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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Journal The Winners Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Binus Business Review Primanomics : Jurnal Ekonomi & Bisnis International Journal of Social Science and Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Kumawula: Jurnal Pengabdian Kepada Masyarakat Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ekonomi BISMA (Bisnis dan Manajemen) Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Jurnal Keuangan dan Bisnis Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Bisnis Inovatif dan Digital Jurnal Ragam Pengabdian
Irantha Hendrika Kenang
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The effect of social influence mediated by attitude toward decision to purchase counterfeit luxury products Agatha, Olivia; Irantha Hendrika Kenang
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of purchasing counterfeit luxury products is increasingly widespread among the public. Research related to purchasing decisions about counterfeit luxury products is very important and has an impact on a country's economy. Counterfeit luxury products are products that are sold to resemble genuine luxury goods but are sold at a much lower price. This can divert potential customers from the original shop, thereby causing a decrease in sales and income. The aim of this research was to determine the effect of social influence on the decision to purchase counterfeit luxury products which is mediated by attitude. This research is quantitative research. The population of this research is people who have purchased counterfeit luxury products. The sampling technique is convenience sampling. The number of respondents who participated in this research was 200 respondents. Data processing was carried out using Structural Equation Model analysis via the PLS application. The research results show that social influence and attitude partially influence the decision to purchase counterfeit luxury products. The results also found that social influence was able to provide a decision to purchase counterfeit luxury products which was mediated by attitude.
Pelatihan Kewirausahaan dan Sistem Pemasaran Online kepada Pelaku UMKM Kecamatan Pakal, Kota Surabaya Sitepu, Sri Nathasya Br; Sienatra, Krismi Budi; Teguh, Monika; Kenang, Irantha Hendrika
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i1.22226

Abstract

Micro, small and medium enterprises (MSMEs) in Pakal District experienced a decrease in sales turnover after COVID 19. Consumers choose to shop online while MSME products are mostly sold conventionally. This resulted in a decrease in MSME turnover. The decrease in turnover can be overcome by holding entrepreneurship training and an online marketing system provided to MSME players in Pakal District, Surabaya City. The training method consists of simulation, mentoring and evaluation given to 20 MSME actors in Pakal District, Surabaya City. The results of entrepreneurship training 1) increased knowledge of entrepreneurial concepts, 2) internal and external analysis of business units (SWOT analysis) and choosing online marketing strategies were immediately carried out, 3) MSME actors managed business units based on the concept of 4 pillars of management, 4) MSME actors were able to innovate on marketing systems and products. Online marketing system training increases the capacity of MSME actors to market products online using social media (Facebook and WhatsApps). The end result of the online marketing system strategy is an increase in sales of MSME products.
PENGARUH STRATEGI PEMASARAN POP-UP STORE, CUSTOMER EXPERIENCE DAN HARGA TERHADAP VISIT INTENTION KONSUMEN Michelle Henny Limbono; Beatrix Adelaide Herijanto; Sri Nathasya Br Sitepu; Irantha Hendrika Kenang; Gladys Greselda Gosal
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

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Abstract

This study aims to analyze the influence of pop-up store marketing strategies, customer experience, and prices on consumer visit intent at La Brisa Sunday Market Bali. Using the framework of Theory of Planned Behavior (TPB), this study examines the relationship between attitudes, subjective norms, and behavioral control on the intention to visit. Data was obtained through a questionnaire to 385 respondents, the majority of whom were domestic tourists aged 20–44 years. The results of the regression analysis showed that the three independent variables had a significant effect on visit intention, with customer experience as the most dominant factor (t = 9,449), followed by price (t = 9,299) and pop-up store strategy (t = 5,518). Key indicators that influence visitor intent include social media recognition, competitive pricing, and market path design. These findings provide strategic implications for MSMEs and market managers to improve visual elements, cultural experiences, and the integration of cashless payment systems in the development of pop-up market-based destinations.
Pengaruh Brand Awareness, Price Fairness, dan Product Quality terhadap Customer Satisfaction Pengguna Handbody Lotion Scarlett Whitening Aliya Nur Azizah; Irantha Hendrika Kenang
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/zvxxj176

