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All Journal WIDYAKALA JOURNAL JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Journal of Business and Applied Management Jurnal Akuntansi Bisnis Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal E-Bis: Ekonomi Bisnis Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Pengabdian dan Kewirausahaan Applied Quantitative Analysis (AQA)
Eko Retno Indriyarti
Universitas Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Determinants of QRIS Payment Method Usage for Employees in Urban Areas Christian, Michael; Indriyarti, Eko Retno
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 11, No 2 (2024): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v11i2.1074

Abstract

By 2024, the quantity of Quick Response Code Indonesian Standard (QRIS) users in Indonesia is projected to reach 51 million. The usage of QRIS as a cashless payment system is gaining widespread acceptance. Nevertheless, research on cashless payment methods, including QRIS, indicates that usage behavior is significantly affected by multiple variables. Conversely, prior research has predominantly concentrated on consumers' age or generational backgrounds. This study seeks to examine the factors influencing QRIS usage behavior, specifically considering the backgrounds of employees in metropolitan regions, particularly Greater Jakarta. This research employs a quantitative methodology via a questionnaire survey to gather primary data. This study demonstrates, using SmartPLS, that mobile ease of use and perceived compatibility significantly influence QRIS usage behavior. Conversely, relative advantage and social influence indicate a different outcome. This is mostly attributable to the functions and attributes of QRIS, which is no longer an innovative product, having been preceded by several e-wallets. Further research could benefit from additional information on the background of e-wallet utilization, the incorporation of supplementary variables into the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, and the expansion of studies to encompass other urban regions.
DISSEMINATING KNOWLEDGE REGARDING SHARIA-COMPLIANT FAMILY FINANCIAL PLANNING Indriyarti, Eko Retno; Hermi, Hermi; Wardhani, Nurhastuti Kesumo
Jurnal Pengabdian dan Kewirausahaan Vol 9, No 1 (2025): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v9i1.8188

Abstract

Islamic financial planning is crucial for Muslim households to guarantee financial stability and adherence to Sharia standards. Strategic planning facilitates sound financial decision-making, risk management, and the attainment of financial stability. There is a growing demand for financial planning that adheres to Sharia principles among individuals seeking to align their financial management with Islamic beliefs. This aligns with the considerable amount of community service initiatives on this subject conducted in Indonesia. This include activities conducted by the implementing team comprised of lecturers at a university in Jakarta. This activity was conducted in person in mid-December 2024. The approach employed in executing this activity was supplying materials and facilitating question-and-answer discussions. This activity proceeded seamlessly. The assessment of feedback regarding the activity's outcomes was conducted in two phases: pre-test and post-test. The feedback measurement results indicated a knowledge growth, with an average enhancement of 15.89%. The greatest significant enhancement in understanding was in item 2, namely concerning gharar in Islamic finance, which approached 36%. The subsequent most significant rise (exceeding 24%) was on item 5, specifically concerning the primary foundation for decision-making in sharia investment. The subsequent area of knowledge enhancement, nearly attaining 21%, was to item 10, namely concerning the primary priority in the distribution of sharia family income. Such activities must be conducted periodically. By cultivating a culture of learning, sharing, and mutual support, socialization and knowledge dissemination enable families to effectively implement Sharia principles in their financial planning, resulting in enhanced financial well-being and social responsibility.
Assessing Brand Attitude among Urban Gen Z through Brand Awareness and Participation with Brand Pages Indriyarti, Eko Retno; Murtiningsih, Retno Sari
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.1233

Abstract

This research is driven by the prevalence of TikTok among youth, particularly Generation Z, especially in urban locales where resource accessibility facilitates the platform's utilization. Conversely, the platform's prominence serves as an effective marketing tool to influence user attitudes. Consistent with this, prior research has yielded diverse outcomes regarding the development of brand views among the younger generation utilizing this platform. This study aims to evaluate the factors of brand perceptions among urban Generation Z on the TikTok platform. This quantitative study employs a questionnaire instrument including 135 Generation Z individuals in Jakarta. This study, utilizing PLS-SEM modeling and SmartPLS analytical techniques, demonstrates that active brand pages influence brand awareness but do not affect brand attitude. The findings of this study indicate that brand awareness influences brand attitude. This study effectively elucidates the mediating function of brand awareness in the relationship between active brand engagement and brand attitude.
Determinants of Online Customers' Attitudinal Loyalty and Impulsive Purchasing on Shopee: The Role of Visual Engagement and Enjoyment Indriyarti, Eko Retno
Journal of Business & Applied Management Vol 18, No 1 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i1.8200

