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Analysis of Customer Feedback for an e-Commerce Application Based on Artificial Neural Networks Sri Anita; Army, Widya Lelisa; Nugroho, Arif
Jurnal Sistem Cerdas Vol. 8 No. 1 (2025)
Publisher : APIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37396/jsc.v8i1.473

Abstract

With the rise of the Internet, e-commerce platforms have become one of the primary shopping channels for consumers. Establishing an efficient and intelligent customer service system is a crucial challenge for these platforms. This research aims to analyze how the interactivity of e-commerce applications and customer feedback from online shopping experiences can influence consumer loyalty and the likelihood of repurchase. To evaluate customer loyalty, we utilize an artificial neural network, which is processed using the SPSS application. The findings indicate that the relationship between interactivity, consumer feedback, and loyalty has a confidence level of 85.4%. A relationship between variables is considered strong if the R-squared value is above 50%, while a value below 50% indicates a weaker relationship.
Dampak Pemberian Reward dan Herd Mentality Terhadap Kinerja Berbasis Teknologi Karyawan Depo Kontainer di Jakarta Utara Widodo, Eko; Rustomo; Army, Widya Lelisa
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5098

Abstract

Dalam lanskap bisnis yang semakin cepat dan kompetitif, teknologi sangat diperlukan untuk mengoptimalkan dan menyederhanakan operasi bisnis. Dampak Pemberian Reward dan Herd Mentality Terhadap Kinerja Berbasis Teknologi Karyawan Depo Kontainer di Jakarta Utara adalah penelitian yang bertujuan mengonfirmasi pentingnya reward dan herd mentality bagi aspek bisnis di perusahaan. Penelitian ini menyelidiki pengembangan kapabilitas kinerja karyawan informasi sebagai mekanisme penting dalam peningkatan efektivitas dan efisiensi organisasi. Kedua hal tersebut dianggap vital sebagai sumber daya utama perusahaan dalam menghadapi tantangan perubahan teknologi. Penelitian ini dilakukan dengan metode kuantitatif yaitu pengujian berbagai hipotesis yang dibangun dari model penelitian yang diusulkan menggunakan data melalui survei kuesioner. Validitas alat ukur dinyatakan valid, dan reliabilitas dengan hasil reliabel. Pengolahan data dilakukan dengan SPSS Versi 25 untuk melihat signifikansi hubungan-hubungan dalam model penelitian yang diobservasi. Analisis data dinyatakan kontribusi secara parsial positif sedang namun pada uji serentak dengan kotribusi positif tinggi dan data dinyatakan normal, reward dan herd mentality memiliki pengaruh dan hubungan signifikan terhadap kinerja karyawan.
Analisis Technology Acceptance Model (TAM) dalam Penggunaan Aplikasi E-Commerce Namora, Namora; Army, Widya Lelisa; Anita, Sri; Nugroho, Arif
Jurnal Pendidikan Sains dan Komputer Vol. 5 No. 01 (2025): Artikel Riset February 2025
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jpsk.v5i01.5500

