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All Journal Jurnal ASET (Akuntansi Riset) Coopetition : Jurnal Ilmiah Manajemen Jurnal Ekbis (Ekonomi & Bisnis) Journal of Bussines Management Basic SINTESA
Ratna Gumilang, Risa
Fakultas Ekonomi Dan Bisnis, Universitas Sebelas April
Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Flash Sale dan Live Streaming Terhadap Impulse Buying Behavior Pada Platform TikTok Ratna Gumilang, Risa; Sumiati, Ai; Tresnadi, Aris
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4813

Abstract

The development of technology and the internet has transformed societal lifestyles, with TikTok leveraging this trend through TikTok Shop, integrating entertainment and shopping with features like flash sales and live streaming to drive sales and influence consumer behavior. This study aims to examine the impact of flash sales and live streaming on impulse buying behavior on the TikTok platform. Using a quantitative approach with a survey of 400 respondents from Generation Z (aged 18-27) who have purchased through flash sales and live streaming on TikTok. Data analysis employed multiple linear regression. The findings indicate that both flash sales and live streaming significantly and positively influence impulse buying behavior. These strategies collectively form a robust approach to stimulate impulse buying: flash sales create purchase urgency, while live streaming enhances direct consumer engagement. This research offers valuable insights for TikTok sellers in optimizing flash sales and live streaming to enhance sales through impulse buying behavior.
Analisis Kinerja Keuangan Bank BUMN Dengan Metode RGEC Financial Performance Analysis of BUMN Banks Using The RGEC Method Ratna Gumilang, Risa; Nuryana, Nuryana
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 2 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/2hf0p054

Abstract

Indonesia's economy has experienced a contraction, which can impact all aspects of the country's economy and pose challenges to the sustainability of the banking business. The banking sector plays a crucial role in economic recovery by providing credit to individuals or entrepreneurs in need of working capital. This study aims to assess the financial performance and health condition of BUMN banks using the RGEC method. The research employs a qualitative descriptive approach. The secondary data used consists of financial reports of BUMN banks from 2019 to 2023, obtained from the Indonesia Stock Exchange website and the respective banks' official websites. The findings indicate that Bank Mandiri has the lowest average NPL compared to other BUMN banks. Bank Mandiri ranks first in GCG implementation, while BRI, BNI, and BTN share the second position. Bank BRI has the highest average ROA and CAR among BUMN banks. The health condition of BUMN banks based on the RGEC method over the past five years shows that Bank BRI and Bank Mandiri are in a "Highly Healthy" condition, while Bank BNI and BTN are classified as "Healthy”.
Accounting Evaluation: Digital Transformation as Moderating Variable in Fintech, Green Finance, And Blue Finance Impact on Banking Financial Performance Gumilang, Risa Ratna; Nugraha, N; Suryadi, Edi; Sari, Maya; Heryana, Toni
Jurnal ASET (Akuntansi Riset) Vol 17, No 1 (2025): JURNAL ASET (AKUNTANSI RISET) JANUARI-JUNI 2025
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jaset.v17i1.76573

Abstract

This study aims to examine the influence of fintech adaptation, green finance and blue finance on financial performance moderated by digital transformation. The research was conducted on banking sub sector companies listed on the Indonesia Stock Exchange (IDX) for the period of 2021-2023, totalling 141 observation data. The research results using WRAP PLS analysis found that fintech adaptation and green finance do not affect financial performance while blue finance has a significant impact on financial performance. Furthermore, the moderation test results showed that digital transformation moderates the effect of fintech adaptation and green finance on financial performance, but does not moderate the effect of blue finance on financial performance. The research findings support stakeholder’s theory, indicating that banks must play a role in providing policy support to the government in realizing environmentally-oriented investments. 
An Analysis Of Product Quality At PT Sinar Sagara Sejahtera Sumedang Apriani, Sabrina; Gumilang, Risa Ratna; Damayanti, Wulan Ariani
SINTESA Vol. 16 No. 1 (2025): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The footwear industry in Indonesia has developed very rapidly and is characterized by many companies that produce quality sandals. The research focus of this thesis is how the quality of products at PT Sinar Sagara Sejahtera Sumedang This study aims to determine the quality of products at PT Sinar Sagara Sejahtera Sumedang and to find out the obstacles and solutions to product quality at PT Sinar Sagara Sejahtera Sumedang. The method used in this research is descriptive qualitative, with a purposive sampling technique with informants totaling 10 people. Data collection techniques from this study through observation, interviews, documentation, and triangulation. In analyzing the data that has been obtained using the Miles and Huberman model through stages, data collection, data reduction, data presentation, and conclusion drawing/verification. The results of this study indicate that product quality at PT Sinar Sagara Sejahtera Sumedang is classified as good and in accordance with conditions in the field, but there are still indicators that need to be improved in order to meet consumer expectations more optimally regarding product quality at PT Sinar Sagara Sejahtera Sumedang.
Co-Authors Agung Akbar Apriani, Sabrina Damayanti, Wulan Ariani Dikdik Nadiansyah Dikdik Nadiansyah Edi Suryadi, Edi Faisal Ramdhani Helles Amanda Heryana, Toni Ila Karmila Maya Sari Nugraha, N nuryana nuryana, nuryana Sumiati, Ai Teguh Santoso Tresnadi, Aris Wahyudin , Cucu Wulan Ariani Damayanti Wulan Ariani Damayanti Yayat Ginanjar