Article Per Year (5 Year)
p-Index From 2021 - 2026
9.568
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JOURNAL OF APPLIED BUSINESS ADMINISTRATION Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Penelitian Inovatif Jurnal IPTEK Bagi Masyarakat JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Locus Penelitian dan Pengabdian Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Priviet Social Sciences Journal Jurnal Pengabdian Pada Masyarakat METHABDI Journal Of Indonesian Social Society Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Gudang Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Era Digital Journal of Social Work and Science Education PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Ekonomi, Manajemen, Akuntansi Menulis: Jurnal Penelitian Nusantara Outline Journal of Community Development
Desma Erica Maryati Manik
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 71 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 71 Documents
Search

 1   2   3   4   5 
Faktor-Faktor yang Mempengaruhi Perilaku Pembelian Konsumen secara Lintas Budaya Frans Sudirjo; Muhamad Ammar Muhtadi; Desma Erica Maryati Manik
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 03 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i03.526

Abstract

Penelitian ini menyelidiki faktor-faktor yang mempengaruhi perilaku pembelian konsumen lintas budaya di antara pengunjung asing ke Indonesia. Dengan lanskap budaya yang beragam dan popularitas Indonesia sebagai tujuan wisata, memahami faktor pendorong keputusan konsumen menjadi sangat penting bagi para pelaku bisnis dan pembuat kebijakan. Pendekatan metode campuran diadopsi, menggabungkan data kuantitatif yang diperoleh melalui survei dengan wawasan kualitatif dari wawancara mendalam. Hasil penelitian menunjukkan bahwa keaslian budaya dan adaptasi budaya dalam strategi pemasaran secara signifikan mempengaruhi preferensi konsumen. Selain itu, pembangunan kepercayaan muncul sebagai faktor penting dalam membentuk loyalitas konsumen. Temuan ini memiliki implikasi untuk bisnis yang bertujuan untuk beresonansi dengan konsumen asing dan mendorong interaksi budaya yang positif di sektor pariwisata dan ritel Indonesia.
Dampak Kebijakan Pemerintah Terhadap Ekosistem Kewirausahaan : Studi Kasus Inkubator Bisnis di Indonesia Arief Yanto Rukmana; Yana Priyana; Muji Rahayu; Evan Jaelani; Desma Erica Maryati Manik
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 03 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v1i03.527

Abstract

Studi penelitian ini menyelidiki dampak kebijakan pemerintah terhadap ekosistem kewirausahaan di Indonesia, dengan fokus khusus pada inkubator bisnis. Inkubator bisnis memainkan peran penting dalam mendukung perusahaan rintisan tahap awal dan usaha kecil dengan menyediakan sumber daya penting, bimbingan, dan lingkungan yang mendukung. Studi ini mengadopsi pendekatan metode campuran, menggabungkan wawancara kualitatif, diskusi kelompok terarah, dan survei kuantitatif untuk mengumpulkan data yang komprehensif. Temuan menunjukkan bahwa pengusaha yang menganggap kebijakan pemerintah mendukung melaporkan hasil yang lebih positif dari proses inkubasi. Inkubator bisnis terbukti memiliki dampak signifikan terhadap keberhasilan dan pertumbuhan usaha, berkontribusi pada tingkat kelangsungan hidup dan peluang pertumbuhan yang lebih tinggi. Namun, tantangan dalam mengakses pendanaan pasca-inkubasi dan penundaan birokrasi diidentifikasi, sehingga perlu adanya peningkatan kebijakan. Implikasi dari penelitian ini menyarankan kesinambungan kebijakan, memperkuat program inkubator, memfasilitasi akses ke modal ventura, dan mendorong ekosistem kewirausahaan kolaboratif. Dengan memperhatikan aspek-aspek tersebut, para pembuat kebijakan dapat menciptakan lingkungan yang lebih kondusif bagi kewirausahaan di Indonesia, mendorong pertumbuhan ekonomi dan pembangunan berkelanjutan.
The Impact of Influencer Credibility on Consumer Purchasing Decisions: A Case Study on the Fashion Industry in Indonesia Desma Erica Maryati M; Eva Yuniarti Utami; Roosganda Elizabeth
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.243