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh beberapa faktor yang terkandung dalam Technology Acceptance Model (TAM), yaitu Perceived Usefulness (PU), Perceived Ease of Use (PEOU), serta sikap pengguna, terhadap niat penggunaan aplikasi e-commerce. Model ini sering digunakan untuk memahami bagaimana dan mengapa individu menerima atau menolak teknologi baru, yang dalam hal ini adalah aplikasi e-commerce. Penelitian ini tidak hanya menilai pengaruh faktor-faktor tersebut secara terpisah, tetapi juga menganalisis hubungan antar konstruk yang ada dalam model TAM. Untuk mencapai tujuan tersebut, pengujian dilakukan dengan menggunakan Confirmatory Factor Analysis (CFA) untuk menguji validitas dan reliabilitas instrumen pengukuran yang digunakan dalam penelitian ini. CFA adalah teknik statistik yang digunakan untuk mengonfirmasi sejauh mana data yang dikumpulkan sesuai dengan model teori yang telah ditentukan sebelumnya. Selain itu, Structural Equation Modeling (SEM) digunakan untuk menganalisis hubungan antar konstruk dalam model, serta untuk menguji sejauh mana faktor-faktor tersebut mempengaruhi niat pengguna untuk menggunakan aplikasi e-commerce. Data dalam penelitian ini bersumber dari kuesioner 103 pengguna aplikasi e-commerce yang tinggal di kota Bekasi. Kuesioner dirancang untuk mengukur persepsi dan sikap pengguna terhadap aplikasi e-commerce, baik dari segi kemudahan penggunaan (PEOU) maupun manfaat yang dirasakan (PU). Hasil analisis menunjukkan bahwa kedua faktor, yaitu PU dan PEOU, berpengaruh signifikan terhadap sikap pengguna (attitude) dan niat (intention) mereka untuk menggunakan aplikasi e-commerce. Selain itu, penelitian ini juga menemukan adanya pengaruh langsung antara Perceived Usefulness dan Perceived Ease of Use terhadap niat penggunaan aplikasi tersebut, yang semakin menegaskan pentingnya kedua faktor ini dalam meningkatkan adopsi aplikasi e-commerce.
Hybrid CNN and KNN Approach for Coffee Bean Quality Identification Army, Widya Lelisa; Anita, Sri; Ramadhina, Retno
Sinkron : jurnal dan penelitian teknik informatika Vol. 9 No. 4 (2025): Articles Research October 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v9i4.15366

Abstract

This study discusses the integration of Convolutional Neural Network (CNN) and K-Nearest Neighbors (KNN) for the identification of coffee bean quality as an effort to increase the competitiveness of local commodities. CNN is used as a feature extractor to produce an information-rich representation of coffee bean images, while KNN acts as a classifier to classify quality into two classes, namely Good and Defective. The dataset is divided into training, validation, and test data, with a total of 1,190 images obtained from the manual annotation process. The research stages include (1) pre-processing of data in the form of cropping based on bounding boxes, resize to 224×224 pixels, normalization, and data augmentation; (2) feature extraction using pretrained CNN (ResNet18) by eliminating the final classification layer to obtain a 512-dimensional feature vector; and (3) classification using KNN with variations in k values (3, 5, and 7) as well as Euclidean distance metrics. The results of the experiment showed that the CNN+Softmax baseline resulted in an accuracy of 86%, while the CNN+KNN method provided better performance. The k=5 configuration was proven to be optimal with an accuracy of 93.4%, precision, recall, and a balanced F1-score in both classes. The confusion matrix shows that most samples can be classified correctly with a low error rate. These findings are in line with previous research that emphasized the effectiveness of CNN in the extraction of visual features and the advantages of KNN on limited datasets. Thus, this approach can be a practical solution to support an automatic, accurate, and consistent coffee bean quality identification system to increase the competitiveness of local coffee commodities in the global market.
Pengaruh Stres Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT. Pegadaian (Persero) Cabang Cikampek Nugraha, Sandra Purwa; Ismuni, Mutdi; Army, Widya Lelisa
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13267

