p-Index From 2021 - 2026
5.031
P-Index
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Feedback International Journal of Communication

Media Convergence and the Development of Interactive Broadcasting with Metaverse Technology Ritonga, Maisaroh; Farid, Ahmad Salman; Manda, Vijaya Kittu
Feedback International Journal of Communication Vol. 1 No. 4 (2024): December 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i4.103

Abstract

The convergence of traditional media with metaverse technology has revolutionized interactive broadcasting by blending immersive experiences with real-time interactivity. This study explores the integration of media convergence and metaverse-driven platforms, highlighting their transformative impact on audience engagement, technological innovations, and the challenges related to infrastructure, cost, and ethical considerations. A mixed-methods approach was employed, combining qualitative and quantitative research. A comprehensive literature review established the theoretical foundation, while case studies of metaverse-enabled events, such as virtual concerts and immersive news reports, provided real-world insights. Semi-structured interviews with industry professionals offered expert perspectives on adoption barriers and strategies. Quantitative metrics, including audience retention rates and interaction times, were analyzed alongside industry reports to validate findings. The findings reveal a significant increase in audience engagement, with metaverse-driven platforms achieving 150% longer interaction times and a 20% higher retention rate than traditional formats. Technological enablers, such as VR, AR, Blockchain, and AI, were identified as key drivers of this transformation, facilitating immersive storytelling, secure digital transactions, and personalized content delivery. However, challenges persist, including high infrastructure costs, regional disparities in technological access, and ethical concerns over data privacy and intellectual property disputes. Metaverse broadcasting redefines audience interaction by enabling users to participate actively in content creation and exploration.
Toxic Relationship Representation and the Shifting Meaning of Love in TikTok Popular Culture Farid, Ahmad Salman
Feedback International Journal of Communication Vol. 2 No. 2 (2025): June 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i2.189

Abstract

This study investigates how toxic romantic relationships are represented in TikTok videos and how these representations influence the evolving cultural meanings of love among young users. In the context of digital popular culture, TikTok has emerged as a key site for emotional storytelling and identity performance. Using a qualitative approach and Fairclough’s Critical Discourse Analysis (CDA), this study analyzed 50 viral TikTok videos and over 1,000 associated comments. Data were selected based on relational themes involving emotional manipulation, dependency, and conflict. The findings identify three dominant themes, (1) the romanticization of toxic behaviors, (2) the ironic or humorous reframing of emotional abuse, and (3) audience identification and normalization of harmful relationship dynamics. Users often interpret such content as relatable, aesthetic, or emotionally resonant. The study argues that TikTok functions not merely as a space of representation but as an emotional and cultural educator where toxic love is reframed and normalized. While some content invites critique, most contributes to shifting emotional norms. The research highlights the implications of these narratives on digital intimacy and the emotional expectations of youth.