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All Journal Biosfer: Jurnal Tadris Biologi Pedagogik : Jurnal Ilmiah Pendidikan dan Pembelajaran Fakultas Tarbiyah Unversitas Muhammadiyah Aceh Jurnal Kajian Informasi & Perpustakaan Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Jeumpa AMBARSA EduNaturalia: Jurnal Biologi dan Kependidikan Biologi Jurnal MIPA dan Pembelajarannya Depik Jurnal Ilmu-Ilmu Perairan, Pesisir dan Perikanan Narra X Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan ABDIMU: Jurnal Pengabdian Muhammadiyah Biosainsdik: Biologi Sains dan Kependidikan Jurnal Pengabdian Kepada Masyarakat
Aini, Qurratu
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Optimalisasi Pemasaran Digital Kombucha Kulit Nanas Bukit Merdeka Kabupaten Kutai Kartanegara Putra Agung , Ananda; Aini, Qurratu; Widiarta, I Putu Gede; Wahyuningtyas, Amalina Nur
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 6 (2026): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v1i6.1518

Abstract

Bukit Merdeka Village, located in Samboja Subdistrict, Kutai Kartanegara Regency, holds great potential in developing processed products based on pineapple. However, product marketing remains a major challenge, particularly in terms of utilizing digital technology. This community service program aimed to enhance the capacity of the local women’s group (Ibu PKK) in processing pineapple peels into kombucha beverages and marketing the products through digital platforms. A total of 15 participants, all members of the Ibu PKK group, actively participated in the activity. The method used was direct practice and small group discussions. The results showed a significant improvement for understanding of how to use digital platforms as promotional tools. In addition, the participants showed high enthusiasm for developing home-based businesses by utilizing organic waste such as pineapple peels. This program demonstrates the potential of combining local resource utilization with digital marketing skills to empower community-based entrepreneurship.
Co-Authors AA Sudharmawan, AA Afgan, Maulana Al Afifa, Zulaika Nur Amiren, Muslim Azhar Amsal Basmi, Basmi Emilia Rahma, Deniar Fadhila, Arif Fadhillah, Nada Fairuz Yusoff, Siti Fajriah, Nadya Fajriah Fajriana, Nurul Fathurrohman, Ilham Fauzi, Tio R. Hasanah, Amalia Manja, Manja Maria Ulfa Mauizah Hasanah Meutia Zahara Mirza, Ira Muhammad Afif Muslim Muslim Mustanir Mustanir Nurdin Nurdin Paka Alya Rinando, Jalu Pratiwi, Windi Prijana Prijana Putra Agung , Ananda Rizki, Cut Novrita Safrida Safrida Sakhiri, Dhani Saleha Rodiah Sugeng Utaya Suharno Zen Suhendra, Teguh Sulaiman, Kabir Alabi Suwarniati Suwarniati, Suwarniati Thamrin, Micko Martha Ulia Hanum, Ulia Utami, Cut Shaila Veriska, Popi Mai Wahyuningtyas, Amalina Nur Widiarta, I Putu Gede Zacky, Achmad Zakiyah, Miftahuz Zidan Malik, Muhammad Zikra Zikra