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Desain Aplikasi Pemasaran Menggunakan E-Commerce di UMKM Batu Bata Riana: Design of a Marketing Application Using E-Commerce for the Batu Bata Riana MSMEs Yusnawati, Yusnawati; Adlie, Taufan Arif; Masthura, Lely; Nadya, Yusri; Dewiyana, Dewiyana; Andriani, Meri; Handayani, Nurlaila; Zeki, Muhammad; Nurmalawati, Nurmalawati; Fadilah, Nahdah; Amalia, Sastika; Khatami, Muhammad; Nugraha, Aidil Rizky
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. Suppl-1 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11iSuppl-1.10485

Abstract

The Batu Bata Riana MSMEs located in Padang Langgis Village, Seruway Subdistrict, Aceh Tamiang Regency, is a micro-enterprise engaged in the production of red bricks using conventional production methods. Up until now, product marketing has primarily been carried out manually through word of mouth, resulting in limited market reach and low sales volume. This study aims to design and implement an online e-commerce-based marketing application, thereby expanding market reach and enhancing marketing effectiveness. The methodology includes partner needs analysis, user interface design, web-based application development, functionality testing, and user satisfaction evaluation. The resulting application features a product catalog, online ordering form, direct contact integration with the business owner, and location information display. The application has been implemented and is accessible via both mobile devices and desktop computers. Evaluation results indicate increased interest from new customers and potential sales volume growth of up to 30% compared to conventional marketing methods. These findings demonstrate that the application of e-commerce technology in brick-producing MSMEs has a positive impact on market expansion, transaction process efficiency, and business competitiveness in the digital era.
Anthropometry–Kansei for ergonomic assistive device design Andriani, Meri; Dewiyana, Dewiyana; Adlie, Taufan Arif; Nurmalawati, Nurmalawati; Nadya, Yusri; Sari, Leni Putma; Revanza, Bayu; Novianda, Novianda; Yusnawati, Yusnawati
Jurnal Polimesin Vol 24, No 1 (2026): February
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/jpl.v24i1.8345

Abstract

Manual work using non-ergonomic tools at the packaging station causes workers to bend over for long periods. This condition can increase the risk of Musculoskeletal Disorders (MSDs), thereby reducing worker productivity. The objectives of this study were to determine the greatest pain complaints from workers, design ergonomic aids to reduce MSDs complaints, and analyze worker responses to the ergonomic aids created. The methods used included worker anthropometric measurements, percentile determination, statistical tests to ensure data usability, and Kansei Engineering to identify worker interest in the tool. Results and discussion, popliteal length, popliteal height, and hip width are the dimensions used to design the tool. All dimensions were tested statistically. In the data sufficiency test, all data were declared valid, the data reliability test was declared reliable, and the data normality test stated that the data were normally distributed. The percentile used was the 50th percentile. Worker responses to the tool were evaluated using Kansei Engineering using nine Kansei words. All Kansei words were declared valid with values (0.407- 0.850) exceeding the r-table value, and the reliability test (0.707- 0.791) was declared greater than the Cronbach Alpha limit (5%), so all Kansei words were reliable. In conclusion, the ergonomic aids for packaging workers have a length of 43.65 cm, a height of 44.40 cm, and a width of 33.35 cm, while the evaluation of the aids produced seven descriptors with the highest scores, namely comfortable to use (0.940), safe to use (0.935), light (0.911), easy to use and move (0.913), simple design (0.920), flexible to use (0.951), and very functional when used in the workplace (0.938).