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Chauhan, Rahul

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Author-ID : 1514519

Aerospace Engineering Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Unraveling Millennial Online Shopping Preferences: A Comprehensive Analysis of Factors Influencing Consumer Behaviour in the Digital Marketplace Kalariya, Kush; Chauhan, Rahul; Soni, Parth; Patel, Mohit; Patel, Himalay
Journal of Business and Halal Industry Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v1i4.294

The study explores millennial preferences in online shopping by examining the influence of various factors on consumer behaviour in the digital marketplace. Through a comprehensive statistical analysis, significant relationships between constructs such as cultural influence, marketing strategies, social factors, and online purchasing behaviour were identified. The findings highlight the importance of understanding consumer motivations and preferences in shaping effective marketing strategies targeted at millennial consumers. While factors like cultural and social influences were found to significantly affect consumer behaviour, the direct influence of marketing strategies and personal characteristics on online purchasing decisions was less pronounced. The study underscores the complexity of millennial shopping behaviour and emphasizes the need for businesses to consider a holistic approach when designing marketing campaigns and interventions. By understanding, the interplay of factors influencing millennial preferences in online shopping, marketers can develop more targeted and effective strategies to engage this key demographic in the digital marketplace.

Navigating Negotiation Dynamics: The Impact of Technological Innovations and Sociocultural Factors in Supply Chain and Financial Systems Shah, Stuti; Khubchandani, Sania; Nagani, Purva; Sakaria, Anuchi; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R.
Dinasti Information and Technology Vol. 1 No. 4 (2024): Dinasti Information and Technology (April 2024)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v1i4.1027

This study investigates the impact of technological innovations and sociocultural factors on negotiation processes, specifically focusing on e-payment systems. Utilizing demographic analyses, the research examines how age, gender, and education influence familiarity, usage, and effectiveness of e-payment technologies. The findings reveal significant differences in e-payment usage based on age and gender, while education shows a trend in influencing usage patterns. This research underscores the importance of understanding these demographic factors for enhancing negotiation strategies through technology. Additionally, it emphasizes the need for tailored approaches in organizations to improve user satisfaction and negotiation outcomes. Future research should explore additional variables and the long-term effects of technology on negotiation practices, contributing to a more inclusive global marketplace.

Exploring Cyberbullying: Reporting Practices, Institutional Responses, and Perceptions of Effectiveness Unaliya, Maitri; Kataria, Yachi; Bhutra, Yuvraj; Chauhan, Rahul; Maseleno, Andino; Isnanto, Rizal
Siber International Journal of Advanced Law (SIJAL) Vol. 1 No. 4 (2024): Siber International Journal of Advanced Law (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijal.v1i4.104

This study investigates the experiences and perceptions of individuals regarding cyberbullying, focusing on reporting practices, actions taken after reporting, and the perceived effectiveness of institutional responses in schools, workplaces, and online platforms. Using ANOVA analysis, no significant differences were found across demographic groups concerning these variables. The findings suggest a pervasive lack of reporting, minimal follow-up actions, and general dissatisfaction with institutional efforts to address cyberbullying. These results highlight the need for stronger intervention strategies, improved reporting mechanisms, and enhanced awareness to foster safer digital environments. Future research should focus on the barriers to reporting and explore how different cultural and contextual factors influence perceptions of cyberbullying and institutional responses. The global significance of addressing cyberbullying lies in its potential to improve mental health and digital safety across diverse populations, contributing to a more secure online experience for all.

Exploring Age and Gender Influences on Consumer Behaviour in Online Food Delivery Services Zaveri, Krish; Thacker, Nevil; Patel, Suhani; Meghwal, Mayank; Chauhan, Rahul; Maseleno, Andino; Raisa, Kharchenko
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.4227

This study examines the demographics and behaviours of online food delivery service users in Ahmedabad, focusing on age and gender influences. Data from 99 respondents reveal a predominance of young male users, with significant findings indicating that age affects the frequency of service use and satisfaction with issue resolution. Conversely, gender shows no significant impact on usage patterns or customer experiences. The analysis highlights the importance of tailoring marketing strategies to target different age groups while emphasizing universal improvements in service quality. Future research could explore additional demographic factors and regional variations, contributing to a broader understanding of consumer behaviour in the global online food delivery market. These insights are essential for enhancing customer satisfaction and driving growth in this evolving industry.

The Impact of Social Media on Youth Fashion Consumption: Trends, Influencers, and Ethical Shifts Darshan, Darshan; Soni, Akshat; Godara, Aditya; Rangani, Yash; Dhupper, Milan; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Law and Social Sciences Vol. 2 No. 4 (2024): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v2i4.312

This study explores the influence of social media on the fashion preferences and purchasing behaviors of young consumers, with a focus on platforms like Instagram, TikTok, and YouTube. Social media serves as a primary source of inspiration, shaping not only fashion trends but also how young people express their identities and engage with brands. The research highlights the significant role of influencers, user-generated content, and interactive brand-consumer engagements in shaping youth fashion consumption. Additionally, sustainability and ethical fashion choices are increasingly important to young consumers, with social media providing a platform for raising awareness and encouraging responsible consumerism. The findings, based on demographic analyses (age and gender), reveal that both factors do not significantly influence participants' perceptions of social media’s impact on fashion-related behaviors, suggesting a broad, consistent effect across different demographic groups. The study provides insights into how digital platforms have revolutionized fashion marketing, empowering young consumers to make informed and socially conscious fashion choices. The research underscores the need for further exploration into how these dynamics evolve over time and across different cultural contexts, particularly with regard to niche fashion communities and the role of influencers in driving change.

Co-Authors Agrawal, Heit Andino Maseleno Bachani, Jenith Baghadiya, Jenik Baldi, Vansh Barvaliya, Ram Bhatt, Aum Bhutra, Yuvraj Bohra, Hussain Chahwala, Keshav Chavda, Kishan Darshan, Darshan Deep P, Baraiya desastra, Yolla zelika Dhaakad, Deepak Dhanak, Jaydev Dhruv, Aryan Dhupper, Milan Dwivedi, Shaurya Eka Pariyanti Gafurjiwala, Moh. Kaif Godara, Aditya Goyal , Vikas Guha, Tannay Gurjar, Krishna Jadhwani, Om Jaju, Pooja Kacchara, Gul Kachhadiya, Diya Kalariya, Kush Kamya, Bhatt Kataria, Yachi Khakhar, Bhavik Khubchandani, Sania Kotak, Yash Machhvara, Jenil Makhija, Hitesh Meet Shah, Meet Meghwal, Mayank Mehta, Hitarth Mehta, Meet Mendpara, Lucky Mohnia, Tiya Monpara, Yesha Nagani, Purva Nagdevani, Dev Naik, Pratham Nurhamidah, Umi Padaliya, Om Parchani, Nilesh Patel, Diya Patel, Hetvi Patel, Himalay Patel, Kavya Patel, Mohit Patel, Neerav Patel, Raj Patel, Suhani Patel, Tarang Patel, Vasu Petel, Bhavya Prajapati, Hetal R Rizal Isnanto R. Rizal Isnanto Raisa, Kharchenko Raithatha, Bhavya Rajapara, Monil Rajkotiya, Abhi Rakesh Shah, Arya Ramchandani, Paras Ramrakhya, Divesh Rangani, Yash Rathod, Lakshita Rizal Isnanto, R Rizal Isnanto, R. Sah, Aditya Sakaria, Anuchi Samsukha, Akshita Samtani, Heena Sapra, Ruchi Seth, Dhruv Shah, Dhwanit Shah, Fenil Shah, Hitarth Shah, Nirmit Shah, Stuti Shah, Supan Shah, Tanish Sharma, Ansh Sharma, Yajurv Shriyal, Harsh Shubham, Chavda Singh, Pushpendra Sinh Zala, Harshvadhan Sompura, Jayesh Soni, Akshat Soni, Parth Store, Shreyas Suda, Pranjal Sulastri, Susi Thacker, Nevil Thakkar, Krish Thakur, Aryan Trivedi, Pratham Unaliya, Maitri Vaghela, Sidhraj Vaja, Hitarthsinh Viramgama, Netra Yash, Panchal Zalariya, Nihal Zaveri, Krish

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