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All Journal WIDYAKALA JOURNAL JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Journal of Business and Applied Management Jurnal Akuntansi Bisnis Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal E-Bis: Ekonomi Bisnis Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Pengabdian dan Kewirausahaan Applied Quantitative Analysis (AQA)
Eko Retno Indriyarti
Universitas Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Predictor Variables Affecting Coffee Shop Performance in Tangerang Pangguna, Wihanry; Christian, Michael; Indriyarti, Eko Retno
Jurnal Pengabdian dan Kewirausahaan Vol 8, No 1 (2024): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v8i1.5313

Abstract

The objective of this study is to ascertain the impact of market orientation, technological orientation, and entrepreneurial orientation on the success of coffee shop enterprises. This study employs a quantitative methodology, utilizing a sample size of 135 coffee shop owners in Tangerang. The sample approach employed was purposive sampling. Analysed data was processed with the SmartPLS 4.0 analysis tool. The findings of the hypothesis testing demonstrate that market orientation has a significant impact on business performance. Market orientation promotes a shift in entrepreneurs' mindset, encouraging them to adopt the consumer's point of view. This enables entrepreneurs to gain insights into consumer demands by studying information gathered from consumers and the market on products that are favored by consumers. This notion will enhance the reception of items among consumers, leading to beneficial outcomes for the corporation in terms of improved business performance. Entrepreneurial orientation is another factor that has a major impact on business performance, and it can potentially account for similar findings. Entrepreneurial orientation fosters a mindset among business individuals that promotes the implementation of daring and aggressive business tactics, as well as innovation. This mindset enhances the business owner's confidence in achieving their goals and ultimately leads to improved business performance. Business professionals can implement market orientation and entrepreneurial orientation, both of which have demonstrated their effectiveness. Enhance operational efficiency and optimize business outcomes. Entrepreneurs participate in specialized training programs to enhance the sophistication and competitive edge of their coffee shop business units. Further investigation might be carried out in alternative industries outside from the coffee shop industry to obtain a wider range of outcomes.
PEMAHAMAN MAHASISWA MENGENAI PELUANG USAHA JASA KONSULTAN PAJAK DAN FAKTOR-FAKTOR YANG MEMENGARUHINYA Indriyarti, Eko Retno
Jurnal Pengabdian dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v2i1.1135

Abstract

One character of self-reliance in relation to entrepreneurship is the taking of initiatives about the business opportunities that can result. Market opportunities indicate the need for more tax consultants in the effort of one of them achieving tax revenue targets. Efforts to increase these numbers can be supported early on starting from the level of Higher Education, where graduates with related courses can contribute in shaping the profession of tax consultants in Indonesia. The purpose of this study is to analyze whether the desire of career dipengaurhi by the basic factors. By using multiple regression analysis and measurement with SPSS, the results of the study explain that career choice is influenced by personal factors, intrinsic value of work, job market opportunity, financial reward, professional recognition, work environment, social value. Socialization of the profession as a consultant is deemed necessary especially to form and increase student motivation, especially from accounting study program. The study aims to know and analyze interest in marching as a tax consultant and the factors that influence it. The results of this study describe career choices as influenced by personalities, intrinsic value of employment, job market opportunities, financial rewards / awards, professional recognition, work environment, and social values. What and how career paths and job characteristics are deemed necessary to be delivered to students especially those from accounting study programs. It aims to motivate and interest in the profession semakian sharpened and directed with important information concerning this profession. Socialization by tax consultants to campuses is considered appropriate for the program to direct the potential of another company's career or independent business as a tax consultant.  Keywords: consultant, tax, profession, accounting
BISNIS KESEHATAN BERBASIS DIGITAL: INTENSI PENGGUNA APLIKASI DIGITAL HALODOC Indriyarti, Eko Retno; Wibowo, Suryo
Jurnal Pengabdian dan Kewirausahaan Vol 4, No 2 (2020): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v4i2.2328

