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Efektivitas Baliho dalam Meningkatkan Citra ‘Idris Sandiya’ sebagai Calon Legislatif DPR RI Dapil Jabar VI Azzahra, Chalissa Libna; Sari, Wina Puspita; Soegiarto, Asep
Jurnal Komunikasi Nusantara Vol 6 No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i1.494

Abstract

The 2024 Indonesian presidential election features campaigns conducted by presidential and legislative candidates using various methods, including billboard media. Billboards have been chosen as effective promotional tools to reach the masses and capture public attention in strategic public spaces such as roads and crowded centers. This research aims to find out the effectiveness of billboard in improving Idris Sandiya’s self-image as a Legislative Candidate of West Java Electoral District six Depok City and Bekasi City, 2024. By surveying the people of North Bekasi, Medan Satria Sub-district. This research uses descriptive quantitative methods. The population of this research was 93.162 people and sample were 100 respondents that calculated using slovin formula. The technique to take sampling uses random sampling with propotionnate stratified random sampling. Using the EPIC Model Theory with four dimensions namely Emphaty, Persuasion, Impact, and Communication. The result of this research shows the result determined using the EPIC Rate as a scale for calculating the effectiveness of billboards in improving self-image. By calculating of the four dimensions get the result of 3,86, This figure is said to be effective because according to the EPIC scale, values above 3,40 are effective. Thus, the use of billboards can be an effective strategy to improve the self-image of legislative candidates. Abstrak Pemilihan Presiden Indonesia 2024 diisi dengan kampanye yang dilakukan oleh calon presiden dan calon legislatif dengan berbagai cara, salah satunya menggunakan media baliho. Media baliho dipilih sebagai sarana promosi yang efektif untuk menjangkau massa secara luas dan menarik perhatian publik di ruang publik yang strategis seperti jalan raya dan pusat keramaian. Penelitian ini bertujuan untuk mengetahui efektivitas baliho dalam meningkatkan citra diri Idris Sandiya sebagai calon legislatif dewan perwakilan rakyat republik Indonesia daelah pilihan Jawa Barat 6 Kota Depok dan Kota Bekasi tahun 2024 dengan survei pada masyarakat Bekasi Utara, Kecamatan Medan Satria. Metode penelitian berjenis kuantitatif deskriptif. Jumlah populasi penelitian ini sebanyak 93.162 masyarakat dan sampel sebanyak 100 responden yang terhitung menggunakan rumus slovin. Teknik penarikan sampel penelitian ini menggunakan teknik random sampling dengan metode propotionnate stratified random sampling. Teori penelitian menggunakan EPIC Model dengan empat dimensi yaitu emphaty, persuasion, impact dan communication. Hasil penelitian ini menunjukkan hasil yang ditentukan menggunakan epic rate sebagai skala perhitungan efektivitas baliho dalam meningkatkan citra diri. Melalui perhitungan keempat dimensi didapatkan hasil sebesar 3,86, angka tersebut dikatakan efektif karena menurut skala EPIC nilai diatas 3,40 adalah tingkatan efektif. Dengan demikian, penggunaan baliho dapat menjadi strategi yang efektif untuk meningkatkan citra diri calon legislatif.
EFEKTIVITAS KONTEN MEDIA SOSIAL INSTAGRAM @ussfeeds: Survei Pada Followers Instagram @ussfeeds Periode Bulan Mei 2024 Reno, Reno Mu'min Darmawan; Darmawan, Reno Mu'min; Sari, Wina Puspita; Fatimah, Anggun Nadia
Journal Media Public Relations Vol. 4 No. 1 (2024): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v4i1.1626