Abstract

Menurunnya kinerja karyawan PT. Pegadaian (Persero) Cabang Cikampek dapat disebabkan oleh beberapa faktor. Faktor yang mempengaruhi kinerja antara lain stres kerja dan lingkungan kerja. Fenomena yang terjadi antara lain menurunnya kinerja pegawai, tingginya tingkat stres pegawai dan kondisi lingkungan kerja yang tidak mendukung. Tujuan dari penelitian ini adalah 1. Untuk mengetahui stres kerja pada PT. Pegadaian (Persero) Cabang Cikampek, 2. Untuk mengetahui lingkungan kerja pada PT Pegadaian (Persero) Cabang Cikampek, 4. Untuk mengetahui ada atau tidaknya pengaruh stres kerja dan lingkungan kerja terhadap kinerja pegawai di Pegadaian (Persero) ) Cabang Cikampek, 5. Untuk mengetahui ada tidaknya pengaruh lingkungan kerja terhadap kinerja karyawan pada PT. Pegadaian (Persero) Cabang Cikampek, 6. Untuk mengetahui ada atau tidaknya pengaruh stres kerja dan lingkungan kerja terhadap kinerja karyawan pada PT. Pegadaian (Persero) Cabang Cikampek. Penelitian ini menggunakan metode kuantitatif dengan teknik asosiatif yang dilakukan di PT. Pegadaian (Persero) Cabang Cikampek dengan populasi 86 pegawai dengan teknik pengumpulan data menggunakan kuesioner. Berdasarkan hasil penelitian yang dilakukan, hasil pengujian persamaan regresi linier berganda Ý = 7,822 + (-0,187) X1 + 0,905 X2 dapat digunakan untuk menjelaskan bentuk hubungan linier antara Penilaian Kerja dengan Motivasi Berprestasi dan Kinerja Karyawan. . Persamaan regresi linier berganda Ý = 7,822 + (-0,187) X1 + 0,905 X2 menunjukkan bahwa jika stres kerja dan lingkungan kerja serta kinerja karyawan diukur dengan instrumen yang digunakan dalam penelitian ini, maka setiap kenaikan skor stres kerja sebesar satu satuan (X1 ) akan diikuti dengan penurunan skor Kinerja Pegawai sebesar -0,187 dengan konstanta sebesar 7,822. Dan setiap peningkatan skor Lingkungan Kerja (X2) sebesar satu satuan maka akan diikuti dengan peningkatan skor kinerja pegawai sebesar 0,905 dengan konstanta sebesar 7,822
PEMODELAN MONTE CARLO DALAM MERAMALKAN PARTISIPASI MAHASISWA DALAM PERKULIAHAN ilham, wanda; army, widya lelisa; syafrinal, ilwan
NJCA (Nusantara Journal of Computers and Its Applications) Vol 8, No 2 (2023): NJCA Vol 8 No 2 December 2023
Publisher : Computer Society of Nahdlatul Ulama (CSNU) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36564/njca.v8i2.322

Abstract

Penelitian ini bertujuan untuk memprediksi tingkat kehadiran mahasiswa dalam perkuliahan. Tingkat kehadiran mahasiswa dalam perkuliahan merupakan faktor penting yang dapat mempengaruhi prestasi akademik dan pencapaian pembelajaran. Metode simulasi Monte Carlo digunakan dalam penelitian ini karena dapat menghasilkan banyak sampel acak yang bisa merepresentasikan berbagai skenario kehadiran mahasiswa, penelitian ini mampu memberikan perkiraan yang lebih akurat terhadap tingkat kehadiran. Penggunaan sample yang berulang juga akan berpengaruh pada hasil prediksi yang dilakukan. Data kehadiran mahasiswa dalam mata kuliah pemodelan dan simulasi. Selanjutnya, data tersebut digunakan untuk membangun model simulasi Monte Carlo yang sesuai dengan situasi kehadiran mahasiswa. Hasil dari simulasi Monte Carlo menunjukkan distribusi probabilitas tingkat kehadiran mahasiswa dalam berbagai skenario. Dengan adanya informasi ini, perguruan tinggi dapat mengambil tindakan yang tepat dalam meningkatkan tingkat kehadiran mahasiswa
The Effect of Service Quality on Grab Bike Customer Satisfaction in Lagoa Village, North Jakarta Sonia, Fara; Irawan, Pristanto Ria; Army, Widya Lelisa
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7256

