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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Journal The Winners Binus Business Review Primanomics : Jurnal Ekonomi & Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Kumawula: Jurnal Pengabdian Kepada Masyarakat Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Madaniya Jurnal Ekonomi BISMA (Bisnis dan Manajemen) Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Bisnis Inovatif dan Digital
Irantha Hendrika Kenang
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Journal The Winners

 1 
Factors Affecting Online Donation Intention in Donation-based Crowdfunding Irantha Hendrika Kenang; Gladys Gosal
The Winners Vol. 22 No. 2 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i2.7101

Abstract

The research aimed to determine factors affecting online donation intention of Generation Y, particularly in donation-based crowdfunding in Indonesia. Applying a quantitative method, the research used a combination of Theory of Planned Behavior (Attitude, Subjective Norms, Perceived Behavioral Control), Social Presence Theory, and S-O-R Theory (Website Quality, Transaction Convenience, Perceived Credibility). The research used purposive sampling with total of 118  respondents. The result of the analysis suggests that millennials’ intention to donate is significantly affected by the  perceived credibility of the crowdfunding platform. This is mainly due to online transaction, hence the donors are concerned about whether their donation is going to be distributed properly. Subsequently, the perceived credibility of crowdfunding platform is significantly affected by social presence, website quality, and transaction convenience, which support previous research related to Social Presence Theory and S-O-R Theory. Meanwhile, attitude, subjective norms, and perceived behavioral control have no significant impact on intention to donate, which may be due to several issues such as trust and security issues considering the donation is conducted through online. The crowdfunding platforms and fundraisers in Indonesia are expected to have guidelines about important aspects that may affect individual’s intention to donate in crowdfunding platform.
Shaping Trust through Argument Quality: Exploring its Impact on Purchase Intentions in Social Commerce Kenang, Irantha Hendrika; Kasetty, Donald Michi
Journal The Winners Vol. 25 No. 1 (2024): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v25i1.11705

Abstract

The research aimed to investigate the influence of argument quality, namely perceived informativeness and persuasiveness, on trust and purchase intention within a social commerce context, focusing on TikTok. A quantitative method was applied, including 150 respondents. Participants were selected based on specific criteria of being active social commerce users. Additionally, the participants’ age was restricted to between 18 and 23 years old since data indicated that Generation Z with a strong tendency to shop online, used TikTok more than other social media platforms. Data collection included distributing questionnaires through Google Forms, using a 5-point Likert scale. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that perceived informativeness and persuasiveness affect trust towards both members of TikTok and the platform. It has a positive impact on purchase intention due to higher levels of trust in social commerce members and the platform. Meanwhile, trust towards members significantly affects the TikTok platform, and the relationship is non-significant. A potential differentiation is reported concerning the formation of trust. In this context, trust in individual users does not necessarily influence the platform within the context of TikTok social commerce. These insights are valuable for marketers and platform developers seeking to improve user engagement and transaction rates on social commerce platforms. The implications suggest that enhancing the informativeness and persuasiveness of content can be a strategic method for enhancing trust and promoting purchase intention.
Do Digital Competencies Matter? : Exploring Entrepreneurial Education, Self-Efficacy, and Intention Among Gen Z in Indonesia Kenang, Irantha Hendrika; Puspita, Shandy; Wijayadne, Devi Rahnjen
Journal The Winners Vol. 26 No. 2 (2025): Journal The Winners (In Progress)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v26i2.13507

Abstract

This research aimed to thoroughly examine the influence of digital competencies on the relationship between entrepreneurial education, entrepreneurial self-efficacy, and entrepreneurial intention among Generation Z (Gen Z) university students in Indonesia. Considering that digital technologies increasingly shape entrepreneurial landscapes, understanding the extent to how digital competencies contribute to entrepreneurial development is very important, specifically among youth who are often described as digital natives. To achieve the stated objective, a quantitative survey design was adopted, involving 190 undergraduate students who had completed entrepreneurship education programs across several Indonesian universities. Accordingly, data collection was conducted from February to April 2025 using online questionnaires. The obtained responses were subsequently analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the direct, mediating, and moderating relationships among the variables. The results show that entrepreneurial education significantly enhanced entrepreneurial intention both directly and indirectly through entrepreneurial self-efficacy. Within this context, self-efficacy played a mediating role by translating the impact of education into intention, thereby emphasizing the importance of confidence-building as a mechanism for fostering entrepreneurial motivation. However, digital competencies do not significantly moderate the relationship between education and intention, nor between self-efficacy and intention. This suggests that while Gen Z students may be digitally fluent in everyday contexts, digital competencies alone are not sufficient to amplify entrepreneurial outcomes. The observations made invariably implied that although confidence and practical, hands-on entrepreneurial education are essential for fostering entrepreneurial intention in Gen Z, general digital literacy alone may not suffice.
Co-Authors Adelia Tiara Nazila Adellia Audrey Lovelyzia Agatha, Olivia Alexander Marfin Sutanto Putra Alexander Wahyudi Henky Soeparto Alfandi Wavin Dhiyaurohman Anak Agung Ayu Puty Andrina Annabella Claudia Kurniadi Aria Gana Henryanto Aria Ganna Henryanto Beatrix Adelaide Herijanto Brigitta Maryellen Salecius Christian Jordan Kurniadi Christina Sudyasjayanti Devi Rahnjen Wijayadne Dewi Mustikasari Immanuel Febry, Timotius Felicia Yvonne Reynaldy Gerald Chester Somangkey Gladys Greselda Gosal Gunawan, Celine Miyuki Himawan, Rossella Lianna Junko Alessandro Effendy Kasetty, Donald Michi Krismi Budi Sienatra Laura Mahendratta Tjahjono Liliana Dewi Linda Laurensia Soetandio Metta Padmalia Michelle Henny Limbono Monika Teguh Poogoh, Britney Sherleen Puspita, Shandy Rahmania, Laili Romauli Nainggolan Setiajie, Stefanie Jesselyn Sri Nathasya Br Sitepu Tjandra, Aurelia Sugita