Abstract

Indonesia's fashion sector has grown dramatically in recent years, driven primarily by influencer marketing's ascent to prominence in advertising and consumer interaction. Within this dynamic framework, influencer credibility—which includes competence, trustworthiness, and attractiveness—has emerged as a critical component in influencing consumer purchasing decisions. This study uses a mixed-methods approach to examine the complex relationship between customer behavior and influencer credibility in the Indonesian fashion business. It combines quantitative surveys with qualitative interviews. Our research suggests that dependability and competence are important aspects of influencer credibility that favorably affect consumers' decisions to buy. Although relevant, attractiveness has a relatively smaller impact. Furthermore, it was found that cultural relevance was a significant element, as consumers favored influencers that shared the norms and values of Indonesian culture. These insights offer a deeper knowledge of the interaction between influencers and customers in Indonesia's dynamic fashion market, which is helpful advice for influencers and marketers alike as they try to optimize their tactics in this quickly changing scene.
Workshop Pembuatan Kain Ecoprint Sebagai Modal Pengetahuan Siswa Menjadi Green Entrepreneur di SMA WR Supratman 1 Medan Elisabeth Nainggolan; Desma Erica Maryati M; Joni
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 2: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i2.377

Abstract

Making ecoprint fabric can increase students' insight into how to use the resources in the environment where they live to become a product that can be made easily, environmental friendly and become a product that has economic values if it is marketed and fulfilled the needs of fashion industry. Ecoprint fabric making activities can train students' how to be a creative thinking by arranging leaves as a motif on the fabric and practicing teamwork between other students. With this activity, students have knowledge and understanding that to become an entrepreneur you don't have to exploit nature but you can use nature without destroying it so that the students will be motivated as green entrepreneurs.
The Impact of Influencer Credibility on Consumer Purchasing Decisions: A Case Study on the Fashion Industry in Indonesia Maryati M, Desma Erica; Utami, Eva Yuniarti; Elizabeth, Roosganda
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.243

Abstract

Indonesia's fashion sector has grown dramatically in recent years, driven primarily by influencer marketing's ascent to prominence in advertising and consumer interaction. Within this dynamic framework, influencer credibility—which includes competence, trustworthiness, and attractiveness—has emerged as a critical component in influencing consumer purchasing decisions. This study uses a mixed-methods approach to examine the complex relationship between customer behavior and influencer credibility in the Indonesian fashion business. It combines quantitative surveys with qualitative interviews. Our research suggests that dependability and competence are important aspects of influencer credibility that favorably affect consumers' decisions to buy. Although relevant, attractiveness has a relatively smaller impact. Furthermore, it was found that cultural relevance was a significant element, as consumers favored influencers that shared the norms and values of Indonesian culture. These insights offer a deeper knowledge of the interaction between influencers and customers in Indonesia's dynamic fashion market, which is helpful advice for influencers and marketers alike as they try to optimize their tactics in this quickly changing scene.
Analysis of the Impact of Product and Advertising Innovation on Sales Volume Desma Erica M Manik
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v7i2.211

Abstract

This study aims to determine the effect of Product Innovation on Selling Volume at Gunung Teknik Stores, determine the effect of Advertising on Selling Volume at Gunung Teknik Stores, determine the effect of Product Innovation and Advertising on Selling Volume at Gunung Teknik Stores. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, that is data obtained in the form of numbers or numeric. The population in this study were all stores that had made purchases at the Gunung Teknik Store in 2019. Using the Slovin formula with an error rate of 5%, a total sample of 265 respondents was obtained. Data were analyzed using multiple linear regression analysis methods. The results showed that Product Innovation and Advertising had a positive and significant effect on Selling Volume at Gunung Gunung Store based on the results of the simultaneous hypothesis test.
The Influence of Consumer Motivation, Perception of Quality And Consumer Attitude Towards Buying Decision at PT. Unikitz United Group Medan Desma Erica M Manik; Irvan Rolyesh Situmorang; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i1.223

Abstract

ABSTRACT This study aims to determine the effect of consumer motivation, perceived quality and consumer attitudes on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. The population in this study are all stores that have made purchases at PT. Unikitz Bersatu Group Medan branch for the 2019 period. The research population that will be used in the study is all consumers who made purchases at the company in 2019 as many as 12,139 consumers. By using the Slovin formula with an error rate of 5%, the number of samples obtained is 99 respondents. The results of the research analysis show that Consumer Motivation, Quality Perception and Consumer Attitude partially and simultaneously have a positive and significant effect on Purchase Decisions at PT. Unikitz Bersatu Group Medan branch. The results of this study are supported by the value of Adjusted R square (Adjusted R2), which means that consumer motivation, perceived quality and consumer attitudes have an influence on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. While the rest is influenced by other factors that come from outside this research model such as consumer behavior, service quality, product quality, product design and various other variables.
WORKSHOP SENI MERANGKAI BUNGA SEBAGAI PELUANG USAHA KREATIF BAGI IBU-IBU JEMAAT GKPI KHUSUS TELADAN Gultom, Pesta; Manik, Desma Erica Mariati; Nainggolan, Elisabeth; Gea, Sanderwan Kristian; Hoki, Fernando
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 1 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No1.pp89-93

