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Pengaruh Promo Gratis Ongkos Kirim, Iklan, Dan Celebrity Endorsement Terhadap Keputusan Pembelian Dia, Maulud; Zakariya, Novie Andriani
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.4.24

This study aims to determine the effect of free shipping promos, advertisements, and celebrity endorsements on purchasing decisions. The influence to be proven is the effect of each independent variable on the dependent variable. This type of research is survey research, namely research that obtains data from a place naturally (not artificially) by distributing questionnaires, interviews, and so on. In this study, a sample of 53 respondents was obtained through an online questionnaire. Sampling uses a non-probability sampling technique which refers to judgment sampling which indicates sampling by selecting the subject in the most preferred place or in the best position to convey the required information. The research technique uses SPSS version 17. The results of this study indicate that free shipping promotions have an effect but not significant, which means they have no effect on purchasing decisions, advertising has no significant effect on purchasing decisions, and celebrity endorsements have no effect. and not significant. Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh dari promo gratis ongkos kirim, iklan, dan celebrity endorsement terhadap keputusan pembelian. Pengaruh yang ingin dibuktikan ialah pengaruh setiap variabel independenterhadap variabel dependen. Jenis penelitian ini adalah penelitian survei, yaitu penelitian yang mendapatkan data dari suatu tempat secara alamiah (bukan buatan) bisa dengan cara mengedarkan kuesioner, wawancara, dan sebagainya. Pada penelitian ini me mpergunakan sampel sebanyak 53 responden yang didapatkan melalui penyebaran kuesioner secara online. Pengambilan sampel menggunakan teknik non-probability sampling yang mengacu pada judgement sampling yang menandakan pengambilam sampel dengan memilih subjek di tempat yang paling disukai atau di posisi yang paling baik untuk menyampaikan informasi yang diperlukan. Teknik penelitian mengunakan SPSS versi 17. Hasil dari penelitian menunjukkan bahwa promosi gratis ongkos kirim berpengaruh tapi tidak signifikan yang berarti tidak berpengaruh terhadap keputusan pembelian, iklan tidak berpengaruh secara signifikan terhadap keputusan pembelian, dan celebrity emdorsement tidak berpengaruh dan tidak signifikan.

MANAJEMEN RESIKO DI ORGANISASI PELITA PRABU PADA PROGRAM MAKAN PAGI BERGIZI Wardani, Intan; Kamalia, Luthfiyatul; Zakariya, Novie Andriani
Jurnal Warta Dharmawangsa Vol 19, No 1 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i1.5349

Penelitian ini bertujuan untuk menganalisis implementasi manajemen risiko dalam pelaksanaan program "Makan Pagi Bergizi" yang dilaksanakan oleh organisasi Pelita Prabu, dengan menggunakan kerangka kerja ISO 31000. Fokus utama dari penelitian ini adalah untuk mengidentifikasi dan mengevaluasi risiko yang terhubung dengan program tersebut, serta memberikan saran mitigasi guna memastikan kelancaran program dan peningkatan kesehatan masyarakat, khususnya di kalangan anak-anak sekolah. Metode yang digunakan dalam penelitian ini meliputi observasi langsung, wawancara dengan koordinator Pelita Prabu, serta analisis dokumen terkait. Pendekatan kualitatif diterapkan untuk mengidentifikasi area yang perlu diperbaiki dan menyusun rekomendasi perbaikan sesuai dengan pedoman ISO 31000. Hasil penelitian menunjukkan bahwa risiko utama yang dihadapi oleh Pelita Prabu mencakup rendahnya kedisiplinan anggota organisasi, keterbatasan fasilitas posko makanan, dan ketidakpuasan penerima makanan. Penilaian risiko yang dilakukan berdasarkan ISO 31000 menunjukkan tingkat risiko tinggi pada kedisiplinan anggota dan keterbatasan posko makanan, sedangkan ketidakpuasan penerima makanan dikategorikan sebagai risiko sedang. Untuk mitigasi risiko, disarankan untuk memperkuat peraturan terhadap anggota, menambah jumlah posko makanan, dan meningkatkan kualitas pelayanan kepada penerima makanan. Selain itu, disarankan untuk melakukan pemantauan secara rutin dan evaluasi guna memastikan kelangsungan dan efektivitas program. Penerapan manajemen risiko yang tepat diharapkan dapat meningkatkan efisiensi operasional serta mendukung kesuksesan program "Makan Pagi Bergizi", yang pada gilirannya berkontribusi pada peningkatan produktivitas dan kesehatan masyarakat.

