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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JOURNAL OF APPLIED BUSINESS ADMINISTRATION Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Penelitian Inovatif Jurnal IPTEK Bagi Masyarakat JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Locus Penelitian dan Pengabdian Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Priviet Social Sciences Journal Jurnal Pengabdian Pada Masyarakat METHABDI Journal Of Indonesian Social Society Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Gudang Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Era Digital Journal of Social Work and Science Education PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Ekonomi, Manajemen, Akuntansi Menulis: Jurnal Penelitian Nusantara Outline Journal of Community Development
Desma Erica Maryati Manik
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Analysis of Customer Satisfaction Through Service Quality and Digital Payment in the Hermes Palace Hotel Medan Steven Alfando; Sri Rezeki; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.105

Abstract

This research is motivated by a decrease in customer satisfaction where it can be seen from the level of visitors every year has decreased due to the services provided to consumers being less than satisfactory and payments made can only use cash and debit/credit, resulting in a decrease in customer satisfaction which has an effect on the level of visitors without the hotel realizing it. The purpose of this study aims specifically to analyze Customer Satisfaction through Service Quality and Digital Payment in the Tourism Industry. The method used in this research is a quantitative method using primary data sources. Information will be analyzed by quantitative descriptive analysis obtained using a questionnaire instrument distributed to respondents and this research is measured using a Likert scale to obtain conclusions. The sampling technique used the Accidental Sampling technique. Then the data collected relating to the object is analyzed based on the respondents' responses obtained using the Slovin formula. Three hypotheses in this study were formulated and tested using multiple linear regression analysis. The results show that service quality and digital payment have a significant influence on customer satisfaction
Eksplorasi Rajut Knitting Sebagai Perwujudan Ekonomi Kreatif Desma Erica Maryati M.; Hommy Dorthy Ellyany Sinaga; Elisabeth Nainggolan
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): GJPM - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i1.1184

Abstract

Kegiatan pengabdian kepada masyarakat oleh Tim Dosen Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ini bertujuan untuk memperkenalkan teknik knitting sebagai salah satu bentuk ekonomi kreatif kepada Komunitas Rajuters Medan. Teknik knitting dipilih karena potensinya dalam menghasilkan produk kreatif berkualitas tinggi dengan nilai estetika dan komersial yang signifikan. Pelatihan dilaksanakan selama dua bulan dengan pertemuan sekali seminggu, mencakup pengenalan alat, jenis-jenis benang, teknik dasar knitting (knit dan purl), serta proyek pembuatan syal. Peserta yang terdiri dari ibu-ibu dengan latar belakang hobi merajut crochet berhasil menguasai teknik knitting dan menyelesaikan proyek akhir berupa syal. Kegiatan ini tidak hanya meningkatkan keterampilan peserta, tetapi juga membuka peluang wirausaha dan memberikan manfaat kesehatan melalui aktivitas merajut. Diharapkan hasil dari kegiatan ini dapat mendorong pengembangan ekonomi kreatif di Indonesia melalui seni rajutan handmade yang bernilai tinggi.
THE USE OF E-COMMERCE AND SOCIAL MEDIA AS CATALYST TOWARD REVENUE ENCHANCEMENT (CASE STUDY: 92 Coffee): - Fani, Stefanie; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.32

Abstract

Along with the times, many people are fond of consuming coffee. Until now, consuming coffee has become a trend among the people and has influenced many enthusiasts to build a business in the coffee sector, one of which is 92 Coffee. The more coffee outlets there are, the tougher the competition will be. Meanwhile, MSME businesses collaborate with other brands or well-known figures in the world of social media (celebgrams), and use marketing/branding services to help introduce and spend the products issued and build brand image. Therefore, 92 Coffee needs to pay attention to the right marketing strategy in order to be able to reach and expand the target market. The purpose of this study is to find out how to expand the target market through social media and e-commerce and what causes an MSME business to grow faster. The research method used is a quantitative survey method. This method is used to conduct questionnaires to respondents who are customers of 92 coffee and business owners. Through this research method, we will be able to find out the weaknesses, opportunities, credibility, and marketing strategies applied by 92 Coffee, which can be known through the results of a customer survey of 92 Coffee.
Implementation of Digital Marketing as a Business Recovery Strategy for Micro, Small and Medium Enterprises in Medan Area Nainggolan, Elisabeth; Pesta Gultom; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.53

