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Journal : Mudabbir

Perilaku Konsumtif dalam Belanja Online Memasuki Era 5.0 dalam Perspektif Manajemen dan Nilai-Nilai Islam Agustina, Latifah Agustina; Leni, Leni Kirani; Moh. Ilham; Novie Andriani Zakariya
Mudabbir: Jurnal Manajemen Dakwah Vol. 4 No. 2 (2023)
Publisher : UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/mudabbir.v4i2.8902

Abstract

The development of the era of society 5.0 has changed the way consumers interact and shop through media. Online shopping is a favorite of the community to meet needs. Among college students, online shopping has become a daily habit and necessity. This research focused on the consumptive behavior of UIN Sunan Ampel Surabaya students with a management perspective and Islamic values. The method used involves collecting qualitative data through observation, interviews, and documentation, with descriptive data analysis, a method used to analyze data by describing or describing the collected data. The results of this study show that UIN Sunan Ampel Surabaya students consider online shopping as an informative, stable price, and flexible way to shop. Although from the point of view of management and Islamic values, their behavior tends not to be in accordance with needs because it prioritizes wants.Keywords: Consumer Behavior, Online Shopping, Management, Islamic Values.
PENGARUH HARGA, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI UINSA MART Rohadatul, Cendikia; Zakariya, Novie Andriani
Mudabbir: Jurnal Manajemen Dakwah Vol. 5 No. 1 (2024)
Publisher : UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/mudabbir.v5i1.9890

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh harga, lokasi, dan kualitas pelayanan terhadap keputusan pembelian di UINSA Mart. Penelitian ini menggunakan metode kuantitatif. Kuesioner disebarkan melalui google form kepada mahasiswa Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya sebanyak 96 responden. Hasil penelitian ini menunjukkan bahwa harga berpengaruh terhadap keputusan pembelian mahasiswa di UINSA Mart. Lokasi tidak berpengaruh terhadap keputusan pembelian mahasiswa di UINSA Mart. Kualitas pelayanan tidak berpengaruh terhadap keputusan pembelian mahasiswa di UINSA Mart. Sedangkan, harga, lokasi, dan kualitas pelayanan berpengaruh terhadap keputusan pembelian mahasiswa di UINSA Mart secura simultan.