Abstract

Everybody needs continuous health both in normal conditions and in pandemic conditions like this time. Digital-based health services are present in the community to meet existing needs. The community as users is faced with a variety of health service choices according to user preferences and needs. The public in general has known about digital-based health services but have not used them because they have considerations, namely price. On the other hand, people who have used it are more concerned about the benefits and ease of using these digital health services. This study aims to explain the influence of Perceived Usefulness and Perceived Ease of Use on Intention of using Halodoc digital health services in Jakarta. The sample in this study were 135 people. Using multiple regression analysis with SPSS 25.0, the results of this study explain that partially and simultaneously the intention to use Halodoc is influenced by the factors of Perceived Usefulness and Perceived Ease of Use. During difficult times due to this pandemic, it is hoped that the next research will use related external factors such as environmental / social factors and employment status or income.
MENGUKUR ADOPSI FINTECH UNTUK MENDUKUNG USAHA BAGI MITRA PELAKU UMKM BINAAN YAYASAN PALMA SEJAHTERA DI JAKARTA Indriyarti, Eko Retno; Leon, Farah Margaretha; Purba, Yosephina; Murdiah, Siti; Liberty, Batara Alexander
Jurnal Pengabdian dan Kewirausahaan Vol 6, No 1 (2022): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v6i1.3329

Abstract

One of the problems that often occur in micro, small and medium enterprises (MSMEs) in Indonesia is capital. Moreover, during the COVID-19 pandemic, where the limitations of running a business and the limitations of community mobility are unavoidable obstacles that cause business turnover to be hampered. During this problem, an opportunity arose from the development of financial technology (fintech) which offers various solutions, one of which is online financing for businesses. This aims to support existing businesses ranging from capital to operations and business marketing. This is the background for the implementing team for community service activities from the Faculty of Economics and Business, Trisakti University to provide counseling to MSME actors to increase knowledge of this form of fintech. This activity took place on December 20, 2021, by providing counseling to 25 MSME actors assisted by the Palma Sejahtera Foundation located in Palmerah, West Jakarta. From the activity carried out, participants felt that the material provided was interesting, the material was easy to understand, and the material provided could increase knowledge and abilities. The participants also considered that the appointed resource persons had competence with the material presented and could convey the material. Overall, the participants were satisfied with the implementation of this community service activity. In addition, from a brief measurement carried out, MSME actors in these fostered partners still depend on security factors to be able to adopt the fintech platform. In addition, participants are also still dependent on a series of perceived ease-of-use factors for the fintech platform.
PENINGKATAN KOMPETESI MELALUI SELF-CONCEPT PARA PENGRAJIN TAHU TEMPE PRIMKOPTI SWAKERTA, SEMANAN JAKARTA BARAT Aseanty, Deasy; Indriyarti, Eko Retno; Puspa, Tiara; Tanuwijaya, Justine; Kesumo, Nurhastuty; Setiawan, Audita; Gunarto, Gunarto
Jurnal Pengabdian dan Kewirausahaan Vol 5, No 2 (2021): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v5i2.2985

Abstract

The decline in the turnover of tofu and tempe craftsmen in the Semanan area, Kali Deres sub-district, West Jakarta, has caused the tofu and tempeh craftsmen to have to think of strategies to keep their production running and increase sales. In addition, craftsmen are forced to reduce the amount of production compared to usual to prevent oversupply due to a decrease in demand. In addition, the price of the tofu and tempe was also increased from usual to cover the losses received. Among the various factors that can cause it, one important factor is increasing the competence of craftsmen through self-concept. This aspect concerns the positive values and attitudes of tofu and tempeh craftsmen related to the business. The community service carried out aims to increase competence through self-concept in the tofu and tempeh craftsman group in this region. The community service method is carried out using online counseling by providing material and question and answer (Q&A) discussions. The service was carried out smoothly. The measurement of the effectiveness of this abdimas uses a simple descriptive-quantitative by explaining the increase in insight into the competence of the craftsmen in terms of self-concept. In addition, the results of the service carried out were able to provide increased insight into tofu and tempe craftsmen in this region regarding self-concept-based competencies. The most significant improvement was found on a fairly good achievement scale (from 0% to 48%) where 5-6 items were answered correctly by the participants. The importance of the ability to manage creative marketing and sales strategies by utilizing online (digital) media is a recommendation for the next abdimas topic.
EDUKASI DAN PENGETAHUAN TERHADAP PENTINGNYA KARAKTERISTIK BERWIRAUSAHA Indriyarti, Eko Retno; Murtiningsih, Retno Sari; Tribudhi, Debbie Aryani
Jurnal Pengabdian dan Kewirausahaan Vol 7, No 1 (2023): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v7i1.4297