Model Budaya Risiko melalui ISO 31000 di Pondok Pesantren: Pendekatan Strategis Azryan, Muhammad Irfan; Hidayah, Nur Lailatul; Zakariya, Novie Andriani
Mapendis: Jurnal Manajemen Pendidikan Islam Vol 2 No 2 (2024): Islamic Education Managemen
Publisher : Fakultas Tarbiyah Dan Dakwah Institut Agama Islam An-Nawawi Purworejo

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This study explores the implementation of ISO 31000-based risk management at Pondok Pesantren Al Jihad Surabaya and its integration with Islamic values. A qualitative descriptive-explorative method was employed, utilizing in-depth interviews and field observations to collect data. The findings indicate that adopting ISO 31000 enhances operational and financial risk awareness, while the inclusion of Islamic principles, such as honesty and fairness, reinforces ethical and resilient organizational practices. This research concludes with the development of a hybrid risk management model, combining ISO 31000 standards and Islamic values, which is particularly relevant for nonprofit religious organizations.

Implementasi Transparansi Laporan Keuangan melalui Media Sosial Instagram pada LAZISNU Wonocolo Surabaya Novie Andriani Zakariya; Nur ViVi Fidyaningrum; Nur Hayati Sufi; Salma Nabila; Razan Rafi Nashifan
MAMEN: Jurnal Manajemen Vol. 4 No. 1 (2025): Januari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i1.4437

Distribution of funds at zakat institutions such as LAZISNU Wonocolo Surabaya is often faced with challenges of transparency and accountability, which can affect donor loyalty. it is important to implement practices that can increase donor confidence in fund management. This research aims to analyze the implementation of transparent and accountable fund distribution and its impact on donor loyalty at LAZISNU Wonocolo Surabaya. This research uses a descriptive approach with data collected through in-depth interviews with LAZISNU managers and donors, as well as analysis of documents related to fund distribution. The research results show that the implementation of transparency in financial reports and open communication with donors significantly increases donor trust and loyalty. Accountability in the use of funds also contributes to positive perceptions of donors towards the institution. It can be concluded that the application of the principles of transparency and accountability in the distribution of funds at LAZISNU Wonocolo Surabaya plays an important role in increasing donor loyalty. The recommendation for institutions is to continue to improve this practice in order to strengthen relationships with donors and support the sustainability of social programs.

TRANSPARANSI DAN TANTANGAN LAPORAN KEUANGAN DI PIMPINAN RANTING IKATAN PELAJAR NAHDLATUL ULAMA SIDOARJO Putra, Alvine Syahrengga; Amrulloh Achmad Amin; Elfira Diah Asmawardani; Khafila Roudhotul Jannah; Sahrani, Lutfia; Audya, Meilynda Triana; Kholilulloh, Moch. Wildan; Safaro, Uci Silviatus; Zakariya, Novie Andriani
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/72pg5a33

This research aims to analyze the transparency of financial reports at PR. IPNU Desa Pepe Sidoarjo. Using a descriptive qualitative method, data was collected through semi-structured interviews, observation, and documentation. The results of this study indicate that PR. IPNU has implemented regular financial records, both manually through cash books and digitally with spreadsheets. All transactions are also supported by complete evidence that shows their commitment to the transparency of their financial reports.

