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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Journal The Winners Binus Business Review Primanomics : Jurnal Ekonomi & Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Kumawula: Jurnal Pengabdian Kepada Masyarakat Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Madaniya Jurnal Ekonomi BISMA (Bisnis dan Manajemen) Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Bisnis Inovatif dan Digital
Irantha Hendrika Kenang
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENGARUH STRATEGI PEMASARAN POP-UP STORE, CUSTOMER EXPERIENCE DAN HARGA TERHADAP VISIT INTENTION KONSUMEN Michelle Henny Limbono; Beatrix Adelaide Herijanto; Sri Nathasya Br Sitepu; Irantha Hendrika Kenang; Gladys Greselda Gosal
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

This study aims to analyze the influence of pop-up store marketing strategies, customer experience, and prices on consumer visit intent at La Brisa Sunday Market Bali. Using the framework of Theory of Planned Behavior (TPB), this study examines the relationship between attitudes, subjective norms, and behavioral control on the intention to visit. Data was obtained through a questionnaire to 385 respondents, the majority of whom were domestic tourists aged 20–44 years. The results of the regression analysis showed that the three independent variables had a significant effect on visit intention, with customer experience as the most dominant factor (t = 9,449), followed by price (t = 9,299) and pop-up store strategy (t = 5,518). Key indicators that influence visitor intent include social media recognition, competitive pricing, and market path design. These findings provide strategic implications for MSMEs and market managers to improve visual elements, cultural experiences, and the integration of cashless payment systems in the development of pop-up market-based destinations.
Co-Authors Adelia Tiara Nazila Adellia Audrey Lovelyzia Agatha, Olivia Alexander Marfin Sutanto Putra Alexander Wahyudi Henky Soeparto Alfandi Wavin Dhiyaurohman Anak Agung Ayu Puty Andrina Annabella Claudia Kurniadi Aria Gana Henryanto Aria Ganna Henryanto Beatrix Adelaide Herijanto Brigitta Maryellen Salecius Christian Jordan Kurniadi Christina Sudyasjayanti Devi Rahnjen Wijayadne Dewi Mustikasari Immanuel Febry, Timotius Felicia Yvonne Reynaldy Gerald Chester Somangkey Gladys Greselda Gosal Gunawan, Celine Miyuki Himawan, Rossella Lianna Junko Alessandro Effendy Kasetty, Donald Michi Krismi Budi Sienatra Laura Mahendratta Tjahjono Liliana Dewi Linda Laurensia Soetandio Metta Padmalia Michelle Henny Limbono Monika Teguh Poogoh, Britney Sherleen Puspita, Shandy Rahmania, Laili Romauli Nainggolan Setiajie, Stefanie Jesselyn Sri Nathasya Br Sitepu Tjandra, Aurelia Sugita