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All Journal WIDYAKALA JOURNAL JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Journal of Business and Applied Management Jurnal Akuntansi Bisnis Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal E-Bis: Ekonomi Bisnis Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Pengabdian dan Kewirausahaan Media Ekonomi Applied Quantitative Analysis (AQA)
Eko Retno Indriyarti
Universitas Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : WIDYAKALA JOURNAL

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Gen ZY Customers and Trendy Restaurants in Metropolitan City: A Measurement of Price Fairness, Sensory Experience, and Satisfaction Christian, Michael; Jonathan, Ivan; Indriyarti, Eko Retno
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 11, No 1 (2024): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v11i1.997

Abstract

The food and beverage sector in Indonesia is becoming increasingly competitive, particularly in restaurants with current themes. Several restaurants were quite enthusiastic about adding outlets during the first opening phase, but they were forced to close one by one over time. In this situation, satisfaction and loyalty can decide the restaurant's long-term viability. Based on this, this study was undertaken with the goal of studying the determinants of modern restaurant customer loyalty utilizing price fairness, sensory experience, and customer satisfaction as predictive variables. This quantitative study employs partial lease square structural equation modeling (PLS-SEM) with Smart PLS 4.0 as an analytical tool. The findings of this study, which used purposive sampling on 190 Warunk Upnormal consumers ranging in age from generations Z to Y, demonstrate how pricing fairness and sensory experience influence happiness and loyalty. Similarly, satisfaction influences consumer loyalty. This study reveals that restaurants with a contemporary concept have key characteristics in terms of facilities that are appealing to look at and enjoy, such as the aroma of their food. However, if the target clientele for restaurants with contemporary themes are young people, the issue of pricing fairness must be addressed.
Determinants of QRIS Payment Method Usage for Employees in Urban Areas Christian, Michael; Indriyarti, Eko Retno
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 11, No 2 (2024): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v11i2.1074

Abstract

By 2024, the quantity of Quick Response Code Indonesian Standard (QRIS) users in Indonesia is projected to reach 51 million. The usage of QRIS as a cashless payment system is gaining widespread acceptance. Nevertheless, research on cashless payment methods, including QRIS, indicates that usage behavior is significantly affected by multiple variables. Conversely, prior research has predominantly concentrated on consumers' age or generational backgrounds. This study seeks to examine the factors influencing QRIS usage behavior, specifically considering the backgrounds of employees in metropolitan regions, particularly Greater Jakarta. This research employs a quantitative methodology via a questionnaire survey to gather primary data. This study demonstrates, using SmartPLS, that mobile ease of use and perceived compatibility significantly influence QRIS usage behavior. Conversely, relative advantage and social influence indicate a different outcome. This is mostly attributable to the functions and attributes of QRIS, which is no longer an innovative product, having been preceded by several e-wallets. Further research could benefit from additional information on the background of e-wallet utilization, the incorporation of supplementary variables into the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, and the expansion of studies to encompass other urban regions.
Beyond City Image: Affective Drivers of Student Relationships in a Metropolitan Education Context Yudhiet Fajar Dewantara; Michael Christian; Eko Retno Indriyarti
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 13, No 1 (2026): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v13i1.1568

Abstract

This study aims to examine how Generation Z students perceive Jakarta as an urban education city and how these perceptions influence students’ relationship outcomes. The research is grounded in the growing competition among education cities and the shifting ways students interpret cities as academic, social, and identity-forming ecosystems. A quantitative survey method was employed, involving Generation Z students studying in Jakarta, with constructs including city image, city attributes, city love, and university city brand personality. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that emotional attachment to the city and the personality of the city as an educational brand play a more decisive role in shaping student satisfaction, loyalty, and recommendation intentions than cognitive city image and functional urban attributes. These results suggest that in a complex metropolitan context such as Jakarta, affective and symbolic factors serve as key differentiators in strengthening student–city–university relationships. This study contributes to the literature on city branding and higher education marketing and offers practical insights for universities and city policymakers in developing education city strategies that resonate with Generation Z students.
Co-Authors Aekram Faisal Anggraeni, Dewi Aseanty, Deasy Asih, Rayi Retno Dwi Christian, Michael Dewantara, Yudhiet Fajar Diatmono, Prastiyo Eka Suryana Erza, Osni Ganawati, Ganawati Gunarto, Gunarto Harmaini Harmaini Henik Hari Astuti Henilia Yulita Hermi, Hermi Jonathan, Ivan Justine Tanuwijaya Kesumo, Nurhastuty Lenggogeni, Lenggogeni Leon, Farah Margaretha Liberty, Batara Alexander Muhammad Zilal Hamzah Murdiah, Siti Murtiningsih, Retno Sari Murtiningsih, Retno Sari Netania Emilisa Nico Lukito Octaviani, Dian Pangguna, Wihanry Purba, Yosephina Puspa, Tiara Razman, Eljannati Eros Retno Sari Murtiningsih Rizkia, Annisa Ayu Sabur, Moch. Sander, Ongky Alex Sari, Wahyuni Rusliyana Setiawan, Audita Shafrani Dizar Sri Wijihastuti Sunarno Sunarno Sunarno Sunarno Tribudhi, Debbie Aryani Wahyuni, Lidia Wardhani, Nurhastuti Kesumo Wibowo, Suryo Wibowo, Suryo Yuli Kartika Dewi Yusran, Husna Leila