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All Journal JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Ekonomi, Manajemen, Akuntansi
Desma Erica Maryati Manik
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Faktor-Faktor yang Mempengaruhi Perilaku Pembelian Konsumen secara Lintas Budaya Frans Sudirjo; Muhamad Ammar Muhtadi; Desma Erica Maryati Manik
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 03 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i03.526

Abstract

Penelitian ini menyelidiki faktor-faktor yang mempengaruhi perilaku pembelian konsumen lintas budaya di antara pengunjung asing ke Indonesia. Dengan lanskap budaya yang beragam dan popularitas Indonesia sebagai tujuan wisata, memahami faktor pendorong keputusan konsumen menjadi sangat penting bagi para pelaku bisnis dan pembuat kebijakan. Pendekatan metode campuran diadopsi, menggabungkan data kuantitatif yang diperoleh melalui survei dengan wawasan kualitatif dari wawancara mendalam. Hasil penelitian menunjukkan bahwa keaslian budaya dan adaptasi budaya dalam strategi pemasaran secara signifikan mempengaruhi preferensi konsumen. Selain itu, pembangunan kepercayaan muncul sebagai faktor penting dalam membentuk loyalitas konsumen. Temuan ini memiliki implikasi untuk bisnis yang bertujuan untuk beresonansi dengan konsumen asing dan mendorong interaksi budaya yang positif di sektor pariwisata dan ritel Indonesia.
Dampak Kebijakan Pemerintah Terhadap Ekosistem Kewirausahaan : Studi Kasus Inkubator Bisnis di Indonesia Arief Yanto Rukmana; Yana Priyana; Muji Rahayu; Evan Jaelani; Desma Erica Maryati Manik
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 03 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i03.527

Abstract

Studi penelitian ini menyelidiki dampak kebijakan pemerintah terhadap ekosistem kewirausahaan di Indonesia, dengan fokus khusus pada inkubator bisnis. Inkubator bisnis memainkan peran penting dalam mendukung perusahaan rintisan tahap awal dan usaha kecil dengan menyediakan sumber daya penting, bimbingan, dan lingkungan yang mendukung. Studi ini mengadopsi pendekatan metode campuran, menggabungkan wawancara kualitatif, diskusi kelompok terarah, dan survei kuantitatif untuk mengumpulkan data yang komprehensif. Temuan menunjukkan bahwa pengusaha yang menganggap kebijakan pemerintah mendukung melaporkan hasil yang lebih positif dari proses inkubasi. Inkubator bisnis terbukti memiliki dampak signifikan terhadap keberhasilan dan pertumbuhan usaha, berkontribusi pada tingkat kelangsungan hidup dan peluang pertumbuhan yang lebih tinggi. Namun, tantangan dalam mengakses pendanaan pasca-inkubasi dan penundaan birokrasi diidentifikasi, sehingga perlu adanya peningkatan kebijakan. Implikasi dari penelitian ini menyarankan kesinambungan kebijakan, memperkuat program inkubator, memfasilitasi akses ke modal ventura, dan mendorong ekosistem kewirausahaan kolaboratif. Dengan memperhatikan aspek-aspek tersebut, para pembuat kebijakan dapat menciptakan lingkungan yang lebih kondusif bagi kewirausahaan di Indonesia, mendorong pertumbuhan ekonomi dan pembangunan berkelanjutan.
The Impact of Influencer Credibility on Consumer Purchasing Decisions: A Case Study on the Fashion Industry in Indonesia Desma Erica Maryati M; Eva Yuniarti Utami; Roosganda Elizabeth
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.243

