Article Per Year (5 Year)
p-Index From 2021 - 2026
3.018
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Journal of Humanities and Social Studies Jurnal Mantik Jurnal Pengabdian Masyarakat IPTEKS TRIDARMA: Pengabdian Kepada Masyarakat (PkM) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Minfo Polgan (JMP) Research Trend in Technology and Management Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Business Innovation and Accounting Research
Sulaeman, Moh. Muklis
Universitas Islam Lamongan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
The effect of product quality, store atmosphere, and brand image on the purchase decision of mie gacoan restaurant products in lamongan city Irma Lafenia Putri; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Heru Budi Santoso
Journal of Business Innovation and Accounting Research Vol. 2 No. 1 (2025): Jurnal of Business Innovation and Accounting Research
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/hham0h53

Abstract

The latest culinary business opened in Lamongan City is a restaurant company called Mie Gacoan. Mie Gacoan is a subsidiary of PT Pesta Pora Abadi which has a trademark of the number one spicy noodle restaurant chain in Indonesia. This study aims to determine the effect of product quality, store atmosphere , and brand image on purchasing decisions for Mie Gacoan restaurant products in Lamongan City. The population in this study were consumers of Mie Gacoan restaurants in Lamongan City. This study uses a quantitative research method. Sampling using a non-probability sampling technique using a purposive sampling method and referring to the maholtra theory obtained results of 120 respondents. The results of this study indicate that partially and simultaneously the variables of product quality, store atmosphere, and brand image have a positive and significant effect on purchasing decisions. Based on the results of the R square value, the variables of product quality, store atmosphere , and brand image affect the purchasing decision variable by 64.5% so that the remaining 35.5% is influenced by other variables not examined in this study. This study contributes to adding to the literature that can be used as a reference for students to conduct further research and used as input for the management of the Mie Gacoan Lamongan restaurant to continue to develop. Further research is suggested to add other variables besides the variables that have been studied to provide a more comprehensive picture of purchasing decisions at the Mie Gacoan restaurant.
The effect of price, discount, and customer rating on purchase decisions on the shopee marketplace Mohamad Bagus Nuruddin; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Nurus Safa'atillah
Journal of Business Innovation and Accounting Research Vol. 2 No. 2 (2025): Journal of Business Innovation and Accounting Research
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ejs1k774

Abstract

Shopee as the largest marketplace in Indonesia utilizes three elements, namely price, discount, and customer rating to increase sales transactions on the Shopee platform . This study aims to determine and analyze the influence of price, discount, and customer rating variables on purchasing decisions on the Shopee marketplace. The population in this study were students of the Faculty of Economics and Business, Lamongan Islamic University with a population of 859 students. This study uses a quantitative research method. Sampling using probability sampling techniques using random sampling methods and referring to the Slovin formula obtained results of 274 respondents. The results of this study indicate that partially and simultaneously the variables of price, discount , and customer rating have a positive and significant effect on purchasing decisions on the Shopee marketplace . Based on the results of the R square value, the three variables influence the purchasing decision variable by 71% so that the remaining 29% is influenced by other variables not examined in this study. This study contributes to adding to the literature that can be used as a reference for students to conduct further research, as well as being the main consideration for purchasing decisions online on the shopee marketplace . Further research is suggested to expand further research to other marketplaces and try to measure the long-term influence on purchasing decisions on the shopee marketplace.
Co-Authors Achmad Dzikrulloh Agus Suyatno Ahmad Junaidi Andini Mirnayanti ANSHORI, ZAKARIA Ayu Tri Utami Ayu Wulandari Bimbie Febrian A. Cahyono, Puguh Eka Fais Wahyul Eka Fais Wahyuli Fathma Eviyana Rosyidah Fatimah Malini Lubis Henny Mahmudah Heru Budi Santoso Indira Shofia Maulida Irma Lafenia Putri Kusuma Wijaya Lilik Nur Cholidah Lilik Nurcholidah Maretavia, Safitri Alviani Moh Heru Budi Santoso Moh. Heru Budi Santoso Mohamad Bagus Nuruddin Mugi Harsono Muhammad Yusuf Indra Kelana Muhtarom, Abid Novitasari, Diah Ayu Nurcholidah, Lilik Ratna Handayati Ruswaji, Ruswaji Safaatillah, Nurus Safitri Alviani Maretavia Sari Zulfiana Hasan Suherlan Suherlan, Suherlan Vera Herlina Mustari Wijaya, Kusuma Wisnu Priambodo Yanto, Muhammad