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STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA SAMARINDA MELALUI MEDIA INSTAGRAM UNTUK MENINGKATKAN MINAT BELI KONSUMEN Farhan Fawwaz; Silviana Purwanti; Fareis Althalets
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.347

Abstract

Kopi Janji Jiwa builds a commitment to serving quality drinks by increasing marketing through product promotions on social media such as Instagram. Through Instagram Kopi Janji Jiwa creates photo and video content on Instagram media, to attract consumers' attention and be able to send messages that will be conveyed to consumers. The purpose of this study was to determine the marketing communication strategy of Kopi Janji Jiwa Samarinda through Instagram to increase consumer buying interest. The research method uses descriptive qualitative. The key informant is the manager at Kopi Janji Jiwa in Samarinda and the characteristics of the informant are the consumers at Kopi Janji Jiwa in Samarinda. Qualitative data analysis used the Miles and Hubermann techniques. The results of the marketing communication strategy research implemented by Kopi Janji Jiwa Samarinda through Instagram social media are appropriate with several things to support marketing in accordance with the planned objectives. The marketing communication strategy consists of several elements, namely the use of marketing mix theory, namely 4P (product, price, promotion, place), which has been well implemented by Kopi Janji Jiwa Samarinda. The factors that influence the increase in consumer buying interest in the products sold by Kopi Janji Jiwa Samarinda are due to the quality of the products sold by Kopi Janji Jiwa are not careless products but products that are directly selected by people who are professionals in coffee matters and the large selection of products offered so consumers can choose according to their wishes.
Tourism Evaluation of Derawan Island through Gap Analysis Approach Althalets, Fareis; Hetami, Adietya Arie; Aransyah, Muhammad Fikry; Aulia, Andi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2942

Abstract

The tourism potential of East Kalimantan is located in the Berau district, namely Derawan Island that offers charming marine tourism destinations and underwater parks that interest national and foreign tourists. The problem's urgency was collected from the field analysis results by observing, listening and interviewing all tourism actors on Derawan Island. From the results of identifying urgency or problems that occur as phenomena on Derawan Island, it will be the primary instrument in the GAP analysis, which becomes one of the methods to identify the right solution in creating recommendations for solving problems that occur on Derawan Island. The initial step considered in the development of ecotourism on Derawan Island is to determine a clear idea about the object that will be planned as an ecotourism object and strategies are used to develop it, as well as to conduct a feasibility study related to the weaknesses and strengths of the resources available in the area. To be used as the basis for preparing project plans, infrastructure development, operation of Pokdarwis (tourism awareness groups) as local tourism communities, determination of market (marketing) strategies, and product development as activities to increase tourism business capacity.
PENGARUH BEBAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT. TELKOMSEL GRAPARI KOTA BALIKPAPAN Triadito, Drista Putra; Fareis Althalets
Jurnal Akuntansi dan Manajemen Bisnis Vol. 4 No. 2 (2024): Agustus: Jurnal Akuntansi dan Manajemen Bisnis
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jaman.v4i2.1624

Abstract

Penelitian ini bertujuan untuk menguji pengaruh beban kerja dan kompensasi terhadap kinerja karyawan pada PT.Telkomsel GraPARI Kota Balikpapan. Metode yang digunakan pada penelitian ini adalah teknik sampling jenuh dengan jumlah sampel sebanyak 50 responden. Sumber data yang digunakan adalah data primer yang berfokus pada jenis data kuantitatif. Teknik analisis data yang dilakukan pada penelitian ini menggunakan uji data instrument penelitian, uji asumsi klasik, uji statistik dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa: beban kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan, kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan.
Identifikasi Pengembangan Daya Tarik Wisata Pada Dusun Kabo Jaya, Desa Swarga Bara, Kecamatan Sangatta Utara, Kabupaten Kutai Timur Muhammad Fauzan Noor; Justina Ade; Fareis Althalets
EDUTOURISM Journal Of Tourism Research Vol. 1 No. 2 (2019): TOURISM DESTINATION AND COMMUNITY DEVELOPMENT
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v1i2.120