Abstract

Indonesia's fashion sector has grown dramatically in recent years, driven primarily by influencer marketing's ascent to prominence in advertising and consumer interaction. Within this dynamic framework, influencer credibility—which includes competence, trustworthiness, and attractiveness—has emerged as a critical component in influencing consumer purchasing decisions. This study uses a mixed-methods approach to examine the complex relationship between customer behavior and influencer credibility in the Indonesian fashion business. It combines quantitative surveys with qualitative interviews. Our research suggests that dependability and competence are important aspects of influencer credibility that favorably affect consumers' decisions to buy. Although relevant, attractiveness has a relatively smaller impact. Furthermore, it was found that cultural relevance was a significant element, as consumers favored influencers that shared the norms and values of Indonesian culture. These insights offer a deeper knowledge of the interaction between influencers and customers in Indonesia's dynamic fashion market, which is helpful advice for influencers and marketers alike as they try to optimize their tactics in this quickly changing scene.
Workshop Pembuatan Kain Ecoprint Sebagai Modal Pengetahuan Siswa Menjadi Green Entrepreneur di SMA WR Supratman 1 Medan Elisabeth Nainggolan; Desma Erica Maryati M; Joni
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 2: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i2.377

Abstract

Making ecoprint fabric can increase students' insight into how to use the resources in the environment where they live to become a product that can be made easily, environmental friendly and become a product that has economic values if it is marketed and fulfilled the needs of fashion industry. Ecoprint fabric making activities can train students' how to be a creative thinking by arranging leaves as a motif on the fabric and practicing teamwork between other students. With this activity, students have knowledge and understanding that to become an entrepreneur you don't have to exploit nature but you can use nature without destroying it so that the students will be motivated as green entrepreneurs.
Analysis of the Impact of Product and Advertising Innovation on Sales Volume Desma Erica M Manik
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v7i2.211

Abstract

This study aims to determine the effect of Product Innovation on Selling Volume at Gunung Teknik Stores, determine the effect of Advertising on Selling Volume at Gunung Teknik Stores, determine the effect of Product Innovation and Advertising on Selling Volume at Gunung Teknik Stores. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, that is data obtained in the form of numbers or numeric. The population in this study were all stores that had made purchases at the Gunung Teknik Store in 2019. Using the Slovin formula with an error rate of 5%, a total sample of 265 respondents was obtained. Data were analyzed using multiple linear regression analysis methods. The results showed that Product Innovation and Advertising had a positive and significant effect on Selling Volume at Gunung Gunung Store based on the results of the simultaneous hypothesis test.
The Influence of Consumer Motivation, Perception of Quality And Consumer Attitude Towards Buying Decision at PT. Unikitz United Group Medan Desma Erica M Manik; Irvan Rolyesh Situmorang; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i1.223

Abstract

ABSTRACT This study aims to determine the effect of consumer motivation, perceived quality and consumer attitudes on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. The population in this study are all stores that have made purchases at PT. Unikitz Bersatu Group Medan branch for the 2019 period. The research population that will be used in the study is all consumers who made purchases at the company in 2019 as many as 12,139 consumers. By using the Slovin formula with an error rate of 5%, the number of samples obtained is 99 respondents. The results of the research analysis show that Consumer Motivation, Quality Perception and Consumer Attitude partially and simultaneously have a positive and significant effect on Purchase Decisions at PT. Unikitz Bersatu Group Medan branch. The results of this study are supported by the value of Adjusted R square (Adjusted R2), which means that consumer motivation, perceived quality and consumer attitudes have an influence on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. While the rest is influenced by other factors that come from outside this research model such as consumer behavior, service quality, product quality, product design and various other variables.
Analysis of Customer Satisfaction Through Service Quality and Digital Payment in the Hermes Palace Hotel Medan Steven Alfando; Sri Rezeki; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.105

Abstract

This research is motivated by a decrease in customer satisfaction where it can be seen from the level of visitors every year has decreased due to the services provided to consumers being less than satisfactory and payments made can only use cash and debit/credit, resulting in a decrease in customer satisfaction which has an effect on the level of visitors without the hotel realizing it. The purpose of this study aims specifically to analyze Customer Satisfaction through Service Quality and Digital Payment in the Tourism Industry. The method used in this research is a quantitative method using primary data sources. Information will be analyzed by quantitative descriptive analysis obtained using a questionnaire instrument distributed to respondents and this research is measured using a Likert scale to obtain conclusions. The sampling technique used the Accidental Sampling technique. Then the data collected relating to the object is analyzed based on the respondents' responses obtained using the Slovin formula. Three hypotheses in this study were formulated and tested using multiple linear regression analysis. The results show that service quality and digital payment have a significant influence on customer satisfaction
THE USE OF E-COMMERCE AND SOCIAL MEDIA AS CATALYST TOWARD REVENUE ENCHANCEMENT (CASE STUDY: 92 Coffee): - Fani, Stefanie; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.32