Abstract

Despite its popularity and substantial user support, e-commerce in Indonesia exhibits intense rivalry for survival. This is demonstrated by the decrease in e-commerce in Indonesia, attributable to insolvency, changes in business models, or a decision to refrain from operating in the country. Amidst intense competition, Shopee has managed to endure and enhance its brand and services, establishing itself as one of the largest and most formidable e-commerce enterprises in Indonesia. Several factors encourage Indonesian customers to engage in impulsive and loyal shopping on a platform. This study seeks to examine the factors influencing impulsive buying on Shopee, utilizing predictor variables such as visual engagement, enjoyment, and attitudinal loyalty. This quantitative study employs a questionnaire as a survey instrument for participants. The items in the questionnaire are derived from prior research. A 5-point Likert scale is employed to assess the value of respondents' answers. This study utilized a sample of 200 respondents selected by purposive procedures, specifically persons who had made purchases on Shopee. This research employs partial least squares structural equation modeling (PLS-SEM) and SmartPLS as analytical instruments. This study's findings indicate that customer satisfaction on the Shopee platform can affect both attitudinal loyalty and impulsive purchasing behavior. Conversely, the visual engagement experienced by Shopee customers can solely affect impulsive purchasing, rather than fostering attitudinal loyalty. Moreover, attitudinal loyalty exerts no influence on impulsive purchasing. Additional findings indicate that attitudinal loyalty does not function as a mediator in this research. This study's findings enhance strategies for cultivating client loyalty and stimulating impulsive purchases by evaluating the reinforcement of visual engagement or enjoyment factors. This study's limitations and recommendations for future research are to the range of predictor variables and the necessity for a larger, more diverse sample size.
ENTREPRENEURIAL INTENTION DETERMINANTS FOR URBAN UNIVERSITY STUDENTS TO CREATE BUSINESS START-UPS: THE IMPACT OF ENTREPRENEURSHIP EDUCATION, PERCEIVED BEHAVIORAL CONTROL, COMMITMENT, AND NASCENT ENTREPRENEURSHIP BEHAVIOR Indriyarti, Eko Retno; Christian, Michael; Dewi, Yuli Kartika
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2025)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v13n2.p277-300

Abstract

Entrepreneurship is often seen as a pathway to youth empowerment and economic growth, yet start-up failure rates remain high despite the strong entrepreneurial enthusiasm of young people, particularly urban university students. This study investigates the determinants of entrepreneurial intention by incorporating entrepreneurship education, nascent entrepreneurial behavior, perceived behavioral control, and commitment, with commitment also tested as a moderator. Using PLS-SEM with 330 urban university students, the findings reveal that entrepreneurship education, perceived behavioral control, and commitment significantly enhance entrepreneurial intention, while entrepreneurship education also promotes nascent entrepreneurial behavior. However, commitment does not moderate the link between entrepreneurship education and entrepreneurial intention (H3 not supported), and nascent entrepreneurial behavior does not significantly influence entrepreneurial intention (H4 not supported). These results contribute theoretically by extending the Theory of Planned Behavior to the context of urban start-ups and highlighting the boundary conditions of commitment and nascent behavior. Practically, the study underscores the importance of strengthening entrepreneurship curricula and support systems, while cautioning that exploratory entrepreneurial activities alone may not translate into strong start-up intentions. Beyond theoretical contributions, the findings also offer practical insights for Indonesian universities. Specifically, entrepreneurship education should be integrated with project-based learning, mentoring programs, and funding mechanisms that enable students to transform intentions into sustainable ventures within the urban start-up ecosystem.
IMPROVING DIGITAL MARKETING PROFICIENCY FOR MSMES VIA COMMUNITY ENGAGEMENT: A CASE STUDY OF ISLAMIC ENTREPRENEURSHIP BOARDING SCHOOL PURWAKARTA Asih, Rayi Retno Dwi; Indriyarti, Eko Retno; Octaviani, Dian; Sari, Wahyuni Rusliyana
Jurnal Pengabdian dan Kewirausahaan Vol 9, No 2 (2025): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v9i2.9095

Abstract

This community engagement program was implemented to enhance the digital marketing skills of micro, small, and medium enterprises (MSMEs) managed by the Islamic Entrepreneurship Boarding School Purwakarta, Global Cahaya Nubuwwah Insani (GCNI). Considering the increasing role of social media as a cost-efficient and wide-reaching marketing channel, the program provided contextual training tailored to the needs of GCNI’s coffee shop business unit. The activities included comprehensive needs assessment, situational analysis, and interactive workshops focusing on social media optimization, digital branding, and practical content creation. Evaluation results indicated strong benefits, with 84.38% of participants rating the program as highly useful and 15.63% as moderately useful. A key contribution of this initiative was its ability to integrate digital marketing strategies with institutional identity and local cultural branding, thereby strengthening both business visibility and community relevance. Despite these achievements, challenges were observed in terms of varying levels of digital literacy among participants and the limited duration of the program, which restricted opportunities for long-term skill reinforcement. To improve future outcomes, blended learning approaches and collaborations with digital practitioners are recommended to provide sustained mentoring and broader impact. Overall, this program demonstrates how community engagement can effectively empower institutionally managed MSMEs by embedding digital marketing capabilities into their entrepreneurial ecosystem.
Penyuluhan Peningkatan Kualitas Kemasan Produk Pada Pengrajin Tahu dan Tempe di Keluruhan Semanan, Jakarta Barat Indriyarti, Eko Retno; Faisal, Aekram; Sabur, Moch.; Ganawati, Ganawati
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 5 No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v5i2.15568