Abstract

The emergence of the concept of ecotourism is one of the alternative travel forms that adopt the principles of sustainable tourism, and tourist activity is more focused on concern for the conservation of nature and culture. Kabo Jaya village next to the Kutai National Park(TNK) has a role as one entry and transit point for travellers. People in the town have a role in preparing some needs of tourists and travellers involved in up to KNP. Warga this village could not capitalize on tourists visiting optimally as potential economic benefits. Citizens who are members of the Travel Awareness Group (Pokdarwis) the need to identify an existing tourist attraction, be it cultural, agro, and natural attractions and the development of programs and activities of the development of the tourist attraction. The method used is the SWOT analysis. Internal review of tourism in the village of Kabo Jaya covering the aspects of strength (strength), weakness (weakness); and external assessment that includes opportunities (opportunity) and threats (threat). Tourist attraction owned by, among others, Fascination Nature (Prefab, Telaga Batu Arang and Tour Susur River), Tourist Attractions Art and Culture, Culinary and souvenirs, Special Interest Travel Attractions (Agro, Plantation, Ranch).
STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA SAMARINDA MELALUI MEDIA INSTAGRAM UNTUK MENINGKATKAN MINAT BELI KONSUMEN Fawwaz, Farhan; Purwanti, Silviana; Althalets, Fareis
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.347

Abstract

Kopi Janji Jiwa builds a commitment to serving quality drinks by increasing marketing through product promotions on social media such as Instagram. Through Instagram Kopi Janji Jiwa creates photo and video content on Instagram media, to attract consumers' attention and be able to send messages that will be conveyed to consumers. The purpose of this study was to determine the marketing communication strategy of Kopi Janji Jiwa Samarinda through Instagram to increase consumer buying interest. The research method uses descriptive qualitative. The key informant is the manager at Kopi Janji Jiwa in Samarinda and the characteristics of the informant are the consumers at Kopi Janji Jiwa in Samarinda. Qualitative data analysis used the Miles and Hubermann techniques. The results of the marketing communication strategy research implemented by Kopi Janji Jiwa Samarinda through Instagram social media are appropriate with several things to support marketing in accordance with the planned objectives. The marketing communication strategy consists of several elements, namely the use of marketing mix theory, namely 4P (product, price, promotion, place), which has been well implemented by Kopi Janji Jiwa Samarinda. The factors that influence the increase in consumer buying interest in the products sold by Kopi Janji Jiwa Samarinda are due to the quality of the products sold by Kopi Janji Jiwa are not careless products but products that are directly selected by people who are professionals in coffee matters and the large selection of products offered so consumers can choose according to their wishes.
Sosialisasi “Peningkatan Problem Solving Skill pada Gen Z Mahasiswa Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman Menggunakan Pendekatan DMAIC” Febriana, Wahyuni; Althalets, Fareis; Sanjaya, Arwin
Jurnal Abdi Masyarakat Indonesia Vol 4 No 5 (2024): JAMSI - September 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1242

Abstract

Gen Z lahir antara pertengahan 1990-an hingga awal 2010-an, merupakan generasi yang paling peka akan isu kesehatan mental. Generasi ini sering dicap sebagai 'Generasi Stroberi' karena dianggap memiliki mentalitas lemah akibat sering menggaungkan isu ini. Riset yang dilakukan oleh American Psychological Association pada tahun 2018, Gen Z memiliki gejala stress yang nampak pada fisik maupun psikologisnya. Salah satunya adalah melemahnya kemampuan pemecahan masalah. Hampir seluruh mahasiswa aktif pada Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman merupakan Gen Z yang memiliki kekhawatiran dan kesulitan yang sama. Untuk meningkatkan keterampilan pemecahan masalah dan menghilangkan streotip yang melekat pada Gen Z, penulis mengadakan seminar berjudul "Exploring Gen Z’s Potential: Finding Career Paths and Developing Problem Solving Skills" menggunakan pendekatan DMAIC (Define, Measure, Analyze, Improve, Control). Kegiatan sosialisasi ini dilakukan secara online melalui zoom meeting pada tangal 11 mei 2024 dan mendapatkan 39 pendaftar. Seminar ini sukses dilaksanakan, dimana audiens mampu memahami perbedaan antara masalah dan keluhan sebagai langkah awal identifikasi masalah.
The Effect of Service Quality And Tourism Facilities on Visitor Satisfaction of Bamboe Wanadesa Balikpapan Tourism Enjelli, Sri Devi; Althalets, Fareis
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.3982

