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All Journal JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal IPTEK Bagi Masyarakat JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Priviet Social Sciences Journal Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Jurnal Manajemen Bisnis Era Digital PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Ekonomi, Manajemen, Akuntansi Menulis: Jurnal Penelitian Nusantara
Desma Erica Maryati Manik
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Other

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OPTIMIZING TIME MANAGEMENT WITH PAPER CRAFT CREATIVITY Hommy DorthyEllyany Sinaga; Desma Erica Maryati M.; Elisabeth Nainggolan
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 2 (2024): Desember 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i2.2537

Abstract

Abstract: This community service activity was carried out by the faculty team of STIE Eka Prasetya at the request of the Chairwoman of the Dharma Wanita Persatuan of the Asahan District Health Office on Februari 2, 2024. The activity, titled Optimizing Time Management with Paper Craft Creativity, aimed to enhance creativity, foster a sense of togetherness, and optimize the free time of the Dharma Wanita members through the creation of paper flower crafts using tissue paper. The materials taught included crafting tulip and aster flowers as well as aesthetic flower pots made from plastic straws. The results of the activity demonstrated high enthusiasm from the participants, who produced beautiful and neat creations. The outputs of this activity were two flower pots containing tulip and aster flowers, while the outcomes included increased creativity, knowledge of paper crafts, a sense of togetherness, and better time management. A total of 99% of participants stated that the activity was highly beneficial. This article discusses the background, implementation, results, and implications of the activity, aimed at empowering the Dharma Wanita community through productive and creative activities. Keywords: Dharma Wanita, Aesthetic Flower, Paper Craft, Time Management  Abstrak: Kegiatan pengabdian kepada masyarakat ini dilakukan oleh tim dosen STIE Eka Prasetya atas permintaan Ketua Dharma Wanita Persatuan Dinas Kesehatan Kabupaten Asahan pada 2 Desember 2024. Kegiatan bertajuk Optimizing Time Management with Paper Craft Creativity bertujuan untuk meningkatkan kreativitas, rasa kebersamaan, dan pemanfaatan waktu luang ibu-ibu Dharma Wanita dengan membuat kerajinan bunga dari kertas tisu. Materi yang diajarkan meliputi pembuatan bunga tulip dan aster serta pot bunga estetik dari sedotan plastik. Hasil kegiatan menunjukkan antusiasme tinggi dari peserta, yang menghasilkan karya cantik dan rapi. Output dari kegiatan ini adalah dua pot bunga berisi bunga tulip dan aster, sementara outcome mencakup peningkatan kreativitas, pengetahuan kerajinan kertas, rasa kebersamaan, dan pengelolaan waktu. Sebanyak 99% peserta menyatakan kegiatan ini sangat bermanfaat. Artikel ini membahas latar belakang, pelaksanaan, hasil, dan implikasi kegiatan dalam rangka meningkatkan pemberdayaan komunitas ibu-ibu Dharma Wanita melalui aktivitas kreatif yang produktif. Kata kunci: Bunga Estetik, Dharma Wanita, Kerajinan Kertas, Manajemen Waktu
Analysis of the Use of Digital Payment and Service Quality in Increasing Consumer Satisfaction at Ansar 2 Grocery Store with the Application of Digital Era 4.0 Technology nicky; Desma Erica Maryati Manik; Tran Le Duyen
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.240