Abstract

Increasingly digital era develop fast , service transportation based application has become an integral part of life daily urban society . Grab Bike , as one provider the leading online motorcycle taxi service in Indonesia, has give contribution significant in make it easier mobility public . along with increasing user service this , quality service become factor decisive key satisfaction customer . Quality service in context Grab Bike services include various aspect , start from speed and accuracy time , attitude and behavior driver , convenience use application , up to safety and comfort during journey . All aspect This role important in form perception customer to services received and , ultimately , influence level satisfaction they . For That writer interested write study with quality variables service and satisfaction customer . The aim of this research is to determine the partial influence of service quality on Grab Bike customer satisfaction in Lagoa Village, North Jakarta. This research uses a quantitative descriptive method with data collection techniques through distributing questionnaires and library data. In this research, a purposive sampling method was used, totaling 45 Grab Bike users in the Lagoa sub-district, North Jakarta, using a simple linear regression data analysis technique. The results of this research show that there is a partial influence of service quality on Grab Bike customer satisfaction in Lagoa Village, North Jakarta. It is hoped that the results of this research will contribute to further research
The Influence of Online Sales Promotion on Purchasing Decision Factors at PT Heri Daya Integra Karawang Azizah, Sintya; Army, Widya Lelisa; Rahayu, Tutik
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7364

Abstract

This research was conducted at PT Heri Daya Integra Karawang, with the aim of knowing the effect of sales promotion online and purchasing decision factors, as well as analysis of the influence of promotions in sales promotions online on purchasing decisions at PT Heri Daya Integra Karawang. The total number of research respondents was 60 people who were selected using Purposive Sampling techniques. This research explains that online sales promotions are included in the good category, as well as consumer purchasing decision factors that are included in the good category. Apart from that, there is the influence of sales promotions online on purchasing decision factors by consumers of PT Heri Daya Integra Karawang, and according to the calculation results seen in the table, a simple correlation coefficient of r = 0.880 and a determination coefficient of R = 12 = 0.774 are obtained. got Tcount (14.08) >Ttable (1.67) so it can be concluded that there is an influence between online sales promotions on purchasing decision factors. And there is a significant test on a simple relationship obtained if Fcount (198.18) > Ftable (4.00) on a = 0.05 and significance value (sig.) < 0.05 (0.00 < 0.05), it can be concluded that online sales promotions have a significant and linear influence on purchasing decision factors.
The Influence of Career Development on Employee Performance in FIF Group Cikampek Karawang branch Kania, Wulan; Kristanto, Yudi; Army, Widya Lelisa
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7345

Abstract

Problems with inappropriate career development result in a problem phenomenon regarding a decrease in employee performance, where employees seem to be careless in their work, hasty in concluding a problem which results in work errors. The aim of this research is to determine the effect of career development on employee performance. This research using quantitative methods with associative techniques was carried out in FIF Group Cikampek Karawang branch with a population of 30 employees with data collection techniques using questionnaires. Based on the calculation results, a correlation coefficient of r = 0.854 and a determination coefficient of R = r was obtained.2 = 0.730. Testing the significance of the correlation obtained tcount (8,691) > t table (2.00) at α = 0.05, indicating that the correlation coefficient is significant. Thus, the research hypothesis which states that there is a relationship between career development and employee performance can be accepted. This means that the higher the career development, the higher the employee performance will be. Meanwhile, the coefficient of determination of 0.730 indicates that 73% of the variation in Employee Performance. This research is motivated by the consequences that can be explained by variations in Career Development, the remaining 27% is determined by other factors outside of Career Development.
The Influence of Perceived Quality and Perceived Risk on Online Purchase Intention in E-Commerce (Case Study of Pt Shopee Indonesia) Sukarya, Sumiati; Kristanto, Yudi; Army, Widya Lelisa
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7329

Abstract

This research aims to determine the effect of quality and perceived risk to online purchase intention on e-commerce (pt shopee indonesia case study). This research method uses quantitative data collection methods with questionnaires, the sample in this research consists of 100 shop customers. by using a probability sample, the data analysis used is correlation regression, so it is clear how big the influence is perceived of quality and perceived of risk to online purchase intention on e-commerce (pt shopee indonesia case study) results of research that examines the influence perceived of quality and perceived of risk to online purchase intention on e-commerce (pt shopee indonesia case study) significant effect amounting to 58.8% variation online purchase intention can be explained by variation perceived of quality and perceived of risk, the remaining 41.2% is determined by other outside factors perceived of quality and perceived of risk.