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas Konten Media social Instagram @ussfeds berdasarkan surevey terhadap followers periode bulan Mei 2024. Metode penelitian berjenis kuantitatif deskriptif. Jumlah populasi penelitian ini sebanyak 1,7 juta followers dan sampel sebanyak 100 responden yang terhitung menggunakan rumus slovin. Teknik penarikan sampel penelitian ini menggunakan Teknik Purporsive sampling dengan metode survei deskriptif. Teori penelitian menggunakan teori AISAS (Attention, Interest, Search, Action, Share). Penelitian ini mengungkapkan bahwa pesan media sosial di Instagram yang disampaikan oleh @ussfeeds efektif. Hal ini didasarkan pada data yang diperoleh dari pertanyaan yang disebarkan oleh peneliti, kemudian diolah menggunakan perhitungan kuartil. Hasilnya menunjukkan angka yang berada pada skala efektif, yang berarti pesan-pesan dari akun Instagram @ussfeeds dinyatakan efektif.
Pengaruh Komunikasi Interpersonal Tourguide Terhadap Kepuasan Pengunjung di Taman Mini Indonesia Indah Sulistyo, Dandi; Putriana, Muria; Imsa, Mentari Anugrah; Sari, Wina Puspita
Journal Media Public Relations Vol. 4 No. 1 (2024): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v4i1.1637

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak komunikasi interpersonal tourguide pada kepuasan pengunjung di Taman Mini Indonesia Indah serta mengamati partisipasi pengunjung dalam interaksi mereka dengan tourguide. Hipotesis penelitian ini menyatakan bahwa ada keterkaitan yang signifikan antara komunikasi interpersonal tourguide dengan tingkat kepuasan pengunjung di Taman Mini Indonesia Indah. Metode penelitian yang digunakan adalah kuantitatif deskriptif. Populasi penelitian ini mencapai 267.952 ribu dan sampel yang diambil berjumlah 100 responden, dihitung menggunakan rumus slovin. Accidental sampling  adalah teknik pengambilan sampel yang dipilih adalah. Hasil penelitian memperlihatkan nilai uji korelasi Pearson sebesar 0,770 dengan tingkat signifikansi 0,001. Hasil ini menegaskan bahwa komunikasi interpersonal tourguide berhubungan positif dengan kepuasan pengunjung di Taman Mini Indonesia Indah. Dari analisis regresi linear sederhana, ditemukan bahwa nilai signifikansi adalah 0,001, sehingga hipotesis Ha dapat diterima, yang menyatakan bahwa terdapat hubungan yang positif dan signifikan antara komunikasi interpersonal tourguide dengan tingkat kepuasan pengunjung. Berdasarkan temuan ini, semakin efektif komunikasi interpersonal yang dilakukan oleh tourguide, semakin tinggi tingkat kepuasan pengunjung di Taman Mini Indonesia Indah, semakin besar kemungkinan pengunjung untuk merasa puas dengan kunjungan mereka.
Pola Komunikasi Tutor dengan Anak Jalanan di Sekolah Alternatif Anak Jalanan (SAAJA) Jakarta Selatan Safitri, Annisa Putri; Sari, Wina Puspita; Putriana, Muria
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.2966

Abstract

In the context of Street Children Schools, communication is not only between parents and children but also involves interactions between children and tutors. This study aims to identify the communication patterns used by tutors with street children at the Alternative Street Children School (SAAJA) and the challenges encountered. Using a qualitative approach and descriptive method, data were collected through interviews and observations. Purposive sampling was employed to select informants, focusing on the Alternative Street Children School Foundation, Tutors Mrs. Nunung and Mrs. Iin, and the street children of SAAJA. Both primary and secondary data sources were utilized. Data analysis followed three stages: data reduction, data presentation, and conclusion drawing. Validity was ensured through source and technique triangulation. The study found that the wheel and star communication patterns are used by tutors at SAAJA, proving effective in the teaching process through two-way communication. Challenges faced by SAAJA include issues with teaching staff and the students' external environment. Overall, the study concludes that there is positive feedback and effective daily communication between tutors and street children during the learning process, with well-established communication patterns.
Crisis-handling patterns: A multi-case study in Indonesia Rosalina, Indah Fajar; Sari, Wina Puspita; Putriana, Muria; El Farabi, Qoryna Noer Seyma; Soegiarto, Asep; Salsabil, Ghina Balqis; Akhsan, Rivanda Kamil
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.976