Abstract

This study investigates the influence of service quality and tourism amenities on tourist satisfaction at Bamboe Wanadesa Balikpapan. A quantitative approach using an associative methodology is the research methodology employed. The population of the study was visitors to Bamboe Wanadesa Balikpapan, with a target sample of 150 respondents. Multiple linear regression and correlation analysis were employed to test the hypothesis concerning the impact of service quality and tourism amenities on visitor satisfaction. Additionally, validity and reliability assessments of the research instrument were carried out. The study's findings show that service quality and tourism amenities have a major impact on visitor satisfaction, with service quality outweighing tourism facilities. This study concludes that both factors complement each other and contribute to improving the overall tourism experience. To ensure the sustainability of tourist destinations, it is important to improve parking facilities and food courts at Bamboe Wanadesa Balikpapan Tourism, it is recommended to expand the parking area, then it is necessary to harden the land using concrete or asphalt, installing a canopy can also be an additional option to protect vehicles from direct rain, improve the quality of parking management, and develop more complete and attractive food court facilities, if realized Bamboe Wanadesa Balikpapan Tourism can provide a better experience for its visitors. In addition, by conducting periodic evaluations and involving visitors in the decision-making process, it is hoped that appropriate and sustainable solutions can be created
Dampak Keberadaan Rumah Ulin Arya Sebagai Daya Tarik Wisata Terhadap Peningkatan Sosial Ekonomi (Studi Pada Masyarakat Bayur Kelurahan Sempaja Utara Samarinda) Kasmita; Fareis Althalets
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8014

Abstract

This study aims to analyze the impact of the existence of Rumah Ulin Arya, a nature-based tourist destination, on the socio-economic improvement of the surrounding community. The type of research used in the research is qualitative, data is obtained through data collection methods, namely observation, interviews, and direct documentation in the tourist environment of Rumah Ulin Arya. The informants in this study are the head of the local RT, tourism managers, and local communities. The results of the study show that the existence of Rumah Ulin Arya has an impact on the community, especially a positive impact on socio-economic improvement. The impact of social improvement is to increase the insight of visitors and the community related to Indonesian culture by holding traditional events, empowering local communities by including the community in certain events, and increasing population mobility by encouraging development development. Meanwhile, the impact of economic improvement is the opening of new jobs and people's income so that it can improve people's living standards to improve people's skills in business innovation. As well as increasing regional revenue, namely by contributing to PAD (Regional Original Revenue) through tax payments such as entertainment taxes and restaurant taxes which are carried out transparently and on time.
Pengaruh Kepuasan Konsumen Dan Promosi Penjualan Terhadap Keputusan Pembelian Ulang Produk MS Glow Di Kota Samarinda Tika Umilatul Muniroh; Fareis Althalets
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11852

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan konsumen dan promosi penjualan terhadap keputusan pembelian ulang produk MS Glow di Kota Samarinda. Penelitian ini menggunakan populasi seluruh masyarakat Kota Samarinda dengan kriteria pernah menggunakan produk MS Glow minimal 2 kali. Teknik pengambilan sampel yang digunakan dengan menggunakan Purposive sampling non propbability sampling sehingga diperoleh 110 orang. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan asosiatif. Peneliti menggunakan analisis regresi linier berganda, dengan kuesioner sebagai alat pengumpulan data. Data yang telah dikumpulkan dianalisis menggunakan SPSS. Hasil penelitian secara parsial terdapat pengaruh positif dan signifikan antara kepuasan konsumen dengan keputusan pembelian ulang. Secara parsial terdapat pengaruh positif dan signifikan antara promosi penjualan dengan keputusan pembelian ulang. Terdapat pengaruh secara simultan kepuasan konsumen dan promosi penjualan terhadap keputusan pembelian ulang.
Penerapan Corporate Social Responsibility (CSR) pada Industri Perhotelan: Studi Kasus CSR Hotel Horison Samarinda pada Yayasan Pelita Bunda Bawazier, Shahif; Althalets, Fareis
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 2 (2025): July 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i2.5892

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui motivasi CSR, praktik CSR, dan dampak dari praktik CSR di Hotel Horison Samarinda pada Yayasan Pelita Bunda. Jenis data yang digunakan adalah data primer dan sekunder. Data dikumpulkan dengan menggunakan wawancara dan dokumentasi. Analisis kualitatif digunakan untuk menganalisis data. Hasil dari penelitian ini adalah: 1) Motivasi Hotel Horison Samarinda dalam melaksanakan CSR pada Yayasan Pelita Bunda; 2) Jenis-jenis praktik CSR yang dilakukan Hotel Horison Samarinda pada Yayasan Pelita Bunda; 3) Dampak kegiatan CSR terhadap Hotel Horison Samarinda dan Yayasan Pelita Bunda.