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All Journal Jurnal Ekonomi dan Kewirausahaan Adi Widya : Jurnal Pengabdian Masyarakat DIJB (Diponegoro International Journal of Business) JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Budimas : Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan Surakarta Management Journal Jurnal Manajemen dan Pemasaran Jasa
Rohwiyati, Rohwiyati
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH KEPEMIMPINAN, MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN KANTOR PUSAT PDAM SURAKARTA Setiawan, Krisna Bayu; Rohwiyati, Rohwiyati
Surakarta Management Journal VOLUME 4 NO. 1 JUNI 2022
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v4i1.890

Abstract

This study aims to determine the effect of leadership, work motivation and work environment on employee performance at PDAM Surakarta Head Office, either partially or simultaneously. The study consisted of one dependent variable and three independent variables. The independent variables in this study were leadership (X1), work motivation (X2) and work environment (X3). The dependent variable in this study is employee performance (Y). This research is a quantitative case study. The target population was selected by using the census sampling technique (saturated). The census technique is a sampling technique if all members of the population are used as samples. Given the relatively small population in this study, which is less than 100, in this study the research sample was taken using the census technique so that all the population in this study were taken as samples, so the sample of this study amounted to 85 respondents. Analysis of the data used in this study is the research instrument test, multiple linear regression test, t test, F test and the coefficient of determination test. The results showed that the variables of leadership, work motivation and work environment had a significant effect on employee performance. These three variables have a significant effect on employee performance simultaneously. The most dominant variable that influences employee performance in this study is the leadership variable, considering that the regression coefficient value for the leadership variable in this study is greater than the regression coefficient for the other variables, which is 0.788. 
KONTEN DIGITAL MENDUKUNG PEMASARAN EKSPOR PT. BALI MODA BUSANA KAB. KARANGANYAR TAHUN 2024 Praptiestrini, Praptiestrini; Sulistya, Sulistya; Budiwinarto, Kim; Trisnowati, Juni; Danarwati, Yanti Sri; Slamet, Giarti; Rohwiyati, Rohwiyati; Pujian, Dewi; Nugroho, Novie Endi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i2.14227

Abstract

Technology today continues to develop. Many sectors that were initially carried out directly or offline, are now switching online and utilizing existing technology, one of which is marked by the presence of digital marketing strategies. With this technological advancement, businesses are used to market their products more easily. Digital Marketing is an activity carried out to market products (promotions) with digital media, namely using internet technology. This digital marketing has the goal of attracting potential consumers appropriately. Especially with the high use of the internet among the public, this marketing is widely chosen by companies. PT. Bali Moda Busana Karanganyar Branch is one of the companies engaged in fashion and has great potential to develop the export market, especially the markets of European and American countries. Along with the development of technology and digitalization, digital product marketing has become an effective strategy to reach the international market. However, not all companies make optimal use of digital content to support the export of their products Keywords : Digital Marketing Business
ANALISIS PENGARUH KUALITAS PELAYANAN, KETERSEDIAAN PRODUK, DAN CITRA TOKO TERHADAP KEPUTUSAN PEMBELIAN DI TOKO SPAREPART MOTOR PUTRA LAWU Rohwiyati, Rohwiyati; Haryono, Tulus; Wahyudi, Lilik; Setiawan, Ahmad Ikhwan
Surakarta Management Journal VOLUME 6 NO. 2 DESEMBER 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i2.1412

Abstract

This study aims to analyze the influence of service quality, product availability, and store image on purchasing decisions at motorcycle spare parts stores both partially and simultaneously. This research is a quantitative research with survey design. The population in this study is 623 customers of the Putra Lawu store taken from sales data during June – November 2023, while the sample is 86 customers taken using purposive sampling techniques. Data were collected using questionnaires, then analyzed using t-Test, F Test and Coefficient of Determination Test. The results showed that service quality, product availability, and store image on purchasing decisions at motorcycle spare parts stores both partially and simultaneously. This means that when service quality, product availability, and store image are well managed, it positively influences consumer purchasing decisions at the Putra Lawu motorcycle spare parts store. In other words, the combination of these three factors has a strong influence in persuading consumers to choose and make purchases at the store. Therefore, a good understanding and management of service quality, product availability, and store image is very important for a store's success in attracting and retaining customers.
Pengaruh Kompensasi, Motivasi Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Pada Wilwatikta Santosa Karanganyar Rohwiyati, Rohwiyati; Supheni, Indrian
Jurnal Bisnis dan Kewirausahaan Vol 16 No 1 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Fakultas Ekonomi - Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/jbk.v16i1.2018

