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The Role of the Capital Market in Increasing Economic Growth in Indonesia Lubis, Putri Kemala Dewi; Manalu , Christin Lince Natalia; Lubis, Atika Atayarisah; Tambunan, Laura, Magdalena; Saputra, Firman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i5.9322

Abstract

This research is entitled The role of capital markets in increasing economic growth in Indonesia. The aim of this research is to determine: 1) The contribution of the capital market in economic growth, 2) Trends in the capital market in Indonesia's growth 3) Opportunities and challenges faced by the capital market in Indonesia. In implementing a country's national economic development, funding is needed from the government and society, while one alternative source of funding is the capital market. The capital market is a place to trade securities issued by institutions and professions related to securities. The research method used was a literature review. The role of the capital market in national economic growth can be seen through its influence on macroeconomic indicators such as the real exchange rate, inflation rate and economic growth as measured by Gross Domestic Product. And the development of the capital market in Indonesia is moving positively, which can be reflected in the increase in public interest in investing in it. This can be observed from the growth in the number of investors registered with the Indonesian Central Securities Depository (KSEI) through single investor identification (SID).
ANALISIS KELAYAKAN USAHA DAN STRATEGI PENGEMBANGAN USAHA BOUQET DITINJAU DARI ASPEK PEMASARAN (STUDI KASUS PADA UMKM HLN BOUQET JALAN LETDA SUJONO, PERCUT SEI TUAN, DELI SERDANG) Lubis, Putri Kemala Dewi; Saputra, Firman; Tambunan, Laura Magdalena; Rumapea, Maria Audina
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.37370

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan usaha dan strategi pengembangan UMKM HLN Bouqet di Jalan Letda Sujono, Percut Sei Tuan, Deli Serdang, dengan fokus pada aspek pemasaran. Metode yang digunakan meliputi analisis kualitatif dan kuantitatif untuk mengevaluasi potensi pasar, strategi pemasaran, serta aspek finansial usaha. Hasil penelitian menunjukkan bahwa usaha ini memiliki peluang yang baik dengan permintaan bunga yang terus meningkat. Strategi pemasaran yang diusulkan mencakup pemanfaatan media sosial dan promosi langsung untuk meningkatkan visibilitas produk. Kesimpulan dari studi ini adalah bahwa HLN Bouqet layak untuk dikembangkan lebih lanjut dengan penerapan strategi pemasaran yang efektif guna meningkatkan daya saing di pasar.