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The Influence of Product Layout on Purchasing Decisions at Alfamidi Minimarket Depok Lima, Desa Poka, Teluk Ambon District Facey, Rumi; Rehatta, Geradin; Sinay, Francisca Riconita
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp131-142

Abstract

This study aims to analyze the effect of product layout on purchasing decisions at Alfamidi Minimarket in Desa Poka. In this research, product layout is examined through three main indicators: room space allocation, placement of tables and chairs, and product positioning. Meanwhile, purchasing decisions are measured through several stages, including problem recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. The method used in this research is a quantitative approach utilizing simple linear regression to assess the relationship between the independent variable (layout) and the dependent variable (purchasing decisions). The results show that product layout has a positive and significant influence on purchasing decisions, contributing 34.3%. This finding indicates that a well-organized product layout can enhance shopping convenience, encourage impulse buying, and ultimately, increase customer satisfaction
Pelatihan Revisi Visi dan Misi Berdasarkan Rapor Pendidikan bagi Guru SD Inpres Lateri Rehatta, Geradin; Manuhuttu, Silvia; Tomasoa, Theodora Florence
Jurnal Pengabdian Arumbai Vol 2 No 1 (2024)
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/arumbai.vol2.iss1.pp36-48

Abstract

Vision and mission revision training is an important aspect in developing the quality of education in elementary schools. This abstract presents a comprehensive overview of the study conducted on the community service process in vision and mission revision training based on education report card analysis for elementary school teachers. This study involves various stages, starting from an introduction to the importance of vision and mission revision to disseminating information to related stakeholders. This study introduces the importance of vision and mission revision training as an initial step in improving the quality of education. By identifying needs through analysis of education report card results, schools can determine areas that require improvement. The training process involving the selection of the right training team, interactive workshops, and mentoring, allows teachers to gain a deep understanding of the new vision and mission and the skills needed to apply them in daily practice. Evaluation of the implementation of the revised vision and mission is an important step in assessing its impact on the quality of education. This includes measuring teacher and student performance after implementation, as well as disseminating information to all related stakeholders. Overall, this study emphasizes the importance of collaboration, open communication, and involvement of the entire education community in improving the education system
"The Influence of Lifestyle on Consumptive Behavior Among Economics Education Students of the 2019-2020 Cohort Umasangaji, Anisa; Louhenapessy, William George; Rehatta, Geradin
JENDELA PENGETAHUAN Vol 16 No 2 (2023): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp16iss2pp164-173

Abstract

This study aims to determine how to manage village finances through Village Fund Allocation (ADD) and whether it is by the financial management cycle based on the Regulation of the Minister of Home Affairs Number 113 of 2014. The type of research used in this research is descriptive research with a qualitative approach. The subjects in this study were the government staff of Elpaputih Village and the Elpaputih Village Community, who were involved in village development. The data collection techniques used in this study Were interviews and documentation. The results of this study indicate that Elpaputih Village is a village that is in village financial management or Village Fund Allocation Management (ADD) by the Minister of Home Affairs Regulation Number 113 of 2014 regarding Planning, Implementation, Administration, Reporting, and UpcomingAccountanbility because the financial management cycle based on the Ministry of Home Affair number 113 of 2014 is a reference for the Elpaputih Village government in managing village finances of managing village fund allocations
Factors Influencing Entrepreneurship in Kamarian Village, Kairatu Subdistrict, SBB Regency Tauran, Imanuela; Rehatta, Geradin; Sinay, Fransisca Riconita
JENDELA PENGETAHUAN Vol 17 No 1 (2024): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp17iss1pp113-124

Abstract

This research aims to investigate the factors influencing entrepreneurial interest in the community of Negeri Kamarian using a quantitative method and a positivistic approach. The study's population consists of entrepreneurs in the village, with a non-random sample of 40 individuals. The research variables include Self-Motivation (X1) and Family Environment (X2) as independent variables and Entrepreneurial Interest (Y) as the dependent variable, measured using a Likert scale. Primary data were collected through a closed questionnaire, followed by instrument validity and reliability tests. The results of the multiple regression analysis indicate that Self-Motivation significantly influences Entrepreneurial Interest, suggesting that the higher an individual's self-motivation, the greater their interest in entrepreneurship. On the other hand, the Family Environment does not significantly influence Entrepreneurial Interest. Nevertheless, simultaneously, Self-Motivation and the Family Environment jointly affect Entrepreneurial Interest with a significance level reaching 0.000.
The Influence of Second-hand Clothing Product Quality on Consumer Satisfaction at Mardika Market, Ambon City Kaimudin, Umiyati; Louhenapessy, William George M; Rehatta, Geradin
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp36-48

Abstract

This study aims to analyze the impact of second-hand clothing quality on consumer satisfaction. Product quality was evaluated through performance, aesthetics, and durability indicators, assessed using questionnaires distributed to 50 respondents. The research employed a quantitative approach with simple linear regression analysis. The results indicated that second-hand clothing quality has a significant effect on consumer satisfaction, with a coefficient of determination of 30.3%. These findings suggest that consumers tend to be more satisfied when the quality of second-hand clothing meets or exceeds their expectations. This study emphasizes the importance of product quality in enhancing consumer satisfaction and provides recommendations for sellers to maintain quality standards and product transparency. The study also offers insights for businesses on sustainable marketing strategies in the second-hand clothing industry
The Influence of Product Quality and Price on Purchasing Decisions at Indogrosir Shopping Center in Ambon Matdoan, Istiqamah; Louhenapessy, William George M; Rehatta, Geradin
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp154-168