Abstract

This study aims to find out how much digital payment and service quality affect consumer satisfaction at Ansar 2 Medan Grocery Store. The research methodology used is a quantitative descriptive method, the unit of analysis in this study is Ansar 2 Medan and the observation unit is the consumer of Ansar 2. The population in this study is consumers from Ansar 2. The technique for determining the number of samples used in this study is the Hair formula. The results of the ttest showed that the Digital Payment variable had a positive and significant effect on Consumer Satisfaction at the Ansar 2 Medan where the tcount (9.355) > ttable (1.9847), the Service Quality variable had a positive and significant effect on Consumer Satisfaction at the Ansar 2 Medan where the tcount (2.842) > ttable (1.9847). The results of the Ftest showed that Fcount (65.117) > Ftable (3.09) which means that the independent variables simultaneously affected the bound variable. The results of the determination coefficient (R2) test showed that 57.3% of the consumer satisfaction variables were influenced by digital payment and service quality while the remaining 42.7% were influenced by other variables.
The Influence of Customer Trust and Digital Payment Methods on Purchasing Decisions at PT Bilah Baja Makmur Abadi Vanessa Valantis; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.255

Abstract

The aim of this research is to analyze the influence of customer trust and digital payment methods on purchasing decisions at PT Bilah Baja Makmur Abadi. The research method in this research is a quantitative research method using a questionnaire as a data collection technique. The sample in this study used the Slovin formula and obtained 77 respondents. The results of the research using multiple linear regression analysis obtained Purchase Decision results = 9.284 + 0.442 Customer Trust + 0.259 Digital Payment Method + e. Partially, Customer Trust has a value of tcount (3.834) > ttable (1.992) and a significant value of 0.000 < 0.05, so it can be concluded that there is a partially significant positive influence on Customer Trust on Purchasing Decisions at PT Bilah Baja Makmur Abadi. Partially, the Digital Payment Method shows that the value of tcount (2.151) > ttable (1.992) with a significant level of 0.035 <0.05 so it can be concluded that there is a partially significant positive influence between the Digital Payment Method on Purchasing Decisions at PT Bilah Baja Makmur Abadi. Simultaneously it has a value of Fcount (35.476) > Ftable (3.12) with a significance of 0.000 < 0.05 so it can be concluded that there is a significant influence between Customer Trust and Digital Payment Methods on Purchasing Decisions at PT Bilah Baja Makmur Abadi. The results of the coefficient of determination show that purchasing decisions are influenced by customer trust and payment methods by 48.9% while the remaining 51.1% is influenced by other factors originating from outside this research model such as product quality and brand image.
Peningkatan Pendapatan Masyarakat Melalui Inovasi Produk Susu Beras Fortifikasi Elisabeth Nainggolan; Desma Erica Maryati Manik; Safii Siregar
Jurnal IPTEK Bagi Masyarakat Vol 2 No 1 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v2i1.206

Abstract

Menir merupakan salah satu permasalahan yang dihadapi oleh petani masyarakat desa Pematang Johar dimana dalam setiap penggilingan gabah yang telah dikeringkan biasanya akan dihasilkan menir. Masyarakat Desa Pematang Johar memanfaatkan menir hanya sebagai pakan ternak atau bahkan dibuang. Menir memiliki kandungan gizi yang sama dengan beras utuh namun nilai ekonomisnya cukup rendah. Inovasi pembuatan susu beras fortifikasi merupakan alternatif dalam meningkatkan nilai ekonomis menir. Tujuan dari sosialisasi ini adalah untuk meningkatkan pengetahuan ibu-ibu rumah tangga dalam memanfaatkan menir yang nantinya diharapkan akan diadopsi menjadi UMKM sehingga dapat meningkatkan pendapatan masyarakat.
Service Excellent Berdasarkan Perspektif Experential Marketing Pada Pegiat Usaha Di Desa Pematang Johar Desma Erica Maryati Manik; Pesta Gultom; Elisabeth Nainggolan
Jurnal IPTEK Bagi Masyarakat Vol 2 No 2 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v2i2.211