Abstract

The purpose of this study was to determine the effect of compensation, motivation and work environment on employee job satisfaction at Wilwatikta Santosa Karanganyar either partially or simultaneously. This research is a quantitative case study. Secondary data is obtained from records or documents. The sample in this study was 39 respondents. The technique used is the census technique while the analysis technique used is multiple linear regression analysis, f test, t test, and coefficient of determination test. The results of this study indicate that partially compensation, motivation and work environment have a significant effect on job satisfaction. These three variables have a significant effect on job satisfaction simultaneously.
Customer and competitor orientation on coffee export marketing performance in Central Java: The role of learning organization and entrepreneurial orientation Sulistya, Sulistya; Rohwiyati, Rohwiyati; Setiorini, Kusumaningdiah Retno
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.21019

Abstract

This research aimed to examine market performance through the two dimensions of customer and competitor orientation. The mediating role of learning organization was examined in the correlation of customer with competitor orientation and coffee export marketing performance in Central Java MSMEs. Furthermore, the moderating role of entrepreneurial orientation was analyzed in the learning organization impact on export marketing performance. The sample consisted of 116 coffee-exporting MSMEs in the Central Java region, Indonesia, selected based on specified criteria. Our data analysis used PLS-SEM (Partial Least Squares–Structural Equation Modeling) to examine the connections between variables. Our findings revealed that 1) customer orientation and learning organization significantly affect export marketing performance, 2) competitor orientation do not significantly affect export marketing performance, 3) Customer and competitor orientation had significant and indirect impact on learning organization and export marketing performance, respectively, and 4) Entrepreneurial orientation moderated the influence of learning organization on export marketing performance.
STRATEGI PEMASARAN INKLUSIF UNTUK MENINGKATKAN PARTISIPASI UMKM PANGAN DALAM PROGRAM MAKAN BERGIZI GRATIS DI JAWA TENGAH Rohwiyati, Rohwiyati; Supheni, Indrian -
JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Vol 13 No 1 (2025): Jurnal Akuntansi dan Manajemen Mutiara Madani
Publisher : SEKOLAH TINGGI ILMU EKONOMI NGANJUK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59330/ojsmadani.v13i1.250

Abstract

This study aims to analyze the effect of inclusive marketing strategies on the participation of food MSMEs in the Free Nutritious Meal Program in Central Java, as well as its impact on the success of the program. A quantitative approach was adopted, involving 170 respondents from food-based MSMEs. Data were analyzed using SEM-PLS to examine validity, reliability, structural relationships, R², f², and Q² values. The results indicate that inclusive marketing strategies have a positive and significant influence on both MSME participation and program success. MSME participation was also found to mediate the relationship between inclusive marketing strategies and the success of the Free Nutritious Meal Program. The R² values show that 58% of MSME participation and 52% of program success are explained by the model. The effect size (f²) falls within the medium to large category, while the Q² values confirm strong predictive relevance. This research highlights the importance of collaboration, market access, empowerment, and innovation in actively involving MSMEs in the provision of nutritious food. The findings offer strategic recommendations for policymakers and stakeholders to strengthen sustainable program implementation.
Antecedents of export marketing performance: The moderating role of environmental knowledge and government intervention Rohwiyati, R; Haryono, Tulus; Setiawan, Ahmad Ikhwan; Wahyudi, Lilik; Sulistya, S
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.50-62

Abstract

This research aims to investigate effect green market orientation (GMO) and green intellectual capital (GIC) on green innovation (GI) and its impact on export marketing performance (EMP) and testing moderating role effect GI on EMP. Research Methods: samples 116 Micro, Small, and Medium Enterprises (msmes) Central Java Indonesia, Partial Least Squares Structural Equation Modeling (PLS-SEM) used to data analyzing. Findings: GMO and GIC Impact on GI: Both green market orientation and green intellectual capital have a significant positive effect on green innovation. Impact on EMP: Green market orientation and green innovation significantly influence export marketing performance. Green intellectual capital does not have a significant direct effect on export marketing performance. Moderating Role of Environmental Knowledge and Government Intervention: Environmental knowledge and government intervention positively moderate the relationship between green innovation and export marketing performance, strengthening the impact of green innovation on EMP. Values: Insight for msmes: The study provides valuable insights for MSME coffee exporters in Central Java, emphasizing the importance of focusing on enhancing environmental knowledge and leveraging government intervention to achieve better marketing success in the global market.
Co-Authors Ahmad Ikhwan Setiawan, Ahmad Ikhwan Aini, Laila Nur Anari, Sahar Azizah, Intan Nur Danarwati, Yanti Sri Dewi Pujiani Erni Widiastuti Fadilah, Novi Siti Giarti Slamet Harsono, Mugi Haryono, Tulus Indrian Supheni Juni Trisnowati Kim Budiwinarto Nugroho, Novie Endi Praptiestrini -, Praptiestrini Pujian, Dewi Purnomo, Khrisna Adhy Sarsiti . Setiawan, Ahmad Ikhwan Setiawan, Krisna Bayu Setiorini, Kusumaningdiah Retno Sulistya, S Sulistya, Sulistya Sulistya, Sulistya Supheni, Indrian - Surendra, Arya Suryati Suryati Tulus Haryono, Tulus Wahyudi, Lilik Wahyudi, Lilik