Abstract

The situation of the Covid-19 pandemic that has not ended gives a signal that the business will continue to face uncertainties that affect the sustainability of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The purpose of community service activities for tofu and tempe craftsmen partners in Semanan village, West Jakarta is to help increase the selling value of tofu and tempe products. The method used in the implementation of this community service is to provide direct counseling at partner locations by giving explanations on how to improve the quality of the packaging of the tofu and tempe products produced. The results of this community service activity suggest three aspects of the solution, namely paying attention to the quality of the packaging related to the cleanliness of the tofu and tempe sold, maintaining the resilience of the tofu and tempe that are sold in good packaging, adding product identity to the packaging to increase the product's selling value. Response from partners is happy with this activity.
ENTREPRENEURIAL SPIRIT AS A STRATEGY FOR MSME SUSTAINABILITY IN COMMUNITY SERVICE ACTIVITIES Erza, Osni; Indriyarti, Eko Retno; Razman, Eljannati Eros; Rizkia, Annisa Ayu; Anggraeni, Dewi
Jurnal Pengabdian dan Kewirausahaan Vol 10, No 1 (2026): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v10i1.9871

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are pivotal to the national economy; yet, the sustainability of community-based micro-enterprises encounters numerous problems, especially concerning the entrepreneurial capabilities of business proprietors. An essential internal factor for MSME sustainability is the entrepreneurial spirit, which includes innovativeness, proactiveness, and the readiness to identify and seize business possibilities. This community service initiative seeks to assess and enhance the entrepreneurial spirit of MSME participants as a basis for bolstering business sustainability. The initiative was executed in partnership with the Lapak Puri Kartika MSME community in Ciledug, Tangerang, employing an instructional and participatory methodology. The applied methods consisted of direct presentations and interactive question-and-answer sessions, supplemented with a one-group pre-test and post-test evaluation design. The implementation phases included initial communication with community partners, needs assessment, internal team planning, delivery of training materials, activity execution, and feedback evaluation. Assessment tools were employed to evaluate participants' comprehension of entrepreneurial spirit principles and their opinions of the activity's advantages. The findings demonstrate an enhancement in participants' comprehension and recognition of the significance of entrepreneurial spirit in the management and sustainability of MSME operations. Participants exhibited heightened motivation and preparedness to embrace more innovative and adaptive actions in addressing business difficulties. Moreover, the activity was regarded as offering tangible advantages for prospective business growth. This community service effort demonstrates that enhancing and assessing entrepreneurial spirit via an educational-participatory approach is a pertinent and effective technique for promoting MSME sustainability at the community level. This initiative aims to provide a foundational paradigm for sustainable community service initiatives that emphasize the enhancement of MSME entrepreneurial capability.
Co-Authors Aekram Faisal Anggraeni, Dewi Aseanty, Deasy Asih, Rayi Retno Dwi Christian, Michael Diatmono, Prastiyo Erza, Osni Ganawati, Ganawati Gunarto, Gunarto Harmaini Harmaini Henik Hari Astuti Henilia Yulita Hermi, Hermi Jonathan, Ivan Justine Tanuwijaya Kesumo, Nurhastuty Lenggogeni, Lenggogeni Leon, Farah Margaretha Liberty, Batara Alexander Murdiah, Siti Murtiningsih, Retno Sari Murtiningsih, Retno Sari Netania Emilisa Nico Lukito Octaviani, Dian Pangguna, Wihanry Purba, Yosephina Puspa, Tiara Razman, Eljannati Eros Retno Sari Murtiningsih Rizkia, Annisa Ayu Sabur, Moch. Sander, Ongky Alex Sari, Wahyuni Rusliyana Setiawan, Audita Shafrani Dizar Sri Wijihastuti Sunarno Sunarno Sunarno Sunarno Tribudhi, Debbie Aryani Wahyuni, Lidia Wardhani, Nurhastuti Kesumo Wibowo, Suryo Wibowo, Suryo Yuli Kartika Dewi Yusran, Husna Leila