Abstract

Mengelola suatu usaha bukan hanya memperhatikan produk yang dihasilkan saja. Pelayanan prima dari pegiat usaha di Desa Pematang Johar juga merupakan hal yang harus diperhatikan. Bagaimana memberikan pelayanan yang terbaik agar kelak konsumen dapat kembali lagi. Wawasan mengenai Perspektif Experential Marketing dapat memberikan pengetahuan kepada pegiat usaha Desa Pematang Johar bagaimana melayani konsumen agar konsumen merasa spesial dan merasa terlibat dalam menggunakan produk. Keterlibatan konsumen secara emosional dapat memberikan dampak positif dalam peningkatan penjualan.
Sosialisasi Aplikasi “SignalPolri” Sebagai Pengabdian Masyarakat Jemaat GKPI Resmi Jemaat Teladan Widalicin Januarty; Desma Erica Maryati Manik; Petrus Loo
Jurnal IPTEK Bagi Masyarakat Vol 3 No 1 (2023)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v3i1.670

Abstract

Tulisan ini merupakan hasil pengabdian untuk membahas Sosialisasi Aplikasi SiglnalPolri. Tujuan dari penelitian ini adalah untuk mengetahui tata cara pembayaran pajak kendaraan bermotor secara online melalui aplikasi  SiglnalPolrit Kota Medan dan untuk mengetahui kendala apa saja yang terjadi pada saat pembayaran pajak kendaraan bermotor secara online melalui aplikasi Signal Samsat Kota Medan dan untuk mengetahui upaya apa saja yang dilakukan. telah dilakukan untuk mengatasi kendala saat membayar pajak kendaraan bermotor secara online melalui aplikasi Signal Polres Medan Kota. Metode yang digunakan dalam penelitian ini adalah dengan menggunakan metode deskriptif kualitatif. Dari penulisan yang telah dilakukan dapat disimpulkan bahwa pembayaran pajak kendaraan bermotor tidak perlu ke kantor Samsat tetapi dapat dilakukan melalui aplikasi Signal online
The influence of healthy lifestyle and price perception on purchase Warung Ahin Vegetarian Medan Hommy Dorthy Ellyany Sinaga; Desma Erica Maryati Manik; Venny Waty
Priviet Social Sciences Journal Vol. 5 No. 3 (2025): March 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i3.409

Abstract

This study investigates the influence of a healthy lifestyle and price perception on purchase intention at Ahin Vegetarian in Medan. Employing a quantitative research design with primary data sources, the research targets prospective consumers who intend to make purchases at Ahin Vegetarian during the 2024 period, although the exact population size remains unknown. A total of 110 respondents were selected using incidental sampling techniques. The results of the partial t-test indicate that a healthy lifestyle does not have a statistically significant effect on purchase intention. Conversely, price perception shows a significant and positive impact on consumers’ intention to buy. The findings from the simultaneous test demonstrate that both variables, healthy lifestyle and price perception, jointly exert a significant influence on purchase intention. Furthermore, the coefficient of determination (R²) reveals that a portion of the variation in purchase intention can be explained by these two independent variables. These results suggest that while health-oriented behaviors may shape general consumer attitudes, price perception is a more decisive factor in influencing specific purchasing decisions within the vegetarian food market. This study provides practical implications for business owners and marketers in the vegetarian food industry, highlighting the importance of perceived price value in stimulating consumer interest and enhancing sales performance.
The Influence of Rational Content Marketing and Brand Image on PYARY Consumer Loyalty: Pengaruh Rational Content Marketing dan Citra Merek terhadap Loyalitas Konsumen PYARY Aurelia; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.327

