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All Journal MediaTor: Jurnal Komunikasi Jurnal RISA Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) KOMUNIKATA57 Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Cyber PR Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Pustaka Dianmas International Journal of Law and Society Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Dinamika Ilmu Komunikasi Brand Communication
Citra Eka Putri
Universitas Prof. Dr. Moestopo (Beragama)
Humanities Civil Engineering, Building, Construction & Architecture Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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FENOMENA MEMANCING KESEDIHAN DI MEDIA SOSIAL (SADFISHING) PADA LITERASI DIGITAL REMAJA Hamzah, Radja Erland; Putri, Citra Eka
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2290

Abstract

The phenomenon of sadfishing has created a new trend for social media users in Indonesia, where each user seems to have an urge to show his sadness in order to attract sympathy from many people on social media. The act of sadfishing has an impact on the mental health of the perpetrators, including children and adolescents. Lots of Sadfishing content seems to be a common reaction for someone who is going through a difficult time or pretending to be having a difficult time to get viral on social media. This study aims to explain how  to  digital literacy for social media users can change public opinion in limiting themselves from the sadfishing phenomenon on social media. The type of research used is descriptive qualitative, with a case study method and data collection techniques by interviewing several high school students and university students in Jakarta. The results of the study found that the audience is in the position of The Dominant-Hegemonic Position or the audience is in a position to accept that digital literacy is able to educate and change the opinions of social media users, especially among teenagers to avoid the phenomenon of provoking sadness on social media.
Pengaruh Social Media Marketing Instagram @erigostore Terhadap Minat Beli Melalui Brand Awareness Muhammad, Ananda Rendy; Meliala, Yos Horta; Putri, Citra Eka
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 1 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i1.5456

Abstract

Social Media Marketing (SMM) telah menjadi strategi utama dalam pemasaran digital, terutama melalui platform seperti Instagram. Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing terhadap minat beli dengan brand awareness sebagai variabel mediasi pada akun Instagram @erigostore. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data regresi dan uji mediasi. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh signifikan terhadap minat beli baik secara langsung maupun melalui brand awareness sebagai variabel mediasi. Implikasi dari penelitian ini menegaskan pentingnya strategi pemasaran digital yang optimal guna meningkatkan kesadaran merek dan konversi penjualan.
Implementasi Social Media Optimization (SMO) Bagi Perusahaan Swasta di Jakarta Putri, Citra Eka
Jurnal Pustaka Dianmas Vol 2, No 2 (2022)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v2i2.2498

Abstract

SMO (Social Media Optimization) is one of the methods used to increase online traffic targeted at social media activities. SMO is one way for SMM (Social Media Marketing) to attract visitors through social media activities. But unfortunately the management of social media by utilizing SMO is still not ideal among many social media managers, especially business owners in Indonesia. The purpose of this activity is to provide training for companies that focus on managing social media among private companies in Jakarta to be able to improve the optimization and performance of their social media. The material presented is related to how to optimize social media, create SMO strategies, focus on visuals on social media, optimize profiles, optimize content, optimize hashtags, create content production timelines, monitor social media performance, utilize social media insight metrics and optimize human resources by creating KPI managers. social media. The results of this training social media managers are able to understand how to optimize social media, be able to directly manage and create quality product content, understand and understand reading social media graphics, be able to make progress reports or insights on social media, and manage social media professionally able to create product content timelines on social media.
Komunikasi Pemasaran JBL Indonesia Untuk Mempertahankan Kesadaran Merek Melalui Media Sosial Instagram Debora, Veronica Indri Palupi; Putri, Citra Eka; Arief, Muminto
Hybrid Advertising Journal: Publication for Advertising Studies Vol 4, No 1 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang dilakukan oleh JBL Indonesia melalui media sosial Instagram dalam mempertahankan kesadaran merek (brand awareness). Di tengah persaingan industri audio yang semakin kompetitif, penggunaan media sosial sebagai alat komunikasi pemasaran menjadi krusial. Penelitian ini menggunakan pendekatan kualitatif dengan paradigma post-positivisme, di mana data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa JBL Indonesia menerapkan strategi pemasaran terintegrasi dengan pendekatan 360 derajat, mencakup konten visual menarik, pemanfaatan fitur-fitur Instagram seperti stories, reels, dan live, serta penggunaan iklan berbayar secara konsisten. Strategi ini bertujuan membangun hubungan emosional dengan konsumen, meningkatkan interaksi, dan mempertahankan loyalitas terhadap merek. Temuan ini menunjukkan bahwa pemanfaatan media sosial yang tepat dapat menjadi strategi efektif dalam mempertahankan eksistensi merek di tengah perubahan tren digital.
Pembentukan Identitas Budaya Pada Anak Budaya Ketiga (Third Culture Kids) Abraham, Rivaldo; Hamzah, Radja Erland; Putri, Citra Eka
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 6, No 2 (2024): Juni 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v6i2.4156