Implementasi Etika Bisnis Islam pada Karyawan di Travel Umroh & Haji PT. Permata Zain Al Miftah Surabaya Faizatur Rachmaniah; Novie Andriani Zakariya
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Penelitian ini bertujuan untuk mengkaji implementasi etika bisnis Islam pada karyawan di Travel Umroh & Haji PT. Permata Zain Al Miftah Surabaya yang berkomitmen memberikan pelayanan terbaik bagi para tamu Allah. Penelitian ini menggunakan pendekatan kualitatif dan deskriptif, dengan data yang dikumpulkan melalui observasi dan wawancara. Hasil penelitian menunjukkan bahwa nilai-nilai Islam tercermin kuat dalam visi Travel Umroh & Haji PT. Permata Zain Al Miftah Surabaya sebagai khadimul haramain (pelayan dua tanah suci), serta misi mengajak umat Islam menunaikan ibadah umroh dan berkunjung ke makam Rasulullah SAW. Etika bisnis Islam ditanamkan melalui budaya kerja harian seperti membaca Al- Qur’an sebelum aktivitas, pembiasaan, silaturahmi, serta sikap amanah, jujur, dan tanggung jawab dalam melayani jama’ah. Perusahaan juga mengelola keuangan dengan prinsip transparansi melalui tabungan atas nama jama’ah sendiri, serta menjunjung tinggi adab Islam dalam menghadapi komplain dan kritik. Travel Umroh & Haji PT. Permata Zain Al Miftah Surabaya juga aktif memberikan pelatihan dan melibatkan ustadz pembina untuk meningkatkan kualitas spiritual dan profesionalisme karyawan. Sistem rekrutmen menekankan penilaian akhlak dan integritas. Temuan ini menunjukkan bahwa praktik bisnis yang dilandasi nilai-nilai Islam dapat membentuk pelayanan yang profesional, beretika, dan penuh keberkahan.

Analisis Risiko Di Lemabaga Amil Zakat Infaq Dan Shadaqah Nahdatul Ulama Surabaya Menggunakan Metode ISO 31000 Faruk, Royan Umar; almaliki, mohammad syauqi; Mufidah, Zulfatul; Zakariya, Novie Andriani
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 16 No 2 (2023): Juli-Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v16i2.255

Penelitian ini mengkaji jenis-jenis risiko yang dihadapi oleh LAZISNU Surabaya, dengan fokus pada identifikasi dan analisis risiko untuk meningkatkan manajemen dan mitigasi risiko di sektor ini. Pokok permasalahan yang dibahas meliputi risiko yang dihadapi oleh LAZISNU Surabaya dalam risiko keuangan, strategis, operasional, dan reputasi. Tujuan penelitian adalah untuk mengidentifikasi berbagai jenis risiko dan memberikan rekomendasi strategis untuk mengelolanya. Metode yang digunakan adalah analisis kualitatif dengan teknik wawancara mendalam dan survei untuk mengidentifikasi risiko. Analisis data dilakukan melalui pendekatan fenomenologis dengan menggunakan kerangka kerja ISO 3100. Hasil penelitian ini menemukan bahwa (1) terdapat 4 risiko dalam LAZISNU Surabaya, yaitu risiko fluktuasi nilai dana zakat dan sedekah, risiko transparansi dalam pelaporan keuangan, risiko dalam ketergantungan pada pihak ketiga untuk teknologi inovatif, dan risiko dalam keterbatasan sumber daya manusia, (2) manajemen risiko di LAZISNU Surabaya perlu dilakukan dengan baik berdasarkan Kerangka ISO 31000, (3) pengendalian risiko di LAZISNU Surabaya dengan kategori tertinggi, yang dapat dilakukan dengan membuat sistem teknologi internal yang dapat beroperasi secara mandiri. Kata Kunci: Manajemen risiko, jenis risiko, organisasi nonprofit

Determinant of Moslem Consumer Purchasing Decisions at Mixue Franchise in Sidoarjo City East Java Ula, Barokatur Rizkiyatul; Zakariya, Novie Andriani
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 16, No 1 (2024)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/alamwal.v16i1.18432

This study analyzes the factors that influence purchasing decisions in the Sharia market, both partially and simultaneously. Partially, the study examines the influence of price, product variety, taste, and location on purchasing decisions. Simultaneously, research looks at the combined effects of these factors. The method used is quantitative with an associative research model, as well as a purposive sampling technique to select respondents according to Sharia market criteria. The research results show that price (p = 0,011), product variety (p = 0,043), and location (p = 0,018) have a significant effect on purchasing decisions, while taste (p = 0.562) has no significant effect. Overall, all these factors significantly influence purchasing decisions (p = 0,000). These findings emphasize the importance of Sharia principles in pricing, product variety, and location in improving consumer purchasing behavior in Islamic markets.This study analyzes the factors that influence purchasing decisions in the Sharia market, both partially and simultaneously. Partially, the study examines the influence of price, product variety, taste, and location on purchasing decisions. Simultaneously, research looks at the combined effects of these factors. The method used is quantitative with an associative research model, as well as a purposive sampling technique to select respondents according to Sharia market criteria. The research results show that price (p = 0,011), product variety (p = 0,043), and location (p = 0,018) have a significant effect on purchasing decisions, while taste (p = 0.562) has no significant effect. Overall, all these factors significantly influence purchasing decisions (p = 0,000). These findings emphasize the importance of Sharia principles in pricing, product variety, and location in improving consumer purchasing behavior in Islamic markets.

ANALISIS MANAJEMEN RISIKO PADA ORGANISASI IKATAN MAHASISWA MUHAMMADIYAH MENGGUNAKAN METODE ANALISIS RISIKO ISO 31000 Riza, Aninda Celina Alya; Azzahra, Alda Yasfa; Rochman, Candra Bagus Ainur; Zakariya, Novie Andriani; Aninda Celina Alya Riza; Alda Yasfa Azzahra; Candra Bagus Ainur Rochman; Novie Andriani Zakariya
Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Vol 7 No 1 (2024): Juni
Publisher : Sekolah Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52833/masjiduna.v7i1.165

The Muhammadiyah Student Association (IMM) at the State Islamic University of Sunan Ampel Surabaya (UINSA) was established in 1989 and expanded from three to five branches in 1992 following the merger of several faculties. Despite this growth, IMM often faces organizational challenges, including issues related to communication, collaboration, and financial dependency. This study aims to explore the application of ISO 31000-based risk management at IMM UINSA. The primary goal is to understand the obstacles, challenges, and opportunities for improvement in risk management within this organization to enhance its sustainability and success in the future. The research adopts a qualitative approach, utilizing in-depth interviews and participatory observation methods. Interviews were conducted with IMM members and leaders to identify the main risks faced, while participatory observation was used to evaluate the application of ISO 31000-based risk management principles. The findings of the study identify three main risks: low communication effectiveness leading to misunderstandings and conflicts among members, emotional challenges that hinder collaboration and team spirit, and financial dependency on Muhammadiyah, which could lead to financial instability. To address these risks, proactive and adaptive risk management strategies are recommended, including strengthening communication, team-building activities, and diversifying funding sources. With these insights and strategies, IMM can enhance the organization's sustainability and success in the future.

ANALISIS MANAJEMEN RISIKO PADA ORGANISASI IKATAN MAHASISWA MUHAMMADIYAH MENGGUNAKAN METODE ANALISIS RISIKO ISO 31000 Riza, Aninda Celina Alya; Azzahra, Alda Yasfa; Rochman, Candra Bagus Ainur; Zakariya, Novie Andriani; Aninda Celina Alya Riza; Alda Yasfa Azzahra; Candra Bagus Ainur Rochman; Novie Andriani Zakariya
Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Vol 7 No 1 (2024): Juni
Publisher : Sekolah Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52833/masjiduna.v7i1.165

The Muhammadiyah Student Association (IMM) at the State Islamic University of Sunan Ampel Surabaya (UINSA) was established in 1989 and expanded from three to five branches in 1992 following the merger of several faculties. Despite this growth, IMM often faces organizational challenges, including issues related to communication, collaboration, and financial dependency. This study aims to explore the application of ISO 31000-based risk management at IMM UINSA. The primary goal is to understand the obstacles, challenges, and opportunities for improvement in risk management within this organization to enhance its sustainability and success in the future. The research adopts a qualitative approach, utilizing in-depth interviews and participatory observation methods. Interviews were conducted with IMM members and leaders to identify the main risks faced, while participatory observation was used to evaluate the application of ISO 31000-based risk management principles. The findings of the study identify three main risks: low communication effectiveness leading to misunderstandings and conflicts among members, emotional challenges that hinder collaboration and team spirit, and financial dependency on Muhammadiyah, which could lead to financial instability. To address these risks, proactive and adaptive risk management strategies are recommended, including strengthening communication, team-building activities, and diversifying funding sources. With these insights and strategies, IMM can enhance the organization's sustainability and success in the future.

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