Abstract

The dynamics of global economic development is currently undergoing a paradigm shift where the resource-based economy becomes a knowledge and creativity-based economy or known as the creative economy. The creative economy is growing rapidly, supported by advances in information technology that produces information media such as the internet. The internet has become a means to meet the needs of the community in running their business, one of which is used for marketing or what is known as digital marketing. The right digital marketing strategy can be used to reach the targeted market segment so that it can increase profits for businesses and increase income for business actors. This study aims to analyze the influence of Digital Marketing and Business Capital on the Income of MSME actors in the Medan Area District. This type of research is quantitative research. The population in this study were all MSME actors in the District of Medan Area with an undetermined or uncertain number. By using the Hair formula, the maximum number of samples is 100 respondents. In this study, the number of samples was 96 respondents. The data used in this study is primary data obtained through the distribution of questionnaires to MSME actors in the Medan Area District. The data analysis technique applied in this study is multiple linear regression analysis using SPSS version 23 as a data processing tool
Generasi Jujur : Membangun Karakter Antikorupsi Sejak Dini Linda Wahyu Marpaung; Afrizal; Irvan Rolyesh Situmorang; Desma Erica Maryati M; Petrus Loo; Albert Herlambang; Jefri
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): GJPM - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i1.1426

Abstract

Kejujuran adalah salah satu nilai paling fundamental dalam kehidupan manusia. Nilai ini tidak hanya mencerminkan karakter seseorang, tetapi juga menjadi pondasi utama dalam membangun masyarakat yang bebas dari korupsi. Kejujuran dan sikap antikorupsi memiliki hubungan yang erat, karena pada dasarnya, korupsi adalah bentuk ketidakjujuran yang dilakukan demi keuntungan pribadi atau kelompok tertentu. Korupsi bukan hanya masalah tetapi lebih dari itu korupsi telah menggerogoti ketahanan bangsa dan negara disemua bidang. Saat ini korupsi merupakan salah satu tantangan terbesar yang dihadapi oleh banyak negara, termasuk Indonesia. Praktik korupsi merusak struktur sosial, ekonomi, dan pemerintahan, serta menghambat pembangunan nasional. Salah satu solusi jangka panjang untuk memerangi korupsi adalah dengan membangun karakter antikorupsi pada generasi muda sejak dini. Artikel ini membahas mengenai pelaksanaan pengabdian kepada masyarakat yang dilaksanakan oleh Sekolah Tinggi Ilmu Ekonomi Eka Prasetya di Sekolah Menengah Kejuruan Negeri 2 Rantau Utara Labuhan Batu yang dilaksanakan pada tanggal 23 Oktober 2024. Kegiatan ini di ikuti oleh 30 orang siswa. Kegiatan dilaksanakan dalam pelatihan dengan tujuan memberikan pemahaman mengenai sikap antikorupsi yang harus di mulai sejak dini. Metode pelatihan yang digunakan selain pemberian materi juga melakukan permainan dengan menggunakan aplikasi Kahoot!. Tujuan dari hasil pelatihan ini adalah agar peserta pelatihan mendapat pemahaman bahwa sikap antikorupsi harus dimiliki oleh setiap orang untuk Indonesia lebih baik.
The Effect of Digital Marketing and Service Quality on Sales Volume of Wiego Houseware Medan Marelan in Facing Technology Challenges Desma Erica Maryati Manik; Eric Angkasa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7101

Abstract

The purpose of this study was to determine the effect of digital marketing and service quality on sales volume at Wiego Houseware Marelan. This research was conducted from July 2024 to November 2024. This type of research uses quantitative research, the data source in this study is primary. The population in this study were customers who made purchases of more than Rp. 100,000,000, - at Wiego Houseware in 2023 as many as 184 customers. The sample of this study were retail stores that made purchases in 2023 totaling 126 stores obtained using the slovin formula with a 5% error percentage. Data collection techniques through questionnaires using Likert scale measurements. The results showed that the Digital Marketing variable (X1) had a partially significant effect on sales volume. Service Quality (X2) has a partially significant effect on sales volume. Digital Marketing (X1) Service Quality (X2) has a significant effect simultaneously on sales volume and a regression coefficient value of 75.4%.
OPTIMIZING TIME MANAGEMENT WITH PAPER CRAFT CREATIVITY Hommy DorthyEllyany Sinaga; Desma Erica Maryati M.; Elisabeth Nainggolan
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 2 (2024): Desember 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i2.2537

