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All Journal Niagawan Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Dan Kajian Strategi Manajemen Movere Journal Jurnal Minfo Polgan (JMP) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Journal of Economic, Business and Engineering (JEBE) Journal of Mandalika Review J-CEKI Servqual: Jurnal Ilmu Manajemen
Rahman, Maulana
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

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Pengaruh Word of Mouth (WoM) dan Keragaman Produk Terhadap Minat Beli pada Toko Rania Hijab di Kota Langsa Saragih, Yola Amelia; Amilia, Suri; Rahman, Maulana
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.15701

Abstract

The growth of Muslim fashion in Indonesia serves as the driving force behind this study. The increasing fashion of Muslim women, in particular, is indicative of this trend. This research sought to ascertain how product diversity and word-of-mouth (WoM) affected consumers' interest in making a purchase at the Rania Hijab Store in Langsa City. All Langsa City residents who have made purchases from the Rania Hijab Store made up the study's demographic. Purposive sampling was the sample technique used. There were 96 responders in the sample. Multiple linear regression analysis, the t-test, the F-test, and the coefficient of determination test (Adjusted R2) were all used in the data analysis process. Based on the study's findings, it was determined that both product diversity and word-of-mouth (WoM) significantly influenced purchase interest. The study's findings may be taken into account to assist store owners in enhancing their offerings and broadening the selection of hijabs to better suit the demands and preferences of their customers.
Co-Authors Afwan, Aja Aisy, Rihadatul Akhmad Aspiannor Aksal, Muhammad Aulia Alamsyah, Wan Ardianti, Dyah Ayu Atmaja, Raden Ajeng Alfi Raihan Ayu Aryasih, Putu Damayanti, Reyhan Suci Dewi Rosa Indah, Dewi Rosa Dhian Rosalina, Dhian Fadhilah Fadhilah Junita, Dhea Mahroji, Mahroji Makhroji, Makhroji Miswar Muhammad Fuad MUHAMMAD RIZAL Muhammad Rizqi Zati, Muhammad Rizqi Putra, Rachmad Almi Putu Puja, Ida Bagus Sabrian Tri Anda Safrizal Safrizal Safuridar Salman Salman Salman Sangka, Sitri Setya Saragih, Yola Amelia Setianingsih, Dias SURI AMILIA, SURI Syafria, Muhammad Teddy Syardiansah, Syardiansah Syardiansyah, Syardiansyah Syarief, Salman Titien Agustina Zuhra, Fazira Zulkarnen Mora, Zulkarnen