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All Journal Jurnal Nasional Pariwisata Jurnal Pengabdian Masyarakat AbdiMas Jurnal Kreativitas PKM Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Journal of Tourism Destination and Attraction Jurnal Hospitality dan Pariwisata Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Kepariwisataan: Jurnal Ilmiah Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Kajian Pariwisata dan Bisnis Perhotelan Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Sadar Wisata: Jurnal Pariwisata JURNAL HOSPITALITI DAN PARIWISATA Jurnal Pengabdian dan Kewirausahaan JURNAL ILMIAH GLOBAL EDUCATION Jurnal Abdimas Terapan Destinesia : Jurnal Hospitaliti dan Pariwisata Journal of Innovation Research and Knowledge Jurnal Darmawisata Jurnal Abdimas Terapan Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Bogor Hospitality Journal Pesona Pariwisata International Journal of Tourism Sadar Wisata: Jurnal Pariwisata
Sofiani, Sofiani
Universitas Bunda Mulia, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Analisis Potensi Sumber Daya Manusia Dalam Bisnis Akomodasi Pondok Wisata Di Desa Wisata Besani Sofiani, Sofiani; Yulius, Kevin Gustian; Hardjasa, Gracia Eugene
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2473

Abstract

This research analyzes the potential of human resources in the accommodation business of pondok wisata or homestays in Besani Tourism Village, Blado District, Batang Regency, Central Java. Cottage tourism is a form of accommodation that offers more intimate lodging close to local communities, providing a different and satisfying experience for travelers seeking authenticity and togetherness in their journeys. The village stands out due to its concept of Javanese-Chinese cultural acculturation and attractive natural tourism potential. Through qualitative approaches and case studies, involving stakeholders as respondents, and utilizing primary data from interviews and observations, as well as secondary data from scientific literature and official documents. The SOAR approach is used to identify internal strengths, external opportunities, aspirations, and desired outcomes in accommodation business development. The analysis highlights the traditional skills of residents, significant tourism demand, and support from local government and companies. Human resource development strategies are recommended, including business management skills training, group-based cottage tourism development, service standard enhancement, income diversification, and local cultural promotion. This study provides insights into the potential of human resources to enhance competitiveness and sustainability in the tourism sector in Besani Tourism Village.
“Pasti Ke Singkawang!”: Tourism-Oriented City Branding and the Role of Local Government in Promoting Sustainable Cultural Tourism Yulius, Kevin Gustian; Sofiani, Sofiani; Situmorang, Jimmy Muller Hasoloan
Jurnal Ilmiah Global Education Vol. 7 No. 1 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i1.4614

Abstract

This study examines the implementation of tourism-oriented city branding in Singkawang and the role of local government in promoting sustainable cultural tourism through community participation. As one of Indonesia’s most multicultural cities, Singkawang has introduced the brand “Pasti Ke Singkawang!” to position itself as a unique and attractive destination. The research adopts a qualitative case study approach, combining interviews, field observations, and document analysis. The findings reveal that while the branding initiative has increased tourist visibility, it remains largely top-down and event-focused. Key challenges include limited integration of communal cultural assets, lack of grassroots involvement, and untapped potential in using intellectual property tools such as Geographical Indications (GI). Comparisons with other Indonesian cities—Yogyakarta, Solo, Denpasar, and Pekalongan—highlight the importance of community engagement, cultural protection, and institutional innovation in sustainable tourism branding. The study concludes that Singkawang’s brand can be strengthened by transforming it into a participatory platform that supports local creatives, protects intangible heritage, and integrates place-based cultural products into tourism strategies. This research contributes conceptually to the discourse on city branding as a tool for inclusive governance and sustainable development.
Co-Authors Angel Claudia Angela Merici Kurnia Nette Berutu, Feronika Christopher Lourdes Palagiang Claudia, Angel DESSY NATALIA Dessy Natalia Dessy Natalia Dewantara Fachrureza Dewantara, Yudhiet Fajar Dhanka, Randy Djunaid, Ika Suryono Dwi Lolla Octavyan Erika Huang Eugenia , Valeri Febriany, Kim Felicia Tandi Gerald Adinugroho Gracia Eugene Hardjasa Hardjasa, Gracia Eugene Imam Ardiansyah Jesica Laurensia Jhoniawan , Jason Kevin Gustian Yulius Kevin Hadrian Kristin Engjelima Julwinda Nomleni Lauren, Sandy Metha, Metha Muhammad Sutiyadi Neysa Alicia Octavyan, Dwi Lolla Oktavianus, Rio Paulina Paulina Paulina Paulina Prawira, Nicky Narada Puspadewi, Roels Ni Made Sri Radella Paramitta Ricky Andrean Ritonga, Roozana Maria Ritongan, Roozana Maria ROSALINDA, ELVINA Rosanto, Stephanie Sally Suwandi Situmorang, Jimmy Muller Hasoloan Supina, Supina Tatiana Putri Yulia Tiffany Sudarmawan Vanesia Yolanda Vishnuvardhana S Soeprapto Vishnuvardhana Soeprapto Vivian Octariana Vivian Octariana Yulia, Tatiana Putri Yulius, Kevin Gustian