Abstract

Along with the times, many people are fond of consuming coffee. Until now, consuming coffee has become a trend among the people and has influenced many enthusiasts to build a business in the coffee sector, one of which is 92 Coffee. The more coffee outlets there are, the tougher the competition will be. Meanwhile, MSME businesses collaborate with other brands or well-known figures in the world of social media (celebgrams), and use marketing/branding services to help introduce and spend the products issued and build brand image. Therefore, 92 Coffee needs to pay attention to the right marketing strategy in order to be able to reach and expand the target market. The purpose of this study is to find out how to expand the target market through social media and e-commerce and what causes an MSME business to grow faster. The research method used is a quantitative survey method. This method is used to conduct questionnaires to respondents who are customers of 92 coffee and business owners. Through this research method, we will be able to find out the weaknesses, opportunities, credibility, and marketing strategies applied by 92 Coffee, which can be known through the results of a customer survey of 92 Coffee.
Implementation of Digital Marketing as a Business Recovery Strategy for Micro, Small and Medium Enterprises in Medan Area Nainggolan, Elisabeth; Pesta Gultom; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.53

Abstract

The dynamics of global economic development is currently undergoing a paradigm shift where the resource-based economy becomes a knowledge and creativity-based economy or known as the creative economy. The creative economy is growing rapidly, supported by advances in information technology that produces information media such as the internet. The internet has become a means to meet the needs of the community in running their business, one of which is used for marketing or what is known as digital marketing. The right digital marketing strategy can be used to reach the targeted market segment so that it can increase profits for businesses and increase income for business actors. This study aims to analyze the influence of Digital Marketing and Business Capital on the Income of MSME actors in the Medan Area District. This type of research is quantitative research. The population in this study were all MSME actors in the District of Medan Area with an undetermined or uncertain number. By using the Hair formula, the maximum number of samples is 100 respondents. In this study, the number of samples was 96 respondents. The data used in this study is primary data obtained through the distribution of questionnaires to MSME actors in the Medan Area District. The data analysis technique applied in this study is multiple linear regression analysis using SPSS version 23 as a data processing tool
The Effect of Digital Marketing and Service Quality on Sales Volume of Wiego Houseware Medan Marelan in Facing Technology Challenges Desma Erica Maryati Manik; Eric Angkasa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7101

Abstract

The purpose of this study was to determine the effect of digital marketing and service quality on sales volume at Wiego Houseware Marelan. This research was conducted from July 2024 to November 2024. This type of research uses quantitative research, the data source in this study is primary. The population in this study were customers who made purchases of more than Rp. 100,000,000, - at Wiego Houseware in 2023 as many as 184 customers. The sample of this study were retail stores that made purchases in 2023 totaling 126 stores obtained using the slovin formula with a 5% error percentage. Data collection techniques through questionnaires using Likert scale measurements. The results showed that the Digital Marketing variable (X1) had a partially significant effect on sales volume. Service Quality (X2) has a partially significant effect on sales volume. Digital Marketing (X1) Service Quality (X2) has a significant effect simultaneously on sales volume and a regression coefficient value of 75.4%.
Co-Authors Arief Yanto Rukmana Elisabeth Nainggolan Elisabeth Nainggolan Elisabeth Nainggolan Eric Angkasa Erveni Eva Yuniarti Utami evan jaelani Fani, Stefanie Felix Frans Sudirjo Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Ihdina Gustina Irvan Rolyesh Situmorang Joni Muammar Rinaldi Muhamad Ammar Muhtadi muji Rahayu Nainggolan, Elisabeth nicky Pesta Gultom Pesta Gultom Roosganda Elizabeth Sri Rezeki Sri Rezeki Steven Alfando Tran Le Duyen Vanessa Valantis Yana Priyana Yessica Siagian Yulvitriyani Br Sebayang