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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Journal The Winners Binus Business Review Primanomics : Jurnal Ekonomi & Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Madaniya Jurnal Ekonomi BISMA (Bisnis dan Manajemen) Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Bisnis Inovatif dan Digital
Irantha Hendrika Kenang
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENDAMPINGAN WIRAUSAHA MUDA UNTUK MEMBANGUN USAHA MIKRO KECIL DAN MENEGAH (UMKM) DI PROVINSI BALI Br Sitepu, *Sri Nathasya; Teguh, Monika; Sienatra, Krismi Budi; Kenang, Irantha Hendrika
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i3.50220

Abstract

Pendampingan wirausaha muda diberikan kepada 25 orang generasi milenial dan 25 orang generasi Z yang tinggal di Provinsi Bali. Tujuan pendampingan mempersiapkan unit usaha bagi wirausaha muda dan menciptakan lapangan kerja baru bagi penduduk di Provinsi Bali. Klasifikasi unit usaha yang akan mendapatkan pendampingan adalah unit usaha mikro, kecil dan menegah (UMKM). Kegiatan pendampingan akan dilakukan dengan cara online dan offline. Pendampingan online berisi pemberian materi entrepreneurship dan manajemen usaha. Pendampingan offline dilakukan degan cara cross check dan mentoring unit usaha yang dijalankan wirausaha muda. Hasil kegiatan pendampingan wirausaha muda dengan sistem online memberikan manfaat non-ekonomi yaitu: 1) pemahaman entrepreneurship, 2) menumbuhkan motivasi, 3) peningkatan rasa percaya diri, 4) pemahaman konsep manajamen usaha, 5) saran praktis serta teknis untuk mengola unit usaha. Pendampingan offline berhasil memberikan manfaat ekonomi berupa: 1) menciptakan unit bisnis baru, 2) tambahan pendapatan dari profit usaha, 3) menciptakan lapangan kerja baru. Young entrepreneurial assistance is given to 25 millennials and 25 gen Z people living in Bali Province. The purpose of mentoring is to prepare business units for young entrepreneurs and create new jobs for residents in Bali Province. The classification of business units that will receive assistance is micro, small, and medium enterprises (MSMEs). Mentoring activities will be carried out online and offline. Online assistance contains entrepreneurship and business management materials. Offline assistance is carried out by cross-checking and mentoring business units run by young entrepreneurs. The results of mentoring young entrepreneurs with an online system provide non-economic benefits including: 1) understanding entrepreneurship, 2) fostering motivation, 3) increasing self-confidence, 4) understanding the concept of business management, and 5) practical and technical advice for managing business units. Offline assistance has succeeded in providing economic encouragement in the form of 1) creating new business units, 2) additional income from business profits, and 3) creating new jobs.
PEMBELAJARAN ENTREPRENEURSHIP GUNA MENUMBUHKAN INTENSI BERWIRAUSAHA PADA SISWA SISWI SMA TRIKARYA SURABAYA Tjandra, Aurelia Sugita; Kenang, Irantha Hendrika; Setiajie, Stefanie Jesselyn; Himawan, Rossella Lianna; Poogoh, Britney Sherleen
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 5 No. 1 (2023): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v5i1.3623

Abstract

Pendidikan entrepreneurship harus diajarkan sedari dini mengingat fakta di lapangan yang menunjukkan peningkatan jumlah pengangguran dan keterbatasan lapangan pekerjaan. Salah satu cara untuk mengatasi masalah tersebut adalah melalui pembelajaran entrepreneurship. Siswa di SMA Tri Karya diajarkan cara memulai sebuah bisnis yang berfokus pada identifikasi masalah yang ada di masyarakat sekitar mereka, kebutuhan yang timbul dari permasalahan tersebut hingga peluang bisnis yang tercipta. Metode menggunakan studi kasus yang kemudian dieksplorasi oleh siswa dan diakhiri dengan presentasi ideasi bisnis.
Pendampingan untuk Meningkatkan Penjualan Produk UMKM dengan Metode Project Based Learning (PjBL) Kecamatan Pakal, Kota Surabaya Sri Nathasya Br Sitepu; Krismi Budi Sienatra; Monika Teguh; Irantha Hendrika Kenang
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4682

Abstract

UMKM mengalami penurunan penjualan pada saat pandemi Covid-19 dan pasca pandemi hingga tahun 2023. Penurunan penjualan merupakan masalah UMKM dan membutuhkkan solusi untuk mengatasinya. Kegiatan ini merupakan program pendampingan untuk meningkatkan penjualan produk UMKM. Pendampingan ini diberikan kepada 20 pemilik UMKM Kecamatan Pakal, Kota Surabaya. Metode pendampingan UMKM menggunakan project based learning (PjBL) yang dilakukan selama enam bulan di tahun 2023. Hasil dari program pendampingan dibagi dalam dua aspek yaitu: manfaat bagi unit usaha UMKM dan manfaat bagi sumber daya manusia (pelaku UMKM). Manfaat pertama dari program pendampingan bagi unit usaha UMKM: 1) meningkatkan omset penjualan offline dan online, 2) pengelolaan unit usaha dengan standar operasional prosedur (SOP), 3) unit usaha UMKM melakukan promosi dengan media sosial. Manfaat kedua dari pendampingan bagi pelaku UMKM terdiri dari: 1) pengetahuan entrepreneurship, 2) peningkatan komunikasi dan kolaborasi, 3) peningkatan kemampuan menyusun analisis SWOT dan standar operasional produksi (SOP), dan 4) kemampuan pelaku UMKM menjalankan unit usaha secara efektif dari aspek waktu serta efisien dari aspek biaya.
Shaping Trust through Argument Quality: Exploring its Impact on Purchase Intentions in Social Commerce Kenang, Irantha Hendrika; Kasetty, Donald Michi
Journal The Winners Vol. 25 No. 1 (2024): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v25i1.11705

Abstract

The research aimed to investigate the influence of argument quality, namely perceived informativeness and persuasiveness, on trust and purchase intention within a social commerce context, focusing on TikTok. A quantitative method was applied, including 150 respondents. Participants were selected based on specific criteria of being active social commerce users. Additionally, the participants’ age was restricted to between 18 and 23 years old since data indicated that Generation Z with a strong tendency to shop online, used TikTok more than other social media platforms. Data collection included distributing questionnaires through Google Forms, using a 5-point Likert scale. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that perceived informativeness and persuasiveness affect trust towards both members of TikTok and the platform. It has a positive impact on purchase intention due to higher levels of trust in social commerce members and the platform. Meanwhile, trust towards members significantly affects the TikTok platform, and the relationship is non-significant. A potential differentiation is reported concerning the formation of trust. In this context, trust in individual users does not necessarily influence the platform within the context of TikTok social commerce. These insights are valuable for marketers and platform developers seeking to improve user engagement and transaction rates on social commerce platforms. The implications suggest that enhancing the informativeness and persuasiveness of content can be a strategic method for enhancing trust and promoting purchase intention.
THE INFLUENCE OF SOCIAL INFLUENCE AND PEER INFLUENCE ON INTENTION TO PURCHASE IN E-COMMERCE Gunawan, Celine Miyuki; Rahmania, Laili; Kenang, Irantha Hendrika
Review of Management and Entrepreneurship Vol. 7 No. 1 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i1.3683

Abstract

The development of information technology increases the number of active users of mobile phones and several platforms in it, such as ecommerce. Social groups and peers influence determining consumer behavior to make purchasing decisions on e-commerce. The purpose of this study was to determine the effect of social influence and peer influence on the intention to purchase on e-commerce which is supported by the theory of TPB (Theory of Planned Behavior) and TAM (Technology Acceptance Model). The data in the study were obtained from 338 students in Surabaya who had shopped through e-commerce. This study uses Confirmatory Factor Analysis to determine the validity and reliability of the construct and Partial Least Square in testing the relationship between the variables. The results of the analysis have proven that social influence and peer influence variables have a significant influence on attitudes towards using e-commerce and intention to purchase. Social and peer influence can influence behavior in making purchasing decisions among consumers, especially teenagers through trust, interaction, habits, recommendations, and information provided. This research is expected to provide knowledge to sellers in e-commerce for the development of marketing their products and services in the future.
The Influence of Financial Literacy, Financial Behavior, and Emotional Intelligence on Investment Decisions in the Capital Market for Generation Z in the City of Surabaya Adellia Audrey Lovelyzia; Irantha Hendrika Kenang
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2023

Abstract

This research aims to test and analyze the influence of financial literacy, financial behavior and emotional intelligence on investment decisions for generation Z in the city of Surabaya. This research uses a quantitative research approach with multiple linear regression analysis methods with a total of 190 samples who are capital market investors in the city of Surabaya with a generation Z background. The results of the research show that: (1) Financial literacy negatively and significantly influences capital market investment decisions in generation Z in the city of Surabaya; (2) Financial behavior positively and significantly influences capital market investment decisions among generation Z in the city of Surabaya; (3) Emotional intelligence negatively and significantly influences capital market investment decisions in generation Z in the city of Surabaya.
Efektivitas Penerapan Social Media Marketing Pada Brand Awareness Produk Crafting UMKM Kota Malang Krismi Budi Sienatra; Brigitta Maryellen Salecius; Sri Nathasya br Sitepu; Devi Rahnjen Wijayadne; Irantha Hendrika Kenang
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 2 (2025): April : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i2.646

Abstract

This study is to find out how using Instagram for digital marketing affects the rise in brand recognition among small businesses that make things in Malang City. This study uses a quasi-experimental design with both a control group and an experimental group. It then analyzes the data using the Wilcoxon Signed-Rank Test. The study's results demonstrate that digital marketing methods led to a big rise in all measures of brand awareness, such as recall, recognition, purchase, and consumption. The p-value from the difference test shows that social media marketing works to make people more aware of your brand. This study argues that small and medium-sized businesses (SMEs) should make the most of Instagram to improve their marketing and engagement.
Do Digital Competencies Matter? : Exploring Entrepreneurial Education, Self-Efficacy, and Intention Among Gen Z in Indonesia Kenang, Irantha Hendrika; Puspita, Shandy; Wijayadne, Devi Rahnjen
Journal The Winners Vol. 26 No. 2 (2025): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i2.13507

Abstract

This research aimed to thoroughly examine the influence of digital competencies on the relationship between entrepreneurial education, entrepreneurial self-efficacy, and entrepreneurial intention among Generation Z (Gen Z) university students in Indonesia. Considering that digital technologies increasingly shape entrepreneurial landscapes, understanding the extent to how digital competencies contribute to entrepreneurial development is very important, specifically among youth who are often described as digital natives. To achieve the stated objective, a quantitative survey design was adopted, involving 190 undergraduate students who had completed entrepreneurship education programs across several Indonesian universities. Accordingly, data collection was conducted from February to April 2025 using online questionnaires. The obtained responses were subsequently analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the direct, mediating, and moderating relationships among the variables. The results show that entrepreneurial education significantly enhanced entrepreneurial intention both directly and indirectly through entrepreneurial self-efficacy. Within this context, self-efficacy played a mediating role by translating the impact of education into intention, thereby emphasizing the importance of confidence-building as a mechanism for fostering entrepreneurial motivation. However, digital competencies do not significantly moderate the relationship between education and intention, nor between self-efficacy and intention. This suggests that while Gen Z students may be digitally fluent in everyday contexts, digital competencies alone are not sufficient to amplify entrepreneurial outcomes. The observations made invariably implied that although confidence and practical, hands-on entrepreneurial education are essential for fostering entrepreneurial intention in Gen Z, general digital literacy alone may not suffice.
The effect of social influence mediated by attitude toward decision to purchase counterfeit luxury products Agatha, Olivia; Irantha Hendrika Kenang
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of purchasing counterfeit luxury products is increasingly widespread among the public. Research related to purchasing decisions about counterfeit luxury products is very important and has an impact on a country's economy. Counterfeit luxury products are products that are sold to resemble genuine luxury goods but are sold at a much lower price. This can divert potential customers from the original shop, thereby causing a decrease in sales and income. The aim of this research was to determine the effect of social influence on the decision to purchase counterfeit luxury products which is mediated by attitude. This research is quantitative research. The population of this research is people who have purchased counterfeit luxury products. The sampling technique is convenience sampling. The number of respondents who participated in this research was 200 respondents. Data processing was carried out using Structural Equation Model analysis via the PLS application. The research results show that social influence and attitude partially influence the decision to purchase counterfeit luxury products. The results also found that social influence was able to provide a decision to purchase counterfeit luxury products which was mediated by attitude.
Co-Authors Adelia Tiara Nazila Adellia Audrey Lovelyzia Agatha, Olivia Alexander Marfin Sutanto Putra Alexander Wahyudi Henky Soeparto Alfandi Wavin Dhiyaurohman Anak Agung Ayu Puty Andrina Annabella Claudia Kurniadi Aria Gana Henryanto Aria Ganna Henryanto Brigitta Maryellen Salecius Christian Jordan Kurniadi Christina Sudyasjayanti Devi Rahnjen Wijayadne Dewi Mustikasari Immanuel Febry, Timotius Felicia Yvonne Reynaldy Gerald Chester Somangkey Gladys Greselda Gosal Gunawan, Celine Miyuki Himawan, Rossella Lianna Junko Alessandro Effendy Kasetty, Donald Michi Krismi Budi Sienatra Laura Mahendratta Tjahjono Liliana Dewi Linda Laurensia Soetandio Metta Padmalia Monika Teguh Poogoh, Britney Sherleen Puspita, Shandy Rahmania, Laili Romauli Nainggolan Setiajie, Stefanie Jesselyn Sri Nathasya Br Sitepu Tjandra, Aurelia Sugita