships with banking institutions. Additionally, these relationships are affected by the digitalization and transformation of banking business. Thus, in the case of economically vulnerable consumers, who are not profitable for the increasingly competitive banking industry and lack financial abilities, their risk of financial exclusion is increasing. The results show that distrust and shame lead to financial difficulties in economically vulnerable consumers. Distrust generates problems of access and self-exclusion, while shame generates difficulties of use. This lack of trust makes them more rational when dealing with machines than with people, showing greater banking difficulties for consumers with a “person-suspicious” profile. This finding can help regulators establish limits on banking behaviour, require banks to incorporate affective and cognitive factors in their convenience tests and detect new variables that can help them improve their insolvency ratios and reputations. Discourse Analysis, Behavioural Finance, Financial Exclusion, Vulnerable Consumers, Affectivecognitive Factors

Co-Authors Agrawal, Heit Andino Maseleno Bachani, Jenith Baghadiya, Jenik Baldi, Vansh Barvaliya, Ram Bhatt, Aum Bhutra, Yuvraj Bohra, Hussain Chahwala, Keshav Chavda, Kishan Deep P, Baraiya desastra, Yolla zelika Dhaakad, Deepak Dhanak, Jaydev Dhruv, Aryan Dwivedi, Shaurya Eka Pariyanti Gafurjiwala, Moh. Kaif Goyal , Vikas Guha, Tannay Gurjar, Krishna Jadhwani, Om Jaju, Pooja Kacchara, Gul Kachhadiya, Diya Kalariya, Kush Kamya, Bhatt Kataria, Yachi Khakhar, Bhavik Khubchandani, Sania Kotak, Yash Machhvara, Jenil Makhija, Hitesh Meet Shah, Meet Meghwal, Mayank Mehta, Hitarth Mehta, Meet Mendpara, Lucky Mohnia, Tiya Monpara, Yesha Nagani, Purva Nagdevani, Dev Naik, Pratham Nurhamidah, Umi Padaliya, Om Parchani, Nilesh Patel, Diya Patel, Hetvi Patel, Himalay Patel, Kavya Patel, Mohit Patel, Neerav Patel, Raj Patel, Suhani Patel, Tarang Patel, Vasu Petel, Bhavya Prajapati, Hetal R Rizal Isnanto R. Rizal Isnanto Raisa, Kharchenko Raithatha, Bhavya Rajapara, Monil Rajkotiya, Abhi Rakesh Shah, Arya Ramchandani, Paras Ramrakhya, Divesh Rathod, Lakshita Rizal Isnanto, R Rizal Isnanto, R. Sah, Aditya Sakaria, Anuchi Samsukha, Akshita Samtani, Heena Sapra, Ruchi Seth, Dhruv Shah, Dhwanit Shah, Fenil Shah, Hitarth Shah, Nirmit Shah, Stuti Shah, Supan Shah, Tanish Sharma, Ansh Sharma, Yajurv Shriyal, Harsh Shubham, Chavda Singh, Pushpendra Sinh Zala, Harshvadhan Sompura, Jayesh Soni, Parth Store, Shreyas Suda, Pranjal Sulastri, Susi Thacker, Nevil Thakkar, Krish Thakur, Aryan Tri Susilowati Trivedi, Pratham Unaliya, Maitri Vaghela, Sidhraj Vaja, Hitarthsinh Viramgama, Netra Yash, Panchal Zalariya, Nihal Zaveri, Krish

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