Abstract

Abstract: This community service activity was carried out by the faculty team of STIE Eka Prasetya at the request of the Chairwoman of the Dharma Wanita Persatuan of the Asahan District Health Office on Februari 2, 2024. The activity, titled Optimizing Time Management with Paper Craft Creativity, aimed to enhance creativity, foster a sense of togetherness, and optimize the free time of the Dharma Wanita members through the creation of paper flower crafts using tissue paper. The materials taught included crafting tulip and aster flowers as well as aesthetic flower pots made from plastic straws. The results of the activity demonstrated high enthusiasm from the participants, who produced beautiful and neat creations. The outputs of this activity were two flower pots containing tulip and aster flowers, while the outcomes included increased creativity, knowledge of paper crafts, a sense of togetherness, and better time management. A total of 99% of participants stated that the activity was highly beneficial. This article discusses the background, implementation, results, and implications of the activity, aimed at empowering the Dharma Wanita community through productive and creative activities. Keywords: Dharma Wanita, Aesthetic Flower, Paper Craft, Time Management  Abstrak: Kegiatan pengabdian kepada masyarakat ini dilakukan oleh tim dosen STIE Eka Prasetya atas permintaan Ketua Dharma Wanita Persatuan Dinas Kesehatan Kabupaten Asahan pada 2 Desember 2024. Kegiatan bertajuk Optimizing Time Management with Paper Craft Creativity bertujuan untuk meningkatkan kreativitas, rasa kebersamaan, dan pemanfaatan waktu luang ibu-ibu Dharma Wanita dengan membuat kerajinan bunga dari kertas tisu. Materi yang diajarkan meliputi pembuatan bunga tulip dan aster serta pot bunga estetik dari sedotan plastik. Hasil kegiatan menunjukkan antusiasme tinggi dari peserta, yang menghasilkan karya cantik dan rapi. Output dari kegiatan ini adalah dua pot bunga berisi bunga tulip dan aster, sementara outcome mencakup peningkatan kreativitas, pengetahuan kerajinan kertas, rasa kebersamaan, dan pengelolaan waktu. Sebanyak 99% peserta menyatakan kegiatan ini sangat bermanfaat. Artikel ini membahas latar belakang, pelaksanaan, hasil, dan implikasi kegiatan dalam rangka meningkatkan pemberdayaan komunitas ibu-ibu Dharma Wanita melalui aktivitas kreatif yang produktif. Kata kunci: Bunga Estetik, Dharma Wanita, Kerajinan Kertas, Manajemen Waktu
WORKSHOP PEMBUATAN SUSU BERAS FORTIFIKASI DALAM UPAYA PERINTISAN USAHA DI DESA PEMATANG JOHAR Elisabeth Nainggolan; Desma Erica Maryati; Pesta Gultom; Joni Joni
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 2 (2024): Desember 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i2.2497

Abstract

Abstract: Community service is one of the Tri Dharma of Higher Education which is carried out as a form of contribution from academics, namely lecturers and students, to community development, which can be done through providing training in creative economic practices to improve people's skills which can be used as a basis for becoming MSMEs. The contribution of MSMEs to Indonesia's Gross Domestic Product (GDP) is quite large, therefore it is very important to have creativity and skills that can be used as capital in starting a business. Utilizing the local wisdom of an area into creative products with economic value is very necessary to create new businesses. Fortified Rice Milk is a creative product that can be made using rice as raw material. Pematang Johar Village is one of the villages in the city of Medan that produces rice. This workshop on making fortified rice milk aims to provide training that can improve the skills of housewives in Pematang Johar village as capital in starting a business.Keyword: fortified milk; rice; creative economy, MSMEs Abstrak: Pengabdian kepada masyarakat adalah salah satu dari Tri Dharma Perguruan Tinggi yang dilakukan sebagai bentuk kontribusi akademisi yaitu dosen dan mahasiswa untuk pengembangan masyarakat yang bisa dilakukan lewat pemberian pelatihan praktik ekonomi kreatif untuk meningkatkan keterampilan masyarakat yang bisa dijadikan dasar untuk menjadi pelaku UMKM. Kontribusi UMKM terhadap Produk Domestik Bruto (PDB) Indonesia cukup besar karena itu penting sekali untuk memiliki kreatifitas dan keterampilan yang dapat dijadikan sebagai modal dalam merintis usaha. Pemanfaatan kearifan lokal suatu daerah menjadi produk kreatif yang bernilai ekonomis sangat diperlukan untuk mewujudkan usaha baru. Susu Beras Fortifikasi merupakan salah satu produk kreatif yang dapat dibuat menggunakan bahan baku beras. Desa Pematang Johar adalah salah satu desa di kota Medan yang menghasilkan beras. Workshop pembuatan susu beras fortifikasi ini bertujuan untuk memberikan pelatihan yang dapat meningkatkan keterampilan ibu rumah tangga di desa Pematang Johar sebagai modal dalam merintis usaha.Kata kunci: susu fortifikasi; beras; ekonomi kreatif, UMKM
The Influence of Word of Mouth And Taste on Purchasing Decisions at Mie Balap AMI Rezeki, Sri; Manik, Desma Erica Maryati; Tannaldy, Jaccyn
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4579