Abstract

Penelitian ini bertujuan untuk melihat bagaimana perbedaan nilai dan budaya yang dialami ketiga anak dalam membentuk identitas budaya pada dirinya dan bagaimana proses panjang yang mereka alami hingga berhasil mendefinisikan identitas budaya yang melekat pada dirinya. Penelitian ini menggunakan metode pendekatan deskriptif kualitatif dengan metode penelitian studi kasus. Wawancara dan observasi dilakukan sebagai teknik pengumpulan data yang diperlukan. Teknik analisis data digunakan dengan cara reduksi data, triangulasi, dan penarikan kesimpulan. Hasil dari penelitian ini adalah komunikasi antar budaya dapat menjadi “alat” atau media untuk menciptakan identitas budaya pada anak budaya ketiga. Sepanjang proses pemaknaan dengan nilai-nilai dan budaya yang dilakukan oleh anak budaya ketiga menjawab bagaimana cara belajar bahasa atau adat istiadat sekitar merupakan cara mudah untuk berbaur. Anak budaya ketiga melakukan proses komunikasi antar budaya dengan lingkungan tempat tinggalnya yang beragam. Dari berbagai budaya yang ditemui, akhirnya menghasilkan sebuah identitas budaya bagi dirinya. Identitas budaya tersebut merupakan integrasi dari berbagai budaya yang ditemuinya
Digital Literacy and Positive Bystander Intervention in Preventing Adolescent Cyberbullying Hamzah, Radja Erland; Putri, Citra Eka; Saifulloh, Muhammad; Pranawukir, Iswahyu
International Journal of Law and Society Vol 4 No 2 (2025): International Journal of Law and Society (IJLS)
Publisher : NAJAHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59683/ijls.v4i2.172

Abstract

The rapid growth of internet technology and social media penetration in Indonesia increases the risk of cyberbullying among adolescents. Therefore, digital literacy-based interventions and positive bystander empowerment are needed to build a safe and empathetic digital culture. This study aims to design a digital literacy-based communication model for positive bystander interventions in preventing cyberbullying among adolescents in Jakarta, West Java, and North Sumatra, taking into account variations in digital exposure and sociocultural contexts. The research method used a naturalistic qualitative approach with a descriptive case study, collecting primary data through observation, in-depth interviews, and Focus Group Discussions (FGDs), as well as secondary data from documentation and literature. The FGD results indicate that digital literacy is key to shaping adolescents' proactive attitudes. In Medan, participants who had not previously received digital literacy training demonstrated high enthusiasm, awareness of social media, and courage to oppose cyberbullying in line with Batak cultural values. In Depok, participants acknowledged the importance of digital literacy, but limited parental and teacher supervision limited their involvement. In Jakarta, adolescents were more rationally mature, but apathy, urban behavior, and minimal community supervision limited the implementation of interventions. Overall, digital literacy improved adolescents' ability to assess information, understand ethical consequences, and act constructively in the face of cyberbullying. The research yielded an interactive communication model that positions adolescents as active participants, strengthens ethical skills and courage, and encourages engagement with peers, families, schools, and digital platforms to create a proactive cyberbullying prevention ecosystem. Future research is recommended to test the model's effectiveness on a larger scale and conduct longitudinal evaluations of online prosocial behavior.
Literasi Digital Bagi Remaja di DKI Jakarta pada Fenomena Display of Violence di Media Sosial Putri, Citra Eka; Hamzah, Radja Erland
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.4155

Abstract

This research aims to provide an understanding of digital literacy to the wider community, especially to teenagers who use social media in DKI Jakarta so that they become agents of change from the dangers of the display of violence phenomenon (indulging in acts of violence on social media) to become positive intervention Bystanders who can exercise control. social media by observing the situation and being able to act firmly to help and stop all forms of violence on social media. The research method used is a case study, a type of qualitative descriptive research. Data collection techniques were done through observation, interviews, and document study. The results of the research show that the implementation of digital display of violence literacy among high school students in Jakarta is by looking at data which shows that teenage netizens in Indonesia still do not make positive comments or dare to speak up on social media regarding many things, including the issue of violence as part of bystander intervention. positive, there is a need for collaboration between the government and teaching staff, especially lecturers, to actively carry out digital literacy among teenagers.
Pemanfaatan Media Sosial Instagram @divisihumaspolri Sebagai Media Iklan Layanan Masyarakat Putri, Citra Eka; Hamsinah, Hamsinah; Arsyilla, Nadia
Jurnal Cyber PR Vol 4, No 1 (2024)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/cyberpr.v4i1.4216