Abstract

Meskipun sempat menghadapi tantangan di masa pandemi, industri kecantikan di Indonesia terus berkembang pesat di era globalisasi ini. Salah satu brand yang paling populer adalah handbody lotion Scarlett Whitening, brand handbody yang sukses memanfaatkan platform e-commerce sebagai saluran penjualan utamanya. Sebuah penelitian dilakukan untuk mencari tahu bagaimana pengaruh brand awareness, price fairness, dan product quality terhadap customer satisfaction. Dengan melibatkan 101 responden dan menggunakan metode analisis SPSS, hasil penelitian ini menyimpulkan bahwa product quality yang baik terbukti memberikan dampak positif dalam meningkatkan kepuasan pelanggan produk handbody lotion Scarlett Whitening, sedangkan brand awareness dan price fairness tidak berpengaruh terhadap customer satisfaction.
Empowerment of Msme Actors in Lontar Village Through Packaging Skills to Increase The Selling Value of Products Devi Rahnjen Wijayadne; Sri Nathasya Br Sitepu; Gladys Greselda Gosal; Irantha Hendrika Kenang; Bernard Realino Danu Kristianto; Eddrick Christian Chang; Chantika Dzakiyah Berliana; Qaissa Religia Putri Maharani
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 8, No 1 (2026): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v8i1.25730

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy; however, many MSME products remain less competitive due to inadequate packaging quality, as commonly found in Lontar Village, Surabaya, where packaging tends to be simple, minimally informative, and lacking clear product identity, which negatively affects consumer perception and market competitiveness. This study aims to empower MSME actors in Lontar Village by enhancing their knowledge and skills in designing and implementing professional, functional, and market-oriented product packaging to increase product selling value. The activity employed a participatory workshop and mentoring approach involving ten MSME actors selected through purposive sampling, with data collected through observation, documentation, and evaluation of packaging conditions before and after the activity and analyzed using a qualitative descriptive method. The results indicate an improvement in participants’ understanding of packaging as a strategic marketing tool, along with enhancements in visual design, completeness of packaging information, material suitability, and overall packaging functionality, demonstrating that the training and mentoring process effectively strengthened both technical skills and strategic awareness of packaging in shaping product image and competitiveness. These findings suggest that practical and contextual packaging empowerment programs can enhance MSME readiness to compete in local and modern markets and serve as a strategic entry point for sustainable MSME development policies.Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia; namun, banyak produk UMKM yang masih kurang kompetitif akibat kualitas kemasan yang belum memadai, sebagaimana ditemukan di Kelurahan Lontar, Surabaya, di mana kemasan produk cenderung sederhana, minim informasi, dan tidak memiliki identitas produk yang jelas sehingga berdampak pada rendahnya persepsi konsumen serta daya saing produk di pasar. Penelitian ini bertujuan untuk memberdayakan pelaku UMKM di Kelurahan Lontar melalui peningkatan pengetahuan dan keterampilan dalam merancang serta menerapkan kemasan produk yang profesional, fungsional, dan berorientasi pasar guna meningkatkan nilai jual produk. Kegiatan ini menggunakan pendekatan workshop partisipatif dan pendampingan yang melibatkan sepuluh pelaku UMKM yang dipilih melalui purposive sampling, dengan data dikumpulkan melalui observasi, dokumentasi, dan evaluasi kondisi kemasan sebelum dan sesudah kegiatan, kemudian dianalisis menggunakan metode deskriptif kualitatif. Hasil penelitian menunjukkan adanya peningkatan pemahaman peserta mengenai kemasan sebagai alat pemasaran strategis, disertai peningkatan pada desain visual, kelengkapan informasi kemasan, kesesuaian bahan, serta fungsi kemasan secara keseluruhan, yang menunjukkan bahwa proses pelatihan dan pendampingan efektif dalam memperkuat keterampilan teknis sekaligus kesadaran strategis mengenai pentingnya kemasan dalam membentuk citra dan daya saing produk. Temuan ini menunjukkan bahwa program pemberdayaan kemasan yang praktis dan kontekstual dapat meningkatkan kesiapan UMKM untuk bersaing di pasar lokal maupun modern serta menjadi titik masuk strategis bagi kebijakan pengembangan UMKM yang berkelanjutan.
Contribution of Entrepreneurship Learning and Business Mentoring Activities to Create Economic Prosperity for People with Disabilities Sri Nathasya Br Sitepu; Krismi Budi Sienatra; Uki Yonda Asepta; Irantha Hendrika Kenang
International Journal of Social Science and Business Vol. 10 No. 2 (2026): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v10i2.107799

Abstract

People with disabilities have physical or mental limitations. So, it requires the support of a special learning system for people with disabilities. Entrepreneurship learning and business mentoring activities are needed by people with disabilities to achieve economic independence. This study aims to analyze the contribution of entrepreneurship learning and business mentoring activities to economic independence for people with disabilities. People with disabilities can become entrepreneurs to access income independently. The object of the research involved 1 extraordinary schoolteacher, 5 people with disabilities from Pantiasuhan Bahkti Luhur Sidoarjo with physical limitations and 2 consumers. This research is qualitative research that processes information from respondents. Data collection through in-depth interviews and field observations. The data analysis method uses triangulation of sources and drawing conclusions on the capacity of people with disabilities. The results of the study found that people with disabilities managed to create products, sell and earn an income of Rp.1,000,000 after learning entrepreneurship. People with disabilities manage to sell products and earn income. The benefits of business mentoring activities are reflected in the openness of people with disabilities expressing obstacles during production, selling goods and sharing business exhibitions. The results of the study explained that entrepreneurship learning, and business mentoring activities have succeeded in increasing the capacity of people with disabilities to transform into entrepreneurs. This will have a positive impact in the form of economic independence for people with disabilities in Pantiasuhan Bahkti Luhur Sidoarjo.
Analisis Dampak Kemasan, Promosi, Citra Merek terhadap Minat Beli Air Minum dalam Kemasan di Kota Surabaya Franz Jingga Theng; Sri Nathasya Br Sitepu; Irantha Hendrika Kenang
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2597

Abstract

Bottled water is one of the beverage variants sought by consumers. Bottled water comes in several brands and sizes on the market. This study analyzes one relatively new bottled water (Aquaviva) that has been circulating on the market since 2022. New products require a marketing strategy to dominate the market competition. Analysis of the impact of packaging, promotion, and brand image are important variables on the purchasing interest of bottled water (Aquaviva) among potential consumers in Surabaya. This study uses a quantitative method to collect primary data for analysis. The population of Surabaya is the study population, but the data is not known for certain. This led to sample selection based on certain criteria. The study sample consisted of 150 people who completed a questionnaire on Google Form offline. The analysis used multiple linear regression with the help of SPSS software. The analysis found that the independent variables of brand image, packaging, and promotion influence the dependent variable (purchase interest of bottled water (Aquaviva) in Surabaya.
Co-Authors Adelia Tiara Nazila Adellia Audrey Lovelyzia Agatha, Olivia Alexander Marfin Sutanto Putra Alexander Wahyudi Henky Soeparto Alfandi Wavin Dhiyaurohman Aliya Nur Azizah Anak Agung Ayu Puty Andrina Annabella Claudia Kurniadi Aria Gana Henryanto Aria Ganna Henryanto Beatrix Adelaide Herijanto Brigitta Maryellen Salecius Chantika Dzakiyah Berliana Chester Somangkey, Gerald Christian Jordan Kurniadi Christina Sudyasjayanti Devi Rahnjen Wijayadne Dewi Mustikasari Immanuel Eddrick Christian Chang FCW Sutrisno, Timotius Febry, Timotius Felicia Yvonne Reynaldy Franz Jingga Theng Gerald Chester Somangkey Gladys Greselda Gosal Gunawan, Celine Miyuki Himawan, Rossella Lianna Junko Alessandro Effendy Kasetty, Donald Michi Krismi Budi Sienatra Krismi Budi Sienatra Kristianto, Bernard Realino Danu Laura Mahendratta Tjahjono Laurensia Soetandio, Linda Liliana Dewi Linda Laurensia Soetandio Metta Padmalia Michelle Henny Limbono Monika Teguh Nathasya, Sri Poogoh, Britney Sherleen Puspita, Shandy Qaissa Religia Putri Maharani Rahmania, Laili Romauli Nainggolan Setiajie, Stefanie Jesselyn Tjandra, Aurelia Sugita Uki Yonda Asepta Wibowo, Anetta Tizianka