Abstract

This research aims to analyze the influence of product quality and price on purchasing decisions at the Indogrosir shopping centre in Ambon. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to consumers shopping at Indogrosir. Data analysis was conducted using multiple linear regression to determine the simultaneous and partial effects of product quality and price variables on purchasing decisions. The results indicate that both product quality and price simultaneously significantly affect purchasing decisions. However, price has a more dominant influence compared to product quality. Consumers are more likely to consider affordable prices that align with the expected product quality. Therefore, it is important for Indogrosir to continuously improve its pricing strategy and maintain product quality to enhance customer loyalty and competitiveness in the retail market
Analysis of Employee Performance on Customer Satisfaction Levels in Motor Vehicle Washing Services at CV Tirta Mandiri, Nusaniwe District, Ambon City Hayoto, Dewi Justia; Wairisal, Paulus Liberthy; Rehatta, Geradin
JENDELA PENGETAHUAN Vol 18 No 1 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss1pp169-181

Abstract

This study aims to analyze the influence of employee performance on customer satisfaction in motor vehicle washing services at CV Tirta Mandiri, Nusaniwe District, Ambon City. Employee performance in this study encompasses various aspects, including punctuality, quality of washing results, as well as interaction and attitude towards consumers. The research method applied is a quantitative survey using questionnaires distributed to consumers as respondents. The data obtained were analyzed using simple linear regression to determine the relationship between employee performance and customer satisfaction. The results indicate that employee performance has a significant and positive effect on customer satisfaction levels. These findings suggest that the better the performance displayed by employees, the higher the satisfaction level perceived by customers. Moreover, aspects such as punctuality and the quality of washing results are crucial factors in determining customer satisfaction. This study highlights the importance of enhancing employee performance in vehicle washing services to improve the overall customer experience. In conclusion, improvements and training in both technical and communication skills for employees are highly recommended to support efforts in boosting customer loyalty and retention
PENGARUH TATA LETAK PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MINIMARKET ALFAMIDI DEPOK LIMA DESA POKA KECEMATAN KOTA AMBON Facey, Rumi; Rehatta, Geradin; Sinay, Francisca R.
Jurnal Media Ekonomi (JURMEK) Vol 29 No 2 (2024): Jurnal Media Ekonomi (JURMEK) Agustus
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v29i2.2353

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh tata letak produk terhadap keputusan pembelian konsumen di Minimarket Alfamidi, Desa Poka, Ambon. Penelitian ini menekankan pentingnya pengaturan produk yang strategis dan terorganisir dalam meningkatkan pengalaman belanja dan efisiensi pengambilan keputusan. Pengumpulan data dilakukan melalui survei dengan menggunakan kuesioner tertutup yang dibagikan kepada 50 responden. Data yang diperoleh kemudian dianalisis menggunakan metode regresi linear sederhana untuk melihat hubungan antara tata letak produk dan keputusan pembelian konsumen. Hasil analisis menunjukkan bahwa tata letak produk berpengaruh signifikan terhadap keputusan pembelian konsumen, di mana tata letak produk menjelaskan 34,3% variasi dalam keputusan pembelian. Tata letak yang lebih baik memudahkan konsumen dalam mencari produk, meningkatkan kenyamanan berbelanja, serta mendorong loyalitas konsumen. Penelitian ini memberikan wawasan praktis bagi pengelola minimarket dan ritel lainnya tentang pentingnya merancang tata letak produk yang efektif untuk meningkatkan penjualan. Selain itu, penelitian ini juga berkontribusi dalam literatur tentang perilaku konsumen dan strategi ritel, khususnya dalam konteks minimarket.
Analisis Pendapatan Pengemudi Ojek Pangakalan di Pasar Mardika Kota Ambon Asi, Karmila; Papilaya, Josef; Rehatta, Geradin
JENDELA PENGETAHUAN Vol 18 No 2 (2025): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp18iss2pp360–373

Abstract

Informal transportation such as motorcycle taxi stands at Mardika Market, Ambon City plays a crucial role in community mobility, yet the emergence of online transportation creates new challenges for drivers’ income. This study aims to analyze the income level of motorcycle taxi drivers and the factors influencing it. Using a descriptive qualitative approach, data were collected through interviews, observations, and documentation with ten drivers. Findings reveal that the average income ranges from IDR 2,050,000 to 3,700,000 with operational costs between IDR 550,000 and 950,000, alongside a decrease in passengers after the arrival of online platforms. Key factors affecting income include working hours, fares, and ownership of side jobs. The study highlights how drivers sustain their livelihoods through adaptive strategies despite intense competition with app-based services. These results enrich the discourse on the sustainability of informal labor while providing insights for local governments and transport associations to design supportive policies.
Mindset Kewirausahaan bagi Siswa SMA Negeri 1 Kabupaten Seram Bagian Barat Sinay, Francisca Riconita; Rehatta, Geradin; Louhenapessy, William George Mozes
Jurnal Pengabdian Arumbai Vol 3 No 1 (2025)
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/arumbai.vol3.iss1.pp12-20

Abstract

SMA Negeri 1 of West Seram Regency faces challenges in developing entrepreneurial learning that is both applicable and contextual. Although the curriculum includes entrepreneurship content, the learning process remains theoretical and has yet to address practical aspects that can holistically shape students' entrepreneurial mindsets. This community service initiative aims to cultivate an entrepreneurial mindset through training and simple digital business simulations. The method employed is Participatory Action Research (PAR) with an educational and participatory approach. Activities were carried out in the form of theoretical training, product-making practice, and digital marketing simulations using social media and online marketplaces. The results showed a 43% increase in students' understanding and a significant transformation in entrepreneurial mindset across eight core aspects: Growth Mindset, innovation, resilience, adaptability, risk-taking, proactiveness, creativity, and visionary thinking. The program also led to the establishment of a student entrepreneurship club as a sustainability platform. This intervention has proven effective in building a contextual and sustainable school-based entrepreneurship ecosystem.