Abstract

Polri memanfaatkan media sosial salah satunya instagram sebagai satuan kerja humas di Polri untuk memberikan informasi terbaru kepada masyarakat khususnya dengan iklan layanan masyarakat Polri maupun informasi lainnya. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data yang dilakukan adalah observasi, wawancara dan dokumentasi sebagai salah satu cara untuk mengumpulkan data pada penelitian pemanfaatan media sosial instagram sebagai media iklan layanan masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pemanfaatan media sosial instagram @divisihumaspolri sebagai media iklan layanan masyarakat. Hasil dari penelitian ini menunjukkan bahwa media sosial instagram memiliki banyak manfaat bagi kegiatan kerja humas Polri. Pemanfaatan media sosial instagram yang dilakukan oleh Divisi Humas Polri telah berjalan dengan baik dan dimanfaatkan dengan sebaik-baiknya oleh Divisi Humas Polri yang berisikan tentang iklan layanan Masyarakat, kegiatan-kegiatan yang dijalankan oleh Polri dan informasi tambahan lainnya yang diinformasikan melalui salah satu akun resmi media sosial Divisi Humas Polri yaitu instagram.
Pemahaman Gen Z terhadap Testimoni Digital dalam Storytelling Instagram Farhan, Muhamad; Achmad, Ardan; Putri, Citra Eka
Jurnal Cyber PR Vol 5, No 2 (2025)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/cyberpr.v5i2.6722

Abstract

This study aims to analyze Generation Z’s perceptions of digital testimonials used in Nee’s Coffee’s Instagram storytelling strategy. As a generation that is highly immersed in social media, Generation Z tends to prioritize authenticity, emotional closeness, and the real experiences of other users when evaluating a brand. Unlike previous studies that primarily emphasize the role of influencers or paid advertising in shaping audience trust on social media, this study specifically highlights how digital testimonials based on authentic user experiences, presented through Instagram storytelling, shape Generation Z’s understanding and perceptions of brand credibility. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews with the owner, employees, and Generation Z consumers, supported by observations of Instagram content and documentation of digital activities. The findings indicate that digital testimonials conveyed through Instagram storytelling play an important role in shaping Generation Z’s positive perceptions of brand credibility, emotional appeal, and consumption experience. Testimonials that are authentic, use personal language, and are supported by visual narratives are perceived as more convincing and relevant. In addition, user-generated content encourages the formation of digital word-of-mouth communication and increases audience engagement. This study confirms that digital testimonials within social media storytelling represent an effective communication strategy for reaching and building relationships with Generation Z.
NILAI ARSITEKTUR DALAM PENGGOLONGAN PELESTARIAN BANGUNAN KOLONIAL STUDI KASUS : GEDUNG KARESIDENAN BOGOR Eka Putri, Citra; Karyadi Kusliansjah, Yohanes; Dibyo Hartono, Harastoeti
Jurnal Riset Arsitektur Vol 6 No 02 (2022): RISET ARSITEKTUR "RISA"
Publisher : Program Studi Arsitektur, Fakultas Teknik, Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/risa.v6i02.5724.111-127

Abstract

Abstract - The Bogor Karesidenan Building is one of the colonial architectural heritage buildings located around the Bogor Palace and Botanical Gardens. Registered as one of the cultural heritage buildings of the 24 buildings that have been determined by the Mayor of Bogor based on PERMENBUDPAR NO. PM.26/PW.007/MKP/2007. This building is located in a government and service trade area, causing many modern buildings to be built around the Bogor Karesidenan Building in line with the development of Bogor City. Changes that exist in cultural heritage buildings as a form of adaptation to these developments cannot be avoided, especially in existing colonial heritage buildings. There has not been a classification in the Bogor City Regional Regulation, so efforts to maintain the authenticity of cultural heritage buildings will be difficult where class classification is very important in the context of building conservation. One of the efforts that can be done to prevent these changes is to determine the classification of preservation in the Bogor Karesidenan Building. This study aims to identify and analyze the shape of the architectural visual and spatial character by looking at the shape of the elements in the building to determine the classification of building preservation. This research is a form of qualitative research using descriptive data analysis methods, comparative methods to compare the forms of existing building elements and classification methods to determine the classification of building preservation. From the results of a descriptive analysis of the spatial elements and visual elements of the building, the Bogor Karesidenan Building is included in the Class A building, because the assessment of the authenticity of the building is more dominant than the assessment of changing elements. This research is only limited to architectural values ​​that become architectural data, as for determining this building to be classified as a cultural heritage building, a similar academic study is needed from other aspects related to structural, mechanical and electrical data and environmental planning. Keywords: preservation, classification, cultural heritage, Bogor Karesidenan Building
Co-Authors Abraham, Rivaldo Adiella Yankie Lubis Adinda Prily Alfan Bachtiar Ardan Achmad Arief, Muminto Arsyilla, Nadia Debora, Veronica Indri Palupi Dibyo Hartono, Harastoeti Eni Kardi Wiyati Fizzy Andriani Giffari, Muhammad Ferdian Hamsinah Hamsinah, Hamsinah Iswahyu Pranawukir Kusliansjah, Yohanes Karyadi Muhamad Farhan Muhammad Hafif Rafi Andhika Muhammad Iqbal Alif Oktrianda Muhammad Saifulloh Muhammad, Ananda Rendy Mukka Pasaribu Novita Damayanti R. Rama Adhypoetra Radja Erland Hamzah Ridha Gameli Sitompul Sadono, Wahyu Sri Septariani, Aisyah Dwina Toruan, Rialdo Rezeky M. L. Wahyu Srisadono Yos Horta Meliala