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ANALISIS KELAYAKAN USAHA DAN STRATEGI PENGEMBANGAN USAHA BOUQET DITINJAU DARI ASPEK PEMASARAN (STUDI KASUS PADA UMKM HLN BOUQET JALAN LETDA SUJONO, PERCUT SEI TUAN, DELI SERDANG) Lubis, Putri Kemala Dewi; Saputra, Firman; Tambunan, Laura Magdalena; Rumapea, Maria Audina
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40643

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan usaha dan strategi pengembangan UMKM HLN Bouqet di Jalan Letda Sujono, Percut Sei Tuan, Deli Serdang, dengan fokus pada aspek pemasaran. Metode yang digunakan meliputi analisis kualitatif dan kuantitatif untuk mengevaluasi potensi pasar, strategi pemasaran, serta aspek finansial usaha. Hasil penelitian menunjukkan bahwa usaha ini memiliki peluang yang baik dengan permintaan bunga yang terus meningkat. Strategi pemasaran yang diusulkan mencakup pemanfaatan media sosial dan promosi langsung untuk meningkatkan visibilitas produk. Kesimpulan dari studi ini adalah bahwa HLN Bouqet layak untuk dikembangkan lebih lanjut dengan penerapan strategi pemasaran yang efektif guna meningkatkan daya saing di pasar.
PENGARUH LINGKUNGAN KERJA DAN INTEGRITAS TERHADAP KINERJA PEGAWAI DINAS PERHUBUNGAN KOTA KENDARI Saputra, Firman; Muthalib, Abd. Azis; Adam, La Ode Bahana
Jurnal Multidisipliner Bharasumba Vol 2 No 04 (2023): Jurnal Multidisipliner Bharasumba
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v2i04.804

Abstract

Penelitian ini bertujuan untuk mengetahui, menguji dan menganalisis: (1) Pengaruh lingkungan kerja dan integritas terhadap kinerja pegawai Dinas Perhubungan Kota Kendari. (2) Pengaruh lingkungan kerja terhadap kinerja pegawai Dinas Perhubungan Kota Kendari. (3) Pengaruh integritas terhadap kinerja pegawai Dinas Perhubungan Kota Kendari. Rancangan Penelitian ini adalah penelitian kuantitatif. Populasi penelitian ini adalah seluruh Pegawai Negeri Sipil Dinas Perhubungan Kota Kendari sebanyak 68 orang. Sampel penelitian ini ditentukan dengan menggunakan metode total sampling. Pengumpulan data menggunakan kuisioner. Analisis data menggunakan pendekatan Structural Equation Model (SEM) berbasis Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa: (1) Terdapat pengaruh secara bersama-sama antara Lingkungan Kerja dan Intgeritas terhadap Kinerja Kerja pegawai Dinas Perhubungan Kota Kendari sebesar 0,098 serta nilai value sebesar 0,014 < 0,05. (2) Terdapat pengaruh yang positif dan signifikan antara Lingkungan Kerja terhadap Kinerja Kerja pegawai Dinas Perhubungan Kota Kendari sebesar 0,259 serta nilai p value sebesar 0,007 < 0,05. (3) Terdapat pengaruh yang positif dan signifikan antara Integritas terhadap Kinerja Kerja pegawai Dinas Perhubungan Kota Kendari sebesar 0,207 serta nilai p value sebesar 0,001 < 0,05.
The Role of the Capital Market in Increasing Economic Growth in Indonesia Lubis, Putri Kemala Dewi; Manalu , Christin Lince Natalia; Lubis, Atika Atayarisah; Tambunan, Laura, Magdalena; Saputra, Firman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i5.9322

Abstract

This research is entitled The role of capital markets in increasing economic growth in Indonesia. The aim of this research is to determine: 1) The contribution of the capital market in economic growth, 2) Trends in the capital market in Indonesia's growth 3) Opportunities and challenges faced by the capital market in Indonesia. In implementing a country's national economic development, funding is needed from the government and society, while one alternative source of funding is the capital market. The capital market is a place to trade securities issued by institutions and professions related to securities. The research method used was a literature review. The role of the capital market in national economic growth can be seen through its influence on macroeconomic indicators such as the real exchange rate, inflation rate and economic growth as measured by Gross Domestic Product. And the development of the capital market in Indonesia is moving positively, which can be reflected in the increase in public interest in investing in it. This can be observed from the growth in the number of investors registered with the Indonesian Central Securities Depository (KSEI) through single investor identification (SID).
ANALISIS KELAYAKAN USAHA DAN STRATEGI PENGEMBANGAN USAHA BOUQET DITINJAU DARI ASPEK PEMASARAN (STUDI KASUS PADA UMKM HLN BOUQET JALAN LETDA SUJONO, PERCUT SEI TUAN, DELI SERDANG) Lubis, Putri Kemala Dewi; Saputra, Firman; Tambunan, Laura Magdalena; Rumapea, Maria Audina
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.37370

