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Marheni, Dewi Khornida
Universitas Internasional Batam
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Journal : Jurnal Manajemen dan Pemasaran Jasa

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Cryptocurrency decision analysis as an instrument in modern financial markets through investment intention Marheni, Dewi Khornida; Jenny, Jenny; Agustin, Isnaini Nuzula
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.17476

Abstract

Technological developments are increasing rapidly. This encourages increase the number of investors, especially in cryptocurrency. Investment decision considerations are influenced by investor behavior, including attitude, subjective norms, herd behavior, overconfidence, perceived risk, financial literacy, and investment intention. The purpose of this study is to determine the factors of financial behavior that influence investment decisions. The sampling technique used is snowball sampling by distributing questionnaires to Indonesian investors who are currently/already using cryptocurrency. Data was analyzed using the PLS-SEM method. The samples used as test material were 274 respondents who are currently or have used cryptocurrency. The results state that attitude, overconfidence, financial literacy, and investment intentions have a significant influence on investment decision variables. Future research is expected to be able to add other variables. The object of research used by the author is only in the territory of Indonesia. Therefore, the authors suggest that it can expand the object of research so that it can strengthen the results of the research. Most of the previous studies used quantitative methods in obtaining data. Thus, future research is expected to be able to expand the object of research so that it can strengthen the results of the research and use mixed methods, quantitative and qualitative methods (interviews and questionnaires).
Co-Authors Abner O nesimus Sijabat Ade Olivia Agus Susanto Alex Alex Alfred Joven Angelina Wulan Juniarty Angellyn Lim Anmelrina Anmelrina Antalius, Yosep Deki Ardi Hermanto Arienda Gitty Ramadani Arienda Gitty Ramadani Ayu Purnama Calvin Calvin Candy Candy Candy Candy, Candy Cheristina, Cheristina Cindy Ellysa Cindy Ellysa Cing Mei Cruz II, Roque B. Darvin Darvin Desi Mulyati Dessy Aliandrina Dhifira Annisa Widyasari Dhifira Annisa Widyasari Dhifira Annisa Widyasari Diana Diana Diana Merliana Rahman Eddy Oktarianto Ellen Ellen Eni Valentina Enje Aprilla Erick, Erick Evelyn Evelyn Evelyn Fanesha Nissy Kusweanto Firman Adiyasa Fitri Sembiring Milala Grace Geovanni Gracia Melani Greece Agustin H, Andre Steven Hashim, Hanini Ilyana Che Helen Tan Hendry Hendry Heri Hartono Herman Herman Hery Haryanto Hery Haryanto Hesniati Hesniati Hesniati, Hesniati Ibrahim, Mukdad Isnaini Nuzula Agustin Jeffri Winardy Jenny, Jenny Jevfri Jevfri Jimmy Cung Joey Joey Jofia, Nurul Johny Budiman Joycelin Joycelin Julia Rahayu Putri Julianto Julianto Junita Junita Kelvin Kelvin Kwek Kendri Setiawan Kristina Kristina Kwek, Kelvin Laurent Aranathasya Selay Leonardo Christofher Lindawati Lindawati Lusi Lusi Lydia Desrita Marcelino Marcelino Marthin, Ricko Maudy Febrianna Meillverrani Erline Mellitania Surya Mentari Indah Sari Michelle Selvia Liu Milenia Ong Mirza Salman Pahlavi Muhammad Taufik Ong, Milenia Putra, Edy Yulianto Ramadani, Arienda Gitty Rano Ardiansyah Ratih Anggraini Ratih Anggraini, Ratih Ricky Wijaya Rieza Melinda Rivaldo Fariadi Ivanda Robin Robin Salim, Silvia Satya Satya Selvia Eka Marliana Sepbianto Sepbianto Serina, Serina Shellin Shellin Shelvi Shelvi Sherry Sherry, Sherry Shirley Feblicia Silvy Gresia Stella Yosephine Suryati Suryati Susanti Susanti Suwandi Suwandi Syelen Syelen Tazkia, Putri Tri Anggi Astuti Valentina, Cindy Vanni Valentina Veronica Veronica Viviani Viviani Wandi, Yulfis Widiyanti, Riski Wijaya, Cynthia Anna Wily Wily Winardy, Jeffri Wisnu Yuwono Yandi Suprapto Yanni Yanni Yulfiswandi, Yulfiswandi