Abstract

As knowledgeable people, lecturers are required to educate and advance people's lives. Therefore it is mandatory to carry out community service activities, as proof of the contribution of the lecturers. Lecturers are required to contribute their abilities, both in the fields of knowledge, energy, and materials. Community service programs are carried out through direct interaction through lectures, discussions and practices. The participants as partners are the women members of the GKPI Congregation for Exemplary Church. With this PkM program it can increase the creativity of mothers, through knowledge of interesting flower arrangement techniques, it can be used as new business opportunities so that new entrepreneurs are created.
Pemberdayaan Ibu-Ibu Melalui Pelatihan dan Pendampingan dalam Mengolah Makanan Berbahan Beras Berbasis Kearifan Lokal untuk Meningkatkan Pendapatan Rumah Tangga Gultom, Pesta; Nainggolan, Elisabet; Maryati, Desma Erica
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp211-214

Abstract

Housewives are often faced with a choice between their roles as mere housewives, or as working mothers who can help add to the household economy. In the current era of digitalization, there are many business opportunities for housewives with small capital that can be opened at any time and can be done independently. Participants in this PKM are housewives in Kampung Johar village, with the aim of developing the creativity of housewives in utilizing agricultural products as village potential. The results of this PKM are in the form of fortified rice milk products. This PKM activity increases the knowledge of housewives and the opportunity to become new entrepreneurs. The methods used in this service are training, mentoring, discussion and question-and-answer methods.
Penerapan E-CRM Penjualan Sapi di Gapoktan Bina Tani Kepenghuluan Sintong Siagian, Yessica; Sinaga, Hommy Dorthy Ellyany; M, Desma Erica Maryati
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 5, No 2 (2021): EDISI SEPTEMBER
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/j-sakti.v5i2.404

Abstract

Gapoktan Bina Tani Kepenghuluan Sintong is a group of farmers engaged in the business of livestock and selling cows, both beef cattle and live cattle for resale. Gapoktan Bina Tani Kepenghuluan Sintong provides cows of various types and sizes such as Simmental Cow, Angus, Brahma, and Limousin. Currently, Gapoktan Bina Tani Kepenghuluan Sintong already has many customers but has obstacles in marketing, promotion, sales, and customer data management activities. To maintain its business to compete with other competitors, Gapoktan Bina Tani Kepenghuluan Sintong must improve its business strategy. The methods used in this study are qualitative, with the type of research being descriptive and active. The purpose of descriptive research is to describe the business processes running in Gapoktan Bina Tani Kepenghuluan Sintong, which is then analyzed using the concept of E-CRM. The results of research on the implementation of E-CRM cow sales at Gapoktan Bina Tani Kepenghuluan Sintong can optimize marketing, sales, and improve service to customers.
Co-Authors Abd.Rashid, Muhammad Hafiz Afiani, Ayu Afrizal Afrizal Afrizal Albert Nicholas Alda Claudia Sagala Angel Angel Angga, Ivone Angkasa, Eric Arief Yanto Rukmana Aurelia Ayu Afiani Dea Nabila Putri Dharmawan Dian Setyorini Edison Simamora Elbert Lie Elisabeth Nainggolan Eric Angkasa Erveni Eva Yuniarti Utami evan jaelani Fani, Stefanie Felix Frans Sudirjo Gea, Sanderwan Kristian Giang, Phan Bao Herlambang, Albert Herni Suryani Hoki, Fernando Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Hommy Dorty Ellyany Sinaga Ihdina Gustina Irawati, Novica Isra Rafika Sihombing Jefri Joni Joni Joni Joni Joni Joni Kanchawongpaisan, Sipnarong Linda Wahyu Marpaung Lisa Elianti Nasution Marwan Abu Bakar Michael Binong Jaya Pakpahan Muammar Rinaldi Muhamad Ammar Muhtadi Muhammad Hafiz Abd.Rashid Muhammad Hafiz Abd.Rashid muji Rahayu Nainggolan, Elisabet Nasution, LIisa Elianti nicky Novica Irawati Pesta Gultom Petrus Loo Phan Bao Giang Rima Sapira Rizki Ramadhan Roosganda Elizabeth ROOSGANDA ELIZABETH Safii Siregar Sagala, Alda Claudia Siagian, Yessica Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Situmorang, Irvan Rolyesh Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Steven Alfando Steven Steven Susan Grace V Nainggolan Susan Nainggolan Syahnaya Syahnaya Tannaldy, Jaccyn Tiffany Tiffany Tiffany, Tiffany Tjuang, VALESIA TJUANG Tran Le Duyen Utami, Eva Yuniarti Vanessa Valantis Venny Waty Vivi Vivi Waty, Venny Widalicin Januarty Yana Priyana Yessica Siagian Yoel Andos Simanullang Yulvitriyani Br Sebayang