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All Journal Jurnal Nasional Pariwisata Jurnal Pengabdian Masyarakat AbdiMas Jurnal Kreativitas PKM Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Journal of Tourism Destination and Attraction Jurnal Hospitality dan Pariwisata Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Kepariwisataan: Jurnal Ilmiah Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Kajian Pariwisata dan Bisnis Perhotelan Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Sadar Wisata: Jurnal Pariwisata JURNAL HOSPITALITI DAN PARIWISATA Jurnal Pengabdian dan Kewirausahaan JURNAL ILMIAH GLOBAL EDUCATION Jurnal Abdimas Terapan Destinesia : Jurnal Hospitaliti dan Pariwisata Journal of Innovation Research and Knowledge Jurnal Darmawisata Jurnal Abdimas Terapan Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Pesona Pariwisata International Journal of Tourism Sadar Wisata: Jurnal Pariwisata Bogor Hospitality Journal
Sofiani, Sofiani
Universitas Bunda Mulia, Jakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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“Pasti Ke Singkawang!”: Tourism-Oriented City Branding and the Role of Local Government in Promoting Sustainable Cultural Tourism Yulius, Kevin Gustian; Sofiani, Sofiani; Situmorang, Jimmy Muller Hasoloan
Jurnal Ilmiah Global Education Vol. 7 No. 1 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i1.4614

Abstract

This study examines the implementation of tourism-oriented city branding in Singkawang and the role of local government in promoting sustainable cultural tourism through community participation. As one of Indonesia’s most multicultural cities, Singkawang has introduced the brand “Pasti Ke Singkawang!” to position itself as a unique and attractive destination. The research adopts a qualitative case study approach, combining interviews, field observations, and document analysis. The findings reveal that while the branding initiative has increased tourist visibility, it remains largely top-down and event-focused. Key challenges include limited integration of communal cultural assets, lack of grassroots involvement, and untapped potential in using intellectual property tools such as Geographical Indications (GI). Comparisons with other Indonesian cities—Yogyakarta, Solo, Denpasar, and Pekalongan—highlight the importance of community engagement, cultural protection, and institutional innovation in sustainable tourism branding. The study concludes that Singkawang’s brand can be strengthened by transforming it into a participatory platform that supports local creatives, protects intangible heritage, and integrates place-based cultural products into tourism strategies. This research contributes conceptually to the discourse on city branding as a tool for inclusive governance and sustainable development.
Pemanfaatan IOT (Internet of Things) pada Pelayanan Bobocabin Puncak Bogor Terhadap Kepuasan Pelanggan Sofiani; Tatiana Putri Yulia
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 11 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i11.9574

Abstract

Internet of Things as a concept that connects physical devices to the internet, has provided new possibilities in tourism destination management, enhanced tourist experiences, and environmental monitoring. Start-up Bobobox provides a healing experience amidst the expanse of tea gardens in Puncak Bogor with a series of sophisticated internet of things technologies through Bobocabin, Bobocabin presents an easy check-in process. One of the accommodation companies that has implemented the IOT concept is bobocabin but we can see together that tourism prioritizes hospitality in providing services provided by staff to guests who come. With this shift, this study aims to explore the relationship between IOT and the sustainability and development of the tourism industry. The method used is descriptive quantitative by distributing questionnaires to guests who have stayed before. The ability of the internet of things to integrate several technologies such as the internet, wireless, ZigBee, Bluetooth, infrared, GRPS, 3G and 4G, has been proven to be efficient in increasing comfort for its users to carry out various activities inside or outside the hotel room, which ultimately forms a positive experience for guests during their stay.
PENGARUH ONLINE REVIEW TERHADAP KEPUTUSAN MENGINAP DI JEJARING HOTEL LOKAL TERBESAR DI INDONESIA SANTIKA GRUP Sofiani Sofiani
Bogor Hospitality Journal Vol 4 No 1 (2020): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v4i1.62

Abstract

The high internet usage in the country of Indonesia has made very significant changes in many ways, one of the very big changes in the habits of the Indonesian people who initially used booking activities more directly but now turn to using online ordering methods. This can benefit customers by making choices at online hotels on the internet. By developing it further, changing the pattern of hotel bookings today makes guests more careful in making reservations, guests can check the ratings of the hotel they will visit by just looking at the comments listed on the online review comments page of the online travel agent. The comments listed are made by previous guests who have enjoyed staying at this hotel so it is not uncommon that the comments listed determine the outcome of the stay decision. The study was conducted to analyze the interaction of its review dimensions, namely: the usefulness of online reviews, expertise reviews, timeliness of online reviews, online review volumes, online review valence (positive and negative), and completeness of online reviews on the decision to stay at the local Santika hotel Groups . The research method used is to discuss hypotheses developed based on related theories. Data were analyzed using multiple regression analysis. The results of this study found: The positive benefits of each dimension of useful online reviews, the expertise of reviewers, the timeliness of online reviews, positive online reviews, and the completeness of online reviews for stay results. There is a negative effect of online reviews on stay decisions, but there is no effect of online review volume on stay decisions. Keywords: Online review, Online Booking, Stay decision
Co-Authors Angel Claudia Angela Merici Kurnia Nette Berutu, Feronika Christopher Lourdes Palagiang Claudia, Angel Dessy Natalia Dessy Natalia DESSY NATALIA Dewantara Fachrureza Dewantara, Yudhiet Fajar Dhanka, Randy Djunaid, Ika Suryono Dwi Lolla Octavyan Erika Huang Eugenia , Valeri Febriany, Kim Felicia Tandi Gerald Adinugroho Gracia Eugene Hardjasa Hardjasa, Gracia Eugene Imam Ardiansyah Jesica Laurensia Jhoniawan , Jason Kevin Hadrian Kristin Engjelima Julwinda Nomleni Lauren, Sandy Metha, Metha Muhammad Sutiyadi Neysa Alicia Octavyan, Dwi Lolla Oktavianus, Rio Paulina Paulina Paulina Paulina Prawira, Nicky Narada Puspadewi, Roels Ni Made Sri Radella Paramitta Ricky Andrean Ritonga, Roozana Maria Ritongan, Roozana Maria ROSALINDA, ELVINA Rosanto, Stephanie Sally Suwandi Situmorang, Jimmy Muller Hasoloan Supina, Supina Tatiana Putri Yulia Tatiana Putri Yulia Tiffany Sudarmawan Vanesia Yolanda Vishnuvardhana S Soeprapto Vishnuvardhana Soeprapto Vivian Octariana Vivian Octariana Yulia, Tatiana Putri Yulius, Kevin Gustian