Abstract

This study aims to analyze the influence of Rational Content Marketing and Brand Image on Consumer Loyalty of PYARY soap products in Medan City. The research method used is quantitative by distributing questionnaires to 219 respondents, and data processing using validity tests, reliability, multiple linear regression analysis, t test, F test, and coefficient of determination. The results of the study indicate that Rational Content Marketing partially has no positive and significant effect on Consumer Loyalty, with a calculated t value of 0.475 <ttable 1.652 and a significance of 0.635> 0.05. On the other hand, Brand Image has a positive and significant effect with a calculated t value of 4.865> ttable 1.652 and a significance of 0.000 <0.05. Simultaneously, both variables have a significant effect on Consumer Loyalty with a calculated F value of 79.597> Ftable 3.04 and a significance value of 0.000 <0.05. The coefficient of determination (R²) of 0.424 shows that 42.4% of the variation in Consumer Loyalty is influenced by Rational Content Marketing and Brand Image, while 57.6% is influenced by other factors outside the research.
Analysis of Financial Technology and Green Marketing On Brand Loyalty (Study Case on Starbucks Multatuli Medan Branch): Analisis Pengaruh Teknologi Finansial dan Pemasaran Hijau terhadap Loyalitas Merek (Studi Kasus Starbucks Cabang Multatuli Medan) Elbert Lie; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.331

Abstract

In today's digital world, alongside worldwide problems like environmental harm from human actions and rising global temperatures, there's a growing understanding of the need to protect our environment. The extensive reporting on waste-related issues has captured widespread attention, leading to heightened public worry and greater environmental consciousness. This situation has motivated businesses to actively participate in environmental preservation efforts, working alongside the community. This research seeks to determine how financial technology impacts brand loyalty, to explore green marketing's effect on brand loyalty, and to assess the combined effect of financial technology and green marketing on brand loyalty. This study will survey all Starbucks customers in 2024, using a sample group of 160 individuals, obtained using Hair et al collected using questionnaire. The study's findings indicate that both financial technology and green marketing independently influence brand loyalty to some extent, and that together, they have a combined impact on brand loyalty partially or simultaneously.
Analysis of the Influence of Fintech and Investor Trust on Investment Interest in Fore Coffee's e-IPO: Analisis Pengaruh Fintech dan Kepercayaan Investor terhadap Minat Investasi pada e-IPO Fore Coffee Dharmawan; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.334

Abstract

The evolution of financial technology has revolutionized how individuals engage with monetary offerings, encompassing investment avenues. Because of the proliferation of diverse digital platforms offering investment options, people can now execute financial dealings with enhanced swiftness and effectiveness. The latest advancement in the realm of investment is the e-IPO or electronic initial public offering. This study delves into the influence of financial technology on the degree of investment interest in Fore Coffee's e-IPO, the impact of investor confidence on the propensity to invest in Fore Coffee's e-IPO, and how financial technology and investor trust collectively shape investment interest in Fore Coffee's e-IPO. The total population considered for this study encompassed all FORE Coffee investors, without a clearly defined count of respondents, with a sample group consisting of 130 individuals. The study's outcomes reveal that financial technology and investor trust significantly affect investment interest in Fore Coffee's e-IPO. Based on the t-test outcomes, both financial technology and investor trust exhibit a positive and significant influence on investment interest in Fore Coffee's e-IPO. The findings from the F-test demonstrate that financial technology and investor trust concurrently generate a positive and significant impact on investment interest in Fore Coffee's e-IPO. The extent of the combined effect of financial technology and investor trust on investment interest is quantified at 83.1%.
Co-Authors Albert Nicholas Arief Yanto Rukmana Aurelia Dharmawan Elbert Lie Elisabeth Nainggolan Elisabeth Nainggolan Elisabeth Nainggolan Eric Angkasa Erveni Eva Yuniarti Utami evan jaelani Fani, Stefanie Felix Frans Sudirjo Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Ihdina Gustina Irvan Rolyesh Situmorang Joni Michael Binong Jaya Pakpahan Muammar Rinaldi Muhamad Ammar Muhtadi muji Rahayu Nainggolan, Elisabeth nicky Pesta Gultom Pesta Gultom Petrus Loo Rizki Ramadhan Roosganda Elizabeth Safii Siregar Sri Rezeki Sri Rezeki Steven Alfando Steven Steven Tran Le Duyen Vanessa Valantis Venny Waty Vivi Vivi Widalicin Januarty Yana Priyana Yessica Siagian Yoel Andos Simanullang Yulvitriyani Br Sebayang