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan usaha dan strategi pengembangan UMKM HLN Bouqet di Jalan Letda Sujono, Percut Sei Tuan, Deli Serdang, dengan fokus pada aspek pemasaran. Metode yang digunakan meliputi analisis kualitatif dan kuantitatif untuk mengevaluasi potensi pasar, strategi pemasaran, serta aspek finansial usaha. Hasil penelitian menunjukkan bahwa usaha ini memiliki peluang yang baik dengan permintaan bunga yang terus meningkat. Strategi pemasaran yang diusulkan mencakup pemanfaatan media sosial dan promosi langsung untuk meningkatkan visibilitas produk. Kesimpulan dari studi ini adalah bahwa HLN Bouqet layak untuk dikembangkan lebih lanjut dengan penerapan strategi pemasaran yang efektif guna meningkatkan daya saing di pasar.
Pelatihan Pengolahan Air Kelapa menjadi Nata de Coco di Desa Sungai Kakap, Kalimantan Barat Rahmawati, Rahmawati; Khotimah, Siti; Mukarlina, Mukarlina; Zakiah, Zulfa; Saputra, Firman; Turnip, Masnur; Lisandra, Aotza
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 1 (2026): Volume 10 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i1.23985

Abstract

Old coconut water is often discarded by the community as waste. This community service activity aimed to provide training on processing coconut water into nata de coco for the members of the Family Welfare Empowerment Group (PKK) in Sungai Kakap Village, Kubu Raya Regency, West Kalimantan. The implementation of this community service program consisted of several stages, including dissemination/socialization, hands-on practice, and discussion sessions. The activity began with the preparation of tools and materials at the Biology Laboratory, Faculty of Mathematics and Natural Sciences, Tanjungpura University (FMIPA UNTAN), followed by a field visit to the target village, participant gathering, socialization of nata de coco production materials, joint practice with workshop participants, and a discussion session. The nata de coco production training was successfully carried out at the Sungai Kakap Village Office, West Kalimantan. Based on the questionnaire results, the PKK members stated that the activity was beneficial, and many expressed their interest in applying the process and producing nata de coco for personal consumption as well as for potential commercialization.
PENGEMBANGAN GAME EDUKASI LABIRIN PADA ELEMEN KOMPUTER GRAFIS KELAS X DKV SMK NEGERI 1 GUNUNG TALANG Saputra, Firman; Kurniawan, Haris; Hendra, Herisvan
PeTeKa (Jurnal Penelitian Tindakan Kelas dan Pengembangan Pembelajaran) Vol 9, No 1 (2026): PeTeKa (Jurnal Penelitian Tindakan Kelas dan Pengembangan Pembelajaran)
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/ptk.v9i1.149-159

Abstract

Vocational education requires innovative learning media to adapt to technological developments and industrial needs. However, the condition at SMK Negeri 1 Gunung Talang shows that the use of learning media is still limited, causing students to be less motivated, especially in computer graphics subjects. This situation has an impact on low learning outcomes, where most students have not yet achieved the Minimum Mastery Criteria (KKTP). Therefore, the purpose of this study is to develop an educational maze game on computer graphics elements that is valid and practical, so it can help improve students’ understanding and learning motivation. The research method employed was Research and Development (RD) using the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). The research subjects were Grade X DKV students at SMK Negeri 1 Gunung Talang. Research instruments included media expert validation, material expert validation, as well as practicality tests by teachers and students. Data were collected through questionnaires, observations, and interviews. The development process involved designing the storyline and storyboard, creating the game using Construct 2 and CorelDraw, followed by implementation in the learning process, and evaluation based on validation and practicality results. The research results show that the developed maze educational game met the criteria of being highly valid, with an average media validity score of 88.46% and material validity of 95.83%. The practicality test indicated that the game was highly practical, with an average score of 97.22% from teachers and 89.48% from students. Thus, the maze educational game on computer graphics elements is considered feasible as a learning medium, as it effectively increases students’ interest, motivation, and understanding of the subject matter.