Abstract

This study aims to analyze the influence of Word of Mouth (WOM) and taste on consumer purchasing decisions at Mie Balap Ami, a culinary business located in Pasar Metal, Medan. The background of this study is based on the fluctuations in income that occurred throughout 2024, where the highest income was recorded in April and the lowest in September. The decline is thought to be influenced by weak WOM and inconsistency in product taste. This study uses a quantitative approach with multiple linear regression analysis techniques. Data were collected through questionnaires from 100 respondents selected using non-probability sampling techniques. Validity and reliability tests were carried out to ensure the reliability of the instrument, as well as classical assumption tests to ensure the feasibility of the model. The results of the study show that: (1) Word of Mouth has a significant effect on purchasing decisions; (2) Taste has a significant effect on purchasing decisions; and (3) Word of Mouth and taste simultaneously have a significant effect on consumer purchasing decisions at Mie Balap Ami. These findings indicate that the strength of WOM and consistency of taste are key factors in maintaining and increasing consumer loyalty in the culinary industry.
The Effect of Product Knowledge, Product Diversity, and Store Atmosphereon Consumer Purchase Decisions at Medan Abadi Store Manik, Desma Erica Maryati; Gultom, Pesta; Angga, Ivone
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4697

Abstract

This study aims to test and analyze the influence of product knowledge, product diversity, and store atmosphere on consumer purchasing decisions at Toko Medan Abadi, a furniture store in Medan City. The decline in sales that has occurred in recent years is the background to the importance of this study. Quantitative data were collected through questionnaires distributed to 150 respondents selected using the accidental sampling technique. The data analysis technique used was multiple linear regression. The results of the study showed that partially, product knowledge, product diversity, and store atmosphere had a positive and significant effect on consumer purchasing decisions. In addition, simultaneously, the three independent variables also had a significant effect on purchasing decisions. This study suggests that Toko Medan Abadi improve employee product mastery, increase product variety, and improve the quality of store atmosphere in order to increase consumer purchasing decisions and support store sales growth.
Co-Authors Abd.Rashid, Muhammad Hafiz Afiani, Ayu Afrizal Afrizal Afrizal Albert Nicholas Alda Claudia Sagala Angel Angel Angga, Ivone Angkasa, Eric Arief Yanto Rukmana Aurelia Ayu Afiani Dea Nabila Putri Dharmawan Dian Setyorini Edison Simamora Elbert Lie Elisabeth Nainggolan Eric Angkasa Erveni Eva Yuniarti Utami evan jaelani Fani, Stefanie Felix Frans Sudirjo Gea, Sanderwan Kristian Giang, Phan Bao Herlambang, Albert Herni Suryani Hoki, Fernando Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Hommy Dorty Ellyany Sinaga Ihdina Gustina Irawati, Novica Isra Rafika Sihombing Jefri Joni Joni Joni Joni Joni Joni Kanchawongpaisan, Sipnarong Linda Wahyu Marpaung Lisa Elianti Nasution Marwan Abu Bakar Michael Binong Jaya Pakpahan Muammar Rinaldi Muhamad Ammar Muhtadi Muhammad Hafiz Abd.Rashid Muhammad Hafiz Abd.Rashid muji Rahayu Nainggolan, Elisabet Nasution, LIisa Elianti nicky Novica Irawati Pesta Gultom Petrus Loo Phan Bao Giang Rima Sapira Rizki Ramadhan Roosganda Elizabeth ROOSGANDA ELIZABETH Safii Siregar Sagala, Alda Claudia Siagian, Yessica Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Situmorang, Irvan Rolyesh Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Steven Alfando Steven Steven Susan Grace V Nainggolan Susan Nainggolan Syahnaya Syahnaya Tannaldy, Jaccyn Tiffany Tiffany Tiffany, Tiffany Tjuang, VALESIA TJUANG Tran Le Duyen Utami, Eva Yuniarti Vanessa Valantis Venny Waty Vivi Vivi Waty, Venny Widalicin Januarty Yana Priyana Yessica Siagian Yoel Andos Simanullang Yulvitriyani Br Sebayang