Abstract

This study examines crisis communication patterns in cross-sector organizations in Indonesia through case studies of GenFM, PT KAI Commuter, and KitaBisa. GenFM faced a reputational crisis following an on-air joke by a radio host that violated broadcasting ethics, KAI Commuter experienced a security breach of its Multi-Trip Card system that caused financial and reputational damage, and KitaBisa dealt with public allegations of non-transparent donation management. Using a descriptive qualitative approach and guided by Situational Crisis Communication Theory (SCCT), this research analyzes the types of crises, public attribution of responsibility, and communication strategies employed by each organization. Data were collected through in-depth interviews, observations, and secondary document analysis. The findings show that the three organizations adopted distinct communication patterns: KitaBisa emphasized transparency and empathy to restore trust; GenFM prioritized swift clarification and professionalism; and KAI Commuter implemented systematic, collaborative, and technically driven responses. All three rely heavily on digital platforms as primary communication channels. The study highlights that the effectiveness of crisis communication is determined by the alignment between strategies and the nature of the crisis, as well as the organization’s openness to addressing public concerns.
Co-Authors Abdul Kholik Ahmad Burhanuddin, Radyta Akhsan, Rivanda Kamil Alfian, Rashidqi Amalia, Bella Amalina, Atika Nur Amelia, Ade Putri Nur Anbiya, Muhammad Zulfan Anggun Nadia Fatimah Artoma, Nazili Lukluana Assyifa, Navira Sharen Avida, Caneyta Naeqris Ayyash, Yahya Azzahra, Chalissa Libna Bachtera, Rifki Azizan Bosma, Rauf Fatah Budiono, Riyaan Callula, Afiyah Disa Candra, Ghina Salsabila Claracynthia, Aqilah Clarissa, Joanna Atha Clementhius Valendyawan, Helix Darmawan, Reno Mu'min Dewi, Andika Salsa El Farabi, Qoryna Noer Seyma Fadhlurrahman, Ahmad Rifqi Fahrizky, Ibnu Arya Farabi, Qoryna Noer Seima El Farabi, Qoryna Noer Seyma El Fauzan, Nugraha Robby Febriyani, Nadira Syfha Firdaus, Muhammad Reza Ghania, Fanisa Azwa Hamzah, Ismail Astama Haritza, Muhammad Dzikri Imsa, Mentari Anugrah Kamaludin, Idzni Ramadhani Khansa, Najwa Aulia Kurnia, Salsabila Maigoda, Tonny Cortis Martha, Abyan Dwi Menati Fajar Rizki Murtiawani, Allaysha Noer Seyma El Farab, Qoryna Octavian, Alfareza Aditya Pamungkas, Bintang Fajar Paramita, Theresia Resa Pinkan, Sabrine Pramana, Anggara Putra, Gagak Indra Putri, Amelinda Septia Putri, Windy Amelia Putrian, Muria Putriana, Muria Ramadhani Kamaludin, Idzni Rayhan, Mohamad Reno, Reno Mu'min Darmawan Reyfaldi, Rananda Adrian Sabila, Artati Putri Sadewo, Rio Safitri, Annisa Putri Sagita, Selvi Sahidan Sahidan Salsabil, Ghina Balqis Sari, Lulu Kartika Yunita Seif, Akmal Fatih Selvyana, Anggun Seyma, Qoryna Noer Sitorus, Putri Yohana Soegiarto, Asep Sony Nugratama Hijrawadi Sulistyarini, Dian Sulistyo, Dandi Sulthan, Nugraha Azka Surya, Beatrice Samantha Syahdan, Mohammad Arsha Tsabitahadi, Edina Widy, Alisya Sasqia Wihadi, Afriza