Abstract

Individual entrepreneurial characteristics, especially as seen from generation to generation, have distinct differences. For example, the younger generation has entrepreneurial characteristics such as wanting to succeed quickly, focusing on instant processes, and easily "following along" with existing trends. This is the primary concern of the implementing team, and it necessitates additional knowledge in developing entrepreneurial characteristics. This training was provided to 20 partner participants from the Amanah Cordova Entrepreneurship School in Pondok Jati Village, South Tangerang. This activity took place on December 11, 2022 and was carried out through face-to-face discussions. This activity's outcomes focused on three key areas: the quality of the material provided, the quality of the activity process, and the quality of the resource persons. According to the indicators of the quality of the material provided, the participants thought the material was good enough to be used later in entrepreneurship. Furthermore, the participants felt that the activity was going well overall, based on the quality of the activity process indicators, and that it was able to provide them with additional knowledge about the characteristics of entrepreneurship. The good manner and attitude of the resource persons in conveying the material was an important point that was highly rated by all participants in terms of the quality of the resource persons. Characteristic formation and improvement are dynamic, mirroring the dynamics of business competition. As a result, this activity can be performed on a regular and continuous basis.
Penyuluhan Literasi Keuangan Syariah Pada UMKM Kuliner Rufata Harmaini, Harmaini; Indriyarti, Eko Retno; Diatmono, Prastiyo
Jurnal Pengabdian dan Kewirausahaan Vol 8, No 1 (2024): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v8i1.5307

Abstract

Indonesia's large population is one of the marketing attractions of the financial market including Islamic finance.  According to the 2022 National Survey of Financial Literacy and Inclusion (SNLIK), survey data indicates a noticeable rise in sharia financial literacy between 2019 and 2022. Nevertheless, more enhancements can be achieved by implementing outreach programs, counseling services, or training initiatives for the community, including business stakeholders. Consequently, the implementation team commenced sharing operations with the community by conducting outreach programs to disseminate information and understanding about sharia financial literacy to business actors that are members of the Rufata MSMEs in Jakarta. The outreach method was employed to conduct this action on December 9, 2023. The session proceeded successfully and seamlessly, with the participants displaying enthusiasm and active engagement in the conversation. Specifically, the findings of this study demonstrate that the participants, acting as business entities, have incorporated sharia finance into their financial practices by allocating a portion of their earnings towards zakat, infaq, and alms. In addition, the members have also established the segregation of corporate finances from household finances. The participants have moreover formulated uncomplicated financial strategies and allocated business revenue for future investments. Furthermore, the participants have expressed that they have acquired business funding sources without engaging in usury, and have diligently maintained records of their business financial reports. This exercise aims to enhance participants' proficiency in implementing sharia finance in business, hence strengthening these features.
Pengabdian kepada Masyarakat: Penyuluhan Pengetahuan Manajemen Stres Bagi Pelaku UMKM di Azalea Depok Emilisa, Netania; Indriyarti, Eko Retno; Yusran, Husna Leila; Wahyuni, Lidia; Dizar, Shafrani
Jurnal Pengabdian dan Kewirausahaan Vol 7, No 2 (2023): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v7i2.4766

Abstract

MSME actors and employees at work often feel stressed either because of the work environment or the impact of problems brought from outside the work environment. Even more so when it is associated with the prolonged impact of the COVID-19 pandemic. This can further make employees anxious to continue working. Business conditions in this case also become a determining factor. In addition, internal and external problems experienced by employees can also be an additional factor in forming anxiety to continue working which in the long run can create stress at a certain level. These things were used as the background for the initial situation analysis as a detector of partner problems, namely employees working at Azalea's Micro, Small and Medium Enterprises (MSMEs) in Depok. The implementing team then determined the method of Community Service activities to be carried out, namely counseling. This PkM activity was held on March 8-9, 2023, face to face on the spot. During the material bidding process, activities went well and smoothly. Based on the results of the feedback obtained from the 32 participants who took part, the participants felt that this PkM activity provided additional knowledge for the participants, especially regarding stress management. In addition, the participants also felt that the topics raised and presented to the participants matched the participants' needs in recognizing stress to managing stress in the workplace. The participants also felt that the activities provided were sufficient in terms of implementation time. Furthermore, the participants hoped that other activities could be carried out in the future.
Gen ZY Customers and Trendy Restaurants in Metropolitan City: A Measurement of Price Fairness, Sensory Experience, and Satisfaction Christian, Michael; Jonathan, Ivan; Indriyarti, Eko Retno
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 11, No 1 (2024): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v11i1.997

Abstract

The food and beverage sector in Indonesia is becoming increasingly competitive, particularly in restaurants with current themes. Several restaurants were quite enthusiastic about adding outlets during the first opening phase, but they were forced to close one by one over time. In this situation, satisfaction and loyalty can decide the restaurant's long-term viability. Based on this, this study was undertaken with the goal of studying the determinants of modern restaurant customer loyalty utilizing price fairness, sensory experience, and customer satisfaction as predictive variables. This quantitative study employs partial lease square structural equation modeling (PLS-SEM) with Smart PLS 4.0 as an analytical tool. The findings of this study, which used purposive sampling on 190 Warunk Upnormal consumers ranging in age from generations Z to Y, demonstrate how pricing fairness and sensory experience influence happiness and loyalty. Similarly, satisfaction influences consumer loyalty. This study reveals that restaurants with a contemporary concept have key characteristics in terms of facilities that are appealing to look at and enjoy, such as the aroma of their food. However, if the target clientele for restaurants with contemporary themes are young people, the issue of pricing fairness must be addressed.
The Mediating Role of Hedonic and Utilitarian Behavior in the Influence of Parasocial Interaction on Youtube on a Female Beauty Product Purchase Intention Indriyarti, Eko Retno; Murtiningsih, Retno Sari
Journal of Business & Applied Management Vol 17, No 2 (2024): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v17i2.6292

Abstract

The beauty product sector in Indonesia is currently experiencing intensifying competition. Recent research indicate that a beauty product is highly susceptible to problems within the cosmetics sector, particularly in Indonesia. This consistently elucidates that there are factors influencing the intensity of beauty product acquisitions. The objective of this study is to examine the factors influencing the frequency of Maybelline cosmetic product purchases among women in Indonesia. The characteristics that quantify buying intensity include parasocial interaction, hedonic behavior, and utilitarian conduct. This research employs a quantitative methodology via a survey with a questionnaire. This study had a total of 145 individuals. This study used purposive sampling by establishing criteria for participant selection, specifically targeting women residing in Jabodetabek, who are YouTube users and have viewed Maybelline beauty product review video on the platform. This study employs PLS-SEM modeling utilizing SmartPLS as the analytical tool. This study's results indicate that social interaction greatly affects hedonic, utilitarian, and purchasing intentions. Conversely, hedonic and utilitarian outcomes yield distinct results in elucidating their impact on buying intensity. This is also pertinent to the outcomes of the indirect effect. This study enhances the Unified Theory of Acceptance and Use of Technology by incorporating hedonic motivation as a significant factor in comprehending consumer technology uptake.
Co-Authors Aekram Faisal Aseanty, Deasy Asih, Rayi Retno Dwi Christian, Michael Diatmono, Prastiyo Ganawati, Ganawati Gunarto, Gunarto Harmaini Harmaini Henik Hari Astuti Henilia Yulita Hermi, Hermi Jonathan, Ivan Justine Tanuwijaya Kesumo, Nurhastuty Lenggogeni, Lenggogeni Leon, Farah Margaretha Liberty, Batara Alexander Murdiah, Siti Murtiningsih, Retno Sari Murtiningsih, Retno Sari Netania Emilisa Nico Lukito Octaviani, Dian Pangguna, Wihanry Purba, Yosephina Puspa, Tiara Retno Sari Murtiningsih Sabur, Moch. Sander, Ongky Alex Sari, Wahyuni Rusliyana Setiawan, Audita Shafrani Dizar Sri Wijihastuti Sunarno Sunarno Sunarno Sunarno Tribudhi, Debbie Aryani Wahyuni, Lidia Wardhani, Nurhastuti Kesumo Wibowo, Suryo Wibowo, Suryo Yuli Kartika Dewi Yusran, Husna Leila