Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

4.898

P-Index

This Author published in this journals

Chauhan, Rahul

Unknown Affiliation

Author-ID : 1514519

Aerospace Engineering Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

Published : 39 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4

Demographic Influences on Consumer Perceptions of Celebrity Endorsements in the Soft Drink Industry Patel, Himalay; Chauhan, Rahul; Kalariya, Kush; Soni, Parth; Patel, Mohit
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i4.297

The study investigates the influence of demographic factors on consumer perceptions of celebrity endorsements in the soft drink industry. Utilizing ANOVA analyses, the research examines the impact of age, gender, and occupation on consumption patterns, brand preferences, and attitudes towards celebrity endorsements. Findings indicate a significant association between age and soft drink consumption frequency, with younger demographics showing higher consumption rates. However, gender and occupation do not significantly affect brand selection or endorsement perceptions. Notably, consumers across diverse demographics exhibit similar levels of susceptibility to celebrity endorsements, suggesting a universal appeal transcending gender and occupation. Despite demographic variations in consumption habits, celebrity endorsements wield comparable influence across consumer segments. The abstract underscores the importance of celebrity endorsements in shaping consumer behaviour within the soft drink industry and highlights the need for tailored marketing strategies targeting specific age groups.

Unveiling Consumer Preferences: Exploring Factors Influencing Purchase Decisions in the Jewellery Market Soni, Parth; Chauhan, Rahul; Patel, Mohit; Patel, Himalay; Kalariya, Kush
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v1i4.298

This study investigates consumer-buying behavior in the traditional and branded jewellery market, focusing on factors influencing purchase decisions and overall satisfaction. Data from 240 respondents in Gujarat, India, were analyzed using factor analysis and Smart PLS. Results indicate a preference for traditional jewellery, with brand image and personal style significantly affecting overall satisfaction. Conversely, factors related to price and traditional values may not have a significant relationship with satisfaction. Future research could explore cultural influences on consumer preferences and conduct comparative studies across different regions. Understanding consumer behavior in the jewellery market has implications for businesses globally, enabling them to tailor marketing strategies and product offerings to meet customer needs effectively.

Packaging Perception: Unveiling Consumer Insights for Brand Success Patel, Mohit; Chauhan, Rahul; Patel, Himalay; Kalariya, Kush; Soni, Parth
Journal of Business Economics and Agribusiness Vol. 1 No. 3 (2024): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v1i3.296

Abstract: This study aims to explore the factors influencing consumer perception of product packaging, with a focus on understanding their impact on brand loyalty and differentiation in the competitive marketplace. Through comprehensive analysis, it seeks to identify key elements that drive consumer preferences and purchase decisions. Employing correlation analysis and statistical testing, this research evaluates the significance of various packaging elements such as colour, imagery, shape, and branding position. Data collected from consumer surveys and market research enables a thorough examination of the relationships between these factors and consumer behaviour. The findings indicate that packaging plays a crucial role in shaping brand loyalty and differentiation. Factors like colour, imagery, and brand positioning significantly influence consumer perception and purchasing decisions, highlighting the importance of strategic packaging design in driving brand success. This research offers actionable insights for businesses seeking to optimize their packaging strategies to enhance brand perception, foster consumer loyalty, and gain a competitive edge in the market. By understanding the nuanced preferences of consumers and leveraging effective packaging elements, companies can create compelling brand experiences that resonate with their target audience.

Unraveling Investor Behavior: Exploring the Influence of Behavioral Finance on Investment Decision-Making Chauhan, Rahul; Patel, Neerav
Journal of Economics, Assets, and Evaluation Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v2i2.292

The primary objective of this study is to gain a comprehensive understanding of how behavioral biases and psychological factors impact investment choices in a real-world context, with a specific focus on Baroda City. By analyzing awareness, innovation, purchasing power, online purchasing, and internet usage, the research aims to offer insights into the motivations and challenges faced by investors. A sample of 98 respondents is selected, and data is collected through surveys and interviews. The survey questionnaire assesses various behavioral finance factors, including the awareness of investment opportunities, innovative financial instruments, purchasing power, online investment behavior, and internet usage. Smart PLS is utilized for structural equation modeling and path analysis, while SPSS is employed for descriptive and inferential statistical analysis. The collected data undergoes thorough analysis to uncover the relationships between awareness, innovation, purchasing power, online investment behavior, and internet usage, and their impact on investment decisions. Smart PLS aids in examining structural relationships, and SPSS is instrumental in conducting statistical tests to validate the research hypotheses. The study reveals valuable insights into how behavioral biases and psychological factors shape investment decisions. It provides an understanding of the significance of awareness, innovation, purchasing power, online investment behavior, and internet usage in influencing investment choices and risk-taking behavior. The research findings indicate that awareness of investment opportunities and innovative financial instruments significantly affect investment decisions. Purchasing power emerges as a crucial determinant, and online investment behavior and internet usage exhibit positive relationships with investment choices in Baroda City. The study acknowledges certain limitations, including the sample size and geographical scope, which may restrict the generalizability of the findings. Additionally, behavioral finance is a complex field, and the study may not encompass all possible behavioral biases and psychological factors affecting investment decisions.

Exploring the Digital Landscape: Understanding and Adapting to Evolving Consumer Behavior in the Digital Age Patel, Neerav; Chauhan, Rahul
Journal of Business and Halal Industry Vol. 1 No. 3 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i3.186

This systematic review synthesizes findings from 24 scholarly papers sourced from Scopus and Emerald publications to provide insights into contemporary consumer behavior in the digital age. Key themes explored include the transformative impact of digitalization on consumer decision-making processes, the significance of privacy considerations, the importance of personalized marketing strategies, and the influence of external events such as the COVID-19 pandemic. Through an analysis of the literature, this review highlights the need for businesses to adapt their marketing strategies to meet the evolving expectations of empowered consumers in the digital landscape.

Unraveling Millennial Online Shopping Preferences: A Comprehensive Analysis of Factors Influencing Consumer Behaviour in the Digital Marketplace Kalariya, Kush; Chauhan, Rahul; Soni, Parth; Patel, Mohit; Patel, Himalay
Journal of Business and Halal Industry Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i4.294

The study explores millennial preferences in online shopping by examining the influence of various factors on consumer behaviour in the digital marketplace. Through a comprehensive statistical analysis, significant relationships between constructs such as cultural influence, marketing strategies, social factors, and online purchasing behaviour were identified. The findings highlight the importance of understanding consumer motivations and preferences in shaping effective marketing strategies targeted at millennial consumers. While factors like cultural and social influences were found to significantly affect consumer behaviour, the direct influence of marketing strategies and personal characteristics on online purchasing decisions was less pronounced. The study underscores the complexity of millennial shopping behaviour and emphasizes the need for businesses to consider a holistic approach when designing marketing campaigns and interventions. By understanding, the interplay of factors influencing millennial preferences in online shopping, marketers can develop more targeted and effective strategies to engage this key demographic in the digital marketplace.

Navigating Negotiation Dynamics: The Impact of Technological Innovations and Sociocultural Factors in Supply Chain and Financial Systems Shah, Stuti; Khubchandani, Sania; Nagani, Purva; Sakaria, Anuchi; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R.
Dinasti Information and Technology Vol. 1 No. 4 (2024): Dinasti Information and Technology (April 2024)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v1i4.1027

This study investigates the impact of technological innovations and sociocultural factors on negotiation processes, specifically focusing on e-payment systems. Utilizing demographic analyses, the research examines how age, gender, and education influence familiarity, usage, and effectiveness of e-payment technologies. The findings reveal significant differences in e-payment usage based on age and gender, while education shows a trend in influencing usage patterns. This research underscores the importance of understanding these demographic factors for enhancing negotiation strategies through technology. Additionally, it emphasizes the need for tailored approaches in organizations to improve user satisfaction and negotiation outcomes. Future research should explore additional variables and the long-term effects of technology on negotiation practices, contributing to a more inclusive global marketplace.

Exploring Cyberbullying: Reporting Practices, Institutional Responses, and Perceptions of Effectiveness Unaliya, Maitri; Kataria, Yachi; Bhutra, Yuvraj; Chauhan, Rahul; Maseleno, Andino; Isnanto, Rizal
Siber International Journal of Advanced Law (SIJAL) Vol. 1 No. 4 (2024): Siber International Journal of Advanced Law (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijal.v1i4.104

This study investigates the experiences and perceptions of individuals regarding cyberbullying, focusing on reporting practices, actions taken after reporting, and the perceived effectiveness of institutional responses in schools, workplaces, and online platforms. Using ANOVA analysis, no significant differences were found across demographic groups concerning these variables. The findings suggest a pervasive lack of reporting, minimal follow-up actions, and general dissatisfaction with institutional efforts to address cyberbullying. These results highlight the need for stronger intervention strategies, improved reporting mechanisms, and enhanced awareness to foster safer digital environments. Future research should focus on the barriers to reporting and explore how different cultural and contextual factors influence perceptions of cyberbullying and institutional responses. The global significance of addressing cyberbullying lies in its potential to improve mental health and digital safety across diverse populations, contributing to a more secure online experience for all.

Exploring Age and Gender Influences on Consumer Behaviour in Online Food Delivery Services Zaveri, Krish; Thacker, Nevil; Patel, Suhani; Meghwal, Mayank; Chauhan, Rahul; Maseleno, Andino; Raisa, Kharchenko
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.4227

This study examines the demographics and behaviours of online food delivery service users in Ahmedabad, focusing on age and gender influences. Data from 99 respondents reveal a predominance of young male users, with significant findings indicating that age affects the frequency of service use and satisfaction with issue resolution. Conversely, gender shows no significant impact on usage patterns or customer experiences. The analysis highlights the importance of tailoring marketing strategies to target different age groups while emphasizing universal improvements in service quality. Future research could explore additional demographic factors and regional variations, contributing to a broader understanding of consumer behaviour in the global online food delivery market. These insights are essential for enhancing customer satisfaction and driving growth in this evolving industry.

Co-Authors Agrawal, Heit Andino Maseleno Bachani, Jenith Baghadiya, Jenik Baldi, Vansh Barvaliya, Ram Bhatt, Aum Bhutra, Yuvraj Bohra, Hussain Chahwala, Keshav Chavda, Kishan Deep P, Baraiya desastra, Yolla zelika Dhaakad, Deepak Dhanak, Jaydev Dhruv, Aryan Dwivedi, Shaurya Eka Pariyanti Gafurjiwala, Moh. Kaif Goyal , Vikas Guha, Tannay Gurjar, Krishna Jadhwani, Om Jaju, Pooja Kacchara, Gul Kachhadiya, Diya Kalariya, Kush Kamya, Bhatt Kataria, Yachi Khakhar, Bhavik Khubchandani, Sania Kotak, Yash Machhvara, Jenil Makhija, Hitesh Meet Shah, Meet Meghwal, Mayank Mehta, Hitarth Mehta, Meet Mendpara, Lucky Mohnia, Tiya Monpara, Yesha Nagani, Purva Nagdevani, Dev Naik, Pratham Nurhamidah, Umi Padaliya, Om Parchani, Nilesh Patel, Diya Patel, Hetvi Patel, Himalay Patel, Kavya Patel, Mohit Patel, Neerav Patel, Raj Patel, Suhani Patel, Tarang Patel, Vasu Petel, Bhavya Prajapati, Hetal R Rizal Isnanto R. Rizal Isnanto Raisa, Kharchenko Raithatha, Bhavya Rajapara, Monil Rajkotiya, Abhi Rakesh Shah, Arya Ramchandani, Paras Ramrakhya, Divesh Rathod, Lakshita Rizal Isnanto, R Rizal Isnanto, R. Sah, Aditya Sakaria, Anuchi Samsukha, Akshita Samtani, Heena Sapra, Ruchi Seth, Dhruv Shah, Dhwanit Shah, Fenil Shah, Hitarth Shah, Nirmit Shah, Stuti Shah, Supan Shah, Tanish Sharma, Ansh Sharma, Yajurv Shriyal, Harsh Shubham, Chavda Singh, Pushpendra Sinh Zala, Harshvadhan Sompura, Jayesh Soni, Parth Store, Shreyas Suda, Pranjal Sulastri, Susi Thacker, Nevil Thakkar, Krish Thakur, Aryan Tri Susilowati Trivedi, Pratham Unaliya, Maitri Vaghela, Sidhraj Vaja, Hitarthsinh Viramgama, Netra Yash, Panchal Zalariya, Nihal Zaveri, Krish

Title

Found 